Date Received Fall 2008 Semester Assessment Report Form March 2009 1. Program Information: Program Lodging and Resort Management, B.S. in Hotel Administration Department Hotel Management College Hotel Administration Program Gail Sammons Assessment William Werner Coordinator Semester Data Fall 2008 Collected Report Gail Sammons and William Werner Submitted by Phone/email 895-4462 Date Submitted March 2009 2. According to the Assessment Plan for this program, what were the planned assessments to be conducted during the 2007-2008 Academic Year? You may want to copy and paste from this program’s assessment plan. Which outcomes for this program were measured? How did you measure the outcomes? Lodging and Resort (LRM) 1. Analyze and (LRM majors’ average grades manage hospitality and in HMD 101, 103, 202, 203, guest service systems 240, 359, 401, 410, 453, 454, 440, 454, 251, and 450. 2. Assess business strategies and trends that affect growth and success of the lodging and resort industry 3. Appreciate and effectively manage a diverse workforce and clientele What results did you expect? If the students performed well what would their performance look like, i.e. percentages, means, or comparisons to a national standard? LRM majors average grade will be C or better in course LRM majors’ average grades in HMD 101, 202, 203, 240, 359, 401 453, 454, 440, 454, 251 and 450. LRM majors average grade will be C or better in course LRM majors’ average grades in HMD 101, 202, 203, 240, 320, 359, 401, 402, 407, 456, 440, 454, 251, and 450. LRM majors average grade will be C or better in course Which outcomes for this program were measured? How did you measure the outcomes? Lodging and Resort (LRM) What results did you expect? 4. Evaluate the management and design of lodging and resort facilities systems including safety, security, water, HVAC, and energy management 5. Analyze, design, and evaluate effective workplace performance systems including training, development, performance appraisal and compensation 6. Collect, evaluate, synthesize, and apply information and research to make sound managerial decisions 7. Communicate clearly orally and in writing with recruiters, management, guests, and co-workers 8. Demonstrate a high degree of ethics and professionalism LRM majors’ average grades in HMD 101, 395, 410, 440, 454, 251, and 450. LRM majors average grade will be C or better in course LRM majors’ average grades in HMD 359, 402, 456, 440, 454, 251, and 450. LRM majors average grade will be C or better in course LRM majors’ average grades in HMD 101, 359, 401, 402, 407, 202, 203, 240, 410, 440, 454, 251, and 450. LRM majors average grade will be C or better in course LRM majors’ average grades in HMD 101, 359, 401, 402, 407, 202, 203, 240, 410, 440, 454, 251, and 450. Alumni Reputation LRM majors’ average grades in HMD 101, 359, 401, 402, 407, 453, 456, 440, 454, 251, and 450. Alumni Reputation LRM majors average grade will be C or better in course If the students performed well what would their performance look like, i.e. percentages, means, or comparisons to a national standard? LRM majors average grade will be C or better in course 3. Results, conclusions, and discoveries. What are the results of the planned assessments listed above? What conclusions or discoveries were made from these results? Describe below or attach to the form. Results, conclusions, and discoveries In the following HMD courses offered Spring 2008 LRM majors earned average grades of: HMD 101 3.65 HMD 202 2.28 HMD 203 1.96 HMD 103 2.50 HMD 240 3.25 HMD 225 4.00 HMD 226 3.00 HMD 259 3.15 HMD 320 3.83 HMD 340 3.85 HMD 395 2.12 HMD 410 3.29 HMD 401 2.90 HMD 453 3.65 HMD 402 2.11 HMD 454 3.33 HMD 450 4.0 HMD 407 2.89 HMD 456 spring only HMD 440 not offered Head counts continue to increase in the Lodging & Resorts Management Major. As of the end of Fall 2008 we have 84 students enrolled in LRM. Program LRM LRMPRB LRMPRE Fall 2004 Final Major LODGING AND RESORT MANAGEMENT --Total-LODGING AND RESORT MANAGEMENT --Total-LODGING AND RESORT MANAGEMENT --Total-- Fall 2005 Final 1 1 Fall 2006 Final 12 12 Fall 2007 Final 34 34 64 64 66 66 42 42 35 35 18 18 1 1 3 3 39 39 Student evaluation scores were reported for 3 items: This course increased my understanding of the subject matter. Course assessments covered the key concepts of the course. Course materials helped clarify the subject matter. Rating scale if a 4 point scale Student evaluation results This course increased my understanding of the subject matter. Course assessments covered the key concepts of the course Course materials helped clarify the subject matter Fall 2008 Final HMD 101 HMD 101 HMD 101 HMD 101 3.5 3.5 3.5 3.4 3.4 3.4 3.4 3.2 3.4 3.4 3.4 3.3 HMD 103 This course increased my understanding of the subject matter. Course assessments covered the key concepts of the course Course materials helped clarify the subject matter Student evaluation results This course increased my understanding of the subject matter. Course assessments covered the key concepts of the course Course materials helped clarify the subject matter HMD 259 This course increased my understanding of the subject matter. Course assessments covered the key concepts of the course Course materials helped clarify the subject matter HMD 320 This course increased my understanding of the subject matter. Course assessments covered the key concepts of the course Course materials helped clarify the subject matter HMD 259 HMD 103 HMD 103 HMD 103 3.4 1.8 3.4 3.1 2.3 2.4 3.2 1.9 3.2 2.8 2.6 2.4 3.2 2.1 3.1 3.1 2.7 HMD 225 HMD 226 HMD 240 3.4 3.3 3.0 3.8 3.4 3.3 3.7 3.3 3.0 2.8 3.5 3.6 HMD 259 HMD 259 HMD 259 HMD HMD 259 259 2.6 3.5 3.5 3.6 3.1 2.8 2.3 2.9 2.7 3.4 3.3 3.6 3.2 2.8 2.5 2.9 2.3 2.8 3.0 3.5 2.8 2.7 2.3 2.6 HMD 395 HMD 395 HMD 203 2.4 HMD 225 HMD 259 HMD 203 HMD 395 HMD 395 HMD 395 3.3 3.3 3.5 3.3 3.4 3.4 3.1 3.4 3.2 3.4 3.2 3.0 2.9 3.1 3.3 HMD 401 HMD 401 This course increased my understanding of the subject matter. Course assessments covered the key concepts of the course Course materials helped clarify the subject matter HMD 401 HMD 401 3.8 3.7 3.3 3.6 3.5 3.7 3.2 3.3 3.3 3.6 3.3 HMD 402 HMD 402 HMD 402 3.5 3.6 3.6 3.5 3.4 3.5 3.6 3.8 3.6 3.2 3.5 3.6 3.7 3.2 3.0 HMD 407 HMD 407 HMD 407 HMD 407 HMD 402 HMD 402 HMD 407 HMD 410 3.4 3.5 3.4 3.5 3.3 3.4 2.8 3.4 3.4 3.5 3.1 3.6 3.1 3.4 3.2 3.3 3.2 3.2 HMD 453 This course increased my understanding of the subject matter. Course assessments covered the key concepts of the course Course materials helped clarify the subject matter HMD 401 3.6 This course increased my understanding of the subject matter. Course assessments covered the key concepts of the course Course materials helped clarify the subject matter This course increased my understanding of