Rahul Mishra
Kavinagar,J-block 134, Ghaziabad, India
Email: rahulshivamishra@gmail.com/
Email :rmishra.mba2010_cohort5@student.aim.edu /
Mobile: +918750411710
OBJECTIVE :
To obtain a challenging position with market leader and utilize my experiences in maximizing corporate
potential by driving top-notch marketing solutions,innovative branding strategies and dynamic corporate
events.
SUMMARY
B.E and MBA with 5 years of B2B marketing experience,delivering profitable solutions to drive sales,attract
and maintain customers, and build a solid corporate brand. Special talent for enhancing corporate
marketability through electronic and print marketing tools. Has gained extensive experience in
communicating with vendors and event support personnel and effectively managed overseas marketing team.
KEY STRENGTH
1. Strategic Marketing and Sales.
Ingersoll Rand Industrial Technology
2. Event Planning and Execution
3 years.
3. Customer Relationship Management
4. Business- to- Business Marketing
5. Team Building & Leadership
6. Direct Marketing Technique
7. Public and Media Relations
8. Project Management
9. Key account management
10. Business Development
11. Corporate Brand Development
12. Market Resarch
Parishudh Machine Pvt Ltd
2 years
Ingersol Rand India, 3 years.
PROFESSIONAL PROFILE:
Jan2011-August2011
Emerson Climate Technology
 Responsibility for strategic development and trend analysis.
 Involved in the process of new product development.
 Involved in increasing the client base
July2006-August2009
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Strategic Planner
Ingersoll Rand Industrial Technology
Sr Engineer
Sales/Marketing
Responsibility of customization of Product with key client involvement till delivery of product
Delivered business of around 100 million INR for pneumatic tools for various client like Hero Honda,
Maruti,Mahindra&Mahindra, Hero Motors,Eicher,Tata Motor as a key business negotiator.
Handled Product adaptation, project development till delivery to the client.
Co-ordinated activities and supported key account representative in sales
Assisted in executing internal and external events, including trade shows,conferences and parties
Led a team of 4 engineers and10 sales representatives to deliver business as per customer satisfaction.
July2004-May2006
Parishudh Machine Pvt Ltd
Sales Engineer
 Created a sales campaign that enabled ties with 4 new corporate client,LG,Taco motors,Hero Honda
and Maruti suzuki .
 Led a cross functional team with representative from manufacturing,development, customer service,
logistic to ensure Rs 50 million key account, the largest account in company history.
 Meet with dealers,key account holders and the sales force to define new product requirements and
work with product development to document these requirement in product specifications.
 Worked with key account to jointly establish sales forecast, conveyed the forecast to manufacture and
meet with manufacturing and logistic department on weekly basis to ensure timely equipment delivery
 Created a content for corporate website, sales presentation, email campaigns and corporate sales
collateral.
EDUCATION:
ASIAN INSTITUTE OF MANAGEMENT ,Manila (Philippines)
Masters in Business Administration
Dec 2010
Electives: Marketing Analytics, Brand equity management,
Tourism marketing,Understanding consumer behavior, Advertisment,
Customer relationship management, Corporate public communication.
Managing services, Service marketing
NAGPUR UNIVERSITY Y.C.C.E
Bachelor of Engineering(Mechanical)
Nagpur,India
2003
ACADEMIC PROJECTS:
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Marketing mix analysis for Marie France in Philippines, proposed a complete marketing strategy
(segmentation, product strategy, promotional strategy, pricing, cost benefit analysis) to increase the
sales and market share.
Market mix analysis for Cobra Health drink in Philippines to increase its sales and market share
Analyzed the business strategy of Air-Asia, Singapore Airlines using porter’s five forces, SWOT
analysis and market research
Developed a marketing strategy for Henikein Beer through consumer behavior analysis.
Analysed and developed a marketing strategy for a tourist spot. Batangas ( Aniloa)
Analysed the brand of Gilbeys to improve its Brand Equity
Developed Strategies to be adopted by Doordarshan to increase its viewership in urban India and
make it global.
EXTRA CURRICULAR ACTIVITIES:
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Feb.10-Dec.10: Office Of The Marketing Guild (Marketing Club Of AIM)
Active Member
 Coordinted the- movie house brand manager competition
 Supervised all organizational and administrative tasks
Jan.07-Aug.09: Kaizen Club ( Ingersoll Rand Industrial Technology)
Active Member
 Organised various kaizen events
Jan.02-May.03: Society for Promotion of Indian Classical Music And Culture Amongst Youth(Nagpur)
Executive Member :( Nagpur Chapter)
 Led a team of 15 volunteers and 5 members for various classical program.
 Gave lectures on Indian Culture in 7 schools in Nagpur.
May.02-May.03: Yash ( Cultural club of my engineering college)
President
 Was anchor/host of my college Fest for consecutive 2 years.
AWARDS/LANGUAGE/SKILLS :
 Awards: Won second place in debate competition amongst 12 engineering colleges in 2003
Won first place in debate competition amongst 12 engineering colleges in 2002
Recipient of “Best Sales Engineer Award’05” in Parishudh Machines Pvt Ltd
Recipient of “Best Productivity Award’08” in Ingersoll Rand Industrial Technology
 Language: English ( Advanced)
IELTS: Score (7.5/10)
 Computer: MS-Office Literacy ( Words,Excel,Power Point)