Bilag1: www.saab.dk/dk/dk/start#/world/innovation/safety/introduction/
Bilag2: www.saab.dk/dk/dk/start#/world/innovation/biopower/
Bilag 3: www.saab.dk/dk/dk/start#/world/innovation/biopower/
Bilag 4: www.saab.dk/dk/dk/start#/world/news-and-events/newsletter/
Bilag 5: www.saab.dk/dk/dk/start#/buy-own/services/parts-service/introduction/
Bilag 6: www.baser.dk/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=buh&AN=9602062555&site=ehost-live
Bilag 7: www.saab.dk/dk/dk/start#/world/news-and-events/spotlight/saab-at-icehotel/Spotlight:all/
Bilag 8: www.sec.gov/Archives/edgar/data/40730/000119312509045144/d10k.htm
GENERAL MOTORS CORPORATION AND SUBSIDIARIES
PART I
Item 1. Business
General
We are engaged primarily in the worldwide development, production and marketing of cars, trucks and parts. We
develop, manufacture and market vehicles worldwide through our four automotive segments: GM North America
(GMNA), GM Europe (GME), GM Latin America/Africa/Mid-East (GMLAAM) and GM Asia Pacific (GMAP).
Our total worldwide car and truck deliveries were 8.4 million, 9.4 million and 9.1 million, in 2008, 2007 and 2006,
respectively. Substantially all of our cars, trucks and parts are marketed through retail dealers in North America, and
through distributors and dealers outside of North America, the substantial majority of which are independently owned.
GMNA primarily meets the demands of customers in North America with vehicles developed, manufactured and/or
marketed under the following brands:
•
Chevrolet
•
Buick
•
Saab
•
GMC
•
Pontiac
•
Cadillac
•
HUMMER
•
Saturn
The demands of customers outside North America are primarily met with vehicles developed, manufactured and/or
marketed under the following brands:
•
Opel
•
Saab
•
GMC
•
HUMMER
•
Vauxhall
•
Buick
•
Cadillac
•
Isuzu
•
Holden
•
Chevrolet
•
Daewoo
•
Suzuki
At December 31, 2008, we also had equity ownership stakes directly or indirectly through various regional
subsidiaries, including GM Daewoo, New United Motor Manufacturing, Inc. (NUMMI), Shanghai GM, SAIC-GMWuling Automobile Co., Ltd. (SGMW) and CAMI Automotive Inc. These companies design, manufacture and market
vehicles under the following brands:
•
Pontiac
•
Wuling
•
Chevrolet
•
Daewoo
•
Cadillac
•
Holden
•
Buick
As previously announced, we are undertaking a strategic review of the HUMMER brand, which includes the
possible sale of the brand. As a result of our strategic review of the global Saab Automobile AB (Saab) business,
Saab announced, in February of 2009, that it has filed for reorganization under a self-managed Swedish court
process. Pending court approval the reorganization will be executed over a three month period and will require
independent funding to succeed. During the reorganization process, Saab will continue to operate as usual in
accordance with the formal reorganization process.
1
Bilag 9:
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GENERAL MOTORS CORPORATION AND SUBSIDIARIES
executed by our competitors, who frequently purchase from the same suppliers that we do. Suppliers that are
substantially dependent on our purchases may encounter difficulties in obtaining credit or may receive an opinion from
their independent public accountants regarding their financial statements that includes a statement expressing
substantial doubt about their ability to continue as a going-concern, which could trigger defaults under their financing or
other agreements or impede their ability to raise new funds. Our suppliers might respond to an apparent weakening of
our liquidity position and address their own liquidity needs by requesting faster payment of invoices or other
assurances. If this were to happen, our need for cash would be intensified, and we might be unable to make payments to
our suppliers as they become due.
When comparable situations have occurred in the past, our suppliers have attempted to increase their prices to us,
pass through increased costs, alter payment terms or seek other relief. In instances where our suppliers have not been
able to generate sufficient additional revenues or obtain the additional financing they need to continue their operations,
either through private sources or government funding, some have been forced to reduce their output, shut down their
operations or file for bankruptcy protection. Such actions are likely to increase our costs, create challenges to meeting
our quality objectives and in some cases make it difficult for us to continue production of certain vehicles. To the extent
we take steps in such cases to help key suppliers remain in business that would adversely affect our liquidity. It may
also be difficult to find a replacement for certain suppliers without significant delay.
