CURRICULUM
MORE Market & Opinion Research
“In Today’s world…timely information is the key to achievement”
Cuernavaca 117
Col. Condesa, 06140
México, DF
Tel.: +52 55 1054.1577; 5211.9773
clientes@more.com.mx
www.more.com.mx
MORE Market & Opinion Research is a full service marketing research company with
headquarters in Mexico City and operations in all Latin-America…“We are a company with
traditional ad-hoc methodologies and high-tech tools for analysis, designed to get the most of
your information:




Oriented to decision making.
Availability of key data on time.
Interaction with information.
Proprietary methodologies: Brand Equity Model;
eBUS MEXICO; Life Style Study; Product Test
(with sensorial segmentation); Store Analysis;
AdTest; Quality and Performance Programs
We are an exclusive representative for GlobalNR, an international trade association of
research agencies.
OUR VISION: GROWING WITH OUR CLIENTS
 We set up long term relationships.
 We become involved with your concerns and challenges.
 We are committed to offer a high quality service and keep you satisfied.
…/ 1
COVERAGE:

Quantitative and Qualitative research in the entire Mexican
Republic.
 150 Interviewers in Mexico City
 15 Supervisors – for door to door and central location
studies in Mexico City, Guadalajara, Monterrey, Leon, Puebla,
Merida, Veracruz and Tijuana
 Personnel for in-depth interviews and directed research.
 Telephonic studies at national level without long-distance
charges.
 Online studies
 Mystery shoppers in all the country
 Fieldworks in Latin America with competitive prices
MAIN DIRECTIVES:
 GENERAL DIRECTOR: Carlos Quezada Guzman (carlos@more.com.mx), Industrial
Engineer from Universidad de Chile and Global MBA from Thunderbird; fluent in Spanish,
English and conversational in Portuguese with more than 16 years of experience in market
researches along Latin America and the Hispanic Market in the U.S.; have developed his
career in companies as Eastman Kodak (South Andes Operations), VTR (Chilean
telecommunications holding), TNS Gallup (Mexico); Comerca (Venezuela); and Synovate
CIMA (Chile)
 COMMERCIAL DIRECTOR: Ernesto Orci (ernesto@more.com.mx), Bachelor in
Commercial Relationships and post-graduated in Applied Marketing from Universidad
Iberoamericana, with more than 20 years of experience in Marketing and Market Research
in Mexico’s companies based: TNS Gallup; S.C. Johnson, ACNielsen, DraftFCB, Young &
Rubicam and J. Walter Thompson.
…/ 2
Consultant’s team
◙
◙
◙
◙
IT and Financial (Lic. Rocio Anchondo; rocio@more.com.mx)
Health Care (Lic. Verónica Hernández; veronica@more.com.mx)
Mystery Shopper (Lic. Alejandro Orozco; alejandro.orozco@more.com.mx)
Satisfaction (Lic. Nancy Lazcano; nancy@more.com.mx)
CUSTOMER SERVICE:
Samantha Belaunzaran R./ Lic. En Administración; samantha@more.com.mx
Francisco Villarreal./ Lic. En Comunicación; francisco@more.com.mx
Ernesto Hilario./ Lic. En Comunicación; ernesto.hilario@more.com.mx
QUALITY CONTROL:
We adhered by the code of ethic of: ESOMAR –European Society for Opinion and Marketing
Research- (we have participated in Esomar Congress since 1997)
OUR CLIENTS
MultiNationals
Siemens Health Division
Domino’s Pizza/ ALSEA
Novartis/ Gerber
Grupo Bimbo
Lab. Valeant
Coca Cola/ FEMSA
Revlon
IFF International
Interjet
ASOEX (Chile)
Omnitracs/ Qualcomm
Rich’s Products
Motel 6
Industrias Covadonga
Samsung Electronics
Sara Lee/ Hanes brands
Banco Santander
CONSAR
Banorte
CONACULTA/ Educal
ACE Seguros
Pemex
Financiera Compartamos
INDURA (Chile)
Western Union
Zientte (Colombia)
Prendamex
Chedraui
Realice Empeños
Liverpool Div. Inmobiliaria
GE Capital Bank
Radioshack
MercadoLibre.com
Practico Home Center
SAP
NISSAN/ Andanac
Verisign
Mercedes Benz
Research and Ad. Agencies
DraftFCB – México – USA
Market Probe Int. – USA
Field Facts – UK
MIS Group – México
Cuore – Argentina
PriceWaterhouseCoopers - México
Chamberlain Research Consultants-USA
IDC – México – USA
AMR – Germany
Consupermiso.com – México – España
Slogan Publicidad – México
Consumer Research – Japan
ScandInfo – Sweden
Macrogate – Korea
The Strategic Counsel – Canada
Wine Intelligence – UK
Value Consulting – México
Synovate - Korea
…/ 3