Intro to Paul Gaffney (hidden page)

Footer
Date: 2010-06-21 20:56:14
Type: page
Page Slug: footer
GUID: http://www.granadacorporation.com/
Content:
1236 Coast Village Circle, Suite 200 | Santa Barbara, CA 93108 E:
contact@granadacorporation.net | T: 805.960.5000 | F: 805.960.5065 Copyright © 2009 Granada
Corporation. All rights reserved.
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Contact Us
Date: 2010-09-29 02:09:28
Type: page
Page Slug: contact-us
GUID: http://www.granadacorporation.com/
Content:
. Company Headquarters 1236 Coast Village Circle, Suite 200 Santa Barbara, CA 93108
Corporate Development 2100 West Loop South, Suite 900 Houston, TX 77027 . Contact Tel:
(805) 960-5000 Fax: (805) 960-5065 Email: request@granadacorporation.net
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Our 501c3 Foundation
Date: 2010-09-29 02:07:12
Type: page
Page Slug: our-501c3-foundation
GUID: http://www.granadacorporation.com/
Content:
Granada Corp founded and manages the Quality of Life Project, a 501c3 whose mission is to
help people live more enjoyable, purposeful and contented lives. The organization conducts in
depth interviews with individuals that are successful in the many aspects of life and then shares
the findings through its website, social media and offline community gatherings. Our CEO Kit
Cooper has interviewed well known folks like Richard Branson, Tony Hsieh, Jacqueline
Novogatz and Gary Player to lesser-known but equally interesting and successful individuals.
Our foremost goal as a company is to bring quality of life to our employees. By focusing on our
employees' personal satisfaction, we better position our company to serve our clients through
dedication, hard work and commitment. We have a huge amount of respect for our employees
and our desire is for them to have fulfilling lives overall; not just professionally. By focusing on
our employees' overall quality of life, we help secure our advantage as the outsourcer with the
best people in the industry.
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Technology
Date: 2010-06-21 04:28:33
Type: page
Page Slug: technology
GUID: http://www.granadacorporation.com/
Content:
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Operational Capabilities
Date: 2010-06-21 04:27:59
Type: page
Page Slug: operational-capabilities
GUID: http://www.granadacorporation.com/
Content:
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People Strategy
Date: 2010-06-21 04:30:14
Type: page
Page Slug: people-strategy
GUID: http://www.granadacorporation.com/
Content:
The outsourcers with the highest quality of management, the strongest company culture, and the
most effective people systems are the ones best positioned to execute client requirements. Put
another way, regardless of the soundness of senior management's strategy or mandates on
process management, is there a highly motivated middle management and front line staff ready
and willing to execute? That determines whether a binder of procedures gathers dust on a shelf or
whether an employee executes company and client procedures because they want to contribute to
the success of the organization. Most executives these days understand the following critical
elements of an effective people strategy.
1. Identify the values system that leadership genuinely emulates. A company must
identify behaviors that senior management truly believe in and can naturally emulate on a
daily basis. A company's culture is derived from these stated values, and can be of worth
only if they present an authentic reflection of the leadership's behaviors. The greatest
business minds of our time could come up with a list of the most effective organizational
behaviors a company can have in a vacuum; but unless these cultural traits are a true
reflection of the particular company's leadership, then instituting such values would have
the opposite intended effect.
2. Recruit and hire according to those values. A company must have a stringent approach
to hiring only people that emulate the established company culture and meet the
professional requirements. While this statement may seem obvious, it requires more than
just an added awareness. It requires superior execution to reap the benefits. Managers
must be continuously involved in evaluating potential employees and applying a stringent
approach, even when the pressure is on to fill positions quickly. Continous reinforcement
on the importance of a stringent hiring process must come from the top continuously in
order to mitigate the prospects of company culture being compromised by employees
who do not embody the core organizational behaviors. Managers in today's busy work
environments need a constant reminder that they have a critical role to play in only hiring
people that fit the company culture.
3. Continuously develop employees. A company must be committed to continuously
developing employees' functional capabilities, general management skills and soft skills
reflective of the company culture. Leadership must have an innate and true appreciation
for human development. Companies truly committed to development go beyond teaching
professional skills and even soft skills. The most competitive organizations today are
those that institute a genuine learning environment that fosters intellectual curiosity and
personal development. Similar to the point about organizational values, to institute a
highly effective people strategy, this component cannot be feigned. Decisions on what to
do in the area of employee development should be based more on the senior
management's true commitment and passion about the initiatives rather than what might
seem to be the best off-the-shelf development strategy.
The most sophisticated companies have come to realize that you have to be real on the first
requirement. There is increased awareness of the consequences of organizational dissonance and
misalignment between the company leadership's real values and the company's stated values.
Many companies have implemented the third requirement, developing employees, in creating
corporate universities that focus not only on professional development but also teaching soft
skills to reinforce sought-after behaviors and elements of company culture. The second
requirement -- having a truly stringent approach to hiring -- is where most companies fall
short. As a company, you cannot afford to slip one notch on this critical component to an
effective people strategy. What does a truly stringent hiring process look like? In addition to the
normal interview process, it includes an assessment session during which candidates must
interact, engage in discussion on a topic or perform certain tasks. Here, the potential new hires
are witnessed in action, observed by their would-be managers and supervisors as well as HR
staff. Whether through this type of session or by other means, companies must institute
mechanisms and selection steps during which behaviors and values can be observed in order to
gauge whether the candidate is a good fit for the organization. Creating and implementing this
level of intensity in the selection process requires creativity and investment of resources.
