Mark Henning
Head of Media & Digital, AMAP, Millward Brown
Mark Henning is Millward Brown’s Head of Media & Digital AMAP (Africa, Middle East, Asia Pacific)
where he is responsible for driving the growth of Millward Brown’s media and digital practice across
the region. Mark has a particular focus on overseeing the continued development and innovation of
Millward Brown’s cross media effectiveness studies and analysis to help clients meet brand and
performance objectives through integrated campaigns across TV, print, radio, outdoor, digital,
cinema and emerging platforms.
Previously Millward Brown’s Head of Media and Digital in Australia, Mark has over 20 years
experience across all media platforms and has been influential in the evolution of digital marketing
in Australia. He joined Millward Brown in 2009, successfully establishing Dynamic Logic, the
company’s digital brand, into the Australian market. He was also instrumental in the development
and launch of Millward Brown’s media solutions in the region, ensuring a cohesive approach to
multi-platform cross media planning, execution and analysis.
Prior to joining Millward Brown, Mark held several senior positions across the media spectrum, most
notably as Managing Director, APAC, at Facilitate Digital, General Manager at One Digital, and
Managing Director at Nielsen NetRatings. During his 15 years at Nielsen, Mark helped launch the
Nielsen NetRatings measurement service in 1999 as well as its media lifestyle and consumer
behaviour research service, Panorama (now CMV).
Mark graduated from the University of Technology, Sydney with a Bachelor of Business majoring in
marketing.