This project relates to:
Course Name
English Project Writing
Course
No
ENG 124
Faculty
Enda Tuomey
Business Proc. & Critical Thinking BADM 101 Irshad Desai
Information Technology ITEC 100 Janos Petnehazi
Business Mathematics MATH 100 Manuela Zarifeh

Student Brief – HD year 1 – Business/IT Integrated Project
The objective of this project is to prepare a business plan for starting a small business or selling a good or a service in your Emirate. You will be assessed both orally
(through preparing a PowerPoint presentation) and in a written format (a hard copy of the presentation is to be included as an appendix to the report. Each group of students (2-4) will present its PowerPoint presentation to the course teachers, classmates and other invited guests. You may occasionally be allocated time during class to work on your project, but you will be expected to do most of the work outside of scheduled class times.
You will need to plan and coordinate your work and time so that you are both effective and efficient. The key to successful completion of this project is managing your time and resources as all business people must do. Late submission of (portions of the) report and/or a late presentation may be penalised, resulting in a lower grade for you and your team members.
In this pack, you will find the following sections:
1. Project Scenario
2. Weekly Task List
3. Student Action Plan
Page(s)
1-2
2-5
6
4. Assessment a. General criteria for all subjects d. Specific criteria for English (report)
5. Graduate outcomes b. Specific criteria for Business, IT, Math c. Specific criteria for English (presentation) a. Student progress sheet b. Portfolio tracking sheet
6. Report and Presentation Content Guidelines.
7. Appendix a. Sample Title page b. Proposal outline c. MLA style examples (for bibliography)
7
8
9
10
11
12
13
14
15
16
Your friend(s) approached you with an interesting idea. The idea is to establish a business that would sell a product in Abu-Dhabi. This could be accomplished by either selling a good or by offering a service. In order to do so, you and your friend(s) are going to follow many steps that will lead you, at the end, to the successful completion of a business plan for the potential establishment of that business.
The steps that you will go through start with identifying the actual business that you are going to do or the product that you want to sell or offer and the kind of people you want to sell it to. Once this is done, you would then have to legally establish your business in the
UAE and to decide on the number of people that will be employed to help you start the business. To know who to employ, and how many, the group needs to discuss the business structure (how many jobs are needed, which departments are needed, who will work where, etc.) in detail and design a marketing mix strategy that will be used to successfully sell the product in the market of your choice.
Remember that your project should be BUSINESS-FOCUSED. Think about the end result and what it is that you wish to achieve.
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
Is it practical, can we do it?

Is it possible to do? Are there any restrictions or possible problems?

Is this going to be useful to me? To my country?

Am I going to enjoy it?

Is this business going to have any negative effects on the UAE environment? Should we worry? Can we do anything about it?

Think about the possible impact on, and the value of your project to, the local business community.
Week 8: Business Proposal W/C Oct. 23
W/C = week commencing (starting)
In groups of 2- 4 people, write a one-page proposal that describes the kind of business you want to establish and how you are going to collect any relevant information regarding it. See the appendix for more information. Your business teacher will also give you a supplementary document, “Writing your first business plan”.
Week 9: Business description/Product (Good or Service)/
Financing your business/ W/C Oct. 30
Business Description (1 page)
1. Briefly describe your business idea.
2. What kind of business would it be? Explain.
3. What name are you going to use for your business? Why are you going to use this name?
Product (Good or Service) (1/2 page)
1.
Is your product a “good” or a “service?”
2. What is the name of your product?
3. Why did you select this line of business (Or, why did you choose this product?)
Financing Your Business (1 page)
1. What are the main expenditures required for your business? Will your business be very expensive to start? Give a very rough estimate of the amount of cash you might need to start.
2. List several realistic sources of cash that you might call upon if needed and how much you could get from each source (e.g. personal funds, family, friends, bank loans etc.).
Math-specific tasks: Determine the amount of start-up costs to be borrowed to start your business. Calculate the amount of interest and the payments required to pay off the loan using compound interest formulae.
IT-specific tasks: Using Microsoft Excel, enter collected data and perform appropriate calculations to produce the amount of interest and the payments required to pay off the loan.
2