the subject matter. Course assessments covered the key concepts of the course Course materials helped clarify the subject matter HMD 401 HMD 453 HMD 453 HMD 453 3.0 3.4 3.5 3.6 3.1 3.4 3.7 3.8 2.7 3.5 3.7 3.6 HMD 454 This course increased my understanding of the subject matter. Course assessments covered the key concepts of the course Course materials helped clarify the subject matter HMD 454 HMD 454 HMD 454 HMD 454 2.1 2.2 3.3 3.3 3.4 2.5 2.2 3.2 3.1 3.5 1.7 1.3 2.9 3.0 3.1 Descriptive Statistics for LRM Assessment Survey distributed to HMD 454 N Q1. Appreciate a diverse workforce Q2. Appreciate a diverse clientele Q3. Effectively manage a diverse workforce Q4. Effectively manage a diverse clientele. Q5. Evaluate the management of lodging and resort facilities safety systems. Q6. Evaluate the design of lodging and resort facilities safety systems Q7. Evaluate the management and design of lodging and resort facilities secutity systems Q8. Evaluate the management and design of lodging and resort facilities water, HVAC, and energy management systems Q9. Analyze effective workplace training and development systems. Q10. Design effective workplace training and development systems. Q11. Analyze effective workplace performance appraisal systems. Q12. Design effective workplace performance appraisal systems. Q13. Evaluate effective workplace performance appraisal systems. Q14. Analyze effective workplace compensation systems. Q15. Design effective workplace compensation systems. Q16. Evaluate effective workplace compensation systems. Q17. Collect and evaluate information to make sound managerial decisions Mean Std. Deviation 115 115 115 114 3.35 3.35 3.29 3.22 0.689 0.714 0.710 0.701 115 3.18 0.732 115 3.09 0.767 113 2.98 0.824 114 2.96 0.841 115 3.26 0.677 115 3.22 0.711 114 3.25 0.702 115 3.15 0.775 114 3.13 0.672 115 2.97 0.748 115 2.95 0.771 115 2.96 0.754 115 3.28 0.695 Descriptive Statistics for LRM Assessment Survey distributed to HMD 454 N Q18. Synthesise and apply information to make sound managerial decisions Q19. Communicate clearly in writing with recruiters. Q20. Communicate clearly in writing with management. Q21. Communicate clearly in writing with guests. Q22. Communicate clearly in writing with coworkers. Q23. Communicate clearly orally with recruiters. Q24. Communicate clearly orally with management. Q25. Communicate clearly orally with guests. Q26. Communicate clearly orally with co-workers. Q27. Demonstrate a high degree of ethics. Q28. Demonstrate a high degree of professionalism. Q29. Aquiring job or work related knowledge and skills. Q30. Writing clearly and effectively. Q31. Thinking clearly and effectively. Q32. Analyzing quantitative problems. Q33. Using computing and information technology. Q34. Working effectively with others. Q35. Understanding people of other racial and ethinic backgrounds. Q36. Solving complex real-world problems Q37. Develop or refine personal code of values and ethics Q38. Overall, how would you rate your entire educational experience at UNLV? Mean Std. Deviation 114 3.26 0.729 115 3.12 0.850 115 3.22 0.825 115 3.18 0.833 115 3.17 0.851 115 3.16 0.833 115 3.30 0.740 115 115 115 3.40 3.35 3.36 0.735 0.795 0.752 115 3.44 0.740 113 3.36 0.757 113 113 113 113 112 3.28 3.30 3.20 3.13 3.44 0.725 0.653 0.696 0.871 0.733 112 3.43 0.756 113 3.26 0.741 111 3.25 0.825 109 3.15 0.664 HMD 101: The goal is to familiarize students with the hospitality and tourism industry by teaching; composition and structure of entities, type of career positions, vocabulary, and basic operating procedure, so that they can begin to think about a major, as well as a career path. Students are required to complete a practical industry-related community service project, and speakers are invited to the class to talk about contemporary practices. To measure learning outcome and knowledge acquired, a pre/post test is given as well as quizzes and a final examination. HMD 101-001 - Fall 2008 The number of oral interactions with students increased 32% over the first three week period of the semester compared with the final three week period of the semester. The quality of the interactions improved continuously during the semester, as the problem analysis during class, questions posed to guest presenters, and interactions with the instructor showed dramatic improvement during the course of the term. Essay grades improved over 38% from the beginning of the semester as the students became more proficient in writing concise essays with clarity of thought. HMD 101-003 – Fall 2008 The number of oral interactions with students increased 25% over the first three week period of the semester compared with the final three week period of the semester. The quality of the interactions improved continuously during the semester, as the problem analysis during class, questions posed to guest presenters, and interactions with the instructor showed dramatic improvement during the course of the term. Essay grades improved over 38% from the beginning of the semester as the students became more proficient in writing concise essays with clarity of thought. HMD 103 Objectives measured in HMD 103 (sections 2 and 4): Note: The learning objectives for the course were measured using a pre/post test. Please see the attached pdf file for percent change in class performance and individual student performance. In Fall 2008, LRM Program Objectives 1, 2, 5 and 6 were assessed via four instructional assessment techniques. LRM objective 7 was partially addressed in items 1 and 4 below. 1. Team Activity – group analysis of short case studies – students were required to read, analyze, discuss, and debate several case studies which covered the basic concepts for HMD 103. The students were asked to write down their responses to each discussion question as a group. Afterwards, a discussion was generated to create an interactive learning environment. No rubrics were used but this activity also partially covered LRM objective # 7 – students were given participation credit for properly articulating their opinions. 2. On-line Reservations Exercise – the students were asked to book a hotel room on-line and document the steps for successfully booking the room (see attached rubric). This was followed by a discussion on how to analyze effectiveness, efficiency and quality of the on-line reservation process. 