As part of the cost reduction initiatives in the Viability Plan, we have discontinued salary increases, imposed
reduction in salaries for at least six months ranging from 30% or more for the most highly paid executives to 3% for
salaried employees who earn more than a specified minimum and reduced benefits to a level that we believe is
significantly lower than offered by other major corporations. The UST Loan Agreement restricts the compensation that
we can provide to our top executives as well as prohibits certain types of compensation or benefits for any employees.
At the same time, we have substantially decreased the number of salaried employees and expect to reduce the number
further, so that the workload is shared among fewer employees and in general the demands on each salaried employee
are increased. Companies in similar situations have experienced significant difficulties in hiring and retaining highly
skilled employees, particularly in competitive specialties. Given our compensation structure and increasing job
demands, there is no assurance that we will be able to hire and retain the employees whose expertise is required to
execute the restructuring plan while at the same time developing and producing vehicles that will stimulate demand for
our products.
As part of our Viability Plan, we intend to phase out our Saturn, Saab and HUMMER retail channels and
brands in order to reduce the number of our retail channels and the number of our core brands; Pontiac is
expected to become a highly focused niche brand. We also intend to consolidate our dealer network by reducing the
total number of our dealers by over 30% from present levels. We anticipate that this reduction in retail outlets, core
brands and dealers will result in structural costs savings over time, but there is no assurance that we will realize the
savings we expect. Based on our experience and the experiences of other companies that have eliminated brands,
models and/or dealers, we believe that our total sales volume is likely to decline because of these reductions, possibly
significantly. In addition, executing the phase-out of retail channels and brands and the reduction in the number of our
dealers will require us to terminate established business relationships. There is no assurance that we will be able to
terminate all such relationships, and if we are not able to terminate substantially all of such relationships we would not
be able to achieve all of the benefits we have targeted in the Viability Plan. We anticipate that negotiating these
terminations on an individual basis will require considerable time and expense. In addition, we will be required to
comply with a variety of national and state franchise laws, which will limit our flexibility and increase our costs. There
is no assurance that such negotiations will be successful or that our dealers or other affected parties, such as retail
outlets, will not pursue remedies through litigation and, if so, that we would prevail in such litigation or would not be
required to pay judgments in excess of negotiated settlements.
27
Bilag 10: www.sec.gov/Archives/edgar/data/40730/000119312509045144/d10k.htm
GENERAL MOTORS CORPORATION AND SUBSIDIARIES
are in discussions with the Canadian Federal and Ontario Provincial Governments to secure long-term financial
assistance to execute the necessary restructuring actions for long-term viability. In addition, we are in discussion with
the CAW union to reduce labor costs to competitive levels, and the CAW has committed to achieving an hourly cost
structure that is consistent with what we ultimately negotiate with the UAW. Our discussions with the Canadian Federal
and Ontario Provincial Governments have been based on the principle of maintaining proportionate levels of
manufacturing in Canada and GM Canada receiving long-term financial assistance proportional to the total support
provided to us by the U.S. Government.
Sweden — We have conducted a strategic review of our global Saab business and have offered it for sale.
Given the urgency of stemming sizeable outflows associated with Saab operations, Saab Automobile AB filed for
reorganization protection under the laws of Sweden on February 20, 2009. Because we anticipate losing our
controlling interest in Saab, we anticipate that we will no longer consolidate Saab beginning in the three months
ending March 31, 2009 and anticipate recording a significant loss, which may be in excess of $1.0 billion on deconsolidation.
Europe — Europe is a highly competitive automotive market, is currently unprofitable for many vehicle
manufacturers and has a relatively costly restructuring environment. We have engaged our European labor unions to
achieve cost reductions of $1.2 billion, which include several possible closures or spin-offs of manufacturing facilities
in high cost locations. In addition, we are restructuring our sales organization to become more brand focused and better
optimize our advertising expenses. We are also in discussions with the German government for liquidity support to fund
our operations and certain liabilities and our German subsidiary has submitted a proposed viability plan in connection
with these discussions. A sustainable strategy for our European operations may include partnerships with the German
government and/or other European governments.