However, the investment will pay off generating greater productivity per employee through a
high energy organization where ideas flow, things get done and people thrive on the company
culture. To be the best, you need to institute a highly stringent and disciplined hiring process in
finding people who embody your culture and professional requirements. That is the only way to
ensure that you have the right people working for you and your clients.
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Supplemental Services
Date: 2010-06-21 04:31:46
Type: page
Page Slug: supplemental-services
GUID: http://www.granadacorporation.com/
Content:
Our ancillary services are offered to clients as stand-alone services or they can be integrated with
our contact center solution.
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Quality Assurance Management. We can manage the quality monitoring, scoring and
calibrations for clients as part of an overall customization of the quality process for the
Hispanic market. Our unique approach includes measuring agent knowledge of Hispanic
product offers, use of neutral business vocabulary, dialect effectiveness and quality of
spoken English.
Mystery Shopper Services. Granada Corp offers mystery shopper services in which we
calibrate quality assurance from the end-customers' perspective. This service is also
valuable in assessing agents' knowledge about new product roll outs and offers that help
drive revenue and customer loyalty.
Script Localization. Granada Corp can work with clients to customize their contact
center scripts and support tools to address the unique consumer needs and behaviors of
the Hispanic market. Granada Corp helps clients utilize benefits and value statements that
address Hispanic market themes such as family betterment and education.
Customer Outreach Services. Granada Corp's bilingual and bicultural staff is available to
manage non-core communications that can drive future revenues. These services may
include welcome calls, notification emails, and outbound surveys which seek input on
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how to improve the client's overall value proposition to the Hispanic market and serve as
a means to enhance the overall relationship with Hispanic customer base.
New Revenue Services. Granada Corp can assist clients with the design of clients' upselling strategies for the Hispanic market. By leveraging our relationships with Hispanic
market leaders across industries, we can support clients' due diligence efforts in
identifying up-sell partners best suited to market their products and services.
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Process Management
Date: 2010-06-21 04:33:37
Type: page
Page Slug: process-management
GUID: http://www.granadacorporation.com/
Content:
Granada Corp is a process oriented company that has become a leader in customer support
industry through processes of its own, based on years of experience and continuous
improvement. Our ability to excel operationally for clients is due to the execution of multiple
processes which in the aggregate give Granada a performance edge. All of our processes were
developed over time based on our need to work more efficiently and towards greater results.
Here are the three keys to our success in using process management to deliver for clients:
1. People - Hiring the right people that want to be successful and are in synch with
company leadership is the first integral step to effective process management.
2. Internal Operating Procedures (IOP) - IOPs provide detailed instructions to
departments on how specific processes should be completed. IOPs cover essential
processes that if not adhered to completely, would result in sub-optimal service to clients.
3. Process Framework - Granada Corp uses the PDCA (Plan>Do>Check>Act)
methodology as its framework for ensuring process adherence throughout the company.
The PDCA framework also helps the company institutionalize its continuous
improvement culture and efforts.
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Workforce Management
Date: 2010-06-21 04:35:41
Type: page
Page Slug: workforce-management
GUID: http://www.granadacorporation.com/
Content:
Granada Corp uses a combination of proprietary software and third party software to be as
efficient as possible with this critical function. Below are some of the key day-to-day tasks for
which we rely upon for our workforce management system:
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Agent scheduling;
Schedule trades;
Short- and long-term forecasting;
Resource planning;
Schedule up trainings;
Performance management; and
Processing of real-time information to make intra-day adjustments.
In matching schedules to client call volumes, Granada Corp can either:
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Receive staffing requirement from client, have proposed scheduling approved, be held
accountable to adherence to schedule and availability metrics; or
Receive sufficient historical call data and rolling forecasts from client, obtain service
level requirements from client, be measured by adherence to service levels.
In any scenario in which call arrivals are not matching forecasts, Granada will discuss
with clients opportunities to adjust schedules in the interest of improving service levels.
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Hispanic Market Focus
Date: 2010-06-21 04:27:22
Type: page
Page Slug: hispanic-market-focus
GUID: http://www.granadacorporation.com/
Content:
When our management started providing customer support for the Hispanic market in 1999, our
primary task was educating the market on the immense opportunity of the Hispanic market.
Today, our clients know the numbers: 50 million population and growing rapidly. $1 trillion in
purchasing power and growing fast. Our primary task today is different; it's educating clients on
the importance of using a specialized Hispanic market contact center to boost their performance
in customer acquisition, support and retention. Granada Corp's competitive advantage is that our
entire infrastructure from recruitment to training to quality assurance is localized to help clients
maximize their performance and continuous improvement strategies with the Hispanic market.
Examples would include institutionalizing standards wherein:
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Every candidate is tested on both English and Spanish competencies;
Each soft skills training teaches the unique purchasing behaviors and service expectations
of the Hispanic market;
All CSRs being instructed on neutral Spanish business vocabulary to communicate
effectively across distinct Latin cultures;
Every quality scorecard measuring the quality of both spoken Spanish and English;
Each operating unit participating in focus groups designed to offer clients ideas on how to
improve their Hispanic market strategy and operations metrics.
