ECEVE
Valorisation, Dissemination
and Exploitation Plan and
Activities
No. 2010-1-SK1-LEO05-01561
Valorisation Plan
The Valorisation Plan consists of the promotion of the ideas implemented during the ECEVE project. This
document covers the application of the valorisation plan during the life-cycle of the project and also
after its completion and progression into the commercialisation phase.
The Aims of the ECEVE project are linked with the European policies in the field of education and
training as defined in “Council Conclusions on a strategic framework for European cooperation in
education and training – ET 2020” in Brussels and the Lisbon Strategy to become the most competitive
and dynamic knowledge-based economy in the world In both of these documents, vocational education
and training have a crucial role in the areas of socio-economics, environment and technology. It was
stated that European education and training systems should become world reference by 2010 and that
cooperation should be promoted in the area of Vocational Education and Training (VET). From this
aspect, the ECEVE project is an investment into vocational education through the implementation of the
latest knowledge into educational content and innovative learning. Improving VET in the fields of RES,
energy efficiency and climate changes and their application into the agriculture sector will enhance the
human potential of the target group in the agri-food sector.
The project will prepare a study program for VET schools with the main emphasis on the areas of
renewable energy resources, farm energy auditing and the basic procedures for reducing energy
intensities in farms. The theory of climate change as a result of greenhouse gas emissions is also
investigated. The educational methods used are blended learning supported by WEB 2.0 technologies,
such as blog, wiki and forum. The main attention is focused on improving language skills - with the
participation of foreign lectures and training materials in the education process. The European Credit
System for VET (ECVET) will also be considered.
Moreover, the project will be reinforced by the collaboration and exchange of experiences among
partners, which will greatly enrich the European dimensions of the project.
Valorisation is a process of strategy to disseminate the results of projects. It is more than transfer or
dissemination, because of two intrinsic aspects (www. ec.europa.eu):
1. In order to optimise the value of the project results and enhance their impact, it is necessary to
integrate the results into training systems and practices at local, national, and European levels.
2. In order to spread the project results, it is also necessary to commercialise the products of the
projects.
In addition, the project aims to carry out a detailed study and monitoring of all its actions from the very
start, in particular those that are connected with the integration of potential end-users in the validation
process of the product.
This integration of potential users and the project partners in the dynamics of experimentation and
validation of the project results are key elements in the development of the project as a way to
guarantee its future viability.
1.1
Key aspects of valorisation
The Commission has identified three aspects that are crucial to the success of the valorisation process:

analysing training needs
ECEVE
Valorisation, Dissemination
and Exploitation Plan and
Activities
No. 2010-1-SK1-LEO05-01561


1.1.1
developing quality criteria
improving dissemination strategies
Analysing training needs
The analysis of training needs at national and European levels assists the valorisation process, ensuring
that Leonardo projects are relevant to current VET requirements. This has also led to a more sectoral
focus for the programme. The Call for Proposals for 2010 emphasises the role of sectors as testing
grounds for the development of international qualifications and competences. This approach
acknowledges the fact that key players at sector level are well-placed to identify skills needs and
challenges, and are receptive to European education and training solutions. Debate is continuing at
programme level on the merits of cultivating a more demand-driven approach.
The Analysis training need for ECEVE project will be written by Agroinstute, state enterprise and KATEM.
The purpose of this project will be to support the partners working on the development of online
courses in terms of defining the best contents and the most appropriate methodologies with emphasis
on the needs of the target group.
Advices for the didactics and methodologies also will be provided by partners from SK, TR, CZ, F and BG.
1. Quantitative Assessment of Needs will be defined as follows:
 results from the Leonardo da Vinci project ECEVE:
o organizational form of the training activities
o training objectives
o target groups
o participants’ profiles
o graduates’ profiles
o training methods
o final examination form
 results from the Leonardo da Vinci project EDUET:
o sample
o state of the art
o didactic technology
2. Qualitative assessment of Needs will be defined as follows:
 objective of the project
 guidelines for the creation of an e-forum.
1.1.2
Developing quality criteria
Identifying good practice is a pre-requisite of valorisation. The development of quality criteria to allow
the impartial selection of best practice projects is crucial to deciding what can be disseminated and
which projects or products are worthy of further development or exploitation. Quality criteria can also
be used to ensure better project design, selection, monitoring and assessment at national and European
levels by the Commission, National Agencies and the projects themselves.
