Multimedia Development Corporation Sdn Bhd
MSC-STATUS APPLICATION
BUSINESS PLAN
Multimedia Development Corporation Sdn Bhd
Section A: Executive Summary
Instruction: The executive summary is an independent element of the business plan. It should contain the
brief overview of the most important aspects of the business plan. In particular, it should highlight the
products or services, the value to the customer, the relevant markets, management expertise, financing
requirements, and possible return on investment.
Maximum size of the free-text to be allowed is 8000 characters.
Multimedia Development Corporation Sdn Bhd
Section B: Company Background
Section B1: Company Profile
1
Name of applying
company
Entry
*
(A max of 100 characters is allowed for the company name)
Instructions:
Have you registered the company with Malaysia’s Registrar of Company? If yes, please provide
the registration number.
2
Company
Registration
number
Entry
(Conditional
Mandatory)
Instructions:
A copy of ROC Form 9 or Form 13 (if applicable) must be submitted
3
Incorporation date
Entry
(Conditional
Mandatory)
Form 13 details (if name change is applicable)
Name
Date
Entry
Entry
Multimedia Development Corporation Sdn Bhd
4
Contact Details
Address
Entry
City
Entry
Post code
Entry
State
Choose
Country
Choose
Telephone
Entry
Fax
Entry
URL
Entry
*
(Taken from PreApplication, allow
modifications)
5
Key contact
personnel
Designations
CEO/MD*
(CEO and CTO
details are
mandatory)
CTO*
CFO
(Choose)Same
as CEO
(Choose)Same
as CEO
Others
1
Others
2
(Entry)
(Entry)
(Choose)Same
as CTO
Name *
Entry
Entry
Entry
Entry
Entry
Age *
Entry
Entry
Entry
Entry
Entry
Nationality *
Entry
Entry
Entry
Entry
Entry
Email *
Entry
Entry
Entry
Entry
Entry
Tel *
Entry
Entry
Entry
Entry
Entry
H/P
Entry
Entry
Entry
Entry
Entry
Fax (if differ
from above )
Entry
Entry
Entry
Entry
Entry
Rules: Client can provide any other specific designation and details in the 4 th and 5th column
provided. Not mandatory
Multimedia Development Corporation Sdn Bhd
Section B2: Corporate Structure
1
Ownership Structure
*
1 a.
Name of
individual
shareholder/
company *
Equity
(%) *
Amount (RM)*
Country of
origin *
Entry
Entry
Entry
Choose from
list
Choose
Entry
Entry
Entry
Choose from
list
Choose
1b. Total Bumiputera Equity
Bumiputera
(Yes/No)
Display
Rules:
a.
b.
c.
d.
At least one entry is mandatory. A maximum of 20 entries would be allowed.
Shareholders can be individuals or companies (A max of 100 characters are allowed)
Total Equity % across shareholders should account to 100%.
Amount (RM) can be a max of 12 digits
Instructions:
If the shareholder(s) is a corporate entity, please provide company background and latest
financial statements
If the majority shareholder(s) are individuals (more than 15%), please provide the Curriculum
Vitae (CV) of these individual. (CV to be submitted as hardcopies)
2
Authorized Capital (RM) *
Entry
3
Paid-up Capital (RM) *
Entry
4
Do you have any plans to
increase your paid capital?
*
Yes / No Option (Choose)
If Yes,
Proposed amount in RM (Cumulative) : Entry
Year : Entry
Multimedia Development Corporation Sdn Bhd
Instructions:
A copy of ROC form 24 and 49 must be submitted
Section B3: Company Background
1. State your company’s current stage of operation (Please tick appropriate box).
**
Choose option
Seed – Entrepreneurs with just a business idea/concept or business plan
Start-up – Have developed a product/service, but have not/just started
commercialization
Growth – Have successfully commercialized products/services and in an expansion
Pre-IPO – Planning for Initial Public Offer within 1 year
Post-IPO – Already listed in a stock exchange

Please indicate the date of listing : Entry

Name of Stock Exchange : Entry
Multinational company or subsidiary
2. Has the company started its operations?
Yes / No (Choose option) *
Company’s present activities (Conditional mandatory):
Entry
Instructions:
Explain the company business activities. If the applying company is a JV Co. describe the
nature of the partnership. State major achievements if any. A copy of the past 3 years audited
reports and latest management account must be submitted
Roles: Max of 8000 characters to be allowed for the Activity details
Multimedia Development Corporation Sdn Bhd
3. Associated companies/related companies:
Holding/Sister
Company
name **
Nature of
relationship
% of
shareholding
Brief Activities
**
**
Entry
Choose from list
Entry
Entry
Entry
Choose from list
Entry
Entry
Etc…
Instructions:
If the MSC applicant belongs to a corporate group, please provide the corporate structure,
relationship and the roles of the applying company in the group. Org chart Hardcopy to be
submitted as part of the checklist
Rules:
a. Name of the holding / sister company can have a max of 255 characters. Applying
company can have a maximum of 10 holding/sister companies. Some of the companies
may not have holding/sister companies. In such cases, associated companies section is
not mandatory.
b. Nature of shareholding could be one of the following:

Holding

Subsidiary

Associate

Related

Sister
c. % of shareholding limits

Holding (Value must be greater than > 50%)

Subsidiary (Value must be greater than > 50%)

Associate (Value must be between 30-50%)

Related (Value must be less than 30%)

Sister (Common share holders – No % is captured)
Rules: If nature of relationship is “Sister”, then % shareholding is not applicable
d. Brief activities for each of the Holding/Sister company – can have a max of 255
characters
Multimedia Development Corporation Sdn Bhd
4. Has your company or associated companies been granted any incentives/funding
from Malaysian government / Private agencies ? If yes, please state (Proof of
documentation is required):
This section is applicable if the applying company or its associated holding/sister companies
has been granted incentives/funding, to run their operations, either by the Malaysian
Government or by local private agencies.
Company Name 1
Display based on (3) above
Type of
incentives/Funding
Ministry /
Private
Agencies
Year
awarded
Expected
Expiry
date
Amount
(RM)
Equity %
Entry
Choose
Entry
Entry
Entry
Entry
(Applicable
only if
Incentive is
provided by
Private
agencies)
(Applicable
only if
Incentive is
provided by
Private
agencies)
Entry
Entry
(Applicable
only if
Incentive is
provided by
Private
agencies)
(Applicable
only if
Incentive is
provided by
Private
agencies)
If Ministry,
Entry
If Private
agencies,
Entry
Max of 2 more
entries
Company Name 2
Display based on (3) above
Entry
Choose
If Ministry,
Entry
If Private
agencies,
Entry
Etc.
Rules:
Entry
Entry
Multimedia Development Corporation Sdn Bhd
a. There could be nil incentives for the applying company/holding/sister company. So this
section is not mandatory.
b. A maximum of 3 incentives would be allowed for each company.
c. Company list in this section should consider “applying company” and all the
holding/sister companies (as given in (3) above)
d. Client to key in the name of the Ministry / Private Agency (whichever is applicable).
Ministry name: Must not exceed 100 characters
Private agency name: Must not exceed 100 characters
e. If the incentive was provided by Private agencies, additional details such as Amount of
Grant and Equity % is captured
Section C: Key Management team
Chief Executive Officer / Managing Director **
Name
Display
Age
Display
Nationality
Display
Education
Background *
Qualification
Discipline
University
Year
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Name of the
Certification/Award/Publication
Granted
/Published by
Year received
Entry
Entry
Entry
Entry
Entry
Entry
Etc.
Professional
certification /
Awards/Publications
if applicable
Etc.
Working experience
and relevant field of
expertise
Year from
Year to
Company
Designation
Entry
Entry
Entry
Entry
Multimedia Development Corporation Sdn Bhd
Entry
Entry
Entry
Entry
Etc.
Chief Technology Officer *
Name
Display
Age
Display
Nationality
Display
Education
Background *
Qualification
Discipline
University
Year
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Name of the
Certification/Award/Publication
Granted
/Published by
Year received
Entry
Entry
Entry
Entry
Entry
Entry
Etc.
Professional
certification /
Awards/Publications
if applicable
Etc.
Working experience
and relevant field of
expertise
Year from
Year to
Company
Designation
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Etc.
Chief Financial Officer
Name
Display
Multimedia Development Corporation Sdn Bhd
Age
Display
Nationality
Display
Education
Background
Qualification
Discipline
University
Year
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Name of the
Certification/Award/Publication
Granted
/Published by
Year received
Entry
Entry
Entry
Entry
Entry
Entry
Etc.
Professional
certification /
Awards/Publications
if applicable
Etc.
Working experience
and relevant field of
expertise
Year from
Year to
Company
Designation
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Etc.
Others 1 Display
Name
Display
Age
Display
Nationality
Display
Education
Background
Qualification
Discipline
University
Year
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Granted
/Published by
Year received
Etc.
Professional
certification /
Name of the
Certification/Award/Publication
Multimedia Development Corporation Sdn Bhd
Awards/Publications
if applicable
Entry
Entry
Entry
Entry
Entry
Entry
Etc.
Working experience
and relevant field of
expertise
Year from
Year to
Company
Designation
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Etc.
Others 2 Display
Name
Display
Age
Display
Nationality
Display
Education
Background
Qualification
Discipline
University
Year
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Name of the
Certification/Award/Publication
Granted
/Published by
Year received
Entry
Entry
Entry
Entry
