Monday 26 March 2012
Best Employers campaign launched to attract
and retain talent in Suffolk
A new campaign to find and celebrate the eastern region’s best employers, launched this
week, has already achieved the backing of leading businesses and organisations in Suffolk.
The Best Employers Eastern Region 2012 campaign is a joint initiative between regional
recruitment consultants Pure Resourcing Solutions and talent management experts, eras
Ltd. The campaign aims to put Suffolk and surrounding counties on the map, to help attract
new employees into the region and to retain talent by highlighting the best employers, as
judged by existing employees.
Lynn Walters, director at Pure Resourcing Solutions and driving force behind the campaign,
said: “I don’t believe many other regions in the UK could boast such a diverse mix of
successful businesses. We need to highlight and showcase this in order to attract and retain
talent to the region and prevent our businesses needing to compete for top employees with
London based companies.”
The campaign will find the region’s leading employers through a dedicated survey tool
specifically designed by Pure and eras Ltd to measure a company’s brand, culture and
values from its own people’s perspective - providing a true reflection of what it is really like to
work for the business.
New Anglia Local Enterprise Partnership, which supports the growth of businesses across
Norfolk and Suffolk, and businesses including Archant, independent financial advisors
Almary Green and law firm Birketts LLP have backed the need for a campaign to promote
the region’s best employers and are urging companies in Suffolk to get on board.
Alistair Lang, CEO, Birketts said “As a long established and highly successful law firm in the
East of England, we are great advocates of employee surveys and the correlation between
employee engagement and business success is widely recognised. This initiative represents
a great opportunity for organisations to understand how they are perceived by their
employees and how they compare to other organisations in the Eastern Region which can
only be a good thing.”
Darren Arnup, Office Manager at Almary Green, said: "Employee engagement is a hot topic
at present and Almary Green recognise the importance of receiving genuine feedback
through employee engagement surveys.”
The campaign survey is available for companies of all sizes and sectors to take part in. Each
company that participates will receive a confidential tailored report including benchmark data
of how the company compares to other organisations in the region and an action plan for
guidance on any further development.
Once the survey is completed, each organisation will be entered for a number of special
awards to celebrate the companies that excel in categories including valuing people, vision
and leadership.
The survey, which is available between April and August, is easy to complete. It only takes
fifteen minutes to fill out online and covers topics including communication, team work,
benefits offered and working environment. It is entirely confidential for staff, allowing
employees to give honest answers and increase morale by making them realise their opinion
counts.
Alex Pearce, Managing Director at eras Ltd added: “People are at the heart of any business
and having the right culture and environment for people to flourish is core to a business’s
ability to succeed. Working with Pure Resourcing Solutions we wanted to find a way to really
measure what a good employer looks like. To do that, you need to ask the people who work
for the company.
“The key to making this work is for participating businesses to commit to the campaign by
encouraging their employees to complete the survey. The greater the number of staff who
completes the survey, the bigger and more revealing picture you will get. But even a 60 per
cent response rate will give a good flavour, which is why we have set this as the minimum
amount of employee participation required.”
The tailored reports are completely confidential to each organisation, but Pure Resourcing
Solutions and eras Ltd will be able to use the overall findings to look at key trends and share
best practice across the region.
Lynn Walters said: “It’s our intention that the campaign will culminate in a series of breakfast
seminars around the region at which the awards will be presented to the winning companies.
The events will provide the opportunity to hear from some of our most innovative and
successful organisations in the region as well as gaining an insight into the emerging trends
in employee engagement.”
For more information, including a video about the campaign, or to register, visit
www.prs.uk.com.
-EndsImage: Lynn Walters and Jodie Abbott from Pure Resourcing Solutions launch the search for the Best
Employers Eastern Region 2012.
For more media information contact Dawn Humphreys or Lucy Clegg at Tribe on 01603
417722 or email dawn@tribepr.com or lucy@tribepr.com
NOTES FOR EDITORS:
Pure Resourcing Solutions
Pure Resourcing Solutions was established in Cambridge in September 2002. Since then the company
has flourished and now employs over 50 staff across four regional offices in Cambridge, Ipswich, Norwich
and Chelmsford.
Pure Resourcing Solutions has developed from being specialist accountancy recruitment business to
providing temporary and permanent recruitment services for Accountancy, Executive, Financial Services,
Human Resources, Marketing and professional Office Support.
Pure Resourcing Solutions provides end-to-end recruitment and retention solutions that include additional
services such as assessment centres, proficiency testing, psychometric testing, training, salary
benchmarking and coaching. We also run a series of business seminars and workshops for our clients
throughout the year, as well as an annual diary of charity events for our chosen charities EACH and J’s
hospice including quiz nights, fashion shows, fun runs and networking events.
Our clients range from FTSE 100 companies, venture capital backed businesses, private businesses to
professional firms and the public sector; we have built a reputation as the recruitment consultants of
choice in all of our chosen markets.
www.prs.uk.com
eras ltd
eras Ltd has been providing cost-effective, high quality psychometric products, training solutions and
organisational change initiatives for over 30 years. During this time, eras Ltd has built an highly
extensive client portfolio, incorporating many household names from the hundreds of clients across
the UK and internationally with whom they work in partnership. Drawing upon their experience of
developing psychometric tests and questionnaires (including the popular Quest Profiler™), they have
developed their service further by working with businesses to analyse their culture and values. The
secret of successful surveys is asking all the right questions in a way that will provoke honest answers.
It is here that they have drawn on their extensive expertise to help design a survey that will be as
revealing as it is in-depth.
www.erasltd.co.uk