3. Site Inspection (secret shopper activity) – each student was asked to visit a hotel and use the attached rubric to evaluate the premises. The criteria used covered industry standards. A follow up class discussion was carried out to cover the basic quality standards in hotel operations as well as the use of secret shoppers as a management tool. 4. Interview Report – each student was asked to make an appointment and interview a management person at a hotel. Using the attached criteria (see below), students were required to document the responses. This activity also partially covers LRM objective #7. HMD 103 – Reservation Clicks Below are the instructions for the online class activity entitled ‘Reservation Clicks’. Please read the instructions carefully. You must adhere to all instructions and requirements provided in order to receive a grade for this activity. 1. Using MS Word create a document and save it as HMD103_yourlastname. 2. Identify 10 hotel brands of your choice. 3. Do an Internet search to find the websites for these brands. 4. Copy/paste the table below into your document and enter the information required. (table deleted too large for document) 5. make a reservation and carefully count how many clicks (mouse clicks) it takes to get to the reservations page from the main page of the company website and also to make a reservation (book a room). You don’t need to actually book a room but count the number of times a potential guest have to click on the mouse to get to the page to complete the reservation. Enter the information to the table. 6. Save your document and upload it on WebCampus. Hotel Name: _________________________ Date & Time of visit: __________ Duration of visit: ________ HMD 103 – Secret Shopper Activity – Part B -- Hotel Public Space Inspection Assign 10 pts if standard is met. 0pts. if there is need for improvement. Table deleted. Professor has documentation in his office. HMD 103 Interview Report due Wednesday, 12/03/08 @10:00AM Purpose: This assignment is designed to give you the opportunity to meet a lodging industry professional in person. Please make the best of it. Requirements / Instructions: For this interview report are asked to interview a hotel industry professional and provide a short report based on the questions specified below. The person interviewed MUST currently hold a management or supervisory position (preferably in a full-service hotel or resort; any management/supervisory position is acceptable). You may choose any hotel operation – consider selecting one that is the most accessible to you. Please refer to figures 4.4 and 4.5 in your textbook to determine which management/ supervisory position you are most interested in. 1. The interview must be conducted face-to-face -- (phone or e-mail may be acceptable in extenuating circumstances). Please introduce yourself (identifying your self as a UNLV student), briefly explain the course assignment, and request a short (3-5 minutes) interview. 2. Information to be collected and included in the report: • Full Name and exact title of the interviewee • Contact information: phone and e-mail (request a business card and hand this in class on the due date / be sure to write your full name on the business card before turning it in) • Place of employment – the hotel name, location, local phone number • Date and time interview is conducted Ask the following questions and write down the responses provided: 1. What is the single most challenging task of your position? 2. What are the skills and level of education needed to successfully carry out your current position? Please remember to thank the person for his/her time. VERY IMPORTANT: Please keep in mind that we are all representatives of UNLV and everyone should conduct themselves professionally during these interviews. Failure to do so could result in getting no credit for this final assignment. I will randomly select some of the reports and contact the interviewee to confirm the interview and get feedback. Using MS Word, type the information needed and save the document as: Your_FullName_HMD103interview.doc; i.e. MehmetErdem_HMD103interview.doc Upload the file via the Interview Report folder. Section 2 Class Average for Pretest and Posttest 38.51 Section 4 Class Average for Pre/Posttest 81.25 43.59 78.25 39.74 improvement 37.65 Improvement HMD 251 HMD 251: Each Student most work 200+ in hours, in a lodging facility, during the semester in which he/she is registered for the course. The goal is to encourage students who are working in hotel departments to learn more practical things about work methods, management responsibilities, organizational structure, interdepartmental relations and guest services. Since most employees report to work, perform the tasks they are hired to perform, and go home when their shift ends, they do not learn much about management duties and how their work relates to the overall mission. The following are reports from the students on: What value did this externship experience provide for you? Why? Student #1 I feel that this externship was a great experience because I not only found out more about my company but I found out more about myself in the sense that I have a really important job and found how much I do contribute and make a difference in the hotel and in the guests. Before starting this externship I found myself just going to work, clocking in and clocking out. I had neither thrill nor the passion to stand there for eight hours to say the same thing over and over and answer the same question five different ways. Now that I have an important purpose in my company, I feel like I need to have to passion and earnest to want to work to make the high quality guest service Treasure Island excels in. I mean, I have the power to make or break this individual’s stay. I found that when I really implied myself I made relationships with the guest. Another aspect of this externship is that I had open communicated with my supervisor. In the beginning when I had asked him to sign the documents for this class I had to go through this process of just getting a meeting with him. During the semester, I saw him more often around my desk and checking in on me more, which is not a problem with me. Now that we have met numerous times and had excellence discussions about work and this class I don’t have to go through such a long process to get a hold of him. When I started the externship, I have mentioned that what my goals were for this externship. I have reached my goals that I have set for myself. My goals were: to handle a situation professionally, discreetly and quickly as possible, to find out more about my company and learn from my supervisors and higher management. The first goal I accomplished is that I learned more about my company by researching what our mission statement is and values were for the company with the help from co-workers and from my supervisor. During that period I learned how my supervisor thinks of the company and what he views are for the future. So I learned the most from talking with him. The last goal I had was to learn how to solve problems discreetly solve guest problems and I feel like