Entry
Entry
Etc.
Professional
certification /
Awards/Publications
if applicable
Etc.
Working experience
and relevant field of
expertise
Year from
Year to
Company
Designation
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Etc.
Multimedia Development Corporation Sdn Bhd
Rules:
a. CEO and CTO details are mandatory. CFO and “Others” section is not mandatory
b. Educational qualification: Minimum of one and maximum of 5 qualifications to be
provided
c. Professional
Certification:
Not
mandatory.
Maximum
of
10
certifications/awards/publications can be provided by the client.
d. Working experience: Minimum of one and maximum of 10 lines of experience details to
be provided by the client
e. Company Name, Designations, Qualification, Discipline, University, Name of certification
and Granted/published by – Max of 100 characters
Section D: Proposed activities in MSC
Instructions:
This is a KEY section. You should describe the nature of proposed multimedia activities, technologies,
services and solutions that your company-plan to undertake R&D in the MSC in the next three years.– This
section would be filled up after consultation with your Account Manager
(Option) Choose Software Development
(Option) Choose
New Product
1. Research/Development and commercialization of the
following products
Product
Industry/Users
Country
Entry
Entry
Entry
Entry
Entry
Entry
Etc.
(Option) Choose
Enhancing Existing
Product
2. Research/Development and commercialization of new
versions of the following products
Product
Version
Industry/Us
ers
Country
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Etc.
Multimedia Development Corporation Sdn Bhd
Rules:
a. If Software Development is chosen as the primary activity, user can either opt to
keyin “New product” details OR “Enhancing existing product” details OR BOTH. One
of the options to be mandatory.
b. Client can key-in minimum of one product and maximum of 20 products
c. Product Description, Industry details – Maximum of 100 characters
d. Industry and Country: Non-mandatory
(Option) Choose Design Activities
(Option) Choose
1. Design and development of the following products
Design and
Development
Product
Industry
Country
Entry
Entry
Entry
Entry
Entry
Entry
Etc.
(Option) Choose
2. Establish design/development services for outsourced activities
Facilities for
Outsourced
activities
Name of the Services
Details
Entry
Entry
Entry
Entry
Country
Etc.
Rules:
e. If Design activities is chosen as the primary activity, then user can either opt to keyin
“Design activities” details OR “Services for outsourced activities” details OR BOTH.
One of the options to be mandatory.
f. Client can key-in minimum of one product and maximum of 20 products
g. Product Description, Industry details, Facility details – Maximum of 100 characters
h. Industry and Details: Non-mandatory
Multimedia Development Corporation Sdn Bhd
(Option) Choose Shared Services
Establish and operate a Shared Services/Outsourcing Center to undertake
(Option) Choose
Entry
IT Services
(Option) Choose
Entry
Business Process
Services
(Option) Choose
Entry
Knowledge
Services
Rules:
i.
j.
If Shared services is chosen as the primary activity, then the client can either opt to
keyin “IT Services ” details OR “BP Services” details OR “Knowledge Services” or all the
three. One of the options to be mandatory.
Description – Maximum of 100 characters
(Option) Choose Internet Based Business
Application service providers, e-commerce service providers; web-based trading platforms
Product / Services
Industry
Country
Entry
Entry
Entry
Entry
Entry
Entry
Etc.
Rules:
a. If Internet Based Business is chosen as the primary activity, then the client must keyin
the Internet Based Business product details and the target industry
b. At least one product must be keyed-in. Maximum of 20 products would be allowed.
c. Product, Industry – Maximum of 100 characters
d. Industry : Non-mandatory
Multimedia Development Corporation Sdn Bhd
(Option) Choose Content Creation
Development and commercialization
(MMROPG/Mobile games), animation etc
of
digital
content
for
Product / Services
Industry
Country
Entry
Entry
Entry
Entry
Entry
Entry
e-learning/games/
Etc.
Rules:
a. If Content Creation is chosen as the primary activity, then the client must keyin the
Content development product details and the target industry
b. At least one product must be keyed-in. Maximum of 20 products would be allowed.
c. Product, Industry – Maximum of 100 characters
d. Industry : Non-mandatory
Detailed Description of the Proposed Activities *
Instructions:

Product or Service Description – which should include module and sub-module description

The scope of development in the next 3-years and expected outcome (type of product or service).
Please state current development status.

