Australian International Sourcing Fair, Sydney,
(November 20–22, 2012)
Council under Market Access Initiative Scheme (MAI) of Ministry of Commerce & Industry,
Government of India, organized participation of nine member exporters in Australia International
Sourcing Fair held at Sydney during 20th-22nd November 2012. Total space of 99 sq.mtrs.
was hired for stalls of member exporters and Council’s central promotional stall at the fair.
Texprocil had organized the ‘Brand India’ Pavilion at the Australian International Sourcing Fair
(AISF). They had organized this event after successfully organising two ‘stand alone’ exhibitions
in Australia in 2009 and 2010 christened as “Brand India – Textiles, Fashions and Home
Interiors Show”.
Council in order to explore Australian market participated on an exploratory basis in the
Australian International Sourcing Fair held at Sydney from November 22 to 24, 2011. As per
DGCI&S, Kolkata export data, Australia surged ahead in top 10 importing countries of handloom
products from 6th place in 2009-10 to 4th place during 2010-11 and 2011-12. In addition,
Handloom products exports to Australia have registered growth of 83.30% during the period
2010-11 vis-à-vis 2011-12 from 29.27% during the period 2009-10 vis-à-vis 2010-11 (refer
Table 1).
Handloom products export to Australia:
Table 1
Comparative analysis of export of Handloom products to Australia during April 2009-March
2010, April 2010-March 2011 and April 2011-March 2012
Amount in Rs.
Products
April 2009April 2010April 2011% increase / % increase /
March 2010
March 2011 March 2012
decrease
decrease
over 2010
over 2011
Fabrics
Madeups
Floor coverings
Clothing
Accessories
Grand Total
89,57,190
48,18,196
19.93
(55.15)
36,31,23,671 45,21,45,035 71,94,69,146
24.52
59.12
168.43
441.36
22,84,091
0.00
541.35
38,48,34,011 49,74,76,957 91,18,98,359
29.27
83.30
1,27,53,150
0.0
1,07,42,458
3,42,33,324 18,53,26,926
3,56,140
As per DGCI&S, Kolkata data export of Handloom products to Australia were Rs.38,48,34,011/during 2009-10, Rs.49,74,76,957/- during 2010-11 and Rs.91,18,98,359/- during 2011-12. A
brief analysis on the above figures indicates that except for fabrics, which has registered YOY
negative growth from 19.93% to (55.15%), YOY growth of export of made-ups has increased
from 24.52% to 59.12% and export of floor coverings have increased from 168.43% to 441.36%
during 2010 over 2011. On the other hand clothing accessories have registered YOY growth of
541.35% during 2010-11 vis-a-vis 2011-12.
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Table 2
Export of Handloom products to Australia during the period April-July 2011 and AprilJuly 2012
Product classification for the period April-July 2011 and April-July 2012
FABRICS
April-July
April-July
% increase/
2011
2012
decrease over
2011
1. Real Madras Handkerchiefs
Nil
Nil
2. Lungies
Nil
Nil
-
3. Dhotis
Nil
Nil
-
1,350
2,076
53.78
19,46,073
6,97,887
(64.14)
19,47,423
6,99,963
(64.06)
MADEUPS
1. Bed linen
1,12,07,935
3,98,72,305
255.75
2. Table linen
1,74,96,941
2,63,89,665
50.82
11,15,27,721
20,60,38,230
84.74
4. Cushion covers
96,43,232
2,68,79,027
178.73
5. Other Furnishing articles
72,58,555
2,04,26,447
181.41
2,58,58,277
1,57,77,206
(38.99)
18,29,92,661
33,53,82,880
83.28
6,34,51,961
10,36,22,440
63.31
5,71,582
7,93,231
38.78
24,89,63,627
44,04,98,514
76.93
4. Sarees
5. Other Fabrics
3. Toilet & kitchen linen
6. Other Madeups
FLOOR COVERINGS
Carpet and Floor coverings including
mats & mattings
Clothing Accessories
Scarves, Stoles, Gloves, Mitts,
Mittens etc.
Grand Total
Export of Handloom products stand at Rs.24,89,63,627/- during April-July 2011 and at
Rs.44,04,98,514/- during April-July 2012 registering growth of 76.93% for the said period.
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AISF 2012
The show was held at Hall nos. 2 & 3 in the Sydney Convention & Exhibition Centre from 10.00
am to 5.00 pm/4.00 pm. There were 400 exhibitors with country pavilions from China,
Bangladesh, Indonesia, Pakistan and India. About 130 companies participated in the ‘Brand
India’ Pavilion. HEPC participated with nine member exporters. The exhibitor profile comprised
manufacturers of home textiles including bed linen and towels, carpets, fashion garments,
handicrafts, handloom, coir and khadi products. In addition there were artisans who showcased
their skills in products like paintings, wood carving, embroidered garments etc.
Mr. Arun Goel, Consul General, Consulate General of India in Sydney inaugurated the
exhibition on the first day.
The Consul General in his inaugural speech mentioned that for the first time a huge delegation
from India was participating in Australia. He also stated that Indian products were the best
possible combination of quality workmanship, professionalism and cost consciousness which
Australian business can hope to find. Shri. Dinesh Singh, Additional Development
Commissioner for Handlooms and representatives from the Ministry of MSME visited the fair.
The Joint Secretary (Exports), Mr. V.Srinivas visited the fair on the 22nd November and
individually interacted with the exhibitors.