We are currently engaged in negotiations with the UAW and counsel for the class of GM retirees and their respective
advisors to pursue modifications to the Settlement Agreement in accordance with the requirements of the UST Loan
Agreement. Consistent with the terms of the UST Loan Agreement, we are seeking to convert at least half the value of
our future payments to the VEBA to our common stock rather than cash, with the total value of our VEBA payments to
not exceed the amount provided under the VEBA Settlement Agreement. Extensive due diligence regarding our current
situation and future prospects and plans is now underway by the UAW, class counsel and their advisors. These parties
understand that the restructuring of our VEBA obligations is a necessary component of the Viability Plan and have
agreed to work toward executing an agreement to modify the VEBA Settlement Agreement by March 31, 2009. We
have not yet reached any agreement to restructure the VEBA payments.
We are also currently engaged in negotiations with advisors to the unofficial committee of the unsecured
bondholders to reduce our public unsecured debt through an exchange of the bonds into our equity or other appropriate
means in accordance with the requirements of the UST Loan Agreement. These negotiations are ongoing, and we are
committed to commencing an exchange offer by March 31, 2009 as required by the UST Loan Agreement.
In connection with the warrant provided to the UST in connection with the UST Loan Agreement and the debt to
equity conversion of not less than two-thirds of our unsecured debt and the conversion of at least one-half of the value
of our outstanding VEBA obligation to equity, we anticipate that new equity issued pursuant to the UST warrant, in the
Bond Exchange and to the VEBA would represent substantially all of our pro forma common stock outstanding.
In addition to the 2008 Cash Initiatives, we have taken numerous actions to conserve cash and improve our liquidity.
Such actions include reducing the number of salaried employees by 10,000 during 2009; reducing U.S. salaries by a
range of 3% to 10% depending of their level of management; reducing benefits for salaried retirees; negotiating the
suspension of the JOBS Bank program with the UAW (refer to Note 21 to the consolidated financial statements);
reducing working capital requirements in our operations through reduction of inventories and other measures; and
reducing capital and engineering spending through the delay or cancellation of certain product programs. We have also
begun negotiations with the unions which represent certain of our employees in the United
104
Bilag 11: www.sec.gov/Archives/edgar/data/40730/000119312509045144/d10k.htm
Notes to Consolidated Financial Statements
GMAC LLC  Form 10-K
IB Finance Transaction
On January 30, 2009, GMAC exercised its option to convert its 806,344 units of noncumulative, nonparticipating,
perpetual preferred membership interests in ResCap into the same number of preferred membership interests in
IB Finance Holding Company, LLC (IB Finance). IB Finance owns GMAC Bank, a commercial bank chartered under
the laws of the State of Utah.
Also on January 30, 2009, GMAC and ResCap entered into an agreement and consummated a transaction pursuant
to which GMAC acquired 100% of ResCap’s remaining nonvoting common interests in IB Finance, which common
interests are attributable to the mortgage finance operations of GMAC Bank. In exchange for ResCap’s interests in
IB Finance, GMAC contributed to ResCap 8.500% Senior Secured Guaranteed Notes due 2010 of ResCap that GMAC
had acquired in its recent exchange offer with a face amount of approximately $831 million and accrued interest and a
fair value of approximately $609 million (the GMAC Purchase Price). The fair value of the ResCap notes was
determined based on the average of two price quotations that GMAC and ResCap obtained from independent brokerdealers, one of which was selected by each party. ResCap extinguished the $831 million face amount of the notes. The
transaction was determined by an independent, third-party financial advisor to be fair to ResCap from a financial point
of view.
Until the 60th day after the closing of the transaction, ResCap has the right to offer the transferred IB Finance
interests to other potential third-party purchasers for cash, other ResCap notes, or a combination of cash and ResCap
notes. In the event that a third party enters into an agreement with ResCap to purchase the IB Finance interests for a
price greater than the GMAC Purchase Price, then GMAC can elect either (1) to retain the IB Finance interests and pay
ResCap additional consideration equal to the difference between the third party’s offered price and the GMAC Purchase
Price, or (2) transfer the IB Finance interests to the third-party purchaser in exchange for cash, other ResCap notes, or a
combination of cash and ResCap notes from the third-party purchaser, after receipt of which GMAC will remit to
ResCap either cash, ResCap notes, or a combination of cash and ResCap notes, as the case may be, equivalent in value
to the difference between the third-party purchase price and the GMAC Purchase Price. For the avoidance of doubt, if
GMAC elects to transfer the IB Finance interests to the third-party purchaser, from and after January 30, 2009, through
the closing of the third-party transaction, GMAC shall be the holder, beneficially and of record, of the IB Finance
interests and shall bear the assumed obligations and liabilities under the IB Finance LLC agreement. If (1) GMAC
elects to transfer the IB Finance interests to the third-party purchaser, (2) the third party makes payment in ResCap
notes, and (3) the value of those notes has declined between the date a binding purchase agreement is signed with the
third party and the closing of the third-party transaction, such that their value, combined with any cash consideration, is
less than the GMAC Purchase Price, ResCap will have to pay the difference to GMAC. Similarly, if the value of the
notes, combined with any cash consideration, has risen between such dates, ResCap will receive the difference from
GMAC on the closing date of the third-party transaction.