Week 10: Legal structure of the business/Management & organisation W/C Nov. 6
The Legal Form of the Business (1 page)
1. What is the best form of business ownership for you to use? Choose one of the UAE forms of ownership. Explain your choice and give 3 benefits for your choice.
2. Are there any existing franchises for your type of business that you would consider buying? Will you start a new business or purchase an existing business. Describe the possibilities and the reasons for your choice.
The Management Team (1 page)
1. List 4 personal strengths and 4 personal weaknesses that might affect your business.
For each of your strengths, describe how it will benefit your business. For each of your weaknesses, explain what you should do to overcome them.
2. In your opinion, could your past experience help you in your present business? If yes it could, explain how. If no it couldn’t, explain why not.
3. What skills do you need to run the business? Where are you going to get these skills?
Do you have them? Or are you going to get them from other students, hire people, take courses, from experts, from friends, from franchisors, etc.? Explain.
4. Choose the way that you are going to get involved in the business. Explain your choice.
5. Who would make the important decisions in your company? Explain.
English-specific tasks: Update your list of sources (bibliography). Make sure the list is alphabetised and MLA style. See the appendix for more details.
Week 12*: Human Resources/Organizational Structure W/C Nov. 20
* Week 11 is Eid Al Fitr (holiday)
Human Resources (1 page)
1. How many employees will you need to hire and when? Will they be full-time or parttime?
2. What professional service people will you need to contact? How will you ensure that you select the best ones? (E.g. accountant, lawyer, banker).
3. What qualifications (knowledge, experience and training) will you look for in an employee?
4. How do you plan to train and motivate your employees?
5. How will you evaluate your em ployees’ performance?
Organizational Structure (1 page)
1. What organizational structure would you use to help the employees do their work?
Design an organizational chart for your business. Explain the reasons for this design.
Week 13*: Marketing Plan/The Marketing Mix/Bibliography W/C Nov. 27
1. For the product that you are using, what market segments can you identify?
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2. Which market segment or segments would you choose as your target market? Explain.
3. What are the needs of the target market that you have chosen?
4. Describe your intended customers (identify at least 5 characteristics). For example: age, interests, geographic locations, economic status etc.
5. List your competitors (at least 2) and describe 3 strengths and 3 weaknesses of each.
(Consider location, price, quality, image etc.)
6. This will require some primary and/or secondary research. This means you might want to visit other similar businesses to the one you plan to start to see what kind of goods they sell, or what services they offer, what their prices are, etc.
7. Describe why customers would choose your business over your competitors. (Give at least 4 ways in which you will fulfill customers’ needs better than your competitors.)
The Marketing Mix (1 page)
1. What modifications will you make to your product or service to make it attractive to your target market?
2. What image are you trying to project and how are you going to achieve this?
3. How will you set your prices?
4. How is your price compared with that of your competitors?
5. Describe your methods of promotion and advertising. Why will you use this type of promotion and not others? (Include any means of free or very cheap advertising.)
6. What location would you choose? Name at least 5 characteristics of your ideal location.
7. What distribution methods will you use? How will you get your product? How will you get your product to your customers? Explain.
Week 14*: Financial forecasts & submission of rough draft W/C Dec. 04
Income Statement Information (1 page)
1. Provide a list of the expenses your business would incur in the first year of operation
Balance Sheet Information (1 page)
2. Provide a list of the types of assets your business would need to own in the first year of operation.
3. Also provide a list of possible liabilities your company might have. Be sure that your list of liabilities agrees with the information in the “Financing Your Business” section of your report.
4. Describe how your proposed legal form of the business and financing plans will affect your balance sheet.
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Please note: There should be a relationship between your asset, liability and expense lists. For example, if you do not list a building as an asset, there should be some rent expense on the expense list. Another example, if in the financing area of your report you suggest borrowing money from some source, there should be a liability to reflect that borrowing. If there is borrowing, there should also be interest expense on the expense list.
Math-specific tasks: Prepare a comprehensive list of operating expenses and revenues.
Perform a break-even analysis to produce a break-even chart showing total revenue, variable costs, fixed costs and total costs.
Use appropriate equations to calculate the break-even point in units, in sales and a % of capacity.
Analyze the effects of the following strategies on the break-even point.

