Society for Marketing Advances 2008 Annual
Conference
November 4 – 9, 2008
TradeWinds Island Grand Beach Resort
St. Petersburg, Florida
Conference Theme
Staying Ahead of Our Competitors: A Global Perspective
Program Chair and SMA President Elect: Mathew Joseph
St Mary’s University
2008 Elsevier Distinguish Scholar Kay Lemon
About Kay Lemon
Katherine (Kay) Lemon holds the Accenture
Professorship and is a Professor of Marketing in
the Carroll School of Management. Professor
Lemon’s main areas of research expertise are
customer management, customer equity, and the
dynamics of customer-firm relationships. Her
research appears in leading marketing journals
including the Journal of Marketing, Journal of
Marketing Research, Marketing Science,
Management Science, and the Journal of Service
Research. .
Professor Lemon is the incoming editor for the
Journal of Service Research effective June 2009.
She also serves on the editorial boards of the
Journal of Marketing, Journal of Marketing
Research, Journal of the Academy of Marketing
Science, Journal of Interactive Marketing, Journal
of Relationship Marketing, and Service Business:
an International Journal.
She has authored three books: Customer Equity
Management: Marketing Strategy for Profitable
Customer Relationships (with Rust and
Narayandas), Wireless Rules: New Marketing
Strategies for Customer Relation-ship Management
Anytime, Anywhere (with Newell), and Driving
Customer Equity: How Customer Lifetime Value
Is Reshaping Corporate Strategy (with Rust and
Zeithaml) which received the first annual American
Marketing Association Foundation AMA-Berry
Book Prize recognizing the top marketing work for
innovative ideas and overall impact on marketing
and related fields.
Professor Lemon serves on the Board of Directors
of the American Marketing Association and also
served on the Academic Council of the AMA. She
is an Academic Fellow for the Center for Services
Leadership, and serves on several industry advisory
boards. She is a member of the Provost Advisory
Council at Boston College. Professor Lemon
received her Ph.D. from the University of
California, Berkeley. She received a B.A. from
Colorado College and an MBA from Wichita State
University.
EMERALD MARKETING PRACTITIONER OF THE YEAR
About Lionel Sosa
Lionel Sosa is an independent marketing consultant, and
nationally recognized portrait artist. He is the founder of
Sosa, Bromley, Aguilar & Associates, now Bromley
Communications, the largest Hispanic advertising agency in
the U.S. He is an acknowledged expert in Hispanic
consumer and voter behavior.
Lionel was named “One of the 25 most influential Hispanics
in America” by Time Magazine in 2005 and is a member of
the Texas Business Hall of Fame. He is the author of Think
and Grow Rich, a Latino Choice published in 2006 by
Random House, and The Americano Dream: How Latinos
Can Achieve Success in Business and in Life, published in
1998 by Dutton and co-author of “El Vaquero Real- the
Original American Cowboy” published by Bright Sky
Press in 2008.
He has been media consultant for Presidents Ronald
Reagan, George H. W. Bush, George W. Bush and is now
co-chairman of the John McCain advertising committee.
Sosa has served as media consultant in seven national
presidential races.
Currently, Sosa serves on the board of directors of
QuePasa.com, the largest bi-lingual online community in the
country as well as SiTV, the leading 24/7 cable television
channel in English targeted to Latinos. Lionel has served on
the Board of Regents of The Texas A&M University
System, the Board of Trustees for the University of the
Incarnate Word, the Boards of Sesame Workshop, creators
of Sesame Street, ACT (American College Testing) and
PBS, the Public Broadcasting System. He chaired both the
United Way of San Antonio and the San Antonio Symphony
and was Executive Director for the grass roots foundation,
Mexicans and Americans Thinking Together.
In the spring of 2001, Lionel was a Fellow at the Institute of
Politics at Harvard University. He was awarded an honorary
PHD in Humanities from the University of the Incarnate
Word.
Society for Marketing Advances 2008 Annual Conference
TradeWinds Island Grand Beach Resort
St. Petersburg, Florida
November 4-9, 2008
Program Chair:
Mathew Joseph, St. Mary’s University
Tuesday, November 4, 7 to 9 p.m.
Twentieth Annual SMA Doctoral Consortium
Welcome Reception — Presidential Suite
WEDNESDAY, NOVEMBER 5, 2008
Wednesday, 8:30 a.m. to 5:30 p.m.
Session 1.1 Twentieth Annual SMA Doctoral Consortium — Snowy Egret Room
Session Chairs:
Brian Engelland, Mississippi State University
James S. Boles, Georgia State University
Wednesday, 8 a.m. to 5:30 p.m.
Session 1.2 Ninth Annual Retail Strategy and Consumer Decision Research Seminar — Blue
Heron Room
Co-Chairs:
Barry Babin, Louisiana Tech University
Jean-Charles Chebat, HEC Montréal
Robert A. Robicheaux, University of Alabama at Birmingham
Wednesday, 9 a.m. to 5 p.m.
Session 1.3 Society for Marketing Advances SEM Workshop (pre-registration required along
with registration for SMA Conference) — Royal Tern Room
Chair and Facilitators: Barry Babin, Louisiana Tech University
Joseph F. Hair, Jr. Kennesaw State University
Wednesday, 10 a.m. to 12 Noon
SMA Officer Meeting — Compass Room
Presiding:
Thomas L. Baker, Clemson University
Wednesday, 11:45 a.m. to 1:15 p.m.
Doctoral Consortium Luncheon — Bird/Indian Room
Retail Symposium and SEM Seminar Luncheon Attendees — Bird/Indian Room
Wednesday, 1 to 5 p.m.
Session 2.1 Society for Marketing Advances Case Teaching Symposium (pre-registration
required along with registration for SMA Conference) — Banyan Room
Facilitators:
Danny Butler, Auburn University
Danny Ballenger, Georgia State University
James S. Boles, Georgia State University
Wednesday, 3 to 7 p.m.
SMA Conference Registration and Exhibits — Joe Foyer/Sawgrass Room
Wednesday, 4 to 7 p.m.
SMA Academic Placement Service —
Wednesday, 6 to 7:30 p.m.
SMA Welcoming Reception Sponsored by Sherwin-Williams and SMA — Garden Courtyard
THURSDAY, NOVEMBER 6, 2008
Thursday, 8 a.m. to 5 p.m.
SMA Conference Registration — Joe Foyer
SMA Conference Exhibits — Sawgrass Room
SMA Academic Placement Service —
Thursday, 8 a.m. to 5 p.m.
3.1 Session SCMID Symposium — Blue Heron Room
Co-Chairs:
Chad Autry, Texas Christian University
R. Glenn Richey, The University of Alabama
Robert A. Robicheaux, University of Alabama at Birmingham
Thursday, 8:30 a.m. to 12 Noon
3.2 Session Twentieth Annual SMA Doctoral Consortium — Snowy Egret Room
Session Chairs:
James S. Boles, Georgia State University
Brian Engelland, Mississippi State University
Thursday, 8 to 9:30 a.m.
3.3 Session B2B Issues — Cirrus Room
Relationship Marketing Strategy: An Operant Resource Perspective
Sreedhar Madhuvaram, Cleveland State University
Elad Granot, Cleveland State University
Applying Creativity in B2B Services: Lessons From a Qualitative Examination of Creative
Business Managers (BEST PAPER)
Elad Granot, Cleveland State University
Thomas G. Brasher-Alejandro, University of Massachusetts Amherst
Sreedhar Madhavaram, Cleveland State University
Use of Employment Contracts by Marketing Professionals
Clifford M. Koen, Jr., University of New Orleans
Aberdeen Leila Borders, Kennesaw State University
Wesley J. Johnston, Georgia State University
Session Chair:
Wesley J. Johnson, Georgia State University
Discussant: Harriette Bettis-Outland, University of West Florida
Thursday, 8 to 9:30 a.m.
3.4 Session Understanding Advertising and Consumers in Latin America — Glades Room
Who are the Venezuelan Poor People Like?: Venezuelan CEOs Point of View
Silvana Dakduk, IESA, Venezuela
Raquel Puente, IESA, Venezuela
The Depiction of Older People in Chilean Magazine Advertising (BEST PAPER)
Rodrigo Uribe, Universidad de Chile
Alejandra Fuentes, Universidad de Chile
Why Do the Consumers Buy Piracy Products. The Music Consumers of CD’S in Lima, Peru
Nancy Matos, Esan University, Peru
Vicenta Sierra, Escade, Barcelona
Session Chair:
Discussant:
Enrique Manzur, The University of Chile, Santiago, Chile
Sergio Olavarrieta, Universidad Diego Portales, Chile
Thursday, 8 to 9:30 a.m.
3.5 Session Strategy Related Issues — Jasmine Room
Using Service-Dominant Logic to Achieve a Sustainable Competitive Advantage (BEST
PAPER)
Allyn White, Mississippi State University
Nicole Ponder, Mississippi State University
Returns Management Orientation: An Exploratory Model of Consumer Reverse Logistics
Perceptions
Robert S. Moore, Mississippi State University
Zachary Williams, Central Michigan University
Melissa Moore, Mississippi State University
The Effectiveness of the Spokes-Character in Creating Brand Equity
Katherine Chang, Manchester Business School
Session Chair:
Discussant:
R. Zachary Finney, University of South Alabama
Robert D. Winsor, Loyola Marymount University
Thursday, 8 to 9:30 a.m.
3.6 Session Customer Related Issues — Palm Room
The Impact of Electronic Service Quality on Customer Satisfaction Over Time
Jeroen J. L. Schepers, Eindhoven University of Technology
Tomas Falk, University of Mannheim
Maik Hammerschmidt, University of Mannheim
The Moderating Influence of Communal Versus Exchange Relationships on a Model of
Customer Commitment in Services
Mark Ligas, Fairfield University
The Effects of Authoritarianism on Satisfaction, Behavioral Intentions to Repurchase, and
Third Party Complaining in Light of a Service Failure
Edward Ramirez, Florida State University
Stacey Robinson, Florida State University
Stephanie Lawson, Florida State University
Session Chair:
Discussant:
Brian Vander Schee, Aurora University
Mike Brady, Florida State University
Thursday, 8 to 9:30 a.m.
3.7 Session Global Issues — Banyan Room
Do Consumers’Environmental Attitudes Translate into Actions: A Five Nation Cross Cultural
Analysis
George Stone, North Carolina A&T State University
Cameron Montgomery, Delta State University
Japhet Nkonge, North Carolina State University
Is Conjoint Analysis Subject to Equivalence Failure?