SAAB Automotive AB Reorganization
On February 20, 2009, SAAB Automotive AB (Saab), the Swedish automobile manufacturing company, filed
for reorganization under applicable law in an effort to reorganize, independent from its owner, GM. Our credit
exposure with Saab is substantially indirect, through our wholesale and retail financing products for Saab
vehicles. Most of our potential exposure is with automotive dealers and consumers and is collateralized by Saab
vehicles. We have considered the impact of the reorganization filing on our financial position and the results of
our operations as of, and for the year ended December 31, 2008, and have determined the impact is not material.
In some cases, dealers have the right to return vehicles to us, which exposes us to the risks of remarketing the
vehicles. Additionally, to the extent there is a loss of confidence in the market place, a subsequent deterioration
in Saab vehicle values could result in reduced lease residual values and higher loan loss severity on retail and
wholesale loans. However, there are existing contractual provisions between GMAC and GM, in which GM is
required to reimburse us for a significant portion of these potential losses or repurchase the vehicles. Refer to
Note 20 to the Consolidated Financial Statements for further discussion of our relationship with GM.
400
Bilag 12: www.saabgroup.com/NR/rdonlyres/737FECFA-426B-4F94-8266-C6654FB89F17/0/Annual_report_2008.pdf
Bilag 13: www.researchandmarkets.com/reports/59838
General Motors Corporation - GM - Annual Report
Research and Markets Annual Reports Service provides you with quick access to annual accounts and
other information on selected companies. The Annual Report Service is the most complete and up-to-date
listing of Annual Reports and related financial reports online today.
Save time and paper by researching your reports online. The Annual Report Service currently lists over
2,800 Annual Reports and covers the majority of the FORTUNE 500 Companies.
Format of Annual Reports:
The Annual Report is a publication that is distributed by publicly trade companies to their shareholders.
All publicly traded companies are required by the Securities and Exchange Commission (SEC) to publish
certain financial data annually.
Most annual reports follow a very similar format, in terms of the different types of information they
contain.
Common sections are:
- Letter from Company Chairman/CEO
- Financial Highlights
- Balance Sheets
- Profit and Loss Statements
- New Business
- Year in Review
- Projections
- Outstanding Shares of Stock
- Complete list of Board Members
As the information is audited and required by the SEC, so Annual Reports are an excellent way to
familiarise yourself with a company, and their market.
Bilag 14: www.politiken.dk/skriv_til_politiken/article651663.ece
SKRIV: Hvad betyder din Saab for dig?
Ikke mange andre bilfabrikker har så trofaste kunder som Saab.
20:39 12. apr 09 Anders Helde, Frederiksberg
Og så vil jeg tilføje, at det er SKANDALØST at de tåber i GM ikke, i stedet for at udsulte SAAB-mærket og kun tage de gode idéer og
overføre dem til noget så gudsjammerligt som Opel, ærer den stribe af innovationer som altid har og stadig kendetegner SAAB og
viderefører SAAB som den kvalitets-nichebil som den er. De har midlerne (ikke i disse tider, men ellers), så kun lysten mangler
åbenbart.
20:33 12. apr 09 Anders Helde, Frederiksberg
SAAB er sjæl, design, funktionelle løsninger og køreglæde i en klasse, som intet andet bilmærke kan matche. Men først og fremmest
har SAAB en unik personlighed og repræsenterer alt det, som ikke længere findes i den udglattede mainstream tankegang som hærger
verden i dag. Jeg har en 900 cab fra '89 og en 900 fra '88 og jeg går i graven før cab'en gør - og jeg er 27! Så meget elsker jeg
svenskeren!
13:03 1. mar 09 Troels Grum-Schwensen, 2100 Kbh. Ø
SAAB udmærker sig ved design, innovation og mod til originale løsninger. F.eks. er 9-3 sportwagon formgivningsmæssigt en af de
bedste stationcars på markedet p.t. Det vil være megt trist at skulle undvære dette kvalitetsmærke som burde støttes og fremover
kunne udvikle innovative biler med vægt på miljøhensyn.