A general market provider can seek to improve their Hispanic market expertise and enhance their
professional services offering, yet without actually localizing their operations in the site locations
where clients' Hispanic customer are served, they are at a severe disadvantage in competing with
the specialized firms. Who can blame them? It would be tremendously inefficient for a general
market provider to establish different sets of infrastructures for distinct market segments. Such
an idea would run counter to the strategy of leveraging infrastructure globally to gain economies
of scale. That is why in the advertising industry the global players do not attempt to integrate
boutique or niche focused agencies. You simply can not have niche expertise using the same
global infrastructure for all market segments. A partnership with Granada Corp goes well beyond
traditional contact center services; we help our clients grow in the Hispanic market and solidify
their market share.
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Client Services
Date: 2010-06-21 04:29:56
Type: page
Page Slug: client-services
GUID: http://www.granadacorporation.com/
Content:
The best way to serve clients is to perform. However, even the best-managed client programs are
dynamic and require constant communication. We believe that the quality of communication
between clients and Granada Corp is an extremely important factor in the performance and the
overall strength of the partnership. During implementation and production, we work from a
communication plan which maps out the best channels of communication for each task and
process. All clients are provided with an account representative, who is the point of contact for
most issues. We also feel that clients are best served when they are encouraged to have contact
throughout the organization including front line supervisors and the CEO of the company.
Supervisors can share front lines ideas and perspectives with clients that may get weakened if
filtered through layers of an organization. And the CEO, while not involved in the day-to-day
operations, may also have ideas and perspectives that can benefit clients.
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Professional Services
Date: 2010-06-21 04:31:25
Type: page
Page Slug: professional-services
GUID: http://www.granadacorporation.com/
Content:
A partnership with Granada Corp goes well beyond traditional contact center services. We help
our clients grow in the Hispanic market and solidify their market share by integrating our
professional services into their solution. The following professional services are provided freeof-charge to clients:
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Front Lines Reporting (FLR). Through our FrontLines Reporting, Granada Corp provides
clients with important intelligence captured through feedback from our agents in the form
of surveys and open-ended feedback. Clients are allowed to customize questions and
topics to which our agents respond. FLR data is critical to our clients becoming more
successful in gaining Hispanic market share.
Agent Focus Groups (AFG). Granada Corp conducts focus group sessions with our
frontline personnel on an ongoing basis for qualitative feedback to identify improvement
opportunities in our clients' overall customer support operations as well as initiatives
specific to their Hispanic market support efforts. We can also conduct focus groups on
demand for clients, with either Granada Corp or the client facilitating.
Relationship Portals. We offer a relationship portal to all clients. This offers clients a full
spectrum of information on their campaign from performance metrics to biographies of
key personnel on their team to overall company updates. We want to make sure our
clients feel close to the operations.
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Quality Assurance
Date: 2010-06-21 04:33:05
Type: page
Page Slug: quality-assurance
GUID: http://www.granadacorporation.com/
Content:
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100% of calls are recorded for coaching and compliance purposes.
Quality Assurance team calibrates recorded calls using client scorecards.
Operations coaches deliver feedback with agents using in-house system to track
commitments and ensure follow through.
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Granada Corp calibrates quality of both English and Spanish to ensure highest quality of
bilingual service.
Quality Assurance provides operations teams and management independent reports on
client trends and performance by supervisor.
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NOCC
Date: 2010-06-21 04:35:17
Type: page
Page Slug: nocc
GUID: http://www.granadacorporation.com/
Content:
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The Network Operations Control Center (NOCC) monitors compliance with operational
metrics and uptime/systems availability throughout the enterprise. The NOCC is
responsible for reporting any irregularities with: - Performance metrics; - Service levels;
- Hardware failures; - Network uptime.
In case of downtime or systems failure, NOCC manages the efforts to cure the problem
and is responsible for keeping all parties informed of status through an internal chat
room.
The NOCC oversees the internal help desk to ensure agents PC issues are resolved as
efficiently as possible.
UPS and generator power protection utilized to ensure no downtime in data center.
Priority service agreements with major hardware providers such as Cisco and Avaya.
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Services
Date: 2010-06-21 04:26:47
Type: page
Page Slug: services
GUID: http://www.granadacorporation.com/
Content:
Our solution allows us to handle specific CRM functions for clients or handle the entire customer
lifecycle from acquisition to support acquisition to retention. In addition to bilingual customer
service, we provide our clients complementary professional services to optimize their consumer
marketing and support practices. Our team of experts will transform your bilingual operations
from a mindset of Spanish-capable workstations into a specialized contact center that integrates
your Hispanic marketing and customer support operations.
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People Advantage
Date: 2010-06-21 04:29:39
Type: page
Page Slug: people-advantage
GUID: http://www.granadacorporation.com/
Content:
The foundation of our success is our labor market advantage combined with our industry-leading
screening processes. By utilizing a work-from-home• (WFH) labor force in the U.S., Granada
can recruit bilingual representatives from parts of the country never before accessible. We
achieve our people advantage through three steps: 1. WFH - Greatly expanded labor pool from
which to recruit the best profiles for clients. 2. Sourcing Relationships - Expertise on best
areas in the U.S. to recruit bilingual profiles and the community contacts within those regions.
