Revised Draft 7.10.15 GUINNESS FAN OF THE MATCH CONTEST OFFICIAL RULES NO ALCOHOL BEVERAGE PURCHASE1 NECESSARY TO ENTER OR WIN. MUST BE 21 YEARS OF AGE OR OLDER AND A TICKETHOLDER TO THE DESIGNATED GUINNESS INTERNATIONAL CHAMPIONS CUP OF NORTH AMERICA SOCCER MATCH TO ENTER. THE CONTEST IS GOVERNED BY THESE OFFICIAL RULES AND IS SUBJECT TO ALL APPLICABLE FEDERAL, STATE AND LOCAL LAWS. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. 1. Contest Overview. The Guinness Fan of the Match Contest (the “Contest”) is comprised of thirteen (13) contest promotions, with a separate and independent contest promotion for each of the thirteen (13) Guinness International Champions Cup of North America soccer matches (each a “soccer match contest”). As such, each soccer match contest features its own prize. Each soccer match contest will begin one (1) to five (5) day(s) prior to the applicable soccer match and end at the 35th minute of the applicable soccer match (as reflected on the scoreboard at the soccer match). See Rule 10 below for soccer match dates. Persons may only enter the Contest on-line; Internet access and valid e-mail address are required to enter the Contest. 2. To Enter: Post a tweet with @GUINNESSUS and an original photo of yourself as well as the section and seat number of your ticket to the applicable soccer match to your public Twitter account. (If you don’t have one, a Twitter account may be opened free of charge). Include the hashtag #GuinnessICCContest and the applicable soccer match contest hashtag** along with your photo. Your photo must be in compliance with the Terms of Service of Twitter. Although it is free to enter, standard message and data charges may be incurred if you use your mobile device to enter the Contest. **A list of soccer match contest hashtags appears in Rule 10 below. Be sure to use the hashtag that corresponds to the applicable soccer match. Only limited use of image editing software in creation of photo is permitted. One (1) entry per person per soccer match contest, regardless of the number of tickets purchased by a person for a given soccer match. Multiple entries for a given soccer match contest will result in disqualification from the Contest. A given Twitter account may only be used by one (1) person to participate in the Contest. By submitting a Contest Entry, you agree that your Contest Entry conforms to these Official Rules and that Sponsor, in its sole discretion, may declare your Contest Entry 1 Deleted “OR PAYMENT”. HBA00033183.2 void and disqualify you from the Contest if it determines, for any reason it deems appropriate, that your Contest Entry fails to conform to these Official Rules. Sponsor assumes no responsibility for lost, late, damaged, misdirected, illegible, incomplete, inaccessible, mechanically reproduced or incorrect entries or other Contest materials, all of which are void. Facsimiles or mechanical reproductions will not be accepted. Without limiting the foregoing, re-tweeting others' photos is expressly prohibited and will not result in entry. All entries become the property of the Sponsor and will not be returned. Sponsor is not responsible for technical difficulties, telephone service disruptions or other equipment or service issues which might affect an on-line user’s ability to enter and qualify or the ability of the Sponsor to notify the winners. 3. Prizes: ONE (1) Grand Prize will be awarded per soccer match contest, for a total of THIRTEEN (13) Grand Prize winners. The winner will receive an autographed piece of Guinness International Champions Cup of North America merchandise and may be honored on the field as the “Fan of the Match” at half-time during the applicable soccer match. Autographed merchandise may include a jersey, soccer ball or artwork. Merchandise may be autographed by player(s) and/or coach(es) of the teams participating in the corresponding soccer match or other person(s); person(s) providing autographs are of Sponsor’s sole choosing. Approximate Retail Value: $345 - $460 each. Re-sale value of autographed merchandise may vary. If actual value of autographed merchandise is less than $460, winner will not receive the difference in cash. “Fan of the Match” ceremony is of limited duration and all details of same are at Sponsor’s sole discretion. Winner must conduct him/herself at all times in a socially responsible, respectful and appropriate manner as well as following all directions of Sponsor representative; and, should winner fail to do so, prize may be immediately terminated (with possible forfeiture of autographed merchandise), the Sponsor may eject winner from the applicable soccer match and pursue other legal sanctions against the winner. Winner understands and agrees that opportunity to be honored as “Fan of the Match” has no retail value and, if it is not awarded for any reason, Sponsor’s liability will be limited to award of the remaining elements of the Grand Prize (i.e., the autographed merchandise). 