01:22 1. mar 09 peter juul christensen, 6710 esbjerg v
Ide til hjælp for SAAB redningsplanen. Lad mig først fortælle at jeg selv naturligvis kører SAAB. Det vil være en rigtig god ide at gå
tilbage til "rødderne" - simpelthen at producere en god lille bil der appellerer til tidens trend - og ikke mindst til de tegnebøger der er
flest af.Når bare det er en SAAB - så er alt andet ligegyldigt - SAAB appellerer meget til følelserne "SENSES" om I
00:01 25. feb 09 Søren Bukdal Pedersen, Brakker
Jeg har aldrig kørt i et andet bilmærke og vil heller aldrig komme til det. Trods giftemålet med "kære" GM så er der stadigvæk en SAAB
sjæl gemt et sted i de biler der forlader samlebåndet den dag i dag. Jo mere modstand SAAB møder, jo mere elsker jeg den bil :)Kasseren, Saab Klub Danmark
22:12 23. feb 09 Poul Viggo Fischer, 6715 Esbjerg N
Lidenskab, kærlighed, tryghed, køreglæde, potentiale og meget mere. Glæden og passionen ved at køre i, skrue i, tune på og lege med
er alt sammen forhold der gør ejerskabet af det svenske stål til noget særligt. Der findes rigtig mange gode biler på markedet. Ingen
tvivl herom. En Toyota Avensis er det mest fornuftige køb du kan gøre, men GUD hvor er den kedelig. SAAB-folket elsker deres biler.
21:07 23. feb 09 Carsten Nørgaard, Stenløse
Jeg har ejet og kørt Saab siden 1988. Jeg har holdt mig til 900 modellen og den senere 9-3. Lige nu har jeg 2 Saab'er. Bilerne er unikke
og gennemsyrede af funktionalisme, som ingen af konkurrenterne kan matche. Selv den gamle 900 er på ange områder stadig fuldt
tidssvarende. En 900 fra 1993 matcher teknologisk set stadig mange helt nye biler på mange områder.En Saab har en helt unik sjæl.
09:56 23. feb 09 Mikkel Nyhold Bruncke, Sønderborg
Jeg er 31 og vokset op med SAAB. Min onkel har været SAAB mekaniker i over 25 år og hele familien har kørt SAAB. Min første SAAB
var en 99'er fra 69 - en fantastisk bil. Siden har jeg haft 900, 9000 og nu en 9-5'er. For mig er SAAB en bil lavet af ingeniører til
ingeniører - sikker, god indretningen og super rejsekomfort. At GM ikke har magtet at gøre SAAB til en god forretning er ikke til fatte!!
22:46 22. feb 09 Ole Bendtsen, Grenaa
Jeg købte min første Saab i 1971. Havde læst alt mærket og blev facineret, af det Skandinaviske design, unikke løsninger, altid med
focus omkring sikkerhed.Kabinen i en Saab giver tryghed, og indretningen er optimal.Ejer af 99Ems, 900S, og en 900T.16 Cab. 450
medlemmer i Saab Klub Danmark, vil bestemt skrive under på ovenstående.
22:17 22. feb 09 Henrik B. Schmidt, Tilst
Saab SKAL overleve. Og det er de titusinder af entusiaster verden over, som skal gå forrest. Et rigtig godt eksempel herpå, og som bør
få al den støtte der kan skaffes, er dette:http://www.rescue-saab.com/en/index.html
18:17 22. feb 09 Peter Viking, 3390 Hundested
Saab skal gøre deres biler unikke igen. 9-4 er den rigtige vej.De fleste ejerer er meget loyale til mærket. Mærket skal afspejler en
anderledes og svensk måde at designe biler på. Aero X og bioethanol er fine eksempler under GM.Har selv en Saab OG900 CAB og Saab
sonett III samt tidl. en saab 9000 CDE. Skulle købe ny bil og prøvede en saab 9-5 og gik væk fra mærket i skuffelse. Ingeniør 42 år
17:45 22. feb 09 Sven Tornvig, Århus N
SAAB står for mig som noget skandinavisk, mærket går sine egne veje, ikke kun med udseendet, også med teknikken. Nogle andre
mærker tør også lave design, dog er kvaliteten langtfra på højde med SAABs. Saab er noget der kommer indefra, nærmest som en
virus. Pludselig ser man ikke bilen som et tranportmiddel længere men som noget større. jeg har flere venner der ikke forstod før de
købte deres.