F. Mark Case, Eastern Kentucky University
Jennifer Pope, Grand Valley State University
The Impact of Corporate Brands on Pricing and Quality: A Study of Management Views in
the Iranian Dairy Industry
Alireza Sheikh, Lulea University of Technology, Sweden
Mohammad Aghdasi, Tarbiat Modares University, Iran
Deon Nel, Lulea University of Technology, Sweden
The Factors that Influence Intent to Transgress Marketing Law
Aaron Gazley, Victoria University
Ashish Sinha, Victoria University
Michel Rod, Victoria University
Session Chair:
Discussant:
F. Mark Case, Eastern Kentucky University
John B. Ford, Old Dominion University
Thursday, 8 to 9:30 a.m.
3.8 Session Special Session on Advertising — Sabal Room
Social Media: A Discussion of Research and Pedagogical Issues
Thomas L. Baker, Clemson University
Tracey Meyer, University of North Carolina Wilmington
Thursday, 9:30 to 9:45 a.m. Coffee Break — Jac Foyer
Thursday, 9:45 to 11.15 a.m.
4.1 Session SCMID Symposium — Blue Heron Room
Co-Chairs:
Chad Autry, Texas Christian University
R. Glenn Richey, The University of Alabama
Robert A. Robicheaux, University of Alabama at Birmingham
Thursday, 9:45 to 11.15 a.m.
4.2 Session Twentieth Annual SMA Doctoral Consortium — Snowy Egret Room
Session Chairs:
James S. Boles, Georgia State University
Brian Engelland, Mississippi State University
Thursday, 9:45 to 11:15 a.m.
4.3 Session Special Session on Pharmaceutical Marketing — Citrus Room
Medical Tourism – Opportunities and Challenges
Avinandan Mukherjee, Montclair State University
Yawei Wang, Montclair State University
Vivek S. Natarajan, Lamar University
Challenges and Opportunities Facing the Pharmaceutical and Medical Device Industries
Bill Trombetta
Thursday, 9:45 to 11:15 a.m.
4.4 Session Advancing Marketing Ethics: Stakeholders and Issues — Glades Room
Ethical Issues in Marketing: A Stakeholder Approach
George M. Zinkhan, University of Georgia
Plamen Peev, University of Georgia
Exploring the Ethicality of Using Religious Cues in Advertising
Walter H. Henley, University of North Alabama
Melodie J. Philhours, Arkansas State University
Sampath Kumar Ranganathan, University of Wisconsin-Green Bay
Alan J. Bush, University of Memphis
Ethical Perceptions of Instructors in Business Schools
Christie R. Morgan, Jackson State University
Palaniappan Thiagarajan, Jackson State University
Session Chair:
Discussant:
Christie R. Morgan, Jackson State University
O.C. Ferrell, University of New Mexico
Thursday, 9:45 to 11:15 a.m.
4.5 Session Measurement and Sample Size Issues — Jasmine Room
Revising the Mobile Phone Usability Questionnaire (MPUQ): An Item Response Theory
Approach
Young-Sam Ryu, Texas State University-San Marcos
Taewon Suh, Texas State University-San Marcos
Hyun Seok Kim, Georgia Institute of Technology
Sample Size in Content Analysis of Advertising: The Case of Weekly News Magazines
Rodrigo Uribe, University of Chile, Santiago, Chile
Enrique Manzu, The University of Chile, Santiago, Chile
Psychometric Properties of Technology Readiness Index (TRI) Measure
Ji Eun Park, Saint Louise University
Session Chair:
Discussant:
Young Sam Ryu, Texas State University-San Marcos
John B. Ford, Old Dominion University
Thursday, 9:45 to 11:15 a.m.
4.6 Session Sales Force Related Issues — Palm Room
Suggestions for Successfully Establishing a University Selling Center
C. David Shepherd, Georgia Southern University
Jacqueline K. Eastman, Georgia Southern University
Aligning Internal and External Sales Force Cultures
Earl D. Honeycutt, Elon University
Jeff F. Tanner, Jr., Baylor University
Robert C. Erffmeyer, University of Wisconsin-Eau Claire
An Examination of the Antecedents of the Seven Facets of Salesperson Job Satisfaction
Brian N. Rutherford, Purdue University
G. Alexander Hamwi, Georgia State University
James S. Boles, Georgia State University
Leeann G. Rutherford, Purdue University
Session Chair:
Discussant:
James Lollar, Radford University
Brian N. Rutherford, Purdue University
Thursday, 9:45 to 11:15 a.m.
4.7 Session Current Issues Facing the Canadian Market — Banyan Room
An Exploratory Study of Cross-Border Shopping Behavior of Canadian Consumers
Vivek Madupu, Missouri Western State University
The Impact of Canadian-U.S. Price Differences on Store Choice
Jane Dunnett, University of New Brunswick
Atlantic Canada’s Fish Processing Sector: An Illustration of Factors Rendering
the Marketing Concept Obsolete?
Reginald G. Sheppard, The University of New Brunswick
Session Chair:
Walter H. Henley, University of North Alabama
Discussant:
Kirby L. J. Shannahan, University of New Brunswick
Thursday, 9:45 to 11:15 a.m.
4.8 Session Competitive Paper Session: Assessment of and in the Marketing Classroom —
Sabal Room
Closing the Loop: A Data-Driven Approach to Help Students Improve Communication Skills
Kelly Price, East Tennessee State University
Karen Tarnoff, East Tennessee State University
Influence Tactics in the Classroom: Cross-Cultural Comparison of French and American
Marketing Students
Frank Pons, Université Laval
Stephen Standifird, University of San Diego
Mehdi Mourali, University of Calgary
Professor Shopping Behavior of Business Students
Tarique M. Hossain, California State Polytechnic University
Session Chair:
Discussant:
Elizabeth J. Wilson, Suffolk University
Karen C. Stone, Southern New Hampshire University
Thursday, 9:45 to 11.15 a.m.
4.9 Session Special Session: Forty Years after “Broadening the Concept of Marketing” . . .
Has Marketing’s Generalizability Peaked? — Royal Tern Room
Charles S. Madden, Baylor University
John Burnett, Denver University
Richard W. Easley, Baylor University
William M. Pride, Texas A&M University
Debbie Thorne, Texas State University
Thursday, 11:15 a.m. to 12:30 p.m.
5.1 Session Plenary Session: Elsevier Distinguish Scholar Presentation — Pavilion
Session Chair:
Arch G. Woodside, Boston College
Scholar:
Kay Lemon, Boston College
Thursday, 12:30 to 1:30 p.m. Lunch on Your Own
Thursday, 1:30 to 3 p.m.
6.1 Session SCMID Symposium — Blue Heron Room
Co-Chairs:
Chad Autry, Texas Christian University
R. Glenn Richey, The University of Alabama
Robert A. Robicheaux, University of Alabama at Birmingham
Thursday, 1:30 to 3 p.m.
6.2 Session Twentieth Annual SMA Doctoral Consortium — Snowy Egret Room
Session Chairs:
James S. Boles, Georgia State University
Brian Engelland, Mississippi State University
Thursday, 1:30 to 3 p.m.
6.3 Session AACSB Impact of Research Report — Palm Room
Dan LeClair, Vice President & Chief Knowledge Officer, AACSB International
Thursday, 1:30 to 3 p.m.
6.4 Session Meet the Editors — Citrus Room
Session Chair:
Greg Marshall, Rollins College
Editors:
“Journal of Marketing Theory and Practice”
Editor: Greg W. Marshall, Rollins College
“Journal of Advertising”
Editor: Ray Taylor (Associate Editor)
“Journal of Retailing”
Editor: Jim Brown, West Virginia University
“Journal of Business Research”
Editor: Arch G. Woodside, Boston College
“Marketing Science”
Substitute for Editor: Robert Meyer, University of Miami
“Journal of Public Policy & Marketing”
Editor: Ronald Paul Hill, Villanova University
“Journal of Marketing Research”
Substitute for Editor: Kay Lemon, Boston College
Thursday, 1:30 to 3 p.m.
6.5 Session Doctoral Student Track — Glades Room
Does Advertising Repetition Really Matter? A Test of the Total Time Hypothesis
Cong Li, University of North Carolina, Chapel Hill
The Antecedents and Effects of Web Site Content Localization
Gulfem C. Kutlu,Old Dominion University
Toward a Theory of Interactivity as a Predictor of Desirable Attitude Among Young
Consumers: In the Context of Online Automobile Showroom
Juan Meng, The University of Alabama
Session Chair:
Discussant:
Thomas L. Baker, Clemson University
Gary Simon, University of Tampa
Thursday, 1:30 to 3 p.m.
6.6 Session Impulsive, Compulsive or Unethical? Consumer Behavior With Public Policy
Implications — Sabal Room
“Traumaticalized” Consumers: Examining Marketing Stakeholder Responsibility in the
Aftermath of Hurricane Katrina (BEST PAPER)
Pamela A. Kennett-Hensel, University of New Orleans
Julie Z. Sneath, University of South Alabama
Russell Lacey, University of New Orleans
We’d Rather Fight than Switch: Music Industry in a Time of Change
Harlan E. Spotts, Western New England College
Sarrell Regional Dental Center: Health Care Success in an Unattractive Market
David W. Palmer, Jacksonville State University
Session Chair:
Discussant:
Carol M. Megehee, Nicholls State University
David W. Palmer, Jacksonville State University
Thursday, 1:30 to 3 p.m.
6.7 Session B2B Special Session — Jasmine Room
Design and B2B Marketing
Gursel iLipinar, ESADE Business School
Wesley J. Johnston, Georgia State University
Giulia Calabretta, ESADE Business School
Ian D. Parkman, University of Oregon
Oriol Iglesias, ESADE Business School
Jordi Montaña, ESADE Business School
Thursday, 1:30 to 3 p.m.
6.8 Session International Marketing Special Session – Cross-Cultural Issues in Marketing
Research — Banyan Room
The Importance of Representative Sampling in International Research
Shawn T. Thelen, Hofstra University
To Beta, or Not to Beta: Collecting and Using Inferential Data in
Cross-Cultural Contexts
F. Mark Case, Eastern Kentucky University
Scale Development Issues in Cross-Cultural Research: The Etic-Emic
Debate
John B. Ford, Old Dominion University
Session Chair:
John B Ford, Old Dominion University
Thursday, 1:30 to 3 p.m.