Increase/decrease in the selling price

Increase/decrease in variable costs per unit

Increase/decrease in the fixed expenses
For each case, produce the associated break-even chart. Use appropriate equations to calculate the break-even point in units, in sales and a % of capacity.
If your break-even point is higher than your expected revenues, you'll need to decide whether certain aspects of your plan can be changed to create an achievable break-even point.
IT-specific tasks: Prepare a list of operating expenses and revenues by using suitable formulas and create appropriate charts to show potential business performance.
The Math/IT break-even calculations and charts will be about 10-12 pages in total.
English-specific tasks: Give the rough draft of your ENTIRE report, including the bibliography, to your English 124 teacher by the end of the week. Note: late submissions may be penalised.
Week 15*: Finalise report & prepare PowerPoint presentation W/C Dec. 11
Incorporate your t eacher’s (or teachers’) suggested changes and finalise your report.
Prepare a PowerPoint presentation with designs, pictures, transitions, animations, importing graphs from Excel spreadsheet and organization charts.
Week 16*: Report submission/PowerPoint group presentations W/C Dec. 18
Submit finalised reports to all your teachers. Make a PowerPoint presentation (~15 minutes) based on information from your report. Split the presentation time equally among your group members (~5 minutes each, 3-4 slides each). Be prepared to answer questions related to your project.
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You are encouraged to prepare an action plan showing a timeline of your planned activities. Write in your tasks and mark the appropriate box. Comment if a task was not achieved on time.
Week
#
Task (Activity
Description)
Achieved
(done)