15:39 22. feb 09 Johnny Horstmann, 3700 Rønne
Jeg glemte at skrive, at få bilfabrikker har skabt så meget nytænkning som SAAB. Indtil GM overtog frabrikken og lod den visne.
13:41 22. feb 09 Ditte Hansen, 7323 Give
SAAB betyder alverden for mig! Jeg har altid været fascineret af deres unikke udseende og særpræg og allerede før jeg blev gammel
nok til at tage kørekort, ønskede jeg mig en SAAB 99 som første bil. Drømmen gik i opfyldelse og i dag som snart 25-årig har jeg min
anden SAAB, en 900 Aero fra 1987. GM prøvede på at gøre en unik nichebil mainstream for til sidst at skyde mærket helt i sænk.
Sørgeligt!
12:21 22. feb 09 Johnny Horstmann, 3700 Rønne
Jeg har kørt SAAB i 47 år og kunne ikke forestille mig at køre i noget andet. Jeg har tidligere arbejdet 15 år i koncernen og kender
derfor til bilens uovertrufne sikkerhed fra selvsyn på pladeværksted. Det er sørgeligt og et stort tab, hvis netop SAAB, med sit
alternative særpræg med køreglæde og sikkerhed og sin lange levetid forsvinder. Johnny Horstmann
12:20 22. feb 09 Mathias Slyngborg, Århus
Siden jeg kan huske har jeg ligget under en SAAB sammen med min far i weekenden. Når man først ved hvad der er specielt ved disser
biler, kan man ikke tænke sig et andet køretøj. Helt ærligt hvor mange andre biler ser man fra 1980'erne der har servo, elruder, præcis
styretøj, hurtig motor og stadig køre rundt i dag som om bilen netop var bygget? SAAB forbliver bilen for mig, selvom det lukker.
11:41 22. feb 09 Florian Areiter, Gedsted
Saab er ikke bare en bil. Saab er en livstil! Inderst inde synes jeg GENERELT at en virksomhed som har kørt så mange år med et
kæmpeunderskud, ikke bør have støtten af f.eks. Staten. Men i tilfælde af Saab har jeg det anderledes. Saab er et stykke svensk
kulturarv som skal værnes om. Saab har skabt meget fornyelse indenfor sikkerheden og miljø, og det gavner hele den globale
bilindustri.
11:33 22. feb 09 Daniel Fischer, Ikast
27 år og på min 3. saab... Det bliver formentligt aldrig anderledes...!Det ville være særdeles uheldigt hvis saab lukker, det er vitterligt
et stort stykke bil-historie der går tabt...Mvh,Daniel.
11:31 22. feb 09 Henrik Carlsen, 2770 Kastrup
Jeg har kørt SAAB siden '78, 96 totakt, 96 V4, 99 og den gamle 900 og kommer ikke til at have andet i bilparken. Det er en
menneskeret at være bilsnob.Det gør ondt at skulle se dem lukke, selvom jeg kører i de gamle biler, fra dengang SAAB selv bestemte
hvordan en rigtig bil skulle skrues sammen.
23:49 21. feb 09 Erik Skovgaard Pedersen, Vanløse
Er nu på min 6. Saab og kan ikke forestille mig at køre i andet bilmærke. Hurtig, sikker luksusvogn i diskret indpakning. Mange finurlige
praktiske løsninger. Saab er konservativ, men på den positive måde - gamle dyder bibeholdes og nye kommer løbende til. Derfor
følelsen af genkendelighed uanset årgang og model.Nu må den svenske regering træde i karakter som det er sket i Tyskland og USA.
13:30 21. feb 09 J. Christensen, 5881 Skårup
Saab er for mig symbolet på mod og uafhængighed i tænkning og adfærd eksemplificeret ved stædighed i valg af nonmainstreamløsninger til enhver tid, frækhed i design og ikke-angst for nytænkende (fordyrende) sikkerhedsudstyr. Og så har motorlydene fra en
Saab altid lydt mere solid og sexet end andre bilmærkers.
13:06 20. feb 09 karsten jørgesen, kbh
Jeg skulle blive 32 år gammel, før jeg købte min første bil for et år siden - en 05 9-3 1,8t. Det var ventetiden værd. Jeg har prøvet
mange biler som lejebiler, men efter at have lejet en 9-3 i Sverige, var der ingen tvivl - jeg måtte eje en SAAB og have fornøjelsen hver
dag!. Jeg glæder mig over kvalitet og komfort på hver tur. Og husk: en SAAB uden turbo er som en Land-Rover uden 4x4...
