Sara Anwar
Contact: 03234067726
saraanwar_1@yahoo.com
451-CC, Phase IV, DHA, Lahore, Pakistan
Work Experience
Lahore University of Management Sciences
Feb. 2012 – Present
Senior Officer Communications at the Office of Marketing, Fundraising and Alumni

Responsible for creating, developing and managing content for LUMS web presence, including LUMS Official
website and it's social media platforms – Facebook, Twitter, YouTube and Vimeo

Look after digital marketing for all major LUMS events, including convocation, orientation week, information
sessions, open day, alumni annual dinner, admissions cycle for undergraduate and graduate programmes, etc

Responsible for hype on social media for admissions cycle 2013-14, convocation 12, 13 and 14, alumni annual
dinner 2013 and 14

Manage LUMS yearly publications such as annual reports, research reports and provide editorial support to
LUMS marketing promotional material i.e. posters, brochures and advertisements for admissions, fundraising
material, and alumni annual magazine
Allainet - DAJ, Content Agency
Senior Writer

Jun. 2011 to Jan. 2012
Responsible for producing articles on sports, technology and social issues for NewsPakistan and Bettor
JEHAT, NGO, Lahore
Research Associate
Jun. 2010 to Jun. 2011
 Part of proposal writing team with experience in drafting proposals for various sectors ranging from Bonded
Labour, Water & Sanitation and Education

Part of Marketing Team for JEHAT’s project - Reel Reformers
Firms Project, Lahore
Research Associate
Dec. 2009 to Apr. 2010
 Researched for a USAID funded project on enhancing business sector growth of Pakistan by developing the
Small & Medium Enterprise (SME) segment
UFONE, NSS Department, Lahore
Internee
Oct. to Nov. 2009
 Call complaint handling, alarm monitoring, trouble ticket generation and follow up, KPI analysis, route
optimisation and trouble shooting
LACAS Burki Campus, Lahore
Teacher for Computer Studies
Feb. to Jun. 2009
 Taught computing course and looked after the labs of higher secondary level of the institute
Teacher for O and A levels
 Area of expertise: Additional Mathematics, Mathematics and Physics
Sept. 2005 to date
Professional Skills

Digital Marketing and Communications, Social Media Marketing, Corporate Communications, Public Relations,
Project Management

Content Writing, Report Writing, Editing, Proofreading, Training skills

Proficient in MS Word, MS Excel and PowerPoint MS
Education
2014
Marketing Management in the Digital Age - Executive Education Programme
Lahore University of Management Sciences (LUMS)
2009
BS - Telecommunication Engineering
National University of Computer & Emerging Sciences (NUCES-FAST), Lahore
2004
GCE A-level
Lahore Grammar School (LGS), Defence Campus Lahore
2002
GCE O-level
Beacon house School System (BSS), Defence Campus Lahore
Trainings

Mar. 2014
Attended an executive education programme on Marketing Management in Digital Age at Rausing Executive
Development Centre (REDC), LUMS as part of training and development

Dec. 2010
Attended a training workshop on proposal writing for Recovery and Rehabilitation Projects organised by H&H
consulting in Islamabad
Volunteer Work
 Alif Lailah Book Bus
Jan. 2011
 Content writing for Changa Pani Project
Apr. 2010
 Volunteer at the Rising Sun Education and Welfare Society
Jun. – Jul. 2003
 Exhibition Manager for a fund raising programme at Rising Sun Education and Welfare Society Aug. 2003
References shall be furnished on request