I have accomplished that goal as well. By helping guest more efficiently I avoided most problems that guests had. Plus, I had my supervisor there to have my back and to help me with the more difficult guest and I watched him seamlessly handled the situation at hand. I best learn by example and he was a great teacher. So I feel that I have accomplished each of my goals for this externship and have learned so much from it. Thank you. Student #2 This externship provided a great lesson on how to work with the public. I have never had a job that provided me with so much value as this one. Working at “Everything Pop” at the Pop Century Resort, at Walt Disney World, one of the most popular vacation spots in the entire world, gave me great experience that I will be able to use for the rest of my life. I learned a lot about guest relations while working at Pop Century. When you are dealing with the public you meet all sorts of people. Some are great; they are enjoying their holiday, it is obvious they are truly happy to be where “Dreams Come True”. Other times I wondered why some of the guests came to Disney World since they are clearly not happy to be there. I’ve had guests take out their anger at me, and speak to me so rudely; you would have thought I did something truly horrible. I had a guest that made me cry because somehow I was responsible for the Norway pavilion at Epcot losing her picture. That is the only time I had a guest get to me to the point that I was in tears. At the time I wasn’t thankful for that experience, but now that I’ve had it, I am glad I did! I will never take it personally again, and I will never let a guest make me feel that way. I had never worked in retail before; most of my jobs previous to this internship were secretarial. I answered phones, photocopied, filed, and did invoices and statements. I had never worked at a cash register or stocked before this job. Now when I go to a store, I am much more aware of my actions. I don’t leave things where they don’t belong, and I make an extra effort to be nice to the employees. I know what people in retail have to deal with now: angry, grumpy or/and irate customers. It is never a pleasant experience, but anyone in retail would tell you that it comes with the job. You can’t work in retail and expect that every customer is going to be a joy to talk to. The register is something I could possibly use again in the future. I am not sure if I will ever work a job where I will need to be on the register again, and I am sure that it won’t be the same set up as Disney’s, but having learned a little bit about how to scan items, take cash, credit cards, gift cards, and rewards cards, could be a useful skill in the future, and potential employers will see that I have worked in retail before, and hopefully will be more inclined to hire me. Stocking was also a good ability to learn: it made my observation skills sharper. I had to look at the items we had on the floor, and figure out what we were out of or low on, go backstage and put it on the floor. Overall I had a great experience working for the Pop Century Resort. I wouldn’t trade it for anything in the world. I was lucky to work with great people: my fellow cast members were great and I made some new friends from all over the world. I hope that anyone that does the College Internship Program either at the Walt Disney World Resort or the Disneyland Resort has a great experience. It is what you make of it! Student #3 "The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world." Walt Disney’s mission statement states that they will be one of the world’s leading providers in entertainment, not just for children, but for all ages. They will use everything that they have, and whatever they can get in order to give the best possible experience. Also Disney will come out with new and never seen before products that will keep people coming. I believe their mission statement really works while I have been working here. First of all this is definitely one of the happiest places in the world. Everyone is always excited to come here and have fun. They know what is expected when they come but also know that there is something new they never thought they would see. Especially with the way the economy is you would have thought less people would be coming on vacation and saving more money incase of emergency. But no matter what they keep coming. Disney’s most important aspect is the children. You make them happy and the whole family will be happy. Disney is very involved in coming up with new ideas. I work at Hollywood Studios and there they have the Imaginers department where all the new ideas come to life for new inventions within the park. I get to experience everything before other people do. Some things really work, while others just don’t. In the end Disney is by far the leader in entertainment. With all the companies they own and all the stars they produce, Disney knows how to keep people very happy. The value I got from this job is pretty clear. This is one of the happiest places in the world. Anywhere you can go where all day you just play in a park, ride rides and hang out with characters all day is the best experience ever. I never believed I would be able to work somewhere that all you have to do is make someone smile and their day will be amazing. I am so lucky to work here and bring excitement to everyone, old and young. Student #4 In this internship at a resort hotel, Pacific Islands Club, Guam, I experienced a reality about working at a hotel. Since the internship was the first experience working at a hotel, all experiences were new and impressive for me. Now I was able to understand what I learned in the college, and also the experience will be helpful for my future plan. In six months, I was able to work at several departments such as Front Desk, Concierge, Guest Services, Room Reservations, Housekeeping, Human Resources and Accounting. This internship program was worth for me because (1) I was able to get wide knowledge and experience of a hotel, (2) was able to understand how each department cooperate each other as a unit of hotel, (3) was able to get along with many managers, supervisors, and other employees, so I was able to make a future plan for myself. Furthermore, what I got a special experience in the hotel on Guam is that how to work with people from various nationalities and how to assist guests from various countries. In this hotel, English is a second language for many employees. Most of the people have different mother languages such as Korean, Japanese, Chinese, Russian, Philippians, Chamorro, and Micronesian. It was a fun part for me because everybody communicates in English, but they have different cultures and different values. We always