Media Contact:
Linda Dyson
Content Delivery and Storage Association
(404) 349-9600
ldyson@cdsaonline.org
David Leong
Kingston Technology, Co. Inc.
(714) 438-1817
david_leong@kingston.com
For Release 8:08 a.m. PDT, April 06, 2010:
CDSA Qualifies Kingston Technology as World’s First Content
Protection Certified Flash Memory Entertainment Provider
Fountain Valley, CA -- April 06, 2010 -- Kingston Technology Company, Inc., the independent
world leader in memory products, today announced the completion of the Content Delivery and
Storage Association’s (CDSA) Content Protection and Security accreditation. Kingston® is the
world’s first Flash memory entertainment provider to successfully undergo this stringent
international auditing process.
The Content Protection and Security Standard was developed by a worldwide
consortium of anti-piracy and security experts to address the evolving needs of today’s physical
and digital content delivery supply chains — from content creation to post-production and
replication through distribution. It is the result of over 10 years of in-the-field development at
more than 100 sites worldwide and is supported by major content holders, including NBC
Universal Pictures and Electronic Arts. CDSA’s Content Protection and Security Standards
program helps organizations to establish, implement, monitor, maintain and improve
entertainment media and content security management processes and better protect intellectual
property and related assets.
“Kingston’s achievement of CDSA Content Protection and Security accreditation reflects
the flexibility of our program to address the changing ways that content will be delivered to
consumers in the years ahead,” said Linda Dyson, worldwide director of CDSA’s Anti-Piracy and
Compliance Programs. “Kingston has demonstrated excellence in its content security approaches
and execution, and we applaud their proactive leadership as one of the newest categories of
content storage and delivery technologies.”
“Kingston offers content providers a one-stop technology service that includes lower
costs, shorter lead times and full supply-chain support,” said John Ho, vice president, U.S.
operations, Kingston. “CDSA certification aligns our manufacturing processes with industry
standards in place at leading DVD, Blu-ray and CD manufacturers so that we can provide the
same level of security and confidence to our content partners as we expand our content delivery
services.”
Kingston most recently released Sony Pictures Home Entertainment concert documentary
"Michael Jackson's THIS IS IT" on a special limited-edition, serial-numbered Kingston
DataTraveler® USB Flash drive. Kingston has also worked with Paramount Digital Entertainment
to release “Star Trek” and both “Transformers” films on its USB Flash drives.
“Content holders are looking beyond the DVD and consumers are looking for a more
portable option for content that takes up a lot less space,” said Rick Webb, vice president,
consumer markets group, Kingston. “Most netbooks do not have an optical drive, making our
Flash memory solutions perfect vehicles for content delivery. Kingston views content as a way of
adding value to our products and differentiates us from our competitors.”
More than 24 new applicant facilities worldwide have applied for CDSA Content
Protection since January 2010, evidence of growing acceptance of the program’s value to content
holders and its relevance to their service providers.
For more information visit www.cdsaonline.org or www.kingston.com.
About CDSA – Content Delivery and Storage Association
CDSA (formerly IRMA) is the international content protection association, advocating
the innovative and responsible delivery and storage of entertainment, software and
information content. Founded in 1970 at the beginning of the audiocassette, the
association has worked on behalf of its member companies through the home video
revolution and into today’s digital delivery era. CDSA has assisted content holders and
their supply chain partners to maintain the most responsible practices and policies for
secure handling of intellectual property for home video, music, video games and business
software.
For more information visit: www.cdsaonline.org.
About CDSA’s Content Protection and Security Program
Through its ongoing research with renowned security practitioners, CDSA has pioneered
the first internationally-accepted Content Protection and Security Standards Program for
the industry. This structured and practical accreditation process assists organizations to
systematically manage and address its security and piracy risks. The risk-based content
security management standard and ongoing accreditation audit program focus on the
security management of content – in all of its forms - across the entire supply chain.
About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory
products. Kingston designs, manufactures and distributes memory products for desktops, laptops,
servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3
players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing
facilities in California, Taiwan, China and sales representatives in the United States, Europe,
Russia, Turkey, Ukraine, Australia, New Zealand, India, Taiwan, China, and Latin America. For
more information, please call 800-337-8410 or visit www.kingston.com.
Editor’s Note: For additional information, evaluation units or executive interviews, please contact David
Leong, Kingston Technology Company, Inc. 17600 Newhope Street, Fountain Valley, CA USA 92708,
714-438-1817 (Voice). Press images can be found in Kingston’s press room at
kingston.com/press/default.asp
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Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights
reserved. All other marks may be the property of their respective titleholders.