Not achieved on time 
If not achieved on time, why not?
Comment.
* Note: instructors may penalise late submissions or presentations.
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INTEGRATED PROJECT ASSESSMENT RECORD
STUDENT NAME: ID#:
DATE OF SUBMISSION:
COURSE -
1. ENGLISH (ENG 124)
Comments:
2. BUSINESS (BADM 101)
Comments:
3. INFORMATION TECHNOLOGY (ITEC 100)
Comments:
4. BUSINESS MATHEMATICS (MATH 100)
Comments:
3 0
Mark apportioned for individual classes:
English: 75% (25% Presentation – individual mark, 50% report – group mark)
Business: 40% (10% Presentation
– individual mark, 30% report – group mark)
Information Technology: 10% (Use of Excel in report – group mark)
Business Mathematics: 30% (10% Presentation
– individual marks, 20% report – group mark).
Keep in Student Portfolio plus copy to teacher record
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Course
ENG 124
BADM 101
ITEC 100
MATH 100
10
Comprehensive coverage of
8
Very good coverage of most tasks on
6
See next two pages for English rubrics. Detailed breakdowns of assessment criteria are also available on the HD1 website.
Reasonable coverage of tasks on
3
Incomplete coverage of tasks on all tasks on Task checklist.
Report layout attractive and formatted to a professional standard using HCT
Formatting Guidelines.
Includes hard copy of
PowerPoint presentation and all relevant appendices.
Realistic, detailed action plan.
Comprehensive coverage of using Excel corresponds to business requirements.
Spreadsheet layout professional. Creates appropriate charts and graphs from given criteria. Attractive
PowerPoint presentation includes transitions, animations, imported graphs from Excel spreadsheet and organization charts.
Comprehensive coverage of how to finance start-up costs using compound interest.
Comprehensive coverage of operating expenses. Uses break even to undertake analysis of an excellent standard.
Task checklist. (1-2 tasks not covered or covered in a superficial way.)
Report layout attractive and formatted using HCT Formatting
Guidelines.
Includes hard copy of PowerPoint presentation and relevant appendices.
Realistic, detailed action plan.
Good coverage of using Excel corresponds to business requirements. Spreadsheet layout professional. Creates appropriate charts and graphs from given criteria.
Attractive PowerPoint presentation includes transitions, , imported graphs from Excel spreadsheet and organization charts.
Good coverage of how to finance start-up costs using compound interest. Good coverage of operating expenses. Uses break even to undertake analysis of a good standard.
Task checklist. (3-5 tasks not covered or covered in a superficial way.)
Report layout of a good standard and mostly formatted using HCT
Formatting Guidelines.
Includes hard copy of PowerPoint presentation and relevant appendices.
Action plan thin on detail.
Sufficient coverage of using Excel corresponds to business requirements. Spreadsheet layout unprofessional. Creates appropriate charts and graphs from given criteria.
PowerPoint presentation includes imported graphs from Excel spreadsheet and text.
Adequate coverage of how to finance start-up costs using compound interest. Adequate coverage of operating expenses. Uses break even to undertake analysis of an adequate standard.
Task checklist. (6 or more tasks not covered or covered in a superficial way.)
Report layout of a poor standard and generally does not follow HCT
Formatting Guidelines.
Includes hard copy of PowerPoint presentation.
Few appendices.
Action plan lacks detail.
Poor coverage of using Excel corresponds to business requirements
Spreadsheet layout unprofessional.
Charts and graphs are not appropriate
PowerPoint presentation includes text only, no transitions, graphs and organization charts
Poor quality and below standard coverage of how to finance start-up costs using compound interest. Poor quality and below standard coverage of operating expenses. Uses break even to undertake analysis of poor quality and below standard.
0
Task not attempted
Task not attempted
Task not attempted
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ADMC HD ENGLISH COURSES
EVALUATION OF STUDENT PRESENTATIONS
Student Name: ________________________________ ID No.: ____________________________
English Teacher: ________________________________ Group: ___________________________
1. Content
Planning, relevance, fulfills task
Relevant/Informative
2
0
1
8
1
6
1
4
1
2
1
0
Uninformative
8 6 4 2 0
2. Mechanics
Voice projection, stress, intonation, speed of delivery
Appropriate
1
0
9 8 7 6 5 4
Not Appropriate
3 2 1 0
3. Attitude and body language
Interested and dynamic
Appropriate
1
0
Not Appropriate
9 8 7 6 5 4 3 2 1 0
4. Communicative performance
Clear and easy to understand
Competent Incompetent
2 1 1 1 1 1 8 6 4 2 0
0 8 6 4 2 0
5 Visual Aids
Shown to class.
Used Well
1
0
Not Used
9 8 7 6 5 4 3 2 1 0
6 Fielding questions
Well fielded Was Completely Thrown
1
0
9 8 7 6 5 4 3 2 1 0
7. Language
Accurate and appropriate
TOTAL
Accurate
2
0
1
8
1
6
1
4
1
2
1
0
Very Inaccurate
8 6 4 2 0
/100 (counts for 25% of the English 124 mark)
Appropriate band for level
If not, student fails the presentation
Comments:
Yes

No
ENGLISH INSTRUCTOR’S SIGNATURE: ________________________

Band achieved
DATE: _______________
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ADMC HD ENGLISH COURSES
WRITTEN REPORT/INTEGRATED PROJECTS ASSESSMENT
Student Name: ________________________________ ID No.: ________________________
English Teacher: ________________________________ Group: ________________________
1. Presentation
Appearance, format, cover page information, sub-headings, font style, font size, spacing
10 8 6 4 2 0
2. Organization
Introduction, development, conclusion, chronology
3. Accuracy
Paragraphs, sentence structure, grammar, punctuation, spelling
4. Research
Variety of sources used with correct referencing and citations (work is not plagiarised).
10
20
20
8
16
16
6
12
12
4
8
8
2
4
4
0
0
0
5. Information Content
I n-depth coverage of major, relevant minor details
20 16 12 8 4 0
6. Problem solving and critical thinking
Evidence of finding solutions to problems.
Evidence of alternatives identified during research
TOTAL
20 16 12 8 4 0
/100 (counts for 50% of the English 124 mark)
Yes

HCT writing band appropriate to course
Process
1. Verbal conference
2. One draft banded by the English teacher
3. Final submission assessed by the content teacher if appropriate
Comments:
ENGLISH INSTRUCTOR’S SIGNATURE: ________________________
No