recognize the differences and enjoyed working with them. Also, I assisted many Japanese guests in the hotel and faced many cultural differences between Japan and Guam. Since the guests expect something same as Japan, I sometimes spend hard time struggled with the guest complaints. On the other hand, I was very happy when my guests remember me and said thank you to me. Moreover, I experienced working in Human Resources and Accounting. The experience was valuable for my future plan, especially after I graduate the university. I noticed that both departments were more busy and boring than I expected since they need to continue the same work. However, I also enjoyed working with the co-workers and assisting many employees and candidates. Besides, I was able to know Human Resources spend a lot of time for their employees’ events and seminars and Accounting has a lot of relations with other companies to run the hotel. I also knew how they divide work between Accounts Payable and Receivable. These things were hard to know on the textbooks, so the experience was very helpful to understand the hotel. Also, I want to be a secretary in the future, the work experiences in the management is precious for me. Student #5 This externship provided me with a very unique experience. Not only was it my first working experience at a hotel, but also a great opportunity to have cultural experiences in China’s work environment. Looking back several months of externship period, I feel I was very fortunate to have this opportunity abroad. Jianguo Hotel Shanghai is such a renowned four-star property, and the organization itself showed me how a hotel should be run to maintain its excellence: good human resources, good hotel ambience, employees’ effort to maintain great quality of service, hotel’s continual motivation of workers to improve their language proficiency and many more. There are several observations I made during my externship at Jianguo Hotel. The first thing that I realized was that China’s service industry has developed rapidly since it opened its door to foreign countries. The level of quality service is as good as that in the United States, at least from what I observed at Jianguo Hotel Shanghai. Also, guests that visit our hotel are from numerous foreign countries. This is especially because I am in Shanghai- the commercial center of all of mainland China and the best place to observe progress and a microcosm of international business interactions. While working, I witnessed the continual growth of modern China for myself and realized how international the city is by interacting with guests from all over the world.. Through this externship at Jianguo Hotel Shanghai, I earned very valuable cultural and working experiences. However the most valuable asset I earned is the relationship with my co-workers and managers. All my co-workers are very friendly and they are now my sincere friends. They gave me tips on how to serve, trained me how to make some drinks, and even taught me some useful Chinese phrases working at hotel. In fact, my Chinese improved a lot while working there. Communicating with co-workers and interacting with Chinese guests were very good opportunities for me to practice my Chinese. While my co-workers were my supporters, my manager acted as my mentor, and a role model. Through her, I learned how a manager should act in certain instances and how a manager should train and treat employees. I realized how important the role of a manager at a hotel is since he or she is the one who is responsible for the overall working atmosphere. The manager should keep good relationship with co-workers but at the same time train them, guide them, and mentor them to act professionally. Through completing externship assignments, I also gathered a lot of useful information about hotel administration and operation. In order to complete the special assignment, I had an interview with the housekeeping department manager. Through this interview, I got to know about housekeeping roomcleaning procedure, GRA’s work agenda, equipments and chemicals used to clean rooms, what kind of room amenities are provided and the approximate cost of these amenities. This was the first time to really know about housekeeping department. Thus, I very interested to ask her questions and listen to her answers. After all, this interview was very helpful in understanding the hotel operation. Through this externship, I learned about so many things at one time- about China, about Shanghai, and about a hotel. Even though it was a short period of time, I had a valuable time working at Jianguo Hotel learning and experiencing many things. The knowledge I gained, people I got acquainted with, and working skills I attained will all be very useful assets that will guide me through my future career in the field of hospitality management. Student #6 I think the most valuable experience of the externship was that understanding Korean social status, and efficient marketing planning in terms of global/domestic economic crisis. I looked all the news closely and find out the customers’ sentiment and gathering competitive hotels recent trend and plans for epoch-making advertisement. Like all the export-oriented businesses, hotels dramatically are affected by recession. Even if the international visitors were increased in Korea because of the currency exchange rates (won has been weaken 50-60% against dollar or yen), MEA did not achieve benefits from it. It was a new challenge for discovering these disadvantages as the residence hotel. As I followed up the director’s plans to overcome the problems with their full experiences, I could get useful crisis management with full respect. This externship experience gave me to have better understanding of hospitality industry but also it increased my economic/political knowledge. Furthermore, this total knowledge will help me to get a job in better business and position. I guarantee that it was really useful experiences to me as a graduate. When I expect a job in Korea, my extern experience will make me as a better job seeker, and I will be dedicate all my effort to the job position as I learned from watching and working with my mentors. Student #7 Holiday Inn Express has been a great company to work for during my time here in San Diego. As a front desk agent, I have come to realize that we are very important in the hotel. Everything revolves around how we serve our guest(s). The better we treat our guest, higher the reputation for the company. The least thing I want to say is that the hotel has taught me motivation, organization skills, and customer service. I have the best team in my career here at the Holiday Inn Express. They are more like a family than co-workers that I work