Products Development
As for the process of developing the product, the partners will participate from the beginning in an
innovative system that will allow them to work with the optimal learning methodologies for e-learning
and multimedia content. Right from the start, all the partners will work with a platform which will
provide the following advantages:
Opportunities for sharing material and content that is being developed as part of the training process.
ECEVE
Valorisation, Dissemination
and Exploitation Plan and
Activities
No. 2010-1-SK1-LEO05-01561
Access to tools and resources that promote group work, communication and collaboration as a means of
pushing forward the design of each of the units that will be used in the training project.
All the units of content and activities that are used as part of the training course will be easy to reuse,
once they have been added to the system. In this way, it is possible to create several different versions
of the course, training levels and certifications, according to the needs of the project.
To this end, the partners will follow their own internal programme for training and will familiarise
themselves with the use of the resources and the methodologies, so that uniformity and coherence can
be guaranteed in carrying out the different actions of the project.
Innovative aspects
o
o
o
o
o
1.1.3
What is new in the project?
Are the products innovative?
Are the project processes innovative?
Are the target groups innovative?
Will these aspects of the project work?
Improving dissemination strategies
The evaluation of the Leonardo programme found that a planned strategic approach to dissemination at
European level for Phase I of the Leonardo programme was not fully implemented. In order to ensure
the widest possible diffusion of project and programme results, there is a need for a systematic
European approach to dissemination. This requires effective information systems and an active and
coherent strategy.
Dissemination Activities
When the products have been developed, evaluated and adjusted, the phase of organisation and
execution of the activities for marketing will be entered.
The following aspects will be included:
Website
o
o
o
o
The project website will play a key part in the dissemination of the project’s
objectives. The website will contains information that will be relevant to the project
and gives a clear and simple guide to the project objectives.
Information about the project’s results enabled from the Institute of Lifelong learning
website and websites of the project partners, translated and adapted to the needs
and differences of each region.
The information on the project website will be broadened to include information on
the Institute of Lifelong Learning, details of the courses, eBook, the Guides, the
lengths of the courses, conditions for participation and links for downloading study
materials and Guides.
Access from the websites of the partners to demonstrations of the product, so that
potential users can see certain aspects of the programme before taking part in it.
ECEVE
Valorisation, Dissemination
and Exploitation Plan and
Activities
No. 2010-1-SK1-LEO05-01561
Brochures
o
o
An E-bulletin the with descriptions of the results, the methodologies and the
procedures for enrolling into online course and downloading the eBook.
Brochures or flyers with the contributions of the partners, results, backgrounds
information and so on.
Participation in local, state and international events
o
o
Presentations in local, regional, state and international events, to present the
projects’ results.
Participation in round tables, thematic discussions and specialist forums directed at
the agricultural sector. In this case, these types of events will be ideal situations that
will require individual designs for each scenario.
Internal project organisation information
o
o
o
o
o
o
Own organisations: colleagues, expert(s) in the area of RES and e-learning
methodologies
other educational institutes
agriculture companies and farmers.
national organisations for vocational education and other vocational education
institutions
umbrella bodies (Agriculture Chamber, Counselling Centre etc.)
unemployed and former students.
A well designed brochures and flyers giving the background, objectives and the partnership
of the project as well as possible outcomes and addresses would serve all these purposes.
-
Demonstration of the ECEVE project achievements to other teaching areas such as Universities
and Colleges.
-
Cooperation with Universities, Colleges, training centres and the organisation of conferences,
seminars and workshops to facilitate the exchange of experiences and good practices in order
to enable the common understanding of the importance of ECEVE qualifications.
-
On the international level of the project, the following should be considered:
o
o
o
European (umbrella) organisations for vocational education as well a for the
agriculture sector.
Education institutes in (European and non-European) countries not represented in the
project partnership
Translation of the product content and materials into other languages
The Media
o
Press releases and advertisements in the local, regional and national press.
o
Communications and advertisements to Internet portals and sector e-publications.
ECEVE
Valorisation, Dissemination
and Exploitation Plan and
Activities
No. 2010-1-SK1-LEO05-01561
On - line testing and monitoring of the project
o
Each partnership or other potential users will contribute in the testing and monitoring
of the project’s products through the web site in order to introduce possible
improvements.
VET teacher training
Another of the important phases of the valorisation of the project is the establishment of VET teacher
training. In this phase, the first real validation of the online modules, eBook and developed School
Education Program will be made. Conformity with the needs detected in the needs analysis will be
examined. It will be determined whether the technological resources and methodology are viewed
favourably by the participants.