DATE: _______________
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Your teachers will use this sheet to give you feedback on how well you have addressed the HCT Graduate Outcomes in your work.
HCT Graduate Outcomes - Monitoring of Opportunities Addressed by Students
Program: HD common year 1 Course: Integrated Project
Student Name: Student ID#:
Assignment #: Submission Date: Submitted to:
The table below indicates the HCT Graduate Outcomes that you have the opportunity to address in this assignment.
If you feel you can achieve other outcomes, then please discuss this with one of your teachers.
Vocation al
Compete ncies
Teamwork & Leadership
Self-
Management and Lifelong
Learning
Information
Technology
Global
Awareness
Critical Thinking,
Problem Solving
& Interdisciplinary
Exploration
Communications &
Information Literacy
HCT
Graduate
Outcomes
Opportunities in this
Assignment
Teacher
Agreed GO
Coverage
Teacher s’ Signatures: ………………………………………………………………………………...
Keep in Student Portfolio plus copy to teacher record
Teacher
Feedback on
GO
Coverage
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HD Student's GO Portfolio Tracking Sheet - Write your Portfolio Evidence Location in pencil (because you may wish to update your portfolio in the future).
HCT
Graduate
Outcomes
Achievement Indicator
1.1 locate information from a self-selected range of sources
1.2
1.3
1.4
1.5 apply appropriate search strategies to retrieve information relevant to a given, ill-defined issue evaluate self-selected information for its validity, reliability, extensiveness and relevance organize and communicate ideas, concepts and information competently in
English in order to carry out a wide range of social, work and college related functions appraise the needs of an audience, and respond effectively to them
1.6 act ethically in the use and distribution of information
2.1 identify and address a self-selected, ill-defined problem, and generate possible solutions independently
2.2 apply critical analysis to a range of ill-defined problems and make recommendations for solving them
Portfolio
Evidence
Location
2.3 explain the purpose of hypotheses and identify a range of testable hypotheses and their associated testing methods
2.4
3.1
3.2
3.3 apply concepts and principles from one discipline to another discipline analyze given global issues for their impact on local issues, evaluating their causes and effects recognize the influence of culture and context on the achievement of specific tasks, and demonstrate the ability to address these in performing specific tasks use historical information as a part determinant of solutions to given contemporary problems
3.4 generate an informed response to a given global issue
4.1 explore the features of advanced applications from an IT suite and produce final products to professional standards
4.2
4.3
4.4 select appropriate items from an IT suite and apply them effectively to assist in problem -solving and decision-making to professional standards evaluate the legal and ethical issues surrounding the use of IT, and apply appropriate ethical standards when using IT evaluate the scope of the potential impact of IT in their professional and personal lives, and identify ways of adjusting to this potential
HCT
Graduate
Outcomes
Achievement Indicator
5.1 respond to challenges in an effective and socially mature way
5.2 evaluate their own learning processes and identify needed improvements
5.3 create a personal development program
5.4 display a positive attitude and good work habits in the workplace
6.1 offer constructive input to, and accept and utilize feedback from a group
6.2 use group dynamics to facilitate group processes
6.3 contribute to group decision-making using a number of recognized alternative strategies and assess their resulting effectiveness
6.4 act ethically when participating in a group
6.5 act as a group representative and effectively communicate results of any representation back to the group
6.6 evaluate a variety of leadership styles
6.7 describe their own leadership style and critically compare it to recognized models
6.8 recommend an effective leadership style for a range of contexts
6.9
7.1
7.2
7.3 communicate goals and strategies to others to generate synergy of purpose, and measure the effectiveness of this communication perform a defined range of activities in a wide variety of contexts within their chosen vocation, most of which are complex and nonroutine analyze their experiences in college and in the workplace, and review them in relation to possible career paths in their chosen vocation analyze current practices within their chosen vocation and suggest alternatives
Portfolio
Evidence
Location
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You should include the following items in this order in your report:
1. Title (cover) page Project title: Arial, font size 14, capitals, bold, centered.
Students’ names, ID & section number; Arial, font size 12 centered.
(See sample on page 14)
2. Proposal page
3. Body
Title: Arial, font size 12, capitals, bold, centered.
Text in indented paragraphs: Arial, font size 12, 1.5 spacing, justified.
Section headings: Arial, font size 14, capitals, bold, centered, underlined.
Text in indented paragraphs: Arial, font size 12, 1.5 spacing, justified.
Titles for tables, charts, graphics: Arial, font size 10, centered, italic.
4. Bibliography Heading: Arial, font size 14, capitals, bold, centered, underlined
Sources: Arial, font size 12, 1.5 spacing. List sources in alphabetical order, MLA style (see page 16)
5. Appendix Hard copy of PowerPoint presentation (Handout view – 6 per page).
Any additional relevant material: Arial, font size 12, single-spaced.
Use your spell-checker and use your own words. If you copy any material, it should be in q uotation marks (“ “) and footnoted. You should normally use your own words in the report unless you want to cite a fact related to setting up your business. Plagiarism is not tolerated at
HCT.
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Students’ names & ID numbers:
Section number:
Teachers:
14