3. Screening Process - Proprietary screening processes to hire only the very best from the rich,
pre-screened labor pool.
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Retention
Date: 2010-06-21 04:31:09
Type: page
Page Slug: retention
GUID: http://www.granadacorporation.com/
Content:
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Inbound retention
Customer loyalty
Mystery shopper
Surveys
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Operations
Date: 2010-06-21 04:32:47
Type: page
Page Slug: operations
GUID: http://www.granadacorporation.com/
Content:
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Variable compensation system for internal and client metrics.
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Operations works with NOCC to design intra-day alert system to prevent deviation from
service level and staffing goals.
Programs can be staffed according to client schedules or to clients' historical and
projected volumes incorporating service levels.
Management measures agents' satisfaction with their supervisors' leadership, due to the
impact of this metric on performance.
Through Front Lines Reporting and Focus Groups, agents contribute to clients' product
development and continuous improvement efforts.
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Data Security
Date: 2010-06-21 04:34:47
Type: page
Page Slug: data-security
GUID: http://www.granadacorporation.com/
Content:
Breaches in information security can lead to incalculable damages to our clients and also to our
industry as a whole. However, the greatest victim of breaches in information security is the
individual customer. The customer puts their trust in the client to maintain the highest care with
their personal information and any breach of this agreement can not be tolerated. Granada Corp's
call center technology platform is compliant with the 12 security domains of PCI-DSS Level 1
service providers. The compliance assessment is based on a third party review of the platform's
information security policies and processes which allow it to effectively protect credit card
holder data. Training is also a critical part of our information security strategy. Breaches can
occur through good intentions and a robust information security process can only be effective
through well-developed and executed training programs so all staff are aware of their roles and
responsibilities in dealing with such sensitive information. The most important factor in
determining the success of an information security policy is the execution. This dictates whether
the most well developed and intentioned security policies get adhered to or not. And one of the
key elements to organizational execution is the strength of company culture and overall
employee respect for company leadership. While this is an abstract driver in information security
policy, it is indeed critical. This is a major strength at Granada Corp where policy adherence is
driven by the strong, organizational alignment that exists across all levels of the company. Some
of the features of our data security process include:
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PCI - Technology platform fully compliant with 12 security domains of PCI-DSS Level
1 service providers.
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ISO 27001 - Internal procedures based on ISO 27001 information security processes
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Secure Desktop - Virtualization technology separates the user's desktop environment,
including applications, data and settings, from the operating system.
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Data Network - Secure VPN to connect agent desktop to clients' VPN servers.
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Intrusion Protection System - Software for detecting, tracking and analyzing abnormal
behaviors in the network.
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Encryption - Data and protocol encryption utilized during information transfer.
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Authentication - Fraud detection manages user authentication and all workstations
monitored by video camera.
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Physical Security - Controls include multiple perimeters, biometrics, surveillance
cameras and 24x7 security staff.
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Employee Screening - Includes psychometric and behavioral testing, background and
credit checks.
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Security Awareness Training - Training program for all members of the workforce,
including management.
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Password Management - Procedures for creating, changing and safeguarding
passwords.
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Non-Disclosure - All employees working on sensitive customer information are required
to sign non-disclosure agreements.
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About Us
Date: 2010-06-21 04:24:21
Type: page
Page Slug: about-us
GUID: http://www.granadacorporation.com/site/
Content:
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Leadership
Date: 2010-06-21 04:29:16
Type: page
Page Slug: leadership
GUID: http://www.granadacorporation.com/
Content:
Granada Corp's management team has unmatched experience delivering bilingual contact center
solutions for companies serving the Hispanic market. [include-page id="37" displayTitle="true"]
[include-page id="38" displayTitle="true"]
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Support
Date: 2010-06-21 04:30:55
Type: page
Page Slug: support
GUID: http://www.granadacorporation.com/
Content:
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Inbound customer service
Inbound technical support
Inbound billing
Inbound pre-write off collections
Chat
Email
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Training
Date: 2010-06-21 04:32:29
Type: page
Page Slug: training
GUID: http://www.granadacorporation.com/
Content:
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Granada Corp provides 15 hours of soft skills training developing agents' understanding
of the unique purchasing behaviors, benefit statements and service expectations of the
Hispanic American consumer.
After train-the-trainer at clients' site, we design product training curriculum based on
client documentation.
Trainees must pass a product knowledge exam prior to graduating to nesting.
Uptrainings and product changes administered through web-based training tools to
support efficient knowledge pass through and verification process.
Usage of Kirkpatrick framework to validate knowledge transfer and effectiveness of CSR
transition to operations.
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Voice and Data Network
Date: 2010-06-21 04:34:23
Type: page
Page Slug: voice-and-data-network
GUID: http://www.granadacorporation.com/
Content:
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Secure network architecture using redundant telecommunications networks, redundant
switches, firewalls, access control logs and intrusion detection systems.
Redundant OC3 infrastructure at the "last mile" component of the voice network.
99.99% historical up-time in voice network.
Secure VPN is preferred means of data connectivity with clients' CRM applications based
on performance, flexibility and data security. Clients typically deliver data connection to
our data center. WFH agents access CRM system through private VPN tunnel between
their secure desktop interfaces and the VPN server at our data center.