6.9 Session Tomorrow’s Marketing Leaders: Presentations from the Winners of the SMA
Dissertation Proposal Competition — Royal Tern Room
Session Chair:
Clifford D.Scott, University of Arkansas at Fort Smith
Presenters TBA at the SMA Annual Awards Luncheon
Thursday, 3 to 3:30 p.m. Coffee Break — Jac Foyer
Thursday, 3:30 to 5 p.m.
7.1 Session SCMID Symposium — Blue Heron Room
Co-Chairs:
Chad Autry, Texas Christian University
R. Glenn Richey, The University of Alabama
Robert A. Robicheaux, University of Alabama at Birmingham
Thursday, 3:30 to 5 p.m.
7.2 Session Twentieth Annual SMA Doctoral Consortium — Snowy Egret Room
Session Chairs:
James S. Boles, Georgia State University
Brian Engelland, Mississippi State University
Thursday, 3:30 to 5 p.m.
7.3 Session Houghton Mifflin Innovations in Teaching Competition Track — Banyan Room
Lingo Bingo: A Daily e-Learning Activity
Kenneth Henderson, Morehead State University
Integrating Marketing Knowledge in the Branding and Packaging Course: A
Marketing Brochure Project
Georgina Cracium, Loyola College in Maryland
Hope Bober Corrigan, Loyola College in Maryland
Connecting Students and Content in the Marketing Classroom
Brian A. Vander Schee, Aurora University
Coupons as Motivators in the Classroom
Margaret Mi, University of Mary Washington
Session Chair:
John Branch, University Michigan
Thursday, 3:30 to 5 p.m.
7.4 Session Special Session — Royal Tern Room
Current Issues in Marketing Doctoral Education
Nicole Ponder, Mississippi State University
Sharon Beatty, University of Alabama
Mike Brady, Florida State University
David Hardesty, University of Kentucky
Dan Flint, University of Tennessee
Thursday, 3:30 to 5 p.m.
7.5 Session JMTP Special Session — Glades Room
The Changing Nature of First-Mover Lead Time: A Twenty Year Study of New Product
Announcements
Michael Poletti, University of North Carolina - Pembroke
Brian Engelland, Mississippi State University
Howard Ling, University of North Carolina - Pembroke
Marketing of Technological Projects in Their Upstream Phase: A Modal Approach
Claude Chailan, ITESM, Campus Puebla, Mexico
Patricia Braun, President, Aprim Consultant, Sophia – Antipolis, France
Super Bowl Advertising Effectiveness: Advertisers Experience Stock Price Gains
Chuck Tomkovick, University of Wisconsin-Eau Claire
Rama Yelkur, University of Wisconsin-Eau Claire
Daniel Rozumalski, University of Wisconsin-Eau Claire
Does “Take Me Out to the Ballgame” Still Apply When the NBA Playoffs Arrive? An Analysis
of MLB Attendance
John T. Drea, Western Illinois University
Session Chair:
Discussant:
Michael J. Dorsch, Clemson University
Michael J. Dorsch, Clemson University
Thursday, 3:30 to 5 p.m.
7.6 Session Pharmaceutical Sales Force Management — Jasmine Room
A Proposed Model for Key Success Factors for Sales Force Management Strategy during the
Launch of Pharmaceutical Products in Sweden
Stefan Fraenkel, Copenhagen Business School
The Need for Training in Nonverbal Communication and in Empathy for Pharmaceutical
Sales Representatives: A Proposed Model for the Effectiveness of Pharmaceutical Sales
Yam B. Limbu, New Mexico State University
Is Quick Adoption Really Better? A Study of the Sales Patterns of Pharmaceutical Products
Susan Brudvig, Ball State University
Session Chair:
Discussant:
Yam B. Limbu, New Mexico State University
Bill Trombetta, St. Joseph’s University
Thursday, 3:30 to 5 p.m.
7.7 Session Mobile Communications and Marketing Communication — Palm Room
How to Craft Story Telling Ads in a Prevention-Promotion Focused Ad
Nazgol Moshtaghi, University of South Florida
Ali Besharat, University of South Florida
An Exploration into Consumer Attitudes towards Location Based Advertising
Rajendran Sriamachandra Murthy, Southern Illinois University Carbondale
Siva K. Balasubramanian, Illinois Institute of Technology
Gordon C. Bruner, II, Southern Illinois University Carbondale
Anand Kumar, University of South Florida
Does Music in Advertising Enhance Online Dating? A Framework and an Exploratory Test of
Music as a Synergistic Cue in Advertising
David M. Baker, JP Music Corporation
Ashutosh Dixit, Cleveland State University
Thomas W. Whipple, Cleveland State University
George M. Zinkhan, University of Georgia
Session Chair:
Discussant:
George M. Zinkhan, University of Georgia
R. Zachary Finney, University of South Alabama
Thursday, 3:30 to 5 p.m.
7.8 Session Understanding How Antecedents and Extension Impact Consumer Behavior and
Firm Performance — Citrus Room
Investigating Consumers’ Reasons for Boycott Participation: An Empirical Study
Hans H. Bauer, University of Mannheim
Carmen-Maria Albrecht, University of Mannheim
Melchior D. Bryant, University of Mannheim
How Step-up vs. Step-down Extensions Impact a Firm’s Existing Category Market Share
Ali Besharat, University of South Florida
Antecedents of Instant Message Usage among Teenagers: A Structural Equation Modeling
Approach
Monica A. Hodis, Southern Illinois University
Siva K. Balasubramanian, Illinois Institute of Technology
Session Chair:
Discussant:
Siva K. Balasubramanian Illinois Institute of Technology
Cynthia Rodriguez Cano, Georgia College & State University
Thursday, 3:30 to 5 p.m.
7.9 Session Sherwin William Teaching Competition — Sabal Room
Bleeding Theory and Practice in the Classroom: Confession of a Lifetime Learner
Steven B. Castleberry, University of Minnesota Duluth
On Becoming a Transformational Professor
Richard J. Lutz, University of Florida
No Good Teaching Goes Unpunished: The Inconvenience of Pedagogical Excellence
Robert D. Winsor, Loyola-Marymount University
Judges :
Danny Butler, Auburn University
Dhruv Grewal, Babson College
Bill Kehoe, University of Virginia
Greg Marshall, Rollins College
Pookie Sautter, New Mexico State University
Session Chair:
Don Shelf, Auburn University Montgomery
Thursday, 6 to 7 p.m. Tropicana Fiesta Reception – Breck Deck North . Sponsored by St
Mary’s University, San Antonio, Texas
FRIDAY, NOVEMBER 7, 2008
SMA Academic Placement Service 8 a.m. to 3 p.m.
Friday, 8 to 9:30 a.m.
8.1 Session SMA/KAMS Symposium — Snowy Egret Room
Antecedents of Brand Equity and Purchase Intention in Fashion Industry: A Cross-Cultural
Comparison in Asia and Europe
Kyung Hoon Kim, Changwon National University
Dong Hae Lee, Kaya University
Graham Hooley, Aston University
Nick Lee, Aston University
Hong Seob Jung, Changwon National University
Byung Joo Jeon, Changwon National University
The Effect of Floor Texture on Consumer Behavior at the Point of Sale
Claus Ebster, University of Vienna
Udo Wagner, University of Vienna
Barbara Geider, University of Vienna
Psychological Risk Reduction of Real Estate Investor and Reliability of its Investment
Information: Antecedents and Consequences
Gyu-yeol Shim, Gumi College
Seung-hwan Lee, Gumi College
Yong-man Kim, Kyungnam University
Sang-hyun Oh, Yeungnam University
Session Chair:
Junyean Moon, Hanyang University
Friday, 8 to 9:30 a.m.
8.2 Session Community, Love and Effect — Banyan Room
The Effects of Attachment on the Formation of Brand Community: The Moderating Role of
Personality
Wann-Yih Wu, National Cheng Kung University
Meng-Kuan Lai, National Cheng Kung University
Badri Munir Sukoco, National Cheng Kung University
Conceptualizing and Measuring Consumers’ Love towards their Brands
Noel Albert, University of Grenoble (IAE-CERAG) and Westford Business School in Grenoble
Dwight R. Merunka, University Paul Cézanne Aix-Marseille III (IAE-CERAG)
Pierre Valette-Florence, University of Grenoble (IAE-CERAG)
Consumer Rental Vehicle Choice: Price, Agent and Brand Effects
Philip J. Trocchia, University of South Florida
Thomas L. Ainscough, University of South Florida
John R. Gum, University of South Florida
Session Chair:
Discussant:
Noel Albert, University of Grenoble
Monica A. Hodis, Southern Illinois University
Friday, 8 to 9:30 a.m.
8.3 Session B2B Issues — Citrus Room
Outsourcing of Services to Emerging Markets: A Framework and Implications
Raj G. Javalgi, Cleveland State University
Elad Granot, Cleveland State University
Exploring the Customer Equity Framework in a Demand Chain Environment
Anthony K. Asare, Quinnipiac University
Ereni Marcos, University of Massachusetts Amherst
How Does a Customer Relationship Management Approach Affect Customer Information
Utilization?
Minna Rollins, University of West Georgia
Wesley J. Johnston, Georgia State University
Session Chair:
Discussant:
Wesley J. Johnson, Georgia State University
Kenneth Bernhard, Georgia State University
Friday, 8 to 9:30 a.m.
8.4 Session Strategy Related Issues — Glades Room
Consumer-Based Measures of New Product Performance: A Study of the POA Industry
Bing Xu, New Mexico State University
Firm Size as a Determinant of Innovation: Results from Patent Citation Analysis
Deepa Pillai, Southern Illinois University Carbondale
Terry Clark, Southern Illinois University Carbondale
Made to Order at Mass Market Prices: The Mirage of Mass Customization
Robert D. Winsor, Loyola Marymount University
Session Chair:
Discussant:
Nicole Ponder, Mississippi State University
Jason E. Lueg, Mississippi State University
Friday, 8 to 9:30 a.m.
8.5 Session Managing Human Capital in Service Organizations — Jasmine Room
The Role of Human Capital in Predicting Innovation
Gavin L. Fox, Florida State University
Frontline Service Employees and Coping Strategies: Which Coping Strategies Lead to Better
Performance and More Smiles?