State the innovativeness of proposed research/development and solution improvement or technology
change vis-à-vis the products or services to be developed
a. Described in the prior section.
b. Intellectual property to be registered (if any).
Please state the technology and/or programming/design tools that your company would be using in the
proposed R&D activities as follows:




Operating system (such as Linux, Microsoft etc.).
Database (such as Oracle etc.).
Programming languages (such as Java, C++ etc.)
Any other technology tools to be used in your R&D activities
Multimedia Development Corporation Sdn Bhd
Proposed Product / Service Development Milestone *
Proposed
Product/Service
development
milestones
Planned completion of activity/milestones
Year 1 (Display)
Year 2 (Display)
Year 3 (Display)
(Choose Quarter)
(Choose Quarter)
(Choose Quarter)
Client has to choose the respective option (1st or 2nd or 3rd or 4th quarter) for 3 years.
Rules:
This section should have release dates for at least one product. Maximum of 20
products will be allowed
Multimedia Development Corporation Sdn Bhd
Section E: Business Model
Instructions:
This section should describe your company Marketing plan (in terms of positioning, marketing activities and
promotional campaigns to substantiate the sales projections in your financials
Marketing Strategies **
Client has to describe the marketing strategies that will be adopted by the company to achieve
the objectives.
Strategy
(Option) Choose
Exhibition
(Option) Choose
Materials and Primary
tactics
(Option) Choose
Smart partnership
Description
Entry
Entry
Entry
Revenue Model **
Client should describe the summary of pricing strategies for their products
Instructions: Your overall pricing strategies
Entry
Rules:
a. Size : Maximum of 4000 characters
Multimedia Development Corporation Sdn Bhd
3a. Have you secured any contracts till date?
(Option) Choose Yes / No
Entry
Rules:
a. Size : Maximum of 1000 characters
Instruction: If contracts are secured, please provide supporting documents
Multimedia Development Corporation Sdn Bhd
Section F: Competitor Analysis *
Market Overview
Entry
Foreign Competitors
Entry
Local Competitors
MSC
Status
Competitors
Entry
Companies
Products/Services uniqueness
–
Entry
Entry
Instructions (For Market Overview)
Please include the statistics and figures related to the market potential for the
products/services to be offered.
Instructions (applicable for “Products/Services Uniqueness”):
Please highlight your key differentiators against your competitors
Rules:
a. Size of each field:
Market overview: 1000 characters
Foreign Competitors: 5000 characters
Local Competitors: 5000 characters
MSC Status companies : 5000 characters
Product/Services uniqueness: 5000 chars
b. All fields are mandatory
Multimedia Development Corporation Sdn Bhd
Section G: Knowledge Workers Projection*
Position/Role
Year 1
Year 2
Year 3
(Choose)
(Choose)
(Choose)
Local
(Option) Choose CEO’s office
Chief Executive Officer
Secretary *
Option) Choose Finance and Legal Division
Chief Financial Officer
Account Executive *
Finance and Legal Administrative *
Clerk *
Local
Foreign
Local
Entry
Entry
Entry
Entry
Entry
Entry
Option) Choose Operation, Human Resources
& Management Division
Chief Operating Officer
Human Resource Manager
Executives *
Clerk*
Option) Choose Sales & Marketing Division
Chief Marketing Officer
Manager
Executive*
Sales Administrator *
Foreign
Entry
Entry
Entry
Entry
Foreign
Entry
Entry
Option) Choose Public Relations Division
Public Relations Manager
Customer Service Representative *
Option) Choose Creative Content
Editor/Sub-editor
Content Developer/Researcher
Animator/Courseware Designer
Instructional Designer
Multimedia Designer/Programmer
Application Developer
Web developer
(Option) Choose Research & Development
Chief Technology Officer
Chief R&D Engineer
Embedded Application Engineer
Web Engineer
Content Engineer
Quality Engineer
Security Engineer
Multimedia Engineer
Courseware and CBT Engineer
Design Engineer
Electrical Engineer
Electronic Engineer
Mechanical Engineer
Entry
Entry
Entry
Multimedia Development Corporation Sdn Bhd
Technical Writer
Project Manager
Application Developer
Software Engineer
Network Engineer
Programmer
System Analyst
Database Engineer
System Engineer
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Entry
Option) Choose Shared Services
Call Center Agent/Officer (In-bound)
Telemarketers (Outbound)
Call Center Team Leader
Senior Call Center Officer
Call Center Trainer
Operations Executive
Call Center Supervisor
Consultants / Subject matter experts
Option) Choose IT Support
Training and Support
Total No. of Workers (Local and Foreign)
Total Workers
Total Knowledge Workers
% of Knowledge workers (Total KW/Total
Number of workers)