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Advisory Board
Date: 2010-06-21 19:57:03
Type: page
Page Slug: advisory-board
GUID: http://www.granadacorporation.com/
Content:
Fernando Espuelas | Recruitment Outreach
Fernando Espuelas was the founder and CEO of StarMedia, one of the most
popular content sites for Hispanics in the U.S. and Latin America with over 24 million unique
users a month. Prior to its sale to France Telecom, StarMedia was publicly traded with a market
capitalization of $3.8 billion. Fernando went on to start Voy, a digital media company serving the
Hispanic market. Time and CNN named Espuelas as one of the Leaders of the Millennium• and
in 2007 he was honored by being named a Henry Crown Fellow through the Aspen Institute.
Today, Fernando mixes entrepreneurship with social activism, hosting Cafe Espuelas, a radio show
on Univision 1020. He is the author of the book Life in Action and has been interviewed and
featured in major press including CNN, New York Times, Business Week and the Wall Street
Journal.
Jorge Castro | Corporate Governance
Mr. Castro is Chief Executive Officer of Lombardia Capital Partners, a
firm that manages $2 billion of equity investments on behalf of pension funds, endowments,
foundations, and high net worth individuals. In 2008 Hispanic Business magazine named Mr.
Castro among the 100 most influential Latinos in the US. Mr. Castro served as Vice Chairman
and was a founding board member for the New America Alliance, a non-profit organization
bringing together the nation's most prominent Latino business leaders to better the Hispanic
American community. Mr. Castro is also active in civic affairs, having served as a director of the
Metropolitan Water District of Southern California, a water utility serving 16 million residents in
six Southern California counties. He is a magna cum laude graduate of Princeton University and
studied for his Ph.D. in government at Harvard University. Jorge was born and raised in
Huntington Park, California and now lives with his wife Nancy and their son Dominic Diego in
Pasadena.
Moctesuma Esparza | Community Partnerships
Moctesuma Esparza, an award-winning filmmaker, producer,
entertainment executive, entrepreneur and activist, is revered for his contributions to the movie
industry and commitment to Latinos everywhere. Esparza established Maya Cinemas, a growing
chain of modern movie theatre complexes, and Maya Entertainment, the only Latino owned
Entertainment Company targeting U.S. Latinos today. Some of his production credits include:
Selena, The Milagro Beanfield War, The Disappearance of Garcia Lorca, and most recently
Walkout for HBO. Esparza founded the Los Angeles Academy of Arts and Enterprise Charter
School, is Co-Founder of NALIP, Co-Founder of the Smithsonian Latino Center, and founding
Member of the Cesar Chavez Foundation. Moctesuma was appointed by Los Angeles Mayor
Antonio Villaraigosa Commissioner to the Los Angeles Homeless Services Authority and, most
recently, was appointed by U.S. Senate Majority Leader Harry Reid to the planning commission
of the National Museum of the American Latino.
Jim Maloney | Information Security
Jim is a renowned information security expert having served as Vice
President of Information Security for Amazon.com and Head of Security for Barclay's banking
operations in Western Europe and the UK. Jim is currently the Director of Information Security
for Intuit, supporting their Small Business Group. He has current CISSP, CISM and CGEIT
certifications and has been directly involved in the full life cycle of security product and services
development from both business and technology perspectives. Jim holds an MS in management
from Stanford University, an MBA from City University, an MS in engineering from
Northwestern University and a BS in system design from Marquette University.
Chad Cooper | Corporate Finance
Chad Cooper is the head of institutional sales for Roth Capital Partners
based in Newport Beach, CA. He has been with Roth since 2002. He was was previously a Vice
President with eSamsung Ventures and an Associate with Friedman Billings Ramsey. His focus
and expertise is helping private and public small cap companies maximize their growth through
access to capital markets. Chad received his MBA from Georgetown University and his Bachelor
of Arts from the University of Southern California.
Rick Ross | Software Development and Client Tools
Rick Ross is the founder and CEO of Ross Software Corporation. Using a
people-centric approach the company specializes in the development of commercial software
packages for business, healthcare, scientific, educational, government and non-profit
organizations. Rick also mentors business and technology executives and has trained hundreds of
developers. He's been a featured guest on nationally syndicated radio, founded and led
organizations for developers and given numerous presentations at software development and
business conferences. Prior to founding the company in 1997, Rick led the development efforts
at firms that varied in size from businesses with a few employees to a national bank and finished
his corporate career as an executive for a Fortune 50 insurance provider. During his tenure he
directed the development and nationwide rollout of both enterprise and commercial systems.
Al Adamsen | HR Analytics
Al Adamsen is the founder and managing partner of People-Centered
Strategies, a management consulting firm specializing in talent management and human resources
analytics. Al's work is based on aligning HR strategies to the economics of a business and in turn,
building metrics and decision-making processes that enable leaders to manage their organizations
more responsively and effectively. Al has worked with leading companies such as Charles
Schwab, Ernst & Young, Gap Inc., and Kenexa. At Gap Inc. Al was responsible for HR metrics
& reporting, employee surveys, and workforce planning & analytics. Al holds an Economics
degree from the University of California, Davis as well as a Masters degree in HR and
Organizational Development.
