Audience Profile Worksheet
The purpose of creating an audience profile is to help you describe your target audience
to potential business partners. By thinking of your target audience as consumers and
employees and understanding more about their day-to-day lives, you can strategically
target companies that interact with various segments of your target audience and make a
stronger case for business involvement in your outreach efforts.
First, think about the different groups (segments) that make up your target audience (e.g.,
parents, families and employees). The following worksheet will help you identify the
general interests and characteristics of each group.
Take one of the groups and develop a general audience profile for that group by
completing the following questions:
Group: ___________________Age range: _________________ Income range: ________
Occupation(s):
_____________________________________________________________
Ethnicities:
_______________________________________________________________
Full-time: ____ Part-time: _____ Temporary: _____ Seasonal: _____ Student: _____
How do they get to work or school?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
What TV shows do they watch? What radio stations do they listen to?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Which newspapers or magazines do they read?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Do they have access to the Internet? At home, school, work, other?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
What type of music do they like?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Where do they go out to eat?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Where do they shop for groceries and clothes?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Where do they do their banking?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
What languages do they speak?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Where do they live? What communities or geographic regions are they from?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Where do their children go to school?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Other special characteristics:
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
Repeat this exercise for different groups within your target audience.