Average %
Display
Display
Display
Display
Display
Display
Display
Display
Display
Display
Display
Display
Display
Display
Display
Display
Display
Display
Display
Rules:
The client chooses the respective divisions (1st Column) based on the nature of business
and MSC activities
For each of the chosen divisions, client would keyin the total number of local and foreign
workers required for 3 years.
Workers indicated with a * are not included as “Knowledge Workers”
Country wise projection of foreign knowledge workers
For the projected number of foreign knowledge workers, the client has to provide their country
of origin for each year. Client to choose a country from the list provided and indicate the
number of workers expected from that country.
Multimedia Development Corporation Sdn Bhd
Year 1 – Display
Total Foreign
Knowledge
Workers
(FKW) 
Display
Year 2 - Display
Display
Year 3 – Display
Display
Country
No. of
FKW
Country
No. of
FKW
Country
No. of
FKW
Choose
Entry
Choose
Entry
Choose
Entry
Choose
Entry
Choose
Entry
Choose
Entry
Choose
Entry
Choose
Entry
Choose
Entry
Etc
Rules:
The total number of workers across each country for a year should be equal to the “Total
Foreign Knowledge workers” as given in the previous section
There must be at least one entry for an year, if Foreign knowledge workers are applicable
for that year (as per the previous section)
Multimedia Development Corporation Sdn Bhd
Qualification and Skills set expected from Expatriates (if applicable)
Qualification and skill-set
technical positions *
required
for
Entry
Job description and Minimum qualifications
*
Entry
Proposed skills development / Technology
transfer program
*
Entry
Malaysians returning home – Details
*
Entry
Instructions:
Please provide the job description and state the min qualification and skill set required for your technical
positions.
Please describe your proposed skills development and/or technology transfer program that you plan to
conduct in the next 3 years. Please state the agency/company/higher institution involved and your areas
of collaboration.
Are you attracting Malaysian’s returning home? If yes, please provide the name, designation and his/her
skills of expertise.
Rules:
a. Maximum of 1000 characters for each field
Multimedia Development Corporation Sdn Bhd
Section H: Compliance with MSC Operational Requirements *
Section H1: Relocation Requirement *
Current Business
Address **
Address
Display
City
Display
Post Code
Display
State
Display
Country
Display
(Taken from PreApplication, allow
modifications)
Size of current office
space (sq. ft.) –
Mandatory **
Entry
Expiry
date
current tenancy.
Entry
of
Instruction:
Please
submit a copy of your
tenancy agreement)
Proposed
location
after award of MSCStatus
List of Cyber cities
(Options) Choose one
State divisions/departments that will relocate to the above mentioned MSCdesignated cyber cities **
(Option) Choose
Whole company will relocate within 6 months from the date of approval
Date of relocation Entry
(Option) Choose
of approval
Only principle activities of the company will relocate within 6 months from the date
Department
Number of workers
Entry
Entry
Entry
Entry
Multimedia Development Corporation Sdn Bhd
Etc.
Proposed location
arrangement **
Build own office building
Lease of office space
(Options) Choose one
State estimated space
requirement in chosen
designated cyber cities
(sq. ft.) **
Entry
Rules:
All fields are mandatory
Proposed location after award of MSC status: “Others” – Free text. 100 chars
In the case of “Divisions that will relocate to cyber cities”, if the whole company has plans
to relocate to cyber cities, then division / worker details are not applicable
If “Whole company will relocate” is applicable, then date of relocation to be captured
Section H2: Licensing / Approval requirement *
In some case, the company will have to get the required licenses from Communication and
Multimedia Commission of Malaysia, Bank Negara or other Government Organizations. This
section captures such details
Does your company
licence /approval
requires
any
(Options) Choose
Yes / No
(Options) Choose one
Entry
Malaysian Communication and Multimedia
Commission of Malaysia
(Options) Choose
Entry
Bank Negara
(Options) Choose
Entry
Others (Entry)
Rules:
If licensing is required, then one or more of the options are mandatory
Text entry – Maximum of 255 characters
Multimedia Development Corporation Sdn Bhd
Section I: Conclusion *
Instruction: Your ending note to the plan and/or any diagrams or attachments that you wish to include.
Please state how your proposed activities would contribute to the MSC (e.g. creating new businesses or
enhancing productivity, training in specialized skills etc)
Entry
Rules:
Maximum number of characters: 4000