Anita H. Whiting, Clayton State University
Familiarity vs. Expertise: How Consumer Knowledge Interacts with Perceived Variety and
Control during Online Product Configuration
Michael D. Giebelhausen, Florida State University
Session Chair:
Discussant:
Michael D. Giebelhausen, Florida State University
Edward Ramirez, Florida State University
Friday, 8 to 9:30 a.m.
8.6 Session Cultural and Generational Aspects of Marketing Ethics — Palm Room
The Effect of High Elaboration and Need for Cognition on Ethical Music Downloading
Choices (BEST PAPER)
Katherine O’Connell, University of Arkansas
Molly R. Jensen, University of Arkansas
Comparing Responses to 14 Questionable Consumer Actions across 5 English-Speaking
Countries
Sam Fullerton, Eastern Michigan University
Larry Neale, Queensland University of Technology
Idolizing Sports Celebrities: A Gateway to Psychopathology?
Michael R. Hyman, New Mexico State University
Jeremy J. Sierra, Texas State University-San Marcos
Session Chair:
Discussant:
Katherine O’Connell, University of Arkansas
Linda Ferrell, University of New Mexico
Friday, 8 to 9:30 a.m.
8.7 Session Managing Sales Force Performance — Sabal Room
The Effect of Long-Term Orientation on Sales Performance
Subhra Chakrabarty, Mississippi State University
Diana T. Oubre, Grambling State University
Gene Brown, University of Missouri-Kansas City
Robert E. Widing, II., Thunderbird
“The Impact of Perceived Organizational Support on Formal Sales Management Controls and
Salesperson Performance”
C. Shane Hunt, Arkansas State University
Antecedents and Consequences of Individual-Level Customer Orientation
Ceyhan Kilic, New York Institute of Technology
Turkan Dursun, West Texas A&M University
Session Chair:
Discussant:
Brian N. Rutherford. Purdue University
John B. Ford, Old Dominion University
Friday, 8 to 9:30 a.m.
8.8 Session Meet the Editors — Royal Tern Room
Session Chair:
A. Parasuraman, University of Miami
Editors:
“Journal of Service Research”
A. Parasuraman, University of Miami
“Journal of Marketing”
Rajdeep Grewal, Pennsylvania State University
“Journal of Business & Industrial Marketing”
Wesley J. Johnson
“Journal of the Academy of Marketing Science”
Tomas Hult, Michigan State University
“Journal of International Business Studies”
Daniel Bello, Georgia State University
“Journal of Pharmaceutical and Healthcare Marketing”
Avinandan Mukherjee, Montclair State University
“Journal of Personal Selling and Sales Management”
James S. Boles, Georgia State University
“Journal of the Global Academy of Marketing Science”
Sang-Lin Han, Hangyang University
Friday, 9:30 to 9:45 a.m. Coffee Break — Jac Foyer
Friday, 9:45 to 11:15 a.m.
9.1 Session Expectations, Self-Expression and Life Satisfaction — Snowy Egret Room
A Girl’s Best Friend: Engagement Rings, Expectations, and Consumer Behavior
Elizabeth F. Purinton, Marist College
Body Modification and Self-Expression: An Investigation of College Students
Cynthia Rodriguez Cano, Georgia College and State University
Doreen Sams, Georgia College and State University
Consumer Shopping Styles and Life Satisfaction
Joyce X. Zhou, Saint Louis University
Jun Yu, University of Missouri-St Louis
Session Chair:
Discussant:
Elizabeth F. Purinton, Marist College
Carmen-Maria Albrecht, University of Mannheim
Friday, 9:45 to 11:15 a.m.
9.2 Session CRM Issue — Banyan Room
Strategic Versus Technological Dimensions of a CRM Orientation: Toward an Improved
Understanding
Leroy Robinson, Jr., University of Houston-Clear Lake
Harriette Bettis-Outland, University of West Florida
The Role of Interpersonal Liking in Segmenting Existing Business Relationships
Ibrahim Abosag, The University of Manchester
Peter Naude, The University of Manchester
Planning, Execution, & Consolidation: Factors Affecting Firm Success at Attaining Market
Knowledge in Alliances
R. Zachary Finney, University of South Alabama
Jason E. Lueg, Mississippi State University
Session Chair:
Discussant:
R. Zachary Finney, University of South Alabama
Wesley J. Johnson, Georgia State University
Friday, 9:45 to 11:15 a.m.
9.3 Session Customer Relationship Management: Attracting and Retaining Customers in
Service Industries — Citrus Room
Forever Orange: Houston Dynamo Case
Brittany Blum, San Antonio SPURS
Brittney Darensburg, Sacramento Kings
Matt Goodwin, Houston Rockets
Caleb O’Flaherty, Eli Lilly and Company
Jeff F. Tanner, Jr., Baylor University
Women Building Better Communities: Is Junior League Passé?
Carol M. Megehee, Nicholls State University
Deborah F. Spake, University of South Alabama
Product Design as an Intangible Asset: Knowledge Management and Competitive
Advantage in New Product Development
Ian D. Parkman, University of Oregon
Session Chair:
Discussant:
Pamela A. Kennett-Hensel, University of New Orleans
Concha Neeley, Central Michigan University
Friday, 9:45 to 11:15 a.m.
9.4 Session Branding and Marketing Communications — Glades Room
Heritage Branding: The Ultimate Brand Relationship Management
Marilyn L. Liebrenz-Himes, The George Washington University
Hamed M. Shamma, The American University in Cairo
Robert F. Dyer, The George Washington University
Can Sponsors Go the Distance? The Role of Psychological Construal Level in Understanding
Sponsorships Effectiveness
Francois A. Carrillat, HEC Montréal
Renaud Legoux, HEC Montréal
Session Chair:
Discussant:
Marilyn L. Liebrenz-Himes, The George Washington University
Pia Albinsson, New Mexico State University
Friday, 9:45 to 11:15 a.m.
9.5 Session Pharmaceutical Track — Jasmine Room
Some Factors Associated with Adoption of Personal Health Record
Melinda Whetstone, Florida State University
Ronald E. Goldsmith, Florida State University
Towards a Development of a Model to Identify Factors that Influence Obesity
Jay Page, Mississippi State University
Robert S. Moore, Mississippi State University
Session Chair:
Discussant:
Ronald E. Goldsmith, Florida State University
Susan Brudvig, Ball State University
Friday, 9:45 to 11:15 a.m.
9.6 Session Tourism Track — Palm Room
The Power of Abstract Images in Tourism Advertising
Shane D. Smith, Kennesaw State University
The Audience of a Destination Organization e-Newsletter: Some Marketing Comments
Christine Petr, Rennes University, France
Aurelie Hess-Miglioretti, Rennes University, France
Session Chair:
Discussant:
Alvin J. Williams, University of South Alabama
Arch G. Woodside, Boston College
Friday, 9:45 to 11:15 a.m.
9.7 Session Special Session on Education — Sabal Room
Mission-Driven Civic Engagement: Are They (Students and Clients) Sufficiently Engaged
Yet?
Karin Braunsberger, University of South Florida at St. Petersburg
Richard O. Flamm, University of South Florida at St. Petersburg
Friday, 9:45 to 11:15 a.m.
9.8 Session Houghton Mifflin Teaching Competition — Royal Tern Room
Taking a Stand: Using Ethics Debates in an IMC Course
Donald P. Roy, Middle Tennessee State University
Real World Experience, Virtual World Environment: The Design and Execution of Marketing
Plans in Second Life
Tracy L. Tuten, Longwood University
Acronym Island: Enhancing Market Student Performance
Jane Lee Saber, Ryerson University
The Google Online Marketing Challenge: A Global Real-World Teaching and
Learning Tool
Larry Neale, Queensland University of Technology
Charles Hofacker, Florida State University
Lee Hunter, Google UK
Karen Hudson, Google
Ana Isabel Canhoto, Henley Management College
Jamie Murphy, University of Western Australia
Session Chair:
John Branch, University Michigan
Friday, 9:45 to 11:15 a.m.
9.9 Session JMTP Editorial Review Board Meeting — Blue Heron Room
Friday, 11:15 a.m. to 12:30 p.m.
10.1 Session Plenary Session, AACSB Special Session on Assessment and Accreditation —
Bird/Indian Room
Presenters:
David Martin, La Salle University
Karen Tarnoff, East Tennessee State University
Dan LeClair, Vice President, AACSB International
Friday, 12:30 to 2 p.m. Luncheon — Pavilion
Friday, 2 to 3:30 p.m.
11.1 Session Business Meeting — Snowy Egret Room
Friday, 2 to 3:30 p.m.
11.2 Session AACSB – Issues Facing Business Schools – Dean’s Panel — Sabal Room
Deans:
Faye McIntyre, University of West Georgia
Geralyn Franklin, University of South Florida at St Petersburrg
David Martin, La Salle University
Robert Niebuhr, Florida Institute of Technology
Dan LeClair, VP, AACSB International
Friday, 2 to 3:30 p.m.
11.3 Session Country Image, Cross-Cultural Consumption and Counterfactual Thinking —
Citrus Room
Reasons for Country Image Evaluation: A Study on China Image
Janaina de Moura Engracia Giraldi, Universidade de São Paulo
Marcos Cortez Campomar, Universidade de São Paulo
Ana Akemi Ikeda, Universidade de São Paulo
Driving and Surviving: A Cross-Cultural Investigation of Truck Drivers’ Consumption
Related Experiences in the United States and Vietnam
Scott Rader, University of Tennessee
Dan J. Flint, University of Tennessee
Food Consumption: How Counterfactual Thinking Influences Choice
Khaled Aboulnasr, Florida Gulf Coast University
Anu Sivaraman, University of Delaware
Session Chair:
Discussant:
Ana Akemi Ikeda, Universidade de São Paulo
Carmen-Maria Albrecht, University of Mannheim
Friday, 2 to 3:30 p.m.
11.4 Session Education Special Session — Glades Room
Teaching International Students
Karen Stone, Southern New Hampshire University
Jeannemarie Thorpe, Southern New Hampshire University
Friday, 2 to 3:30 p.m.
11.5 Session Pharmaceutical Issues — Jasmine Room
The Effect of Direct Advertising to Consumers (DTC) in Pharmaceutical Drugs: Is there an
Effect on Market Share?
G.K. Kalyanaram, GK Associates
International Market Entry Strategy: Is there a Dominant Logic for Indian Pharmaceutical
Firms?
