Bus 411
Assignment 2
Due February 18 at the beginning of Class
Turn in a well formatted typed document. I suggest using the supplied spreadsheet
templates to help complete this assignment.
PART 1: DEVELOPING AN EFE MATRIX FOR GOOGLE (GOOG) (50
POINTS)
Prepare an EFE matrix for Google following the guidelines established in pages 110 & 11
of your text. Limit your analysis to 5 threats and 5 opportunities.
Part 2: ANALYZING THE COMPETITON FOR GOOGLE (GOOG)
(50 POINTS)
The text presented the Competitive Profile Matrix as a tool for assessing competition. In
addition, it is often useful to address the key questions provided in the text in Table 3-6.
Working through these questions works well in conjunction with the Competitive Profile
Matrix. This exercise will give students more information about the Cohesion Case while
providing practice for Competitive Analysis.
INSTRUCTIONS:
Provide a CPM matrix for GOOGLE’s competitors. Limit these competitors to Yahoo
and Microsoft.
Answer the following questions regarding the two competitors:
1. What are the competitor’s strengths?
2. What are the competitor’s weaknesses?
3. What are the competitor’s objectives and strategies?
4. How will the competitor most likely respond to current economic, social, cultural,
demographic, environmental, political, governmental, legal, technological, and
competitive trends affecting our industry?
5. How vulnerable is this competitor to Google’s company strategies?
6. How vulnerable is Google to successful counterattack by this competitor?
7. How are Google’s products positioned relative to this competitor?
This will require research on the company websites and at financial sites like
http://financial.yahoo.com or www.hoovers.com. See the websites posted in the lectures.