4. Winner Determination: Grand Prize Winner of a given soccer match contest will be selected from among all eligible Contest Entries received for such soccer match contest by Sponsor, whose decisions will be final in all matters relating to the Contest. (For the avoidance of doubt, entries received for one (1) soccer match contest will not be retained for any other soccer match contest.) The criteria for judging will be originality and creativity, which will be weighted equally. In the event of a tie, the tied entries for the applicable soccer match contest will be reviewed by an additional third party judge (judge to be selected by Sponsor in its sole discretion) based on the foregoing criteria. Winner of a given soccer match contest will be notified sometime after the 35th minute (but prior to the conclusion of the first-half) of the applicable soccer match (“Notification Period”). WINNER MUST BE PRESENT IN THE SEAT INDICATED IN HIS/HER TWEET DURING THE NOTIFICATION PERIOD FOR THE APPLICABLE SOCCER HBA00033183.2 MATCH IN ORDER TO WIN THE GRAND PRIZE FOR THAT SOCCER MATCH CONTEST. IF WINNER IS NOT PRESENT AT TIME OF ATTEMPTED CONTACT BY SPONSOR REPRESENTATIVE, GRAND PRIZE FOR THAT SOCCER MATCH CONTEST WILL BE FORFEITED AND AN ALTERNATE WINNER MAY BE SELECTED, IN SPONSOR’S SOLE DISCRETION AND TIME PERMITTING. Winner must also follow all prize claim instructions of Sponsor representative, including provision of valid proof of age (e.g., driver’s license, birth certificate or passport) and ticket (or ticket stub). If winner fails to comply with prize claim instructions, if proof of age or ticket/ticket stub is determined to be inadequate or invalid by Sponsor representative in his/her sole discretion, or if winner cannot be contacted despite reasonable attempts by Sponsor representative, Grand Prize for that soccer match contest will be forfeited and may be awarded to another winner at Sponsor's sole discretion and time permitting. Sponsor expressly disclaims any and all liability in conjunction with winner notification procedure. Except where prohibited, acceptance of prize constitutes winner’s consent to Sponsor's use of his/her name, likeness and biographical data for advertising and promotional purposes without additional compensation. (This includes but is not limited to Grand Prize winner’s participation in the “Fan of the Match” ceremony.) Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate the Contest without notice or further obligation. 5. Contest Entries: All materials, documents, information and data submitted to the Sponsor in connection with this Contest, including the Contest entry and submission (collectively “Contest entry”) are the property of Sponsor, will not be returned and cannot be acknowledged. By entering the Contest, entrants represent and warrant that their Contest entry (i.e., photo) is their sole, original work and that it does not infringe upon the rights of any other party, including but not limited to any intellectual property, trade secret or other proprietary rights of any other party. By submitting a Contest entry, entrant further represents and warrants that any person(s) referenced has given his or her express written consent to the reference and use as contemplated by these Official Rules and that entrant has obtained written permission for such use from any such person. Submission of an entry grants Sponsor the right to use, publish, adapt, edit and/or modify Contest entry in any way, in whole or in part, and to use such Contest entry, and any ideas or concepts contained therein, in commerce and in any and all media now known or hereafter discovered, worldwide, including but not limited to Sponsor’s website, without limitation or compensation to the entrant and without right of notice, review or approval of any such use of the Contest entry. (Such grant of rights is made subject to those rights retained by Twitter as a social media platform.) Submission of a Contest entry further constitutes the entrant's consent to irrevocably assign and transfer to the Sponsor any and all rights, title and interest in and to the Contest entry, including but not limited to all intellectual property