Bus 411
Assignment 2
Due February 7 at the beginning of Class
Turn in a well formatted typed document. I suggest using a spreadsheet to complete this
assignment. Excel templates are available in WebCT for this assignment.
PART 1: DEVELOPING AN EFE MATRIX FOR KRISPY KREME
DOUGHNUTS (KKD)
Prepare a EFE matrix for KKD following the guidelines established in pages 101 -103 of
your text. Limit you analysis to 5 threats and 5 opportunities.
Part 2: ANALYZING THE COMPETITON FOR KRISPY KREME
DOUGHNUTS (KKD)
PURPOSE:
The text presented the Competitive Profile Matrix as a tool for assessing competition. In
addition, it is often useful to address the key questions provided in the text in Table 3-5.
Working through these questions works well in conjunction with the Competitive Profile
Matrix. This exercise will give students more information about the Cohesion Case while
providing practice for Competitive Analysis.
INSTRUCTIONS:
Provide a CPM matrix for KKD’s competitors. Limit these competitors to Starbucks and
Dunkin Doughnuts.
Answer the following questions regarding the two competitors:
1. What are the competitor’s strengths?
2. What are the competitor’s weaknesses?
3. What are the competitor’s objectives and strategies?
4. How will the competitor most likely respond to current economic, social, cultural,
demographic, environmental, political, governmental, legal, technological, and
competitive trends affecting our industry?
5. How vulnerable is this competitor to KKD’s company strategies?
6. How vulnerable is KKD to successful counterattack by this competitor?
7. How are KKD’s products positioned relative to this competitor?
This will require research on the company websites and at financial sites like
http://financial.yahoo.com or www.hoovers.com.