You are required to write a one-page proposal that describes the kind of business you want to establish and how you are going to collect any relevant information regarding it.
The project proposal should contain the following three sections:
The Business you would like to establish
The kind of business you want to establish or the good or service you want to sell.
The Business Objective
What are you trying to achieve by doing this business?
Research Methodology
Overview of where you intend to collect your information on the project issues.
(A) Secondary Source Data Collection
Overview of secondary sources to be: (a) relevant target organization documentation, if applicable; (b) relevant Gulf, UAE and individual Emirates government ministry documents, if applicable; & (c) relevant Gulf and UAE media articles.
(B) Primary Source Data Collection, if applicable
Overview of the main types of instruments to be used: (a) interviews with personnel and relevant line staff (telephone &/or face-to-face); (b) faxed or mailed questionnaires, etc.
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Note: in your own bibliography, do NOT write the headings (e.g. do NOT write “BOOK, ONE
AUTHOR ”)
BOOK, ONE AUTHOR
Blackmore, Susan. Consciousness: An Introduction. New York: Oxford UP, 2004.
BOOK, TWO OR THREE AUTHORS
Maddock, Richard C., and Richard L. Fulton. Marketing to the Mind: Right Brain Strategies for
Advertising and Marketing. Westport, CT: Quorum, 1996.
BOOK, AN EDITOR
Lopate, Philip, ed. The Art of the Personal Essay: an Anthology from the Classical Era to the
Present. New York: Anchor-Doubleday, 1994.
ARTICLE IN A REFERENCE BOOK
Coulter, Ellis Merton. "John Adair." Dictionary of American Biography. Ed. Allen Johnson. Vol.
1. New York: Scribner's Sons, 1964.
ENCYCLOPEDIA ARTICLE, SIGNED
Gates, David M. "Astronomy." Encyclopedia Americana. 1996 ed.
ENCYCLOPEDIA ARTICLE or DICTIONARY ENTRY, UNSIGNED
"Onomatopoeia." Merriam-Webster's Collegiate Dictionary. 11th ed. 2003.
ARTICLE FROM A WEEKLY MAGAZINE
Boyce, Nell. "A Law's Fetal Flaw." U.S. News and World Report 21 July 2003: 49-51.
WEB SITES
BASIC ENTRY
Miller, Elizabeth. “Update on the Dracula Park.” Dracula’s Homepage. 12 Oct 2003. Memorial
Institute of Newfoundland, Newfoundland, Canada. 6 Nov. 2003
<http://www.ucs.mon.ca/%7Eemiller/ >.
NO AUTHOR
Dutch Recipes. 9 Jun. 1998. 16 Sept. 2003
<http://www.fortunecity.com/victorian/verona/190/eten.htm>.
DATABASES
PROQUEST
Lichtblau, Eric. “Administration Plans Defense of Terror Law.” New York Times 19 Aug. 2003, late ed. (East Coast): A-1. ProQuest . Abu Dhabi Men’s College, Abu Dhabi. 22 Oct. 2004.
< http://www.proquest.com >.
16