Avinandan Mukherjee, Montclair State University
Session Chair:
Discussant:
G.K. Kalyanaram, GK Associates
Stefan Fraenkel, Copenhagen Business School
Friday, 2 to 3:30 p.m.
11.6 Session SMA/KAMS Symposium — Palm Room
Mediation and Moderation Models of Corporate Image Effects on Consumer Brand
Evaluations
Junyean Moon, Hanyang University
Measuring the Effects of Marketing Smokeless Tobacco as a Harm Reduction Mechanism:
Key Issues and Needed Research
Charles R. Taylor, Villanova University
Michael L. Capella, Villanova University
The Relationships among Sports Fashion Brand Attributes, Customer Satisfaction and
Customer Equity
Eunju Ko, Yonsei University
Hyunju Lee, Yonsei University
Eun Joo Park, Dong-A University
Yoo Kyung Hwang, Yonsei University
Session Chair:
Arch G. Woodside, Boston College
Friday, 2 to 3.30p.m.
11.7 Session Doctoral Student Track — Banyan Room
Aggregate Pricing vs. Pennies a Day. The Effects of Payment Mechanisms on Pricing
Strategies
Mahmoud Darrat, Louisiana Tech University
Weiling Zhuang, Louisiana Tech University
Examining the Role of Service Quality and Shared Values in the Trust, Commitment and
Behavioral Intentions Relationship
Sampath Kumar Ranganathan, University of Wisconsin-Green Bay
Sandipan Sen, Southeast Missouri State University
Predicting Volunteering Behavior: Influences of Social Networks and Organizations,
Attitudes towards Society and Observations of Helping Behavior
Teresa Preston Becsi, Southern Illinois University Carbondale
Siva K. Balasubramanian, Illinois Institute of Technology
Session Chair:
Discussant:
Jason E. Lueg, Mississippi State University
Gary Simon, University of Tampa
Session 11.8 Special Session on Ethics Training and Teaching Tools — Royal Tern Room
Session Chair:
O.C. Ferrell, University of New Mexico
Presenter:
Robin Diamond, Direct Selling Education Foundation
Additional presenters from industry will join this session
Friday, 3.30 p.m. to 5 pm
SMA Officer Meeting — Compass Room
Presiding:
Mathew Joseph, St Mary’s University
Friday, 3:30 to 3:45 p.m. Coffee Break
Friday, 3:45 to 5:15 p.m.
12.1 Session Shopping: Retail, Catalog and Impulse — Snowy Egret Room
When Should a Retailer Create a Control-Inducing Store Environment?
Renaud Lunardo Troyes, Champagne School of Management,
Ababacar Mbengue, University of Reims, France
Preliminary Results from a Study on Perceived Risk and Modes of Catalog Shopping
Joseph M. Jones, North Dakota State University
How to Stimulate Impulsive Purchasing through Sales Promotion and Experiential
Marketing?
Ming-Tien Tsai, National Cheng Kung University
Wen-Hui Tung, National Cheng Kung University
Session Chair:
Discussant:
Ababacar Mbengue, University of Reims, France
Ali Besharat, University of South Florida
Friday, 3:45 to 5:15 p.m.
12.2 Session Special Session Education — Banyan Room
Avoiding Career Interruptus: How to Manage One’s Academic Career in the Face of a
Stressful Life-Changing Event
Jeff W. Totten, McNeese State University
Pamela A. Kennett-Hensel, University of New Orleans
Natalie Adkins, Creighton University
Gwen Fontenot, University of Louisiana at Lafayette
Thomas J. Lipscomb, University of Southern Mississippi
Concha Neeley Ramsey, University of Central Michigan
Joe M. Ricks, Xavier University
Friday, 3:45 to 5:15 p.m.
12.3 Session Effectiveness Studies in Advertising and Consumer Behavior — Citrus Room
Firm Communication via Pre-Announcement Signals: An Empirical Study of Performance
Effects
Debi P. Mishra, State University of New York (SUNY) at Binghamton
The Effect of Rhetorical Figures in Headlines on Degree Processing, Memory, and
Persuasion
Pia A. Albinsson, New Mexico State University
Bruce A. Huhmann, New Mexico State University
Antecedents to Intent to Donate for Non-Profits Employing Print Advertisements (Best Paper)
Kevin J. Shanahan, Mississippi State University
Christopher D. Hopkins, Clemson University
Les Carlson, University of Nebraska-Lincoln
Session Chairs:
Discussant:
Pia A. Albinsson, New Mexico State University
Dennis Kopf, New Mexico State University
Friday, 3:45 to 5:15 p.m.
12.4 Session The Value of the Brand: What’s a Brand Manager To Do? — Glades Room
Tater Stiks and Sir Salty: Two Cases in Brand Management Strategy
J. Mark Mayer, University of Georgia
Michelle Roehm, Wake Forest University
Evaluating the Brand Attributes of a Fine Dining Restaurant
Regina Pefanis Schlee, Seattle Pacific University
Herbert E. Kierulff, Seattle Pacific University
Session Chair:
Discussant:
Jason E. Lueg, Mississippi State University
Carol M. Megehee, Nicholls State University
Friday, 3:45 to 5:15 p.m.
12.5 Session Exploratory Research in Supply Chain Management — Jasmine Room
Perceived Risk and Preparedness in the Supply Chain: Perceptions of Executives
Gail M. Zank, Texas State University-San Marcos
Robert A. Davis, Texas State University-San Marco
The Nature of 3PL Value Proposition
Wesley S. Randall, Auburn University
C. Clifford Defee, Auburn University
Conducting Multiple Supply Chain Case Study Research
Teresa M. McCarthy-Byrne, Bryant University
Donna F. Davis, Texas Tech University
Session Chair:
Discussant:
Teresa M. McCarthy-Byrne, Bryant University
Lauren R. Skinner, University of Alabama at Birmingham
Friday, 3:45 to 5:15 p.m.
12.6 Session Customer Related Issues (Doctoral Student Track) — Palm Room
A Multilevel Approach to Brand Community Formation
Badri Munir Sukoco, National Cheng Kung University
Wann-Yih Wu, National Cheng Kung University
An Empirical Assessment of Commitments across Relationship Maintenance Forms
Weiling Zhuang, Louisiana Tech University
Qian Xiao, West Texas A&M University
Zhongpeng Cao, Southwest Jiaotong University
Trust as a Facilitator of Customer-Oriented Selling
Kate Pounders, Louisiana State University
Session Chair:
Discussant:
Nicole Ponder, Mississippi State University
Gary Simon, University of Tampa
Friday, 3:45 to 5:15 p.m.
12.7 Session SMA/KAMS Symposium — Royal Tern Room
Does e-Service Quality Lead to Website Patronage for Apparel Online Purchases?
Eun Young Kim, Chungbuk National University
Eun Joo Park, Dong-A University
The Different Influences of Luxury Brand Attributes on Customer Equity based on Different
Segmentation
Eunju Ko, Yonsei University
Sunmin Oh, Yonsei University
Usage Intention for HSDPA Service: A Cross-Cultural comparison in Asia and Europe
Kyung Hoon Kim, Changwon National University
Hae Sung Jung, KB Bank
Graham Hooley, Aston University
Nick Lee, Aston University
Hong Seob Jung, Changwon National University
Byung Joo Jeon, Changwon National University
Session Chair:
Arch G. Woodside, Boston, College
Friday, 3:45 to 5:15 p.m.
12.8 Session Happiness and Gift Giving — Sabal Room
Are Materialists Really Less Happy? A Re-Inquiry of the Relationship between Materialism
and Subjective Well-Being
Reto Felix, Universidad de Monterrey
A Preliminary Examination of Emotional Information Management in Gift Giving and
Receipt
Harry A. Taute, Utah Valley University
Jeremy J. Sierra, Texas State University-San Marcos
Ritualistic Expressions of Love: Gifts for Pets
Tracy L. Tuten, Longwood University
Pamela Kiecker, Royall & Company
Session Chair:
Discussant:
Reto Felix, University of Monterrey
Monica A. Hodis, Southern Illinois University
Friday, 3:45 to 5:15 p.m.
12.9 Session Business to Business Marketing Special Session —Blue Heron Room
University Fund Raising in a Business Environment
Kenneth Bernhardt, Georgia State University
Wesley J. Johnston, Georgia State University
Michael Williams, Illinois State University
James S. Boles, Georgia State University
Friday, 6 to 7 p.m. Presidential Reception -Sponsored by Direct Selling Foundation and
SMA - Seabreeze Deck
SATURDAY, NOVEMBER 8, 2008
Saturday, 8 to 9:30 a.m.
13.1 Session Information and Consumer Knowledge — Banyan Room
Role of Perceived Information Efficiency on Effectiveness of Information Sources
Ramaprasad M. Unni, Tennessee State University
General Self Efficacy, Involvement, and Consumer Knowledge Calibration
Kishore Gopalakrishna Pillai, University of Leeds
Ronald E. Goldsmith, Florida State University
Michael D. Giebelhausen, Florida State University
The Value of Knowing What Customers Really Want: Interpersonal Accuracy as an
Environmental Cue
Nancy M. Upton (Puccinelli), Northeastern University
Dhruv Grewal, Babson College
Susan A. Andrzejewski, Northeastern University
Ereni C. Markos, University of Massachusetts Amherst
Session Chair:
Discussant:
Nancy M. Upton (Puccinelli), Northeastern University
Scott Rader, University of Tennessee
Saturday, 8 to 9:30 a.m.
13.2 Session Marketing Education Special Session — Citrus Room
Comparing Marketing Simulations with Line Marketing Challenges
Larry Neale, Queensland University of Technology
Lee Hunter, Google UK
Charles Hofacker, Florida State University
Bernard J. Jansen, Pennsylvania State University
Jerry Flatto, University of Indianapolis
Sheila Sasser, Eastern Michigan University
Jamie Murphy, University of Western Australia
Saturday, 8 to 9:30 a.m.
13.3 Session SMA/KAMS Joint Symposium — Glades Room
Marketing Power and Business Performance: The Contingency Role of Environmental
Turbulence
Seigyoung Auh, Yonsei University
Omar Merlo, University of Cambridge
Upgrading the Journal of the Global Academy of Marketing Science (JGAMS)
Arch G. Woodside, Boston College
The Moderating Effect of Epistemic Curiosity on Intention to Use Knowledge Search Service
Dong-Mo Koo, Kyungpook National University
Young-Yun Choi, Kyungpook National University
Seon-Hee Ju, Kyungpook National University
Session Chair:
Junyean Moon, Hanyang University
Saturday, 8 to 9:30 a.m.
13.4 Session Supply Chain Issues — Jasmine Room
Exploring the Relational Impacts of Time-Based Competition (BEST PAPER)
Rodney W. Thomas, University of Tennessee
Revealing Complaint Handling Expectations of Buying Companies
Thorston Gruber, The University of Manchester
Peter Naude, The University of Manchester
Stephan C. Henneberg, The University of Manchester
Bahar Ashnai, The University of Manchester
Alexander Reppel, Royal Holloway, University of London
Maritime Piracy and Terrorism Impacts on Supply Chains
S. Scott Nadler, East Carolina University
John F. Kros, East Carolina University
Session Chair:
Discussant:
R. Glenn Richey, The University of Alabama
C. Clifford Defee, Auburn University
Saturday, 8 to 9:30 a.m.
13.5 Session Teaching and Learning: How does it Happen? — Palm Room
Exploratory Research Comparing Business Professors’ Preferred Learning Styles to their
Current Teaching Styles
Mary T. Galvan, North Central College
Student Usage of Textbook Supplements: PowerPoint Slides and Quizzes
Donald P. Roy, Middle Tennessee State University
Kenneth E. Clow, University of Louisiana at Monroe
Laurie A. Babin, University of Louisiana at Monroe
An Exploratory Study Investigating the Effects of Practice Exams on Learning in the
Fundamentals of Marketing Course
Clifford D. Scott, University of Arkansas at Fort Smith
Ronald F. Bush, University of West Florida
Session Chair:
Discussant:
Brian Vander Schee, Aurora University
Gray Simon, University of Tamps
Saturday, 8 to 9:30 a.m.
13.6 Session Doctoral Student Special Session : Attorney Advertising – Impact on the Image
of Lawyers and the Legal Profession — Sawgrass Room
Suzanne Oliva, St. Mary’s University
Saturday, 9:30 to 9:45 a.m. Coffee Break — Jac Foyer
Saturday, 9:45 to 11:15 a.m.
14.1 Session Consumption, Gender Preference, Intention and Behavior — Banyan Room
The Link between Intention and Behavior: An Update on the Strength and a Review of Major
Impeding Variables
Brigit Leisen Pollack, University of Wisconsin Oshkosh
Gender Preferences and Chosen Attributes in Container Shape
Mary Babcock, Franklin and Marshall College
Jeffrey S. Podoshen, Franklin and Marshall College
Justifying Fun: Hedonic Consumption and Self-Gifts Among College Students
Jane Boyd Thomas, Winthrop University
Jennifer Pizzolongo, Winthrop University
Session Chair:
Discussant:
Brigit Leisen Pollack, University of Wisconsin Oshkosh
Gary Simon, University of Tampa
Saturday, 9:45 to 11:15 a.m.
14.2 Session Marketing Education Special Session — Citrus Room
Issues in Cross-Functional Teaching and Learning
Hope Bober Corrigan, Loyola College in Maryland
Victoria L. Crittenden, Boston College
Elizabeth J. Wilson, Suffolk University
Miriam Weismann, Suffolk University
Morris McInnes, Suffolk University
Sushil Bhatia, Suffolk University
Saturday, 9:45 to 11:15 a.m.
14.3 Session Innovation in our Marketing Programs — Glades Room
The Coca-Cola Center for Marketing Studies: A Model for Marketing Research and
Education (BEST PAPER)
George M. Zinkhan, University of Georgia
J. Mark Mayer, University of Georgia
Are we ready for the Wiki?
J. Michael Weber, Mercer University
Continuous Additive Peer Review: An Improved System to Control Social Loafing in
Marketing Group Projects
Amit Poddar, Georgia College and State University
Session Chair:
Karen Stone, Southern New Hampshire University
Discussant:
Larry Neale, Queensland University of Technology
Saturday, 9:45 to 11:15 a.m.
14.4 Session International Aspects of Tourism — Jasmine Room
An Investigation of the Effectiveness of Destination Loyalty in Tourism Sites: International
Travelers’ Experiences in Taiwan, Singapore, and Malaysia
Veasna Sau, National Cheng Kung University, Taiwan
Wann-Yih Wu, National Cheng Kung University, Taiwan
Personal Safety and Security on Cruise Ships: A Study of Crimes Onboard with Special
Reference to the Recent Legislative Attempts in the United States
Thomas R. Panko, University of Southern Mississippi
Babu P. George, University of Southern Mississippi
Tará Burnthorne Lopez, Southeastern Louisiana University
Storytelling Research of Travelers’ Self-Reports: Etic Analyses of How Visitors Interpret
Places and Experiences in China (BEST PAPER)
Hsu Shih-Yun, Asia University, Taiwan
Ning Dehaung, Kunming University of Science and Technology, PRC
Cui Lixin, Beijing Institute of Technology, PRC
Arch G. Woodside, Boston College
Session Chair:
Discussant:
Babu P. George, University of Southern Mississippi
Shane D. Smith, Kennesaw State University
Saturday, 9:45 to 11:15 a.m.
14.5 Session Sales / Personal Selling Special Session — Palm Room
Utilizing CRM Systems in Sales Management Classes
Robert Erffmeyer, University of Wisconsin-Eau Claire
Earl D. Honeycutt, Elon University
Terry Loe, Kennesaw State University
Jeff E. Tanner, Jr., Baylor University
Saturday, 9:45 to 11:15 a.m.
14.6 Session Making Supply Chain Management Relevant for Marketing Majors — Sabal
Room
Chair: Alexander E. Ellinger, The University of Alabama
Panelist:
Daniel D. Butler, Auburn University
Rich Gooner, East Carolina University
Joe B. Hanna, Auburn University
Alvin Williams, University of South Alabama
Saturday, 9:45 to 11:15 a.m.
14.7 Session New Frontiers in Service Failure and Recovery Research — Sawgrass Room
The Influence of the Mix of Other Customers on Service Failures
Thomas L. Baker, Clemson University
Tracy Meyer, University of North Carolina at Wilmington
Preferred Attributes and Qualities of Effective Customer Contact Employees during Face-toFace Complaint Handling Encounters: A Cross-National Comparison Study
Thorsten Gruber, The University of Manchester
Alexander Reppel, Royal Holloway, University of London
Ibrahim Abosag, The University of Manchester
Isabelle Szmigin, The University of Birmingham
Impact of Negative Emotions and Relational Benefits on Fairness Perception in a Service
Failure and Recovery Context
Junsang Lim, Virginia State University
Session Chair:
Discussant:
Thomas L. Baker, Clemson University
Gavin Fox, Florida State University
Authors Index
A
Abosag, Ibrahim, The University of Manchester (9.2) (14.7)
Aboulnasr, Khaled, Florida Gulf Coast University (11.3)
Adkins, Natalie, Creighton University (12.2)
Aghdasi, Mohammad, Tarbiat Modares University, Iran (3.7)
Ainscough, Thomas L., University of South Florida (8.2)
Albert, Noel, University of Grenoble (IAE-CERAG) and Westford Business School in Grenoble
(8.2)
Albrecht, Carmen-Maria, University of Mannheim (7.8) (9.1) (11.3)
Alejandro, Thomas G. Brasher, University of Massachusetts Amherst (3.3)
Albinsson, Pia A., New Mexico State University (12.3) (9.4)
Andrzejewski, Susan A., Northeastern University (13.1)
Asare, Anthony K., Quinnipiac University (8.3)
Ashnai, Bahar, The University of Manchester (13.4)
Auh, Seigyoung, Yonsei University (13.3)
Autry, Chad, Texas Christian University (3.1) (4.1) (6.1) (7.1)
B
Babcock, Mary, Franklin and Marshall College (14.1)
Babin, Barry, Louisiana Tech University (1.2) (1.3)
Babin, Laurie A., University of Louisiana at Monroe (13.5)
Baker, David M., JP Music Corporation (7.7)
Baker, Thomas L., Clemson University (1.3) (3.8) (6.5) (14.7)
Balasubramanian, Siva K., Illinois Institute of Technology (7.7) (7.8) (11.7)
Ballenger, Danny, Georgia State University (2.1)
Bauer, Hans H., University of Mannheim (7.8)
Beatty, Sharon, University of Alabama (7.4)
Becsi, Teresa Preston, Southern Illinois University Carbondale (11.7)
Bello, Daniel, Georgia State University (8.8)
Bernhard, Kenneth, Georgia State University (8.3) (12.9)
Besharat, Ali, University of South Florida (7.7) (7.8)(12.1)
Bhatia, Sushil, Suffolk University (14.2)
Blum, Brittany, San Antonio Spurs (9.3)
Borders, Aberdeen Leila, Kennesaw State University (3.3)
Boles, James S., Georgia State University (1.1) (2.1) (3.2) (4.2) (4.6) (6.2) (7.2)(8.8)
Brady, Mike, Florida State University (3.6) (7.4)
Branch, John, University Michigan (7.3) (9.8)
Braun, Patricia, President, Aprim Consultant, Sophia – Antipolis, France (7.5)
Braunsberger, Karin, University of South Florida at St. Petersburg (9.7)
Brown, Gene, University of Missouri-Kansas City (8.7)
Brown, Jim, West Virginia University (6.4)
Brudvig, Susan, Ball State University (7.6) (9.5)
Bruner, II, Gordon C., Southern Illinois University Carbondale (7.7)
Bryant, Melchior D., University of Mannheim (7.8)
Burnett, John, Denver University (4.9)
Bush, Alan J., University of Memphis (4.4)
Bush, Ronald F., University of West Florida (13.5)
Butler, Daniel, Auburn University (2.1) (7.9) (14.6)
Byrne, Teresa M. McCarthy, Bryant University (12.5)
C
Calabretta, Giulia, ESADE Business School (6.7)
Campomar, Marcos Cortez, Universidade de São Paulo (11.3)
Canhoto, Ana Isabel, Henley Management College (9.8)
Cano, Cynthia Rodriguez, Georgia College & State University (7.8) (9.1)
Cao, Zhongpeng, Southwest Jiaotong University (12.6)
Capella, Michael L., Villanova University (11.6)
Carlson, Les, University of Nebraska-Lincoln (12.3)
Carrillat, Francois A., HEC Montréal (9.4)
Case, F. Mark, Eastern Kentucky University (3.7) (6.8)
Castleberry, Steven B., University of Minnesota Duluth (7.9)
Chailan, Claude, ITESM, Campus Puebla, Mexico (7.5)
Chakrabarty, Subra, Mississippi State University (8.7)
Chang, Katherine, Manchester Business School (3.5)
Chebat, Jean-Charles, HEC Montréal (1.2)
Choi, Young-Yun, Kyungpook National University (13.3)
Clark, Terry, Southern Illinois University Carbondale (8.4)
Clow, Kenneth E., University of Louisiana at Monroe (13.5)
Corrigan, Hope Bober, Loyola College in Maryland (7.3) (14.2)
Cracium, Georgina, Loyola College in Maryland (7.3)
Crittenden, Victoria L., Boston College (14.2)
D
Dakduk, Silvana, IESA, Venezuela (3.4)
Darensburg, Brittney, Sacramento Kings (9.3)
Darrat, Mahmoud, Louisiana Tech University (11.7)
Davis, Donna F., Texas Tech University (12.5)
Davis, Robert A., Texas State University-San Marcos (12.5)
Defee, C. Clifford, Auburn University (12.5) (13.4)
Dehaung, Ning, Kunming University of Science and Technology, PRC (14.4)
Diamond, Robin, Direct Selling Education Foundation (11.8)
Dixit, Ashutosh, Cleveland State University (7.7)
Dyer, Robert F., The George Washington University (9.4)
Dorsch, Michael J., Clemson University (7.5)
Drea, John T., Western Illinois University (7.5)
Dunnett, Jane, University of New Brunswick (4.7)
Dursun, Turkan, West Texas A&M University (8.7)
E
Eastman, Jacqueline K., Georgia Southern University (4.6)
Ebster, Claus, University of Vienna (8.1)
Ellinger, Alexander E., The University of Alabama (14.5)
Engelland, Brian, Mississippi State University (1.1) (3.2) (4.2) (6.2) (7.2) (7.5)
Erffmeyer, Robert C., University of Wisconsin-Eau Claire (4.6) (14.5)
Easley, Richard, Baylor University (4.9)
F
Falk, Tomas, University of Mannheim (3.6)
Felix, Reto, Universidad de Monterrey, Mexico (12.8)
Ferrell, O.C., University of New Mexico (4.4) (11.8)
Ferrell, Linda, University of New Mexico (8.6)
Finney, R. Zachary, University of South Alabama (3.5) (7.7)(9.2)
Flamm, Richard O., University of South Florida St. Petersburg (9.7)
Flatto, Jerry, University of Indianapolis (13.2)
Flint, Dan J., University of Tennessee (7.4) (11.3)
Florence, Pierre Valette, University of Grenoble (IAE-CERAG) (8.2)
Fontenot, Gwen, University of Louisiana at Lafayette (12.2)
Ford, John B., Old Dominion University (3.7) (4.5) (6.8) (8.7)
Fox, Gavin L., Florida State University (8.5) (14.7)
Fraenkel, Stefan, Copenhagen Business School (7.6) (11.5)
Franklin, Geralyn, University of South Florida at St Petersburg (11.2)
Fullerton, Sam, Eastern Michigan University (8.6)
Fuentes, Alejandra, Universidad de Chile (3.4)
G
Galvan, Mary T., North Central College (13.5)
Gazley, Aaron, Victoria University (3.7)
Geider, Barbara, University of Vienna (8.1)
George, Babu P., University of Southern Mississippi (14.4)
Giebelhausen, Michael D., Florida State University (8.5) (13.1)
Giraldi, Janaina de Moura Engracia, Universidade de São Paulo (11.3)
Goldsmith, Ronald E., Florida State University (9.5) (13.1)
Goodwin, Matt, Houston Rockets (9.3)
Gooner, Rich, East Carolina University (14.6)
Granot, Elad, Cleveland State University (3.3) (8.3)
Grewal, Dhruv, Babson College (7.9) (13.1)
Grewal, Rajdeep, Pennsylvania State University (8.8)
Gruber, Thorsten, The University of Manchester (13.4) (14.7)
Gum, John R., University of South Florida (8.2)
H
Hair, Joseph F., Jr., Kennesaw State University (1.3)
Hammerschmidt, Maik, University of Mannheim (3.6)
Hamwi, G. Alexander, Georgia State University (4.6)
Han, Sang-Lin, Hangyang University (8.8)
Hanna, Joe B., Auburn University (14.6)
Hardesty, David, University of Kentucky (7.4)
Henderson, Kenneth, Morehead State University (7.3)
Henley, Walter H., University of North Alabama (4.4) (4.7)
Henneberg, Stephan C., The University of Manchester (13.4)
Hensel Pamela A. Kennett, University of New Orleans (6.6) (9.3) (12.2)
Hill, Ronald Paul, Villanova University (6.4)
Himes, Marilyn L. Liebrenz, The George Washington University (9.4)
Hodis, Monica A., Southern Illinois University (7.8) (8.2) (12.8)
Hofacker, Charles, Florida State University (9.8) (13.2)
Hooley, Graham, Aston University (8.1) (12.7)
Hopkins, Christopher D., Clemson University (12.3)
Honeycutt, Earl D., Elon University (4.6) (14.5)
Hossain, Tarique M., California State Polytechnic University (4.8)
Hudson, Karen, Google (9.8)
Huhmann, Bruce A., New Mexico State University (12.3)
Hult, Tomas, Michigan State University (8.8)
Hunt, C. Shane, Arkansas State University (8.7)
Hunter, Lee, Google UK (9.8) (13.2)
Hwang, Yoo Kyung, Yonsei University (11.6)
Hyman, Michael R., New Mexico State University (8.6)
I
Iglesias, Oriol, ESADE Business School (6.7)
Ikeda, Ana Akemi, Universidade de São Paulo (11.3)
iLipinar, Gursel, ESADE Business School (6.7)
J
Jansen, Bernard J., Pennsylvania State University (13.2)
Javalgi, Raj G., Cleveland State University (8.3)
Jensen, Molly R., University of Arkansas (8.6)
Jeon, Byung Joo, Changwon National University (8.1) (12.7)
Johnson, Wesley J., Georgia State University (3.3) (6.7) (8.3) (8.8) (9.2) (12.9)
Jones, Joseph M., North Dakota State University (12.1)
Jung, Hae Sung, KB Bank (12.7)
Jung, Hong Seob, Changwon National University (8.1) (12.7)
Ju, Swon-Hee, Kyungpook National University (13.3)
K
Kalyanaram, G.K., GK Associates (11.5)
Kehoe, Bill, University of Virginia (7.9)
Kiecker, Pamela, Royall & Company (12.8)
Kierulff, Herbert E., Seattle Pacific University (12.4)
Kilic, Ceyhan, New York Institute of Technology (8.7)
Kim, Eun Young, Chungbuk National University (12.7)
Kim, Hyun Seok, Georgia Institute of Technology (4.5)
Kim, Kyung Hoon, Changwon National University (8.1) (12.7)
Kim, Yong-man, Kyungnam University (8.1)
Ko, Eunju, Yonsei University (11.6) (12.7)
Koen, Clifford M., Jr., University of New Orleans (3.3)
Koo, Dong-Mo, Kyungpook National University (13.3)
Kopf Dennis, New Mexico State University (12.3)
Kros, John F., East Carolina University (13.4)
Kumar, Anand, University of South Florida (7.7)
Kutlu, Gulfem C., Old Dominion University (6.5)
L
Lacey, Russell, University of New Orleans (6.6)
Lai, Meng-Kuan, National Cheng Kung University (8.2)
Lawson, Stephanie, Florida State University (3.6)
LeClair, Dan, VP, AACSB International (6.3) (10.1) (11.2)
Lee, Dong Hae, Kaya University (8.1)
Lee, Hyunju, Yonsei University (11.6)
Lee, Nick, Aston University (8.1) (12.7)
Lee, Seung-hwan, Gumi College (8.1)
Legoux, Renaud, HEC Montréal (9.4)
Lemon, Kay, Boston College (5.1) (6.4)
Li, Cong, University of North Carolina, Chapel Hill (6.5)
Ligas, Mark, Fairfield University (3.6)
Lim, Junsang, Virginia State University (14.7)
Limbu, Yam B., New Mexico State University (7.6)
Ling, Howard, University of North Carolina at Pembroke (7.5)
Lipscomb, University of Southern Mississippi (12.2)
Lixin, Cui, Beijing Institute of Technology, PRC (14.4)
Loe, Terry, Kennesaw State University (14.5)
Lollar, James, Radford University (4.6)
Lopez, Tará Burnthorne, Southeastern Louisiana University (14.4)
Lueg, Jason E., Mississippi State University (8.4) (9.2) (11.7) (12.4)
Lutz, Richard J., University of Florida (7.9)
M
Madhuvaram, Sreedhar, Cleveland State University (3.3)
Madupu, Vivek, Missouri Western State University (4.7)
Madden, Charles, Baylor University (4.9)
Manzu, Enrique, Universidad de Chile (3.4) (4.5)
Markos, Ereni, University of Massachusetts Amherst (8.3) (13.1)
Marshall, Greg, Rollins College (6.4) (7.9)
Martin, David, La Salle University (10.1) (11.2)
Matos, Nancy, Esan University, Peru (3.4)
Mayer, J. Mark, University of Georgia (12.4) (14.3)
Mbengue, Ababacar, University of Reims, France (12.1)
McInnes, Morris, Suffolk University (14.2)
McIntyre, Faye, University of West Georgia (11.2)
Megehee, Carol M., Nicholls State University (6.6) (9.3) (12.4)
Meng, Juan, The University of Alabama (6.5)
Merlo, Omar, University of Cambridge (13.3)
Merunka, Dwight R., University Paul Cézanne Aix-Marseille III (IAE-CERAG) (8.2)
Meyer, Robert, University of Miami (6.4)
Meyer, Tracey, University of North Carolina Wilmington (3.8) (14.7)
Mi, Margaret, University of Mary Washington (7.3)
Miglioretti, Aurelie Hess, Rennes University, France (9.6)
Mishra, Debi P., State University of New York (SUNY) at Binghamton (12.3)
Montaña, Jordi, ESADE Business School (6.7)
Montgomery, Cameron, Delta State University (3.7)
Moon, Junyean, Hanyang University (8.1) (11.6) (13.3)
Moore, Melissa, Mississippi State University (3.5)
Moore, Robert S., Mississippi State University (3.5) (9.5)
Morgan, Christie R., Jackson State University (4.4)
Moshtaghi, Nazgol, University of South Florida (7.7)
Mourali, Mehdi, University of Calgary (4.8)
Mukherjee, Avinandan, Montclair State University (4.3) (8.8) (11.5)
Murphy, Jamie, University of Western Australia (9.8) (13.2)
Murthy, Rajendran Sriamachandra, Southern Illinois University Carbondale (7.7)
N
Natarajan, Vivek S., Lamar University (4.3)
Naude, Peter, The University of Manchester (9.2) (13.4)
Neale, Larry, Queensland University of Technology (8.6) (9.8) (13.2) (14.3)
Nadler, S. Scott, East Carolina University (13.4)
Neeley, Concha, Central Michigan University (9.3)
Nel, Deon, Lulea University of Technology, Sweden (3.7)
Niebuhr, Robert, Florida Institute of Technology (11.2)
Nkonge, Japhet, North Carolina State University (3.7)
O
O’Connell, Katherine, University of Arkansas (8.6)
O’Flaherty, Caleb, Eli Lilly and Company (9.3)
Oh, Sang-hyun, Yeungnam University (8.1)
Oh, Sunmin, Yonsei University (12.7)
Olavarrieta, Sergio, Universidad Diego Portales, Chile (3.4)
Oliva, Suzanne, St. Mary’s University (13.6)
Oubre, Diana T., Grambling State University (8.7)
Outland, Harriette Bettis, University of West Florida (3.3) (9.2)
P
Page, Jay, Mississippi State University (9.5)
Palmer, David W., Jacksonville State University (6.6)
Panko, Thomas R., University of Southern Mississippi (14.4)
Parasuraman, A., University of Miami (8.8)
Park, Eun Joo, Dong-A University (11.6) (12.7)
Park, Ji Eun, Saint Louise University (4.5)
Parkman, Ian D., University of Oregon (6.7) (9.3)
Peev, Plamen, University of Georgia (4.4)
Petr, Christine, Rennes University, France (9.6)
Philhours, Melodie J., Arkansas State University (4.4)
Pillai, Deepa, Southern Illinois University Carbondale (8.4)
Pillai, Kishore Gopalakrishna, University of Leeds (13.1)
Pizzolongo, Jennifer, Winthrop University (14.1)
Podoshen, Jeffrey S., Franklin and Marshall College (14.1)
Poddar, Amit, Georgia College and State University (14.3)
Poletti, Michael, University of North Carolina at Pembroke (7.5)
Pollack, Brigit Leisen, University of Wisconsin Oshkosh (14.1)
Ponder, Nicole, Mississippi State University (3.5) (7.4) (8.4) (12.6)
Pons, Frank, Université Laval (4.8)
Pope, Jennifer, Grand Valley State University (3.7)
Pounders, Kate, Louisiana State University (12.6)
Pride, William, Texas A&M University (4.9)
Price, Kelly, East Tennessee State University (4.8)
Puente, Raquel, IESA, Venezuela (3.4)
Purinton, Elizabeth F., Marist College (9.1)
R
Rader, Scott, University of Tennessee (11.3) (13.1)
Ramirez, Edward, Florida State University (3.6) (8.5)
Ramsey, Concha Neeley, University of Central Michigan (12.2)
Randall, Wesley S., Auburn University (12.5)
Ranganathan, Sampath Kumar, University of Wisconsin-Green Bay (4.4) (11.7)
Reppel, Alexander, Royal Holloway, University of London (13.4) (14.7)
Richey, R. Glenn, The University of Alabama (3.1) (4.1) (6.1) (7.1) (13.4)
Ricks, Joe, St Xavier University (12.2)
Robicheaux, Robert A., University of Alabama at Birmingham (1.2) (3.1) (4.1) (6.1) (7.1)
Robinson, Leroy, Jr., University of Houston-Clear Lake (9.2)
Robinson, Stacey, Florida State University (3.6)
Rod, Michel, Victoria University (3.7)
Roehm, Michelle, Wake Forest University (12.4)
Rollins, Minna, University of West Georgia (8.3)
Roy, Donald P., Middle Tennessee State University (9.8) (13.5)
Rozumalski, Daniel, University of Wisconsin-Eau Claire (7.5)
Rutherford, Brian N., Purdue University (4.6) (8.7)
Rutherford, Leeann G., Purdue University (4.6)
Ryu, Young-Sam, Texas State University-San Marcos (4.5)
S
Saber, Jane Lee, Ryerson University (9.8)
Sams, Doreen, Georgia College and State University (9.1)
Sasser, Sheila, Eastern Michigan University (13.2)
Sau, Veasna, National Cheng Kung University, Taiwan (14.4)
Sautter, Pookie, New Mexico State University (7.9)
Schee, Brian Vander, Aurora University (3.6) (7.3) (13.5)
Schepers, Jeroen J. L., Eindhoven University of Technology (3.6)
Schlee, Regina Pefanis, Seattle Pacific University (12.4)
Scott, Clifford D., University of Arkansas at Fort Smith (6.9) (13.5)
Sen, Sandipan, Southeast Missouri State University (11.7)
Shamma, Hamed M., The American University in Cairo (9.4)
Shanahan, Kevin J., Mississippi State University (12.3)
Shannahan, Kirby L. J., University of New Brunswick (4.7)
Sheikh, Alireza, Lulea University of Technology, Sweden (3.7)
Shelf, Don, Auburn University Montgomery (7.9)
Shepherd, C. David, Georgia Southern University (4.6)
Sheppard, Reginald G., The University of New Brunswick (4.7)
Shim, Gyu-yeol, Gumi College (8.1)
Sierra, Jeremy J., Texas State University-San Marcos (8.6) (12.8)
Sierra, Vicenta, Escade, Barcelona (3.4)
Simon, Gary, University of Tampa (6.5) (11.7) (12.6) (13.5) (14.1)
Sinha, Ashish, Victoria University (3.7)
Sivaraman, Anu, University of Delaware (11.3)
Skinner, Lauren R., University of Alabama at Birmingham (12.5)
Smith, Shane D., Kennesaw State University (9.6) (14.4)
Sneath, Julie Z., University of South Alabama (6.6)
Spake, Deborah F., University of South Alabama (9.3)
Spotts, Harlan E., Western New England College (6.6)
Standifird, Stephen, University of San Diego (4.8)
Stone, George, North Carolina A&T State University (3.7)
Stone, Karen C., Southern New Hampshire University (4.8) (11.4) (14.3)
Suh, Taewon, Texas State University-San Marcos (4.5)
Sukoco, Badri Munir, National Cheng Kung University (8.2) (12.6)
Szmigin, Isabelle, The University of Birmingham (14.7)
T
Tanner, Jr., Jeff F., Baylor University (4.6) (9.3) (14.5)
Tarnoff, Karen, East Tennessee State University (4.8) (10.1)
Taute, Harry A., Utah Valley University (12.8)
Taylor, Charles R., Villanova University (11.6)
Thelen, Shawn, Hofstra University (6.8)
Thiagarajan, Palaniappan, Jackson State University (4.4)
Thomas, Jane Boyd, Winthrop University (14.1)
Thomas, Rodney W., University of Tennessee (13.4)
Thorne, Debbie, Texas State University (4.9)
Thorpe, Jeannemarie, Southern New Hampshire University (11.4)
Tomkovick, Chuck, University of Wisconsin-Eau Claire (7.5)
Totten, Jeff W., McNeese State University (12.2)
Trocchia, Philip J., University of South Florida (8.2)
Trombetta, Bill, St. Joseph’s University (4.3) (7.6)
Troyes, Renaud Lunardo, Champagne School of Management, France (12.1)
Tsai, Ming-Tien, National Cheng Kung University (12.1)
Tung, Wen-Hui, National Cheng Kung University (12.1)
Tuten, Tracy L., Longwood University (9.8) (12.8)
U
Unni, Ramaprasad M., Tennessee State University (13.1)
Upton (Puccinelli), Nancy M., Northeastern University (13.1)
Uribe, Rodrigo, Universidad de ChiV (3.4) (4.5)
W
Wagner, Udo, University of Vienna (8.1)
Wang, Yawei, Montclair State University (4.3)
Weber, J. Michael, Mercer University (14.3)
Weismann, Miriam, Suffolk University (14.2)
Whetstone, Melinda, Florida State University (9.5)
White, Allyn, Mississippi State University (3.5)
Whiting, Anita H., Clayton State University (8.5)
Widing, II, Robert E., Thunderbird (8.7)
Williams, Alvin J., University of South Alabama (9.6) (14.6)
Williams, Michael, Illinois State University (12.9)
Williams, Zachary, Central Michigan University (3.5)
Wilson, Elizabeth J., Suffolk University (4.8) (14.2)
Whipple Thomas W., Cleveland State University (7.7) (9.4)
Winsor, Robert D., Loyola Marymount University (3.5) (7.9)(8.4)
Woodside, Arch G., Boston College (5.1) (6.4) (9.6) (11.6) (12.7) (13.3)(14.4)
Wu, Wann-Yih, National Cheng Kung University (8.2) (12.6) (14.4)
X
Xiao, Qian, West Texas A&M University (12.6)
Xu, Bing, New Mexico State University (8.4)
Y
Yelkur, Rama, University of Wisconsin-Eau Clair (7.5)
Yu, Jun, University of Missouri-St Louis (9.1)
Yun, Hsu Shih, Asia University, Taiwan (14.4)
Z
Zank, Gail M., Texas State University-San Marcos (12.5)
Zhou, Joyce X. Saint Louis University (9.1)
Zhuang, Weiling, Louisiana Tech University (11.7) (12.6)
Zinkhan, George M., University of Georgia (4.4) (7.7) (14.3)
NOTES
NOTES
NOTES
2007-2008 Officers
President- Tom Baker
Clemson University
President Elect & Program Chair- Mathew Joseph
St. Mary’s University
Secretary- Nicole Ponder
Mississippi State University
Treasurer- Robert C. Erffmeyer
University of Wisconsin
V.P. Development- Linda Ferrell
University of New Mexico
V.P. Electronic Communication- Jason Lueg
Mississippi State University
V.P. Member Services- Rhea Ingram
Auburn University- Montomery
V.P. Research/Publications- Greg Martin
Northern Kentucky University
Director, Academic Placement Services- J. Charlene Davis
Trinity University
Executive Director- Glenn Richey
University of Alabama
St. Mary’s University
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