Michelle Mazzara
1496 Woodstone Circle
Eagan, Minnesota, 55122
(651)-454-8905
(651) 600-4719 cell
E-mail: dolcevita456@yahoo.com
Sara Lee Corporation (Downers Grove, IL)
6/2005– 12/2011
Sara Lee Corporation is a global manufacturer and marketer of brand name products for
consumers throughout the world.
National Account Manager, Target, Wal-Mart (6/05-Present)
National Account Manager, Costco and K-Mart (6/05-5/06)
 Sell and Manage Senseo coffee brand and Senseo machines
 Utilize Target’s POL system and Wal-mart’s Retail Link system to manage business
 Manage Crossmark broker in Bentonville, AR for Wal-Mart account
 Effective management of deductions, budgets and forecasting
 Execute promotions that drive incremental volume at both Target and Wal-mart
Achievements
 Gained Promotional 4th Quarter End Cap program at Target
 Increased Target market share from 30- 70%
 Doubled Pos at Target
 Interfaced with Phillips sales force to set up joint programs at Target
 Increased Target’s promotional programs in 2010 vs. previous year
 Increased Wal-Mart’s 2007 business 16% growth
o Expanded Senseo distribution in September 2007 modular
o 2011 Expanded Senseo distribution in March 2011 modular
 64% increase to plan
 Achieved Bonus for fiscal year 2006, 2007, 2008, 2009, 2010 , 2011
Halo Innovations
2/2004 – 1/2005
Halo SleepSack Wearable Blanket, Halo Secure-Fit Crib Sheets
National Account Manager, Target, K-Mart, Shopko, Wal-Mart, E-Sites, Sears, Kohl’s
Manage all classes of trade
 Sell and Manage Halo Brands
 Sell in new items, increase planogram and promotional programs.
 Effective management of deductions, budgets and forecasting.
Achievements
 Gained Distribution at Target Stores (12 sku’s) Halo SleepSacks
 Gained Distribution at Target Stores New Crib Mattress
 Wal-Mart.com New Distribution (8 sku’s)
 Gained New Distribution on K-Mart.com (10 sku’s)
 Gained Distribution at Shopko Stores (2 sku’s)
 Opened following e-sites: Preemie.com, BabyAge.com, RightStart.com
 Gained Distribution at Once Upon A Child Corporate
Coty, Inc. (fka Del Pharmaceuticals)
7/2002 – 10/2003
Niche Pharmaceutical Company, Brands Include: Orajel, Baby Orajel, Auro Dri, Skin Shield,
National Account Manager, Target Headquarters and K-Mart, (7/2002 – 10/17/03)
 Manage Del Pharmaceuticals brands at both Target and K-Mart.
 Sell in new items, increase planogram and promotional programs.
 Effective management of deductions, budgets and forecasting.
Achievements
Achievement of 2002 and 2003 plan
Crayola LLC (Easton, PA)
1/1198
–3/2002
Art & Stationery Company, Crayola Brand
Senior National Account Manager, Target Headquarters (1/1998 – 2/2002)
 Lead and Manage Target Team.
 Total Volume managed equaled 32 MM.
 Manage and sell Crayola Art & Stationery products and Crayola Crafts & Activities.
 Promote Crayola at Back-To-School via Ads, Endcaps, and exclusive programs for
Target.
Achievements
 1998, 2000 and 2001 results to plan
Brach & Brock Confections (Chattanooga, TN)
5/1996 –12/1997
Confections include Brach Brand and Pick-A-Mix Brand
National Account Manager, Target Headquarters, Super Targets, Shopko, Save-A-Lot, Gateway
 Category management of seasonal and regular business.
 Sold in 22 new Brach peg items into main candy aisle
 Execute and set up promotional plans at all accounts.
 Manage and maximize Brach business development opportunities with accounts.
Achievements
 1997 Fiscal Year Results 102% to plan.
Revlon, Inc. (New York, NY)
6/1991 – 5/1996
Leader in Cosmetics, Shampoo and Deodorant
Regional Account Manager, (11/1995 – 5/1996)
 Manage Shopko, Venture, Promotions Unlimited, Arbor Drug, and Ulta3.
 Develop accounting planning, specific net sales forecasts, and promotional planning
and brand objectives.
 Manage effective communication process with retail group
 Consistently successful in meeting stringent account expectations
District Manager, (1/1993– 11/1995)
 Manage eight sales people in a six state geographical area with an annual budget of 4
MM.
 Establish district brand objectives in accordance with overall market and account
strategies
Monet Jewelers, (New York, NY)
2/1989 – 5/1991
Education
University of Minnesota
BA Communications Arts