with. Maybe long term friendship can be a possibility. I value my experience through the help of others and leadership of my managers. They are the one who showed me the ways of the industry and has taught me well. When dealing with guests, I have to be very attentive to details that were some of my problems earlier when I worked here but now it is much easier. It is because I am more comfortable to work around people or friends. If everyone were too serious about this job, then there is no point of working at the hotel. Guest(s) expect us to be fun and willing. Serious people intimidate guest(s) and will comment about being too serious on the job. I understand that it is okay to have a conversation with guest(s) to make them feel more comfortable and that is what I value the most. We need to have passion for the job. If there is none, this job would be boring and pointless. There is a lot to learn when loyalty comes around. Several employees have been working at the hotel 3+ years and people. I have come to realize that these people respect others and treat others like a family. Loyalty comes a long way. Throughout my experience, I would love to learn more about the hotel industry. My goal is to become the best manager in the future and treat all my fellow employees like friends and family instead of assets. Everyone has feelings and if you’re not fun to work with, there will be some difficult conflicts. No one likes drama anyways so why ask for it right. Student #8 The value that this externship has provided for me personally was minimized by the fact that I have already worked in the field for over 7 years. However, I can see how it would be beneficial to a new student who hasn’t had any experience in the hospitality business prior to this class. The various assignments give us the student an opportunity to reflect on the tasks, and concepts that we have learned through out our college careers. I found that the resume assignment was very useful because it will be something all of us need to have through out life and in our business careers. I found that this externship is a great alternative to take instead of the internship because I have already begun my career and am not willing to quit it or jeopardize it for an internship. I am thankful that this option exists and gives me a chance to share with you what I do in the field as well. I wish that the assignments were more on a critical thinking level that forced us to use and apply concepts learned. So that we can see and analyze the difference between what is read and what actually happens in the business. I think assignments such as the job analysis and the mission statement assignment were too much like assignments already done in other classes such as my capstone and front desk operations classes. I feel that this class should have asked more out of us because it is a kind of “hands-on experience” and a chance to really reflect upon our lessons. Student #9 This externship taught me a lot about the hotel industry just by doing my day-to-day duties and watching how my property was run. I learned many things from my coworkers and my managers alike. I learned the basics about how reservations are made, and what the different parties guests use to make them. I learned a lot about the property management system that the Flamingo uses, LMS. I am very well versed in LMS now and others actually come to me when they need help with something dealing with it. I learned about the necessary reports that must be ran and reviewed every night to ensure that the hotel is operating the way it is supposed to be. This is the first hotel I have ever worked at, so when I first started I was completely lost. With the help of my coworkers and managers, I became knowledgeable in most of the aspects of the hotel that I will come into contact with. Some values that I have taken from my experiences are tenacity, compassion, and teamwork. In the hotel I am always tenacious, when there are long lines, some people give up and go on break, but I stay on the desk until I can clear the line. A lot of times the hotel is a hostile environment, for example, when we are sold out of a specific room type and the guests get angry. I learned to have compassion for the guests, because it is their vacation and we are here to make sure they have the best vacation they can have. Not just one person can run the hotel, it has to be a team effort, everyone needs to work together to make sure that the hotel is operating at the capacity it is designed to operate at. These values I picked up came quickly to me, but have been reinforced on a daily basis by my managers and by my observations. This externship has really been a wonderful experience for me to see what operating a hotel is all about, and I believe that now I have the knowledge and capabilities to manage a hotel with little problem at all. Student #10 This externship has actually been a very interesting experience for me all the way through. I sometimes wondered why I was even had to do this however no that is all said and done I have a much better understand of the purpose. It helped my take a close look at the career I have chosen and it reassured me that I have made the correct decision. What have I learned that helped me to this decision? Really what helped me to this decision was when I did the Extern Job Analysis some teachers have told me that the best way to learn something is to teach it to someone else. For me teaching someone else my job showed me exactly how interested I was in the current job I was in. I look back at the path I have chosen here in the hospitality industry each and every day and smile. I attended one of the best hospitality schools in the country and am now working for one the best hospitality organizations in the county if not the world. So to rap this experience up I would have to say thank you. Student #11 Throughout this externship experience, I have learned a lot about team work. From the staff to a general manager, each one has own role and duty. Each one’s misunderstanding or failure in performing role and duty causes huge problem in operation. Therefore, everyone in MGM property supervises each other and tries to fix it before it happens. Also, everyone complements weakness of each others. In this good team work environment, everyone’s job performance and satisfaction is significantly increased. Also, I have gained effective communication skills. Inter-departmental communication is critical success point in business operation and good team workers communicate effectively with variety departments and executives. Communication with guests is also one of important job duties. When I communicate with guest and understand what they need, I can serve them more effectively