BADM590-EB – Electronic Business Management
Section 1 – Course Description and Syllabus (Fall 2009)
Instructor:
Office:
Cell Phone:
E-mail:
i-Campus Portal Link:
Blackboard URL:
Class Meeting:
On-line Office Hours:
Office Hours:
Matthew L. Nelson, CPA, Ph.D.
7 Wohler’s Hall
(586)995-6559
mlnelsn1@illinois.edu
BADM 590 - Seminar in Business Admin - Fall 2009 - Section EB
https://compass.illinois.edu/webct/logon/1024443467061
Section 1 – BIF #2043, Mondays 5:00pm ~ 7:50pm
Anytime you see professor on-line in Blackboard (via “Who’s Online”)
Mondays:
4:00 ~ 4:50pm
And by Appointment
COURSE DESCRIPTION:
This course examines the management and alignment of organizational strategy and electronic methods of
delivering products, services, and exchanges in inter-organizational, national, and global environments. Information
technology strategy and technological solutions for enabling effective business processes within and between
organizations in a global environment are considered. This course focuses more on the business and management
considerations of e-business and e-commerce and less on the technological considerations. With e-business
management as the course’s primary mission, we examine e-business models, recent & emerging trends, marketing
& other channel management strategies, the IT industry (overall) and significant e-business design considerations.
The course uses a foundation level e-business textbook, coupled with recent supplemental e-business lecture topics
and very recent current events presentations. To accomplish these objectives the course provides students an
opportunity to conduct real-life case-orientated analysis, prepare some of the most prevalent types of consulting
engagements, and research & review materials from the industry’s most successful thought-leaders in these areas. It
is the professor’s sincere hope that this innovative course design will maximize the students’ learning experience,
time and value of completing this class.
BADM590 e-Business Management, Section 1
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PREREQUISITES:
Maintain an open-mind and an insatiable appetite to learn! It should be noted that all students are expected to apply
computer skills that have already been learned in previous classes. Coming into this class you are expected to
possess skills in the following software applications: word processing, spreadsheets, presentations, e-mail, use of
Web browsers and web development software. No further instruction in this software should be expected. It should
also be noted that the use of Compass (Blackboard Learning System) is an integral part of this course.
COURSE PROCEDURES:
The course will make extensive use of the Blackboard Learning System (available through the Compass Portal) with
a designated folder for each week of the course. Class time will consist of a combination of lecture, discussions,
question and answers and several in-class activities. E-copies of the course’s syllabus, schedule, lecture slides and
other course documents are available on the courses Blackboard. Any student in need of a special accommodation
should contact the staff in the Office of Disability Resources and Educational Services at (217) 333-1970
(voice/TTY) or at (http://www.disability.uiuc.edu/). Any one cheating on an exam, quiz, (or aiding another
individual), or assignments will receive an “F” in the course and will be referred to Office for Student Conflict
Resolution (OSCR) (http://www.conflictresolution.uiuc.edu/). See the Code of Student Conduct and other student
conduct materials at (http://www.admin.uiuc.edu/policy/code/).
COURSE OBJECTIVES:
The mission of BADM590 is to better understand the role of e-Business Management in organizations through
achieving the following five objectives:
A. We will closely examine the various components of e-business models, including the business planning process
and the financial considerations and consequences.
B. We will closely examine the e-commerce system design process used by organizations to design and implement
new e-business based systems, including key web-attraction strategies and security concerns.
C. We will learn how organizations and industries have strategically used e-business technology to gain a
competitive advantage, both with legacy information systems and with e-commerce based systems.
D. We will raise awareness and improve our understanding of historical and emerging e-commerce technologies.
E. We will examine emerging trends in managing affiliate partner programs and effective marketing techniques
(including channel management) of e-business websites.
F. Many others if the student and the professor maintain an open-mind and an insatiable appetite to learn!
This course will also provide students the opportunity to acquire competencies and skills in the following areas:
 Inter-organizational value and supply chain concepts
 Types of e-commerce business models, including B2B, B2C, B2G, C2C, C2G,
 Evolving e-commerce business relationships
 E-commerce consumer issues, including shopping carts, human computer interface designs, interactions with
payment processing mechanisms, relationships to information technology development and support
 E-commerce functionality found in common business relationships
 Ethical, contractual, and regulatory issues
 Protection of individual privacy
 Organizational security in inter-organizational systems
 Strategic alignment of information technology planning and maturity
 Measuring, reporting, and controlling e-commerce processes
TEXT AND OTHER READING MATERIALS:
Required Text:
Introduction to e-Commerce, 2nd Edition, by Rayport and Jaworksi, ISBN-13 9780072553475.
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EVALUATION AND GRADING:
Grading Scale: 90%+ A Range, 80% ~ 89% B Range, 70% ~ 79% C Range, 60% ~ 69% D Range, Below 60% F.
Grading components are tentatively based on the following (480 points in total).
 Exams (2 @ 80 points each)
160
(33%)
 Individual Assignments (5 @ 35 or 50 points) 220
(46%)
 On-Line Quizzes (10 @ 5 points each)
50
(10%)
 Current Events Presentation (1)
50
(10%)
EXAMS
Two exams are scheduled in this course for 80 points each. Exams will primarily focus on material from the
textbook with most questions in a traditional multiple choice format. Students can also expect some “applied”
structured work problems on the exams, similar in structure to written assignments and / or the supplemental lecture
topics. Excellent resources for preparing for exams include the in-class exam review sessions, on-line quiz
questions, the textbook (and its’ on-line supplemental materials), and written assignments. Exams must be taken at
the scheduled date and time. No sunglasses may be worn during the exam. Students arriving late for the exam will
have no more time to complete the exam than that needed for those students who arrived on time. While taking an
exam, all students will face directly forward, keep their eyes on their own exam, and cover their answer sheet.