rights and proprietary rights worldwide. Any content, material or information included in Contest entry shall not be confidential, proprietary or trade secret. By submitting a Contest entry, entrant consents to Sponsor’s use, reproduction and disclosure of the Contest entry, and ideas, concepts or other materials contained therein, for any purpose, including any commercial purpose. Any Contest entry that contains third party HBA00033183.2 artistic works, copyrights, trademarks, trade names, logos or similar brand identifying marks, trade secrets or other proprietary rights will not constitute a valid Contest entry. The photo submitted must be taken/created solely by the entrant. By submitting an entry, entrant represents and warrants that: (i) his/her photo is the sole and original creation of the entrant and has not been copied in whole or in part from any other work; (ii) the entry does not violate or infringe any copyright, trademark, trade name, trade secret or other proprietary right of any person or entity; and (iii) the person(s) depicted in the photo have given his or her express written consent to its submission into the contest and use as contemplated by these Official Rules and by submitting any photo that contains the name, image, voice, signature, statements, likeness of (or other reference to) any person, you hereby represent and warrant that you have obtained such written permission. Any photo that contains third party artistic works, copyrights, trademarks, trade names, logos, similar brand identifying marks, trade secrets or other proprietary rights will not constitute a valid Contest entry. Submission of a Contest entry grants Sponsor the right to use, publish, adapt, edit and/or modify entry in any way, in whole or in part, and to use such entry in commerce and in any and all media now known or hereafter discovered, worldwide, including but not limited to Sponsor’s website, without limitation or compensation to the entrant and without right of notice, review or approval of any such use of the entry. Photographs containing full or partial nudity, defined as the display of the genitals, pubic area, vulva, anus, or anal cleft with less than a fully opaque covering or the showing of the breast with less than a fully opaque covering of any part of the nipple, or any lewd or sexually suggestive gesture will be disqualified. No photograph shall (a) depict or reference persons consuming alcoholic beverages (b) depict or reference persons conducting themselves in an inappropriate manner (c) contain material that would imply that the consumption of alcoholic beverages is acceptable before or while operating machinery, driving a vehicle or undertaking any other activity that requires a high degree of alertness or physical coordination, (d) contain any material that would degrade or demean the human form, image or status of women, men or the members of any group based on race, religion, ethnic background, sexual orientation or any other minority status, or (e) include an image of (or reference to) any person that appears to be under 21 years of age. Obscene, provocative, lewd or otherwise objectionable content or those which reflect poorly on the Guinness brand will not be considered and the determination of the appropriateness of any photograph submitted is at the sole discretion of the Sponsor. CONTEST ENTRIES POSTED BY ENTRANTS REPRESENT SOLELY THE VIEWS/OPINIONS OF THE ENTRANTS THEMSELVES AND DO NOT REFLECT THE VIEWS/OPINIONS OF SPONSOR IN ANY MANNER. SPONSOR WILL NOT REVIEW ANY CONTEST ENTRY PRIOR TO THE POSTING OF SAME BY ENTRANT AND EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY IN CONJUNCTION THEREWITH. HBA00033183.2 6. Eligibility: This Contest is open only to legal residents of the 50 United States who are 21 years of age or older at the time of entry and who are valid ticketholders to one (1) of the thirteen (13) designated Guinness International Champions Cup of North America soccer matches. Contest is not offered to the general public. Employees of the following entities and the immediate family and household members of such individuals are not eligible for participation under any circumstances: DIAGEO-Guinness USA Inc. (“Sponsor”), Relevent Sports, LLC and (as applicable) their respective affiliates, printers, advertising and promotion agencies, alcohol beverage suppliers, importers, wholesalers, distributors or retailers. All federal, state and local laws apply. "Immediate family members" shall mean parents, step-parents, children, step-children, siblings, stepsiblings, or spouses, regardless of where they live. "Household members" shall mean people who share the same residence at least three months a year, whether related or not. In order to enter the Contest or receive a prize, you must fully comply with the Official Rules and, by entering, you represent and warrant that you agree to be bound by these Official Rules and the decisions of the Sponsor (including Sponsor representative), whose decisions shall be binding and final in all respects relating to this Contest. 