12:12 19. feb 09 Jan Mølgaard, Brabrand
Min første kontakt med SAAB var da min (dengang kommenede) svigerfar købte en SAAB 99, da den lige var kommet frem (1969-70?).
Siden har jeg selv haft et prutorgel (SAAB96 2-takt), arvede bemeldte SAAB 99, så en 900 Turbo16, en 9000 2,3 CC og nu 9-3 2.2TiD.
Der har kun være et kor svinkeærinde til Mazda 626 da de blev forhjulstrukne, men SAAB er BILEN. (når der nu ikke er råd tl Porsche)
22:04 18. feb 09 JENSOLE MORTENSEN, BORDING
DET BETYDER MEGET SELV EFTER TO BILYLLYKKER DET HAR REDET MIT LIV
18:00 18. feb 09 Thomas Kristensen, 6960 Hvide Sande
Jeg er den lykkelige ejer af den syvende Saab! En model 9-3, 2002. Siden 1986 har dette bilmærke tjent mig trofast. Altid indkøbt som
brugtvogn med ca. 100-120.000 km på bagen, for prisens skyldl.Desværre er min meget personlige Saab-service, Autocentralen, i
Ulfborg lige lukket. Men så må jeg prøve mig frem andetsteds.Mvh Thomas K. (som også er præst i en folkekirkemenighed -;)
15:10 18. feb 09 Flemming Nielsen, 8600 Silkeborg
RESEARCH ... burde være en højt prioriteret egenskab hos folk som skriver for nyhedsmedier, men ak desværre ser vi alt for tit
eksempler på det modsatte. Tag bare eksemplet her i artiklen "Saab blev sat til at visne". Udsagnet om hvordan et
tokredsbremsesystem virker er rystende forkert. Både 1. og 2. kreds virker på BEGGE forhjul og hhv. ét baghjul hver. Det er
STANDARD.
14:34 18. feb 09 Jan Holm, København
Saab'en har noget andre ikke har. Et udseende (Som GM ødelagde) der skilelr sig ud, man er aldrig i tvivl om en Saab. Små
gennemtænkte ting som parkering i bakgear, deres suverene placering af gearskiftene, komfort og kørselkomforten..
12:06 18. feb 09 Troels Leighton, Klagshamn
Købte min første Saab i sommer og elsker den bil - en 9-5 Aero. Kvalitet, køreglæde, sikkerhed og kanon turbomotor. Det vil være
utroligt synd hvis Saab gik ned, for det er netop en nyskabende producent som Saab der er brug for når bilproduktionen skal ligges om
til mere miljørigtige biler.
11:37 18. feb 09 Hans Nielsen, Ulstrup
Er i min første Saab, har for godt et år siden købt en ny 9-3. Suverænt den bedste bil jeg har ejet, har tidligere kørt i tyske biler. Bare
måden døren lukkes på. Sikkerhed og stadig en sportslig bil, i modsætning til traktorer fra Volvo.Skandale hvis fabrikken ikke overlever.
10:22 18. feb 09 Torben Steno, 1708 København V
Jeg har kun ejet meget gamle biler købt til billege penge. Alligevel oplever jeg stor værdighed ved at køre i dem. Saab styrker min
identitet som individualist uden penge. Og så er det gode biler, der har det godt på en grusvej. Og sådan nogen kører jeg tit på.
10:03 18. feb 09 Henrik Zinck Wulff, 8800 Viborg
Saab er for mig helt speciel da jeg er uddannet Mekaniker hos saab, og stadig kører i en fin gammel 900 fra 91, som jeg kører mange
km, i hver dag. Jeg har engang kørt galt i en og der fik jeg også at vide at havde det ikke været en SAAB havde jeg ikke siddet her
idag! Jeg bliver ved med at køre i Saab om det så bliver den sidste i verden! Engang Saab altid Saab :-)
10:00 18. feb 09 theresa hansen, olost de llucanes
Saab er lig min barndom, lange køreture gennem det sydlige europa med elvis i den gamle skrattende radio, vinduer åbne, 4 søskende
der skændes og lande der farer forbi. Men også lig redning fra en vinterulykke i norge, en hjemtur med bildøren spændt sammen med
hønsesnor. Saab er lig drømme, oplevelser, tryghed, masser af fantasi og håbet om engang at give min egen familie de samme
drømme i en saab
09:55 18. feb 09 Klaus Bischoff, Charlottenlund
Jeg fik en ny 99'er i 1981 og er nu på SAAB 9-5 (den 4. Saab i rækken). Udover at den er en ikon for kvalitet og design, har de
allesammen været en FORNØJELSE at eje og køre. Det er en skam at sådan et mærke først visner og så slås ned som en syg ko. FY
FAN, GM.