Matt Jarvis | Internal Branding
Matt is a partner at 72andSunny, a design and advertising company based
in Los Angeles and Amsterdam that serves clients such as Nike, Bugaboo, Quiksilver and the
Discovery Channel. Previously, he was the Executive Planning Director for Deutsch/LA where he
led the strategy and business development efforts of the west coast office. Prior to Deutsch, he
was president of the retail division of Justice Telecom, an international telco ranked the #1 fastest
growing company in America• by Inc. Magazine in 1998. Matt grew up in a small college town
in Pennsylvania, where both his parents were professors. A graduate of Brown University, where
he studied comparative literature, Matt got his start in marketing at Leo Burnett in Chicago. When
not directing brand strategy for 72andSunny clients, Matt is surfing or playing with his wife and
kids in Venice, CA. He is also a fan of jamon serrano.
Jeremy Kestler | Web Based Training
Jeremy B. Kestler is a corporate learning and development consultant
specializing in e-learning instructional design, web-based training development and project
management. He has developed global training programs for clients including SAP, The CocaCola Company, America Online and the U.S. Department of Labor. Jeremy has also developed elearning courses for leaders in the cable/broadband industry including Cox, Adelphia, Comcast
and Time Warner. While at Caliper Corporation, he personally led the course development and
company-wide roll out of an online learning management system. He has a B.A. in English from
Princeton University and an M.B.A. from the McDonough School of Business at Georgetown
University.
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Company Background
Date: 2010-06-21 04:29:02
Type: page
Page Slug: company-background
GUID: http://www.granadacorporation.com/
Content:
Granada Corp is a leading provider of outsourced customer support for companies serving the
Hispanic market. The foundation of our success is our ability to recruit, develop and retain the
most talented workforce in the industry. Through our specialized approach to the Hispanic
market, we offer clients a better way to acquiring, supporting and retaining their Spanishspeaking customers. We customize all areas of our operations, from recruitment to training to
quality assurance, to ensure our clients have the best bilingual customer support infrastructure
possible. The results are improved conversion rates, better customer satisfaction scores, greater
call productivity and significantly higher retention rates. Granada Corp's founder Kit Cooper was
one of the pioneers in the outsourced contact center industry. In 1999, he co-founded Hispanic
Teleservices Corporation (HTC), the first customer service outsourcer to focus on the U.S.
Hispanic market through near shore operations based in Latin America. The company employed
over 1,500 employees at the time of its sale to Carlyle Group in 2005 and had grown to over
3,000 employees at the time of its sale to Teleperformance in 2007. In 2009, Cooper started
thinking about ways to provide a new level of service and value to clients. He knew that clients
were interested in boutique outsourcers and certainly one with Hispanic market
expertise. However, he also knew it would be difficult to provide exceptional service to clients
without a labor edge. What Cooper discovered was that the domestic "work from home"•
(WFH) market could provide greater bilingual scalability than the Latin American bilingual
markets. It also became clear that the domestic WFH model offered other advantages relative to
offshore options: access to better sales profiles, lower agent attrition and an ability to use a
"locals serving locals" approach to companies interested in building equity in the communities
they serve. In summary, Granada Corp was started to serve clients better through, 1) Focus on
the Hispanic market, 2) Long term commitment to a boutique model, and 3) Use of domestic
WFH labor market to re-introduce bilingual scalability to the market. Thank you for learning
more about Granada Corp. Call us to discuss how we might help you improve your bilingual
contact center strategy.
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Acquisition
Date: 2010-06-21 04:30:41
Type: page
Page Slug: acquisition
GUID: http://www.granadacorporation.com/
Content:
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Inbound customer acquisition
Direct mail response
Up selling
Enrollment
New products
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Recruitment
Date: 2010-06-21 04:32:13
Type: page
Page Slug: recruitment
GUID: http://www.granadacorporation.com/
Content:
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Five screening filters during recruitment process, including online pre-screening,
psychometric and behavioral testing, voice analysis, live interview and group
assessments;
Our work-from-home hiring model allows us to be highly selective with which agents are
proper fits for client programs;
Granada Corp has relationships with Hispanic community leaders throughout the country
and continues to invest in these relationships to solidify our referrals and word-of-mouth
advantage.
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Call Routing
Date: 2010-06-21 04:33:58
Type: page
Page Slug: call-routing
GUID: http://www.granadacorporation.com/
Content:
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For each call program, Granada Corp provides unique DID termination numbers and
clients route calls to Granada Corp at the switch or carrier level.
Granada can also "hang off" the client switch as a means of voice integration.
Granada Corp provides clients their desired port capacity based on peak volume and call
busy/wait time preferences.
Best-in-class PBX and ACD platform. Contract with provider allows major
configuration changes and software add-ons same day and without charges.
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Home
Date: 2010-06-21 05:46:57
Type: page
Page Slug: home
GUID: http://www.granadacorporation.com/
Content:
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Join Our Company
Date: 2010-06-21 05:57:33
Type: page
Page Slug: join-our-company
GUID: http://www.granadacorporation.com/
Content:
Our success is 100% based on the quality of our people. Corporate strategy and competitive
advantages are important; however we can only achieve results when we have the best people
possible working for our clients. Click here to visit our Recruitment Portal.
