FORESTUR: “Tailored training for
professionals in the rural tourist sector”
ES/06/B/F/PP-149544
VALORISATION & SUSTAINIBILITY PLAN
Valencia, November 2006
What is Valorisation?
What is Valorisation?
+ Promotion and raising awareness
+ Dissemination
+ Exploitation (mainstreaming & multiplication).
VALORISATION
The 2005–2006 call for proposals required inclusion of
valorisation from the project design stage and close
monitoring of its implementation throughout the entire
life cycle of the project.
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What is Valorisation?
The projects are required to perform specific
valorisation activities in particular in order to:
 ensure that the project results meet needs
clearly identified at the outset so that they
can be used in vocational training systems
and practices (= exploitation of results)
 produce information focusing on the
project’s various activities (= dissemination
of results)
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What is Valorisation?
The valorisation activities must be spelled out in a
single, coherent valorisation plan which must include a
balanced description of activities for disseminating and
exploiting the project results.
This plan should:
- identify the needs of interested sectors, domains and end users;
- define clearly the end users of the project’s results;
- ensure that these end users will be consulted during the life of the
project;
- explain how during and after the end of the project, the results will
be disseminated and exploited; how they will reach these objectives
both during and after the development of the project, and which
outside players and bodies will be involved.
- The valorisation activities must also be clearly
identified in the project budget.
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What is Valorisation?
The goal of a valorisation plan is to explain how during
and after the end of the project the results will be
disseminated and exploited so as to make them
“sustainable” (= once the project has come to an end, the
results must continue to be deployed in different vocational
training contexts).
A valorisation plan must therefore necessarily set out in a
balanced and accurated way the activities relating to
dissemination and the activities relating to and facilitating
exploitation of the results by the end and/or potential users
and for the benefit of target groups clearly identified from
the project design stage.
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What is Valorisation?
The valorisation plan is intended to be a flexible tool which can
be adapted in the course of a project to ensure that it satisfies
as fully as possible the latest needs of the partnership or the
users.
Valorisation is a shared responsibility which falls to all the
project partners; they must take an active part in bringing
into effect the measures set out in the valorisation plan.
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VALORISATION RESPONSIBLES
Tuéjar
Town C.
EUROPROF.
HU
Hungarian
Feder.
FLORIDA
ES
Coordinators
CIDAf
RO
FCVRE
Brussels
Bucovina
Asoc.
PIXEL
IT
CIA
Firenze
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What was said at the proposal?
This proposal is in itself a valorisation experience for
different reasons. The way the project came into being is an
example of valorisation of the innovation results.
In 2004, professionals from Florida had the opportunity
(Touremprende−LdV mobility project) to get to know some
projects that Pixel had developed in the region of Tuscany,
dealing with training in tourism (QTF,QTL and "Welcome").
These experiences were the seeds of this proposal.
FORESTUR also makes use of the experience developed
by the LdV pilot project "Naturae". This project, promoted
and coordinated by an Italian Study Center, has been drawn
up in conjunction with Europrofessional Hungary, a partner
in FORESTUR. This project has looked into the professional
training needs in the rural tourism field.
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What was said at the proposal?
On the other hand, the training methodology to be used with
the tourism professionals will be based on the results of the
Pilot Project LdV FENICIA. The use of this e−learning
methodology, has been successful with students in work,
since its focus on social interaction and collaborative
learning is more appropriate for these target groups. These
learning mechanisms are also closer to the informal learning
processes they encounter at work and therefore meet with
more success than traditional academic approaches. This
methodology has not been used before with the type of
target group of FORESTUR nor in the geographical areas
partners in the project. Therefore, this product of innovation
in the framework of LdV will be valorised.
The goal of the valorisation strategy in this project is the
dissemination and exploitation of its results so that they
have the highest possible repercussion.
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What was said at the proposal?
The main strategy to be used in FORESTUR to ensure
beneficiaries adopt the results is the fact that the project is
based on real needs in participating geographical areas.
Other mechanisms that have been planned to guarantee the
project is not just disseminated to other geographical and
sectorial realities, but also adopted there, are:
·From the beginning of the implementation of the proposal,
the tourism business network in the rural areas involved, as
well as the regional authorities, will be kept informed.
·The various agents who intervene in the tourism sector
(and not just in rural tourism) will be informed at the different
stages of the project of its progress. They will also be invited
to contribute their opinions and perceptions, so that the
development of the envisaged products can benefit from
them and correct mistakes in the approach that could affect
the transfer potential of the results in the future.