Students who are not present for an exam receive a zero (0) for that grade. Any one cheating on an exam, quiz, (or
aiding another individual), or assignments will receive an “F” in the course and will be referred to Office for Student
Conflict Resolution (OSCR) (http://www.conflictresolution.uiuc.edu/). See the Code of Student Conduct and other
student conduct materials at (http://www.admin.uiuc.edu/policy/code/). The final exam is considered the 2nd exam
in this course and will be administered during the previously scheduled Final Exam week. Please Note, the
university determines Final Exam dates / times, not the instructor.
CURRENT EVENTS REPORTING:
The Information Technology industry is changing at a rapid pace. To stay competitive and marketable, you must
maintain a great awareness of your environment. We are going to use 12-15 minutes of most lecture class periods to
help you establish a life-long learning habit so that you can maintain current in the rapidly changing IT environment.
Two students will present and discuss an e-Business article or newspaper clipping of legitimate quality of source
(tier A, B or C) to class. Each presentation should be no longer than 5~6 minutes and the presenter must provide an
electronic copy of the Powerpoint presentation (submitted through Blackboard) and a paper-copy of the article to the
professor. Please note: your presentation file will be made available to the entire class via the course’s Blackboard
site. Key points to consider: (1) Summarizing key points of the article for the class, (2) Actively encourage
participation of the topic from the class (via discussion questions, etc) (3) The quality of presentation. See the
Current Events Presentation Grading rubric in Blackboard and in the Course Schedule file for additional details
/ requirements. Current Event topics will focus on one of two areas: (1) Illustrations of successes or failures in eCommerce Attraction strategies / techniques or (2) Illustrations of recently developed or emerging technologies /
trends or e-business models.
Consolidators of Current Events Presentations: In lieu of their current events presentation, two individuals will
volunteer (hopefully) or be asked to consolidate the current events from through-out the semester (one for each
themed area) and summarize (generalize) the research findings and develop a one-page “take away” to hand out at
the end of the semester. Again, the aim of this effort is for everyone to benefit from the research, on a long-term
basis in your future careers, of providing the consolidated findings to the entire class.
ON-LINE QUIZZES:
You should expect an on-line quiz on each of the 13 chapters covered in the text and they are to be completed on an
individual basis only. Quizzes have intentionally been structured to be more of a learning activity (versus a testing
event). All of these quizzes can be taken outside of class using the on-line Blackboard System accessed via a Web
browser. The intent of these quizzes is to enhance your learning of the textbook and lecture material. Students can
expect similar questions and question types on exams. The quizzes are set up to provide you with instantaneous
feedback about your performance and allow you to see if you have learned the material. Each quiz consists of five
questions composed primarily of multiple choice or true-false questions. Any one cheating on an exam, quiz, (or
aiding another individual), or assignments will receive an “F” in the course and will be referred to Office for Student
BADM590 e-Business Management, Section 1
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Fall 2009
Conflict Resolution (OSCR) (http://www.conflictresolution.uiuc.edu/). See the Code of Student Conduct and other
student conduct materials at (http://www.admin.uiuc.edu/policy/code/). On-line quizzes can be accessed through
Compass,
or
accessed
directly
at
the
blackboard
site
for
this
course
(https://compass.illinois.edu/webct/logon/1024443467061).
Each quiz may be taken during a rolling four-week open time 'window', generally beginning the week of coverage of
a new section in the course and ending the day of the exam for that section. Although quizzes may be taken at
anytime during this time “window”, once you begin a quiz it must be completed within 8 hours. (Even if you
properly save the quiz, close the browser window and return later…the quiz still must be completed within 8 hours
of its’ inception. Please note this is a Blackboard imposed constraint, not the instructors!) Thus students are
strongly encouraged to complete a quiz in ONE SITTING. Also note, only one attempt is permitted with each quiz
(thus, you cannot go back to a quiz after it has been answered and the responses saved). To minimize your
consequences of unexpected events (family emergencies, network failures, computer glitches, ISP failures) students
must plan to take quizzes early in the rolling window. Of the 13 available quizzes (one for each chapter) only your
highest eight (10) quiz scores will be counted (regardless of chapter). Quizzes may not be taken after the scheduled
close date (recall, only 10 of the 13 quizzes are actually required). Students are strongly encouraged to use quiz
questions as a good source for reviewing for exams. At a minimum, students should access and save an attempt
with each quiz during the availability window, to enable them to regain access to the quiz during exam preparation
and review.
INDIVIDUAL ASSIGNMENTS
Five individual assignments are required in this course, which include two (2) traditional Harvard Business Review
and three (3) applied “light” research orientated assignments. The assignments provide comprehensive, in-depth
and recent examinations of e-Business topics that are effectively utilizing e-business solutions. Each assignment
must be completed on an individual basis with 35 points assigned to each. Assignment requirements and
instructions can be found the courses Blackboard website and will be provided by the instructor. Assignments
should be submitted to the instructor via the course’s Blackboard website by the due date and students should come
to class prepared to discuss their findings. The tentative assignment due dates are as follows:
Assignment #1 – Channel Management
(due 9/14/09 at 5:00pm)
Assignment #2 – Case Study Alibaba.com
(due 9/26/09 at 5:00pm)
Assignment #3 – Case Study MedNet.com
(due 11/2/09 at 5:00pm)
Assignment #4 – 3-options (VW, IS Audit, or Longtail)
(due 11/9/09 at 5:00pm)
Assignment #5 -- e-Commerce Design 7-C
(due 11/30/09 at 5:00pm)
Please see the grading rubric that will be used for all assignments in this course (a much more readable version of
this is in a separate tab of the Excel spreadsheet containing this course’s schedule which is located on the course’s
Blackboard site).
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