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Media
Date: 2010-06-21 05:59:46
Type: page
Page Slug: media
GUID: http://www.granadacorporation.com/
Content:
[downloads query="category=1&orderby=date&order=DESC" format="1" autop="false"]
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Kit Cooper Introduction to Choice Hotels
International
Date: 2011-08-02 23:54:14
Type: page
Page Slug:
GUID: http://www.granadacorporation.com/?page_id=125
Content:
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vDesk Videos
Date: 2011-08-18 17:07:14
Type: page
Page Slug: vdesk-videos
GUID: http://www.granadacorporation.com/?page_id=130
Content:
From the Remote Agent Perspective [jwplayer config="vdesk" mediaid="128"] From the
Technical Administrator Perspective [jwplayer config="vdesk" mediaid="149"]
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Track Record
Date: 2010-06-21 06:06:50
Type: page
Page Slug: track-record
GUID: http://www.granadacorporation.com/
Content:
Granada Corp's management team has experience managing the Hispanic customer support
operations for some of the world's most respected companies. In this video, Kit Cooper and
Carlos Zapatero discuss how Granada is doing things differently… Click here.
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Senior Management
Date: 2010-06-21 19:55:12
Type: page
Page Slug: senior-management
GUID: http://www.granadacorporation.com/
Content:
Kit Cooper, Chief Executive Officer
Kit Cooper is the chief executive officer of Granada Corp. Kit oversees
client services, employee development and labor market analysis. He interfaces with all clients
from the sales process to project launches to ongoing account management. Cooper has been
doing business internationally since 1999 when he co-founded Hispanic Teleservices
Corporation (HTC), a customer service outsourcing company with nearshore operations in
Monterrey and Guadalajara, Mexico. HTC was one of the first customer service outsourcing
companies in the world to capitalize on offshore markets and the first to target the U.S. Hispanic
market through operations based in Latin America. The company raised venture capital from JP
Morgan Partners and Citicorp Venture Capital and employed over 1,500 employees at the time
of it sale to The Carlyle Group in 2005 and over 3,000 employees at the time of its sale to
Teleperformance Group in 2007. In 2005, Kit received Ernst & Young Entrepreneur of the Year
award in recognition of his company's achievements. While at HTC, Kit served as president and
co-chairman and managed sales and client services, helping the company acquire Fortune 500
clients in the financial services, telecommunications, cable and technology industries. He is also
the founder and executive director of The Quality of Life Project, a 501c3 whose mission is to
help people live more enjoyable, purposeful and contented lives. The organization conducts in
depth interviews with individuals that are successful in the many aspects of life and then shares
the findings through its website, social media and offline community gatherings. Interviewees
include well-known folks like Richard Branson, Jacqueline Novogratz and Gary Player to lesserknown but equally interesting and successful individuals. Kit's passion for the Spanish-speaking
world began in 1993 when he lived in Granada, Spain. He is fluent in Spanish and has over ten
years experience in the Hispanic CRM space. He received a BA in History from UCLA and a
MBA from Georgetown University. He is passionate about the subject of entrepreneurship and
work/life balance has guest lectured on these issues at national conferences such as South by
Southwest and MBA programs including UCLA, USC, Pepperdine and Rice University.
Kit’s greatest passion is his family and spends as much time as possible with his wife Misha
and kids Levi, Gemma and Gus.
Carlos Zapatero, President
Carlos Zapatero serves as president of Granada Corp and oversees
corporate development and growth strategy for the company. Prior to Granada, Carlos served as
Senior Vice President of Sales at Teleperformance Group, the largest customer support
outsourcer in the world. While at Teleperformance, Carlos was instrumental in growing the
company's Hispanic market operations within the near shore region as well as launching one of
the industry's most successful utilities services practices. Before Teleperformance, Carlos was an
early employee and executive at Hispanic Teleservices Corporation, where he was responsible
for business development. He also worked at American Express where he managed sales of over
$45 million throughout his tenure with the company. Carlos grew up in Lima, Peru but now calls
Houston, Texas home. He received a Bachelor of Arts degree in Business Administration from
Schreiner University in Kerrville, Texas.
Jim Farnsworth, Operating Partner
Jim is one of the customer support industry's foremost experts in WFH.
He is the co-founder and senior partner of Virtualwirks, a firm specializing in helping
organizations implement their virtual workforce capabilities. Before starting virtualwirks, Jim
was the general manager who built from scratch and led the success of the @Home business unit
for TeleTech, one of the world's largest BPO companies. Prior to Teletech, Jim served as COO at
Alpine Access, one of the pioneering firms in the WFH customer support market. These roles
complement his leadership experience at MCI Telecommunications, ADT Security Services and
in the Federal and local government sector. Jim Farnsworth has a demonstrated history of
providing broad general business leadership for large-scale businesses and their customers. He
does this in diverse industries including telecommunications, technology, finance, retail, health
care, real estate and general business services. Additionally, Jim has successful experience
selling and working in outsourced and contracting arrangements with clients ranging from small
business owners to Fortune 100 C-level executives around the world. Farnsworth is bilingual and
holds a B.A. in International Relations and Business from the University of New Mexico.
