Faisal Mirza
Address:
12- H, Askari II
School Road, Cantt,
Karachi, Pakistan.
Tel: +92 21 5656603
Cell: +92 300 8276789
DOB: Jan 21, 1975
Email: faisimirza@hotmail.com
Career Objective:
Be recognized as one of the leading marketing professionals of the country while operating in a self-cultivating
culture.
Profile:
Advertising professional with strong leadership skills and a proven track record of profitably, growing for large
International brands and smaller niche products. Strengths include strategy development, consumer marketing and
market analysis.
Experience:
June 2006 ~ Present
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Currently working as Executive Director M-Communications (Pvt) Ltd, a premium Full Service Ad Agency of
the country.
Responsibilities & Achievements:
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Procuring new business
Administrative tasks
Responsible for running a completely independent Office
Servicing clients like Emirates Global Islamic Bank, Arif Habib Bank, Emaar Pakistan, 3M Pakistan ,
Dewan Mitsubishi, Western Union, Saima Dubai, Wyeth Pakistan, Vision Avenue Real Estate Dubai etc
Formulating Strategies for house portfolio (Market Intelligence, Brand Positioning Parameters,
Communication Route, Creative Execution)
Advertising (A complete agency flow round-up: Creative Brief Analysis, Resource Mobilization, Research
Forecast, Conceptualization, Copy Development, Campaign Production)
Promotion Platforms (Medium Evaluation, Promotion Planning and Implementation Focus)
Media Planning (Brand-specific Media Match, Competitor Overview, Vehicle Identification)
Event-specific Projects (Complete pre-project allocation and review, from initial idea to execution
entailing a diversified and comprehensive scope of work)
July 2004 - June 2006
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Worked as Director Media & Account Service at IAL Saatchi & Saatchi Karachi, Pakistan.
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The relative working profile includes dealing with multinational and local organizations. I am extensively
exposed to a progressive platform of managing advertising and marketing platforms. Primarily handling
Mitsubishi Motors, Saudi Pak Bank, Allied bank, PSO & Habib Cooking Oil - Also implemented creative and
innovative strategies for several key accounts like PIA, and INBOX.
Responsibilities & Achievements:
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Worked on various projects on Mitsubishi Motors and in process launched few major products.
Started the Mitsubishi Motors activation platform “Car Displays!” coordinating & working with the
Mitsubishi Brand Team & the 3rd party.
Developed strategy to launch a campaign for Habib Cooking Oil New Look.
Build annual media plans for Habib Oil & Ghee.
Re-launched a thematic campaign for Saudi Pak Bank after extensive research.
Conducted in home consumer research with Habib Cooking Oil marketing team.
Developed Dewan Group documentary.
Launched several new products for Allied Bank.
Jan 2003- June 2004
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Worked as Marketing Manager in GEO TV – Independent Media Corporation. Karachi, Pakistan.
Worked actively on channel launch, marketing programs, channel promotions and events
Responsibilities & Achievements:
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Established the Marketing Department.
Developed launch strategy.
Conducted various researches i.e. viewers, channels etc.
Designed marketing communication for several programs.
Designed various innovative proposals / packages / presentations.
Executed PR activities.
Set goal for Sales Team.
Member Jang Group marketing committee.
Sept 1999 - Dec 2002
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Started off as a Media Planner at Manhattan Leo Burnett, Karachi and then promoted as Head of
Media Buying, Lahore.
Responsibilities & Achievements:
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Started and successfully headed the Media Department in Lahore.
Overseeing different aspects of media planning and buying.
Carried out strategic media planning and media buying for clients InstaPhone, McDonalds, Samsung,
Berger, Haleeb Foods, Qarshi etc.
Improved the buying efficiencies by 15%.
Educational background:
Masters in Business Administration (Marketing), Preston University at Karachi, Pakistan
Full Time Foundation Course, College of Accounting and Management, Karachi
Bachelors of Commerce, Govt. College of Commerce and Economics, Karachi
Skills:
My overall experience has boosted my interest in the psychedelic world of marketing and brands. However, I
aspire to contribute further to the field of media communication in today’s high-powered world.
Extra Credits/Certification:
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Guest speaker at IBA & PIMS, Karachi
Arranged & moderated focus groups & was involved in many other promotional activities.
Attended seminars & workshops on Marketing, Advertising & Public Relations.
References:
Can be furnished upon request.
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