and efficiently. Throughout the externship, I have learned how communication skill is important on the job. When I first transferred to this job, I had difficulties in treating guest. Since I used to work in more casual mood and it was my first time working in luxury property, meeting their expectation was sometimes very hard. However, my co-workers helped me to adopt this environment quickly and now I help other co-workers when they have difficulties. I think team work is everything when an organization achieves goal. I have learned this from my externship experience. Student #12 Working at the Knights Inn has been a different experience for me and my professional life. I believe that experience is the best teacher in life, and that has been the case for me during this externship. I have learned things that will help me in the future as a manager, and I have also learned what I should not do and should not allow to happen in a work environment. First, I learned that no matter how relaxed and carefree the environment is, you have to always be very professional in what you do. I notice that many people were in their comfort zone, and they did not care if they were doing their job right or not, which affected guest satisfaction most of the time. Also, even though work feels like home, people need to be focused on their job. For example, you will find front desk agents taking care of personal issues while checking people in and out. On the other hand, I learned what I should not let happen when I become a manager. First, it is very important to make sure that there are policies in the workplace and that people are following them. For example, one night the maintenance person almost smashed a phone in my face just because he was drunk while he was working, yet he never got fired and management never took corrective action. Also, you cannot let employees run the place however they want to because customers will be driven away, as it is the case with the Knights Inn. Finally, I can say that while working at the Knights Inn, I have learned that no matter what the situation is, you have to always be professional, responsible and respectful of others. At the same time, I learned that it is very important to offer a safe work environment for employees, and that policies are fundamental for a business to function properly. Student #13 (copied from original work – no grammar or spelling changes made to document) When I did this externship first time in my home country which is South Korea, I felt too tired and I wanted to drop this course. Because I thought that become an hotelier is look so good. It was just a desire object to me. I really like to become an hotelier. But reality was not same as my imagination. It is such as a hard work and it is needed to me very high quality’s skills. I am working in a food and beverage office as an assistant of promotion manager. It is in a F&B administration support team. I could experience a lot of work. It is not limited in my work. I helped many team members’ job. Also I made a menu for Chinese menu for the restaurants menu to help operation manager. And I had a Christmas train event for 2008. It was very good experience because I contacted with many sponsors and I made a design for the Christ -mas Train event with my promotion manager. When I participated this event, I did not know how to address tough sponsor, but I could learn the way to address tough people as time goes by. Through the Christmas Train Sponsor party, I was very proud of me and I had a very satisfaction myself. Although I was very stressful and I was very tired, I could understand what I need to do in hospitality industry and I got a good experience. I do not regret my chosen. It was an amazing experience for my first job. Student #14 This externship has shown me a lot. I feel like I know the hospitality business more and more everyday I go into work. Also working at this hotel has helped me get my foot in the door of an amazing corporation. With having to do this externship it has helped my future for working for a major Resort. When I go to work everyday there is always something new to learn. I learn about the property and all the changes that will be made to make the hotel better. Working for MGM Mirage has shown me what I want my future to be like. So far I like what I see. I can’t wait to move up in this company. I feel that knowledge is power, so everyday I learn more and that will help me move up to the top and have my dream job. One of the great things about working at the MGM Mirage is that I can move up. The company tries to hire in house employees before the hire someone else. Once my dream job has an opening I will apply for it. Having been working for the company for almost 2 years and now after this class having my degree it gives me the edge over a lot of over people. The company knows my record. They know my history with the company and that I am a trust worthy person. By working here I know that’s what they are looking for. The main reason I got this job was because of school. Little did I know that working here will jump start me to a great career. We go to class and learn all about the hospitality industry, but I don’t think you really understand it till you have actually experienced it. Having this class as a requirement is definitely necessary. This externship has taught me a lot and I can’t wait to learn more. Student #15 During my almost-one-year experience at Treasure Island, I have learned and have grown so much, from customer service, problem-solving skills to working in a diverse environment and getting along with every employee that I come in contact with. When I first started at Treasure Island, I had a good attitude, but when things got frustrated and out of hand, I tend to put up a defensive wall when dealing with situations. Both my manager and my co-workers have told me that I’ve grown so much and learned to handle difficult situations in a more friendly matter since I’ve started. I’ve learned that all the guests come to Vegas to have a good time, and the last thing they want is to have someone yell at them when they first arrive. Many times, if they happen to be angry or frustrated, it’s often because their flight got delayed or they had a rough trip getting here. Our job is to turn that frown upside down and provide them with the friendliest smile and attitude. Working in a hotel with thousands of employees, and because of the position we hold, we come in contact with different departments every day. The last thing we want is unpleasant attitude towards each other. Not only will it make our job so much harder, but also it will create tension around the work environment. It is often hard to people to get along with everybody at