India participant contingent at the fair comprised the following:
Lead Organiser: Texprocil
Participating Textile Export Promotion Councils
• Apparel Export Promotion Council
•Carpet Export Promotion Council
•Coir Board
•DC (Handicrafts)
• Export Promotion Council for Handicrafts
•Handloom Export Promotion Council
• India Trade Promotion Organisation (ITPO)
•Khadi and Village Industries Commission
• National Jute Board
The following member exporters of HEPC participated in the fair:
Sl.
No.
Company Name
Visitors visited
1
2
3
4
5
Hafizia art & Craft Pvt. Ltd
ESS KAY Enterprises
Rishi International
Pradeep exports
Trident home furnishing Pvt. Ltd.
56
13
17
08
23
6
7
Metro fabrics/ Nila Exports
A.D.Jeyaveera Pandia
Nadar & Bros.
Dhingra exports
GRAND TOTAL
18
25
8
05
165
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As per participants’ feedback, put together totally 165 business visitors their stalls, spot orders
worth Rs.1.65 lakhs and business enquiries worth Rs.1.96 crores were generated during the
event.
Visitors
Many designers, small retailers, wholesalers, boutiques and industry organisations attended the
Brand India Show over three days. The visitors to the Show included top brands like Chanel
Australia, AussieBum, Big W, Booker-Spalding, Connor, Costco Australia, Forever New
Groupon & Cudo, O’Neill Australia, Pacific Brands, RipCurl, Seafolly.
Visitors from various textile and apparel industries attended the show for sourcing their
requirements of high-end organic fabrics and clothing, fashion apparels, home textiles, bed and
bath linens, rugs, floor coverings and eco-friendly textile products.
Total attendance over 3 days was 2805 –8% increase as of 2011
Total individuals attended over 3 days was 2426 –3% increase as of 2011
Seminars
During the Fair many seminars were held. Details of the Seminars are as follows:
Tuesday 20 November 2012
1. Strategic Sourcing - Executing And Delivering On Time, Every Time (Paula Rogers,
Industry Liaison, Council of Textiles & Fashion Industries of Australia (TFIA)
Amongst the myriad of challenges involved in keeping your business afloat and growing
branding, marketing, distribution, forecasting, design and logistics, never mind the balancing act
that is finance, "Where does Strategic Sourcing fit?" In this session the speaker emphasized the
need to start putting structures around sourcing operations and find the key to ensuring you
execute and deliver your orders on-time, every time.
2. Negotiating and Influencing Skills (Hiti Kakani, Consultant, PHR Broking)
This session dealt with learning the critical components underlying every negotiation. The
process, understanding what drives the other party, recognizing and developing intentional
style, flexibility, systematic preparation for negotiation, managing the 'atmospherics' - control of
time, space and mood and development of negotiation strategy options.
Wednesday 21 November 2012
1. Cultural Impact on Sourcing (Hiti Kakani, Consultant, PHR Broking)
Understanding differing cultures and their effect on negotiation was tackled with a practical case
study which showed how to cope with cultural barriers.
2. Adventures in International Business (Dr David Poole, CEO & Director, Dragon
College of Business & Sports Online)
International business as we know is a field fraught with cultural blocks, business errors, and
diplomatic debacles. Items not received as ordered, international partners who decide that you
need what they think you want rather than what you really want, and international partnerships
and alliances that go wrong in a plethora of ways are par for the course. In this presentation, the
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speaker reflected on his own international stuff-ups, those observed, and those read about that
felt a whole lot better about his own competence as an international manager.
3. How to Source from Asia (David Fisher, Business Development Manager, Asia Quality
Focus)
While sourcing from Asian suppliers is an important step for many companies, one wrong step
can lead to countless losses and headaches. It is thus crucial to understand the basics of
importing and the risks and pitfalls faced by a buyer. Whether you're a new or seasoned buyer
who wants a fresh perspective on the subject, this seminar gave valuable advice on sourcing
more productively and profitably. Gain Asia sourcing information that will continue to pay off for
years to come.
Thursday 22 November 2012
1. Making Contracts Work - The Future of Global Contract Management Across Asia
Pacific (Beverley Honig, Honeylight Enterprises)
Making Contracts Work is the key to future success of global sourcing. Beverley Honig, author
of the acclaimed business book "Making Contracts Work", revealed the top 10 success factors
to make businesses work across Asia Pacific borders. These included the keys to Global
Business Buying and Strategic Selling, Managing strategic suppliers, how to best structure
yourself for good governance, measuring for success, hotspots of innovation, and how to make
your relationships work across legal and cultural differences. The speaker shared her
experiences as an expert in the field and as a global business trader.
Observations:
Australian economy is booming while the West is reeling from the recession so this is an apt
time to focus on this market.
Interaction during the fair with Australian companies revealed that Indian textiles are accepted
by them. This ideally presents an opportunity for exporters to penetrate and position Indian
Handloom products and capture niche market in Australia. Available export data also indicate
that Australian market presents an opportunity for exporters to capitalize and increase their
export and occupy some of the space that China monopolises.
-Next year this fair is being shifted by the fair authorities to Melbourne.
-Fair timings need to be altered to Morning session from 07.00 AM to 03.00 PM to harness
Australian potential better as they start early and finish by lunch time.
-More local publicity needed to bring in the larger retail chains of Australia like David Jones and
Myers.
-Exporters expressed interest in participating in the next edition of this fair at Melbourne.
The next edition of Australian International Sourcing Fair is being held from November 13-15,
2013 at Melbourne Exhibition Centre.
Dr.Mrs.Beela Rajesh, I.A.S., Executive Director, HEPC represented the Council at the fair.
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