7. General Conditions: Entry in the Contest constitutes an entrant’s full and unconditional agreement to abide by and accept the terms and conditions of these Official Rules. No transfer, refund, cash redemption, replacement, substitution of prize or cash equivalent except at Sponsor’s sole discretion.2 Cash equivalent may be less than the approximate retail value of the prize. Prize is non-transferable except at the sole discretion of the Sponsor. All federal, state and local taxes on prize are winner’s sole responsibility. By accepting the prize, winner waives the right to assert as a cost of winning said prize, any and all costs of redemption or travel to redeem said prize and any and all liability that might arise from redeeming or seeking to redeem said prize. Sponsor reserves the right to conduct a background check of any criminal records of prize winner. To the extent necessary and permitted by law, prize winner shall authorize this background check. Sponsor reserves the right, at its sole discretion, to disqualify prize winner from any prize element, based on the background check. Winner also accepts sole responsibility for any miscellaneous costs relating to acceptance of prize. Approximate Retail Value of prize is in U.S. dollars. By participating in the Contest, entrants and winners hereby agree to release, indemnify and hold harmless Sponsor, Relevent Sports, LLC, Facebook and Twitter and each of their respective parent and affiliate companies, owners, subsidiaries, divisions, partners, representatives, agents, successors, assigns, and members (the "Released Parties"), from and against any and all liability, third party claims, actions or proceedings of any kind and from any and all damages, liabilities, costs and expenses, including attorney fees and court costs, arising out of any breach or alleged breach of any of the warranties and representations set forth above. The value of the prize(s) won by a participant under the contest may be taxable as income to its winner. Winner is solely responsible for any and all taxes and/or fees 2 Deleted “that Sponsor reserves the right” and “to substitute a prize of equal or greater value (or cash equivalent)” HBA00033183.2 associated with the prize(s). Upon receipt of a prize, the winner shall be required to comply with any and all applicable federal, state and local law, rules and regulations. In consideration of his/her receipt of any prize, prize winner for himself or herself, his/her heirs, personal representatives and assigns shall voluntarily and knowingly completely and forever release, waive and discharge the Released Parties and all related parties from and against any and every kind of claim, demand, injury, costs, attorney fees, right, liability or cause of action or other liabilities of whatever kind or nature, known or unknown, absolute or contingent, and whether or not fixed, which the prize winner ever had, now has or might in the future have arising in any way or related to this Contest, including, but not limited to, prize winner’s participation in the Contest; prize winner’s Contest entry; use of prize winner’s name, likeness, biographical information, signature, image or likeness; prize winner’s receipt, use or inability to use any prize or part thereof, including but not limited to injury or loss sustained in any travel related to the prize; financial claims; physical and/or emotional injury; and/or any other legal claim that may arise, whether under contract, tort, warranty or any other theory or claim. The Released Parties assume no responsibility for any injury or damage to entrants or to any other person's computer or mobile device, regardless of how caused, relating to or resulting from entering or downloading materials in connection with this Contest. Entrants and winners acknowledge that the Released Parties have neither made nor is in any manner responsible or liable for any warranty, representations or guarantees, express or implied, in fact or in law, relative to any prize or any component thereof. Except where prohibited, all issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant or Sponsor in connection with the Contest, shall be resolved individually, without resort to any form of class action, and shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules (whether of the State of New York, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York. In addition, any dispute relating to the Contest (including these Official Rules) shall be brought in the appropriate state or federal court having jurisdiction over the subject matter located in New York, New York. Entrants hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non conveniens or lack of personal jurisdiction that they may have. Any and all claims, judgment and awards shall be limited to actual out-of-pocket costs incurred, but in no event attorneys' fees, and under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual outof-pocket expenses, and any and all rights to have damages multiplied or otherwise increased Sponsor shall have the right, in its sole discretion, to abbreviate, modify, suspend, cancel or terminate this promotion, or any part thereof, at any time, for any reason, without notice or further obligation. HBA00033183.2 8. Electronic Entries: In the event of a dispute, entries (including entries made via mobile device**) will be deemed made by the authorized account holder of the e-mail address associated with the Twitter account used for entry at time of entry. The authorized account holder is the natural person who is assigned to the e-mail address by an Internet access provider, on-line service, or other organization that is responsible for assigning email addresses. Sponsor and its agencies are not responsible for lost, late, damaged, illegible, misdirected, inaccessible, or incomplete entries, or for entries not received due to lost, failed, delayed or interrupted connections or miscommunications, or to other electronic malfunctions, delays, or errors of any kind in the transmission or receipt of entries (this includes filtering or other operation of the functionality of Twitter). Sponsor is not responsible for incorrect or inaccurate entry information, whether caused by third parties or by any human or technological error that may occur in the processing of entries in this Contest. Sponsor reserves the right, in its sole discretion, to cancel or suspend all or a portion of the Contest (i.e., one (1) or more soccer match contests), should viruses, bugs or other causes beyond the control of the Sponsor corrupt the administration, security or proper operation of the Contest. CAUTION: ANY ATTEMPT BY A PERSON TO UNDERMINE THE LEGITIMATE OPERATION OF ANY WEBSITE (INCLUDING MOBILE WEBSITE) OR THIS CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. *If entering via mobile device, wireless Internet access and/or other fees may apply. Please consult your wireless service provider regarding your pricing plan. Not all cellular phone providers carry necessary service to enter via mobile device. Wireless Internet access is not available in all areas. 9. Winners’ List: Name of winner for each soccer match contest will be announced during half-time ceremony at each soccer match. To obtain a copy of the winners' list, send a self-addressed, stamped envelope to:__________. All requests for the winners’ list must be postmarked by August 31, 2015 and received by September 14, 2015. 10. Soccer Match Contest Hashtags: Soccer Match Contest Date of (2015) July 11 Club July 14 LA Galaxy v. Club America San Jose Earthquakes v. America Club America v. Manchester United July 17 Paris Saint-Germain v. ACF July 21 Fiorentina Manchester United v. San Jose July 21 Earthquakes HBA00033183.2 Match Hashtag #GuinnessICCContest #LosAngeles #GuinnessICCContest #SanJose #GuinnessICCContest #Seattle #GuinnessICCContest #New York #GuinnessICCContest #SanJose FC Barcelona v. LA Galaxy July 21 NY Red Bulls v. Chelsea July 22 SL Benfica v. ACF Fiorentina July 24 FC Barcelona v. Manchester United Paris Saint-Germain v. Chelsea July 25 July 25 NY Red Bulls v. SL Benfica July 26 Chelsea v. FC Barcelona July 28 Manchester United v. Paris Saint- July 29 Germain #GuinnessICCContest #LosAngeles #GuinnessICCContest #NewYork #GuinnessICCContest #Hartford #GuinnessICCContest #SantaClara #GuinnessICCContest #Charlotte #GuinnessICCContest #NewYork #GuinnessICCContest #WashingtonDC #GuinnessICCContest #Chicago This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook or Twitter. Sponsor: DIAGEO-Guinness USA Inc., Norwalk, CT ©2015 DIAGEO-Guinness USA, Norwalk, CT Please Drink Responsibly. HBA00033183.2