09:44 18. feb 09 Tove Solveig 0lsen, Ødsted,7100 Vejle
Undertegnede er på vores nr6 Saab og vi har aldrig haft problemer kun glæder af vores Saaber. De har givet os tryghed, køreglæde, vi
er kede af hvis Saabmå lukke og slukke.Med Venlig Hilsen,Tove Solveig 0lsen
09:40 18. feb 09 Bo Frank, København
"Night Display" er en genialitet, som man til stadighed undres over at SAAB er ene om. Har man først en gang prøvet hvor meget det at
trykke på "Night display" betyder for orienteringsevnen på en nattemørk landevej, bøjer man sig i støvet. En "Night display" funktion
skulle være lovpligtigt sikkerhedsudstyr i alle biler.
09:34 18. feb 09 Erik Bidsted, 2840 Holte
Sikkerhed - sikkerhed - sikkerhed !!! Driftstabilitet. En europæisk bil. På vinterferie i de franske alper i 70' erne i en SAAB 96 kom
bezintankens mekaniker hen til vognen, bankede med knoerne på forskærmen, nikkede anerkendende og rakte tommelfingeren frem SAAB' en var lavet af plader af metal med gods og tykkelse.Har kørt SAAB fra 1971 - og gør det stadig.
09:25 18. feb 09 Anneliese Toft-Brander, Vaarst
Jeg er vokset op med SAAB. Gennem hele min barn- og ungdom havde vi forskellige modeller. Som voksen har jeg også haft SAAB,
men måtte DESVÆRRE sælge den for en mere økonomisk bil. Når mit kørselsbehov igen bliver mindre, skifter jeg HELT SIKKERT til
SAAB igen. Det er verdens bedste og mest sikre bil. Der er noget helt nostalgisk ved motorlyden, jeg kan kende den pålang
afstand.Viva SAAB
Bilag 15: www.trollhattansaab.net/archives/2008/05/saab-brand-attributes.html
Saab Brand Attributes
Saab tries a lot of different things to create imagery and feelings about the brand in the marketplace.
This exercise in brand tagging goes to show that the efforts aren’t misplaced (though you may still
question whether the efforts are correctly placed).
Brand Tags is a site that’s asking people to enter the first thought they have when see a particular
brand shown on the screen. The results are presented as a tag could, with the most prominent
answers shown the biggest.
It’s not perfect and it’s open to a lot of tampering if people want to be troublesome, but the results
are interesting. Here’s some screenshots of the prominent Saab tags. Click to enlarge.
A nice mix of thoughts (mostly):
It’s unfortunate, but there’s no use not showing it. You’d see it anyway:
I think these two are generally seen as going hand-in-hand, whether it’s true or not.
Saab doesn’t quite own safety (it was much bigger on Volvo’s cloud) but it’s prominent:
But it definitely owns “Swedish”
This one made me smile. I love it when Saabs provoke a response.
And just to show that all those US advertising dollars weren’t wasted:
——
Looking at this, I’d love to see Saab pour more into promoting “Swedish” and “Turbo”, which I
think are both very distinctive and desireable. Sure, everyone’s getting into turbocharging now, but
Saab have a history to draw on and publicise as an assurance with regards to their experience.
——
Some of the other brand tags were interesting as well.
This is the first thing you see when you look at BMW’s brand cloud (with apologies in advance to
PT and Mr Humpage
And this, along with “expensive” and “german”, is the most prominent section in the Audi tag
cloud:
Bilag 16: www.volvocars.com/dk/experience/Pages/environment.aspx
Bilag 17: www.volvocars.com/dk/experience/Pages/excitement.aspx
Bilag 18: www.a-to-s.co.uk/home.php
Bilag 19: www.a-to-s.co.uk/home.php
Bilag 20: www.a-to-s.co.uk/home.php
Bilag 21: www.a-to-s.co.uk/home.php
Bilag 22: www.saab.dk/dk/dk/start#/world/saab-salomon/landing/
Bilag 23