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What was said at the proposal?
·Some of the means planned to carry out the tasks are:
− Regional, national and international "focus groups"
throughout the project. Experts and public authorities in the
subject will be invited.
− Gathering of the "feedback" received and drawing of
conclusions from these groups.
The valorisation work will continue from the beginning of the
project through its life cycle (24 months). Emphasis will
be given to ensuring that the dissemination and exploitation
of the results continues after the end of the project.
The participation of all the partners in the dissemination of
the project will enable a higher repercussion of this activity
at European level.
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What was said at the proposal?
Expected impacts:
−Increased awareness among professionals in rural areas of
training as a tool for improving business management, both
in the tourist field and in other sectors
−The promotion of the use of new technologies in rural
tourism businesses (extendable to any other kind of
business in rural areas)
−Increased awareness among managers of rural tourism
businesses about the importance of offering quality and
client−oriented services
−To improve professionals' language skills
−To contribute to technological innovation in rural and
remote areas
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What was said at the proposal?
Expected impacts:
−To contribute to the eradication of obstacles to training
access for active professionals, and the added difficulties
involved in localization processes in remote and inland
areas, by providing the necessary technological and
pedagogical means: better qualified workers = quality rural
tourism offer = local and territorial development.
−To support local and regional authorities in their task of
rural development, providing them with a training
methodology that is applicable in the rural business context
(in this project tourism businesses, but this is extendable to
other sectors).
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WP 5
WP5 − DESIGN AND IMPLEMENTATION OF THE
PROJECT VALORISATION & SUSTAINABILITY
STRATEGY 01/10/2006 − 30/09/2008 (24 months)
Objective: To plan from the start what will happen to
the project outputs at the end of the contract period.
To disseminate and exploit the project results at
local, national and European levels,as well as to
optimise them by means of ensuring their transfer
to other contexts.
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WP5
Outputs:
1)Detailed and consolidated Valorisation Plan including
actions to be carried out in order to ensure the sustainability
of the project outputs after the end of the contract period
2)Transfer of the project outputs to other sectors, target
groups or socio−cultural contexts, guaranteeing their further
Exploitation
3)Transfer of the project outputs to decision−making bodies
in the field of vocational training, tourism and regional
development
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WP5
Activities:
1) Further and joint design of the valorisation action plan for
the project and how it will be implemented in every partner
country.
2) Main activities envisaged in the valorisation strategy:
−Project Website for dissemination. The website will be a
virtual reference space for the different agents linked to the
project, and will be a key tool for its promotion at international
level. In order to guarantee the appropriate dissemination
and exploitation of the project's results at European level,
this website, as well as the products and methodologies
contained in it, will be available in the languages of the
participating partners.
−Dissemination in related portals
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WP5
−Focus Groups in the partner countries, in which needs
addressed by the project and benefits for this target
audience will be assessed and discussed
−Integration of feedback from the final user into the product
design
−Promotional articles and material. During the project,
articles and results will be published in the press, bulletins,
etc. Promotional material will also be created for its
distribution: leaflets, posters, presentations in mpeg and
Power Point format, etc.
−Attendance at conferences and seminars on related topics
in which the project's results can be presented and
disseminated in order to arouse other users' interest in
contributing to their exploitation
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WP5
−Attendance/participation at Trade Fairs: partners in this
project will attend or participate in the tourism−related fairs
in their home countries
−Distribution of the project's results to every collaborating
organisation with the aim of extending the repercussions of
these results. Also, with this aim, the opportunity to
participate in any of the training schemes designed will be
offered to any user who may apply for it, completely free of
charge
−Cooperation with networks and forums (at regional,
national, international or community level)
−Media Communication Strategy. A detailed programme will
be created (radio, press and Internet) with the aim of
reaching the highest number of people
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WP5
−Extrapolation and adaptation of the results to other
institutions related to the training of professionals in the
tourism sector
−Advising committees * will be created in each partner
country and in those where it is found possible
−Review and discussion about the project results (partial
and final) and their expected impact
−Product test by different target groups and users outside of
the scope of the partnership
* External team composed by relevant actors in the field both high-level
(focus groups) and grassroots (final users) and they will be in charge of
ensuring the project appropriateness to the sector needs.
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Tasks to do
** See the timeschedule for the Valorisation Strategy
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