their work place just because of the different ethic background and cultural differences. But treating every employee with respect and treating them how you wanted to be treated is the key. When I started at this property, I didn’t expect myself to become to attach to my co-workers. I had so much fun working with everyone and they’ve grown to be a part of my daily life and even personal life. My trainer told me that because our property is a lot smaller compared to our sister properties; the employees here are like one big family. I know many properties say that just because they want to believe in that theory is true, but throughout the months, I came to believe that theory is true on our property. I’ve trained with five people from the front desk, and even though we don’t see each other everyday, I still keep a close relationship with them, whether it’s on the clock or off the clock. I love working with my co-workers and I’ve learned to love them as individuals. Student #16 Since I left UNLV year 2002, I should have completed this course and should have ended up getting a diploma. However, I decided to work for my parents who has been running a mom & pop motel called Budget Host Inn. This motel was about 45 years old and consisted of 40 rooms with a out door swimming pool. In fact, our family lived on site. Can you imagine what kind of life I had while I was running it? For example, It snows a lot it Colorado. My dad and I used to shovel manually all the parking spaces back in the days. We had only three employees to clean rooms. Rest of work, My father and I had to manage from front desk to fixing stuff. Anyways, what I am trying to say is that the property I am running now is way easier than the Budget Host. Of course, Comfort Inn is a more expensive and bigger motel than the Budget Host. Our Income is more than 3 times than before. We use more than 16 employees to run this property. Our payroll is roughly 30% of our income. In detail, we make more than $1.1 million a year and our payroll is about $300,000. Choice Franchise takes monthly about 12% of the revenue. This includes marketing fee, royalty fee, computer fee, traveler’s commission. Like today, it has been snowing all day. In the past I had remove the snow. However, our company can afford $200.00 a day snow removal fee from the professionals. I consider this as a blessing from God. Compare to our old property, Comfort Inn franchise is much easier to run. Throughout the year, I used to go to the property 6 days a week. Because of the fact I had no idea about the business. No one really taught me running the franchise. I and my dad had to sit at the back office and figure out everything. I want to tell you it as not easy, because we were novices. However, I’d like to tell you that UNLV back ground helped me a lot to figure out expenses, laws, and accounting. I did attend Choice new owner’s training classes at Maryland for a week. This class taught me a lot about the franchise. What I have learned is that about 60% of owners were Indian people. There were some Asians and White people. But majority were Indians. I must say that they are the pioneers of hospitality business. They do focus more on building a hotel than buying one. Someday, I hope I get a enough experience and save enough money to build a nice brand new Comfort Suites or Cambria Suites. I know it will take me a long time to reposition my dad’s company, Loveland Branch Inc. But I have a dream someday I will be able become a successful Hotelier. I am still young and I still have more than 30 years to build up my dream. So far I have learned many things about the operations of Comfort Inn. If I have to summarize my daily job, I must say hospitality industry is paying invoices, fixing stuff, and purchasing. There are problems everyday at the property. Most of the issues, our 20 years old manager takes care of it. As a general manager, I do more paper works such as payroll, invoices, franchise updates, and accounting. I still have many things to learn. In fact, we are getting terminated by Choice in a year. This means we have to reflag our property into different franchise such as Days Inn, Super 8, or Quality Inn. I have not decided which franchise to downgrade yet, but it will be a nice challenge for our company to grow. Thank You HMD 450 HMD 450: The goal is to expose students to the major functional departments of a hotel by scheduling them to rotate through these departments. Basically, this rotation consists of shadowing, documenting procedures, asking questions, and providing assistance on a limited basis. Since this experiential arrangement qualifies as a nonpaid internship, students do not perform the duties of an incumbent or would-be job holder. To do so may violate FLSA, or union rules. Related to this rotational observation and documentation schedule, each student must complete three hotel related assessments, respond to 10 videos related to hotel operations, read some assigned articles, complete two assignments (a leadership assessment assignment and a departmental SWOT analysis), and prepare an operational portfolio consisting of departmental journal notes, organizational charts with management overall responsibilities, mission statements, sample resume and cover letter, “thank you” letters, and an internship value statement. Very few students take this course due to the rigor entailed and the difficulty of getting hotels to structure and supervise the on-site rotational program. However, the comment I generally get from those who take it is, ”I learned more about hotel operations from this course than any course I have taken in the hotel college!” Professor has copies of the Internship portfolios in their office. HMD 259 I taught two sections of HMD 259. The following are the pre/post and grades for Sections 1/7 and 6/8. Sections 1/7 Pre Test 29 24 20 31 20 29 28 26 Sections 6/8 Final Letter Grade Post Test 19 33 43 22 24 21 24 34 34 32 24 23 20 20 40 36 29 33 B A C+ A C C A C C B C A B B C B+ C Pre Test 28 23 20 31 11 23 42 25 32 22 20 35 31 26 30 Post Test 25 9 30 Final Letter Grade C B B C B B+ B+ B C B A B C D C+ F A A 21 18 27 29 31 28 35 18 33 20 42 13 48 44 19 47 19 39 44 22 18 26 25 19 23 28 14 21 33 26 17 24 28 21 30 34 18 27 22 27 22 26 29 24 33 25 36 34 19 32 16 26 16 37 28 22 27 31 24 34 22 27 43 24 C A B B A B A D A C B B C+ C+ B C B D C B A A B B F C B B+ B D C+ B B B B A B B+ B+ B B C D C B B B+ B 32 32 34 33 15 32 29 23 31 23 28 13 18 31 16 30 26 27 22 19 33 30 37 41 37 37 25 41 34 42 26 28 41 36 30 33 10 30 38 20 27 36 38 21 33 30 33 27 27 38 16 33 27 29 38 35 35 36 18 37 32 31 23 13 35 40 15 B A B+ D B A A B+ C B+ A F B A A A C+ B B F C B B+ C B B+ B+ B F B A C C B A F B A B+ C+ B D C B A A B+ B 25 24 25 8 34 25 34