The users will experiment with the products and validate them, giving feedback of incalculable value
that will enable the incorporation of updates and improvements. The products will not considered as
finished until they have been fitted to the objectives and respond to the different needs that have been
identified.
In addition, the VET teacher training plan will include questionnaires on student satisfaction, which will
allow the evaluation of the quality of the contents, the planned activities, the methodologies, and the
tutoring and monitoring given. These documents will be published in the VCE and at the project
website.
After finishing the VET teacher training, after analysing the evaluation results, a last project meeting will
be held to evaluate the improvements that have to be added to the online modules, eBook and School
Education Program before beginning commercialisation. At this point any specific local needs will be
taken into consideration.
ECEVE
Valorisation, Dissemination
and Exploitation Plan and
Activities
No. 2010-1-SK1-LEO05-01561
Dissemination Action Plan
Activity
Title
Web site
VCE
LMS
DaV plan
Relevant
products/
services
All project
outcomes
Virtual
Learning
Environment
Learning
Management
System
ECEVE
valorization
and
dissemination
Partner
Place/
Country
Targets
Methods/
Activities
Purpose
Status
Activity
period
all potential
users
Project web
site set up at
http://www.
eceve.org
information
channel –
disseminatio
n of project
outputs
started and
ongoing
from April
2011
communicati
on channels
started and
ongoing
from April
2011
Delivery of
Teaching
Materials
started and
ongoing
from January
2011
Valorisation
started and
ongoing
from April
2011
InfoArt
World-wide
web
InfoArt
World-wide
web
partners
Agroinstitut
World-wide
web
end users
SUA
World-wide
web
partners
Virtual
Environment
for on-line
collaboration
Learning
Management
System
Dissemination strategy
6
ECEVE
Valorisation, Dissemination
and Exploitation Plan and
Activities
No. 2010-1-SK1-LEO05-01561
Activity
Title
Relevant
products/
services
Partner
ECEVE
presentations
general
eBook
CD or
downloadable file
MMSS
external
evaluators
online courses
and eBook
SUA,
Agroinstitut
VET teacher
training
online courses
and eBook
SUA
SUA
Place/
Country
Targets
Methods/
Activities
all partners
countries
end users,
lectures,
academic
staffs, all
potential
users
general
purpose
project
presentation
SK
VET teacher
training
participants
to be
presented to
target group
SK
experts from
the area of
RES
academic
staffs,
researchers
and advisors
SK
pilot
participants
farmer project
presentation
Purpose
to describe
the project,
raise
awareness of
the project,
its aims,
objectives
and expected
outcomes
to
demonstrate
the
multimedia
learning
materials
presentation
of online
courses and
eBook
presentation
of project
objectives and
outcomes
Status
Activity
period
started and
ongoing
from October
2010
will start
during VET
teacher
training
prepared and
ready
will start
before VET
teacher
training
from February
2010
7
ECEVE
Valorisation, Dissemination
and Exploitation Plan and
Activities
No. 2010-1-SK1-LEO05-01561
Activity
Title
conferences
and seminars
presentations
portal ADAM
Relevant
products/
services
ECEVE project,
ILL, courses,
eBook, Guides
ECEVE project,
ILL, courses,
eBook, Guides
Partner
SUA
SUA
Place/
Country
Targets
European
countries
end users,
lectures,
academic
staffs, all
potential
users
World-wide
web
end users,
lectures,
academic
staffs, all
potential
users,
potential
partners
Methods/
Activities
Purpose
Status
Activity
period
academic
staffs,
researchers
and advisors
to describe
the project,
raise
awareness of
the project, its
aims,
objectives and
expected
outcomes, CD
eBook, access
into online
courses
started and
ongoing
from October
2008
LLP
information
portal
to describe
the project, its
aims,
objectives and
outcomes,
dissemination
started and
ongoing
from October
2008
8
ECEVE
Valorisation, Dissemination
and Exploitation Plan and
Activities
No. 2010-1-SK1-LEO05-01561
Activity
Title
partners
Websites
Relevant
products/
services
ECEVE project
outcomes
Partner
all partners
Place/
Country
Targets
Methods/
Activities
Purpose
Status
World-wide
web
end users,
lectures,
academic
staffs, all
potential
users,
potential
partners
general
purpose
project
presentation
to describe
the project, its
aims,
objectives and
outcomes,
dissemination
started and
ongoing
Activity
period
From
December
2010
9