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Intro to Greg Pressly (hidden page)
Date: 2012-09-11 03:18:05
Type: page
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GUID: http://www.granadacorporation.com/?page_id=197
Content:
[vimeo]https://vimeo.com/49048127[/vimeo]
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Slides
Date: 2011-04-05 16:54:06
Type: page
Page Slug: slides
GUID: http://www.granadacorporation.com/
Content:
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slide_content :
slide_link : http://www.granadacorporation.com/about-us/people-advantage/
http://www.granadacorporation.com/about-us/people-advantage/
http://www.granadacorporation.com/hispanic-market-focus/
http://www.granadacorporation.com/intro-video
slide_image : 119
118
117
116
Uscellular Intro
Date: 2011-08-18 23:53:26
Type: page
Page Slug: uscellular-intro
GUID: http://www.granadacorporation.com/uscellular-intro/
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Leap Intro
Date: 2011-08-18 23:53:27
Type: page
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Intro to Gibbs Jones (hidden page)
Date: 2012-09-11 03:19:00
Type: page
Page Slug: intro-to-gibbs-jones-hidden-page
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Content:
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Newsletter
Date: 2012-07-25 17:46:44
Type: page
Page Slug: newsletter
GUID: http://www.granadacorporation.com/newsletter/
Content:
[ALO-EASYMAIL-PAGE]
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Intro to Denise Cunningham (hidden page)
Date: 2012-09-11 03:19:49
Type: page
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Intro to Bruce Saulnier (hidden page)
Date: 2012-09-11 03:20:21
Type: page
Page Slug: intro-to-bruce-saulnier-hidden-page
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Press Clippings and What We're Reading
Date: 2010-06-26 00:46:47
Type: page
Page Slug: media
GUID: http://www.granadacorporation.com/
Content:
[downloads query="category=1&orderby=date&order=DESC" format="1" autop="false"]
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Introduction to Aldo Casartelli (hidden page)
Date: 2012-08-14 18:49:17
Type: page
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Introduction to Bill Futch (hidden page)
Date: 2012-08-14 22:08:38
Type: page
Page Slug: introduction-to-bill-futch-hidden-page
GUID: http://www.granadacorporation.com/?page_id=161
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Intro to Joe Redling (hidden page)
Date: 2012-08-14 22:35:36
Type: page
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Intro to Carter Elenz (hidden page)
Date: 2012-08-15 02:08:47
Type: page
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Intro to Dawn Campbell (hidden page)
Date: 2012-08-15 02:09:28
Type: page
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Intro to Jack Coolidge (hidden page)
Date: 2012-08-15 03:07:56
Type: page
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Intro to Michael Dodd (hidden page)
Date: 2012-08-15 03:08:34
Type: page
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Intro to Erik Gerson (hidden page)
Date: 2012-08-15 13:58:05
Type: page
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Intro to Vicki Foshee (hidden page)
Date: 2012-08-15 13:58:56
Type: page
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Intro to Lynn Costlow (hidden page)
Date: 2012-08-15 13:59:45
Type: page
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Intro to Paul Cronin (hidden page)
Date: 2012-08-15 22:53:04
Type: page
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Intro to Melinda Sutherland (hidden page)
Date: 2012-08-15 22:53:34
Type: page
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Intro to Kathleen Victory (hidden page)
Date: 2012-08-15 22:54:06
Type: page
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Intro to John O'Dell (hidden page)
Date: 2012-08-15 22:54:33
Type: page
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GUID: http://www.granadacorporation.com/?page_id=179
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Intro to Jawana Gutierrez (hidden page)
Date: 2012-08-15 22:55:02
Type: page
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Intro to Curt Carey (hidden page)
Date: 2012-08-15 22:55:30
Type: page
Page Slug: intro-to-curt-carey-hidden-page
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Intro to Ben Salazar (hidden page)
Date: 2012-08-15 22:56:00
Type: page
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Intro to Kathie Dudas (hidden page)
Date: 2012-08-16 21:02:03
Type: page
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Intro to Rosemarie Donzanti (hidden page)
Date: 2012-08-16 21:02:39
Type: page
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Intro to Rob Kocera (hidden page)
Date: 2012-08-16 21:03:17
Type: page
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Date: 2012-08-17 22:53:10
Type: page
Page Slug: intro-video
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Intro to Kent Whitney (hidden page)
Date: 2012-09-11 03:20:52
Type: page
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Intro to Nathan Kroeker (hidden page)
Date: 2012-09-11 03:21:24
Type: page
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Intro to Ken Barras (hidden page)
Date: 2012-09-11 03:22:00
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Intro to Jeff Hines (hidden page)
Date: 2012-09-11 03:22:28
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Intro to Michele Watson (hidden page)
Date: 2012-09-11 03:23:02
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Intro to Chad Gaither (hidden page)
Date: 2012-09-11 03:23:39
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Intro to Paul Gaffney (hidden page)
Date: 2012-09-25 02:40:21
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Intro to Bob Simmonds (hidden page)
Date: 2012-09-25 02:41:22
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Intro to Mark Honeycutt (hidden page)
Date: 2012-09-25 02:42:11
Type: page
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Intro to Traci Edrich (hidden page)
Date: 2012-09-25 02:44:34
Type: page
Page Slug: intro-to-traci-edrich-hidden-page
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Intro to Janice Foster (hidden page)
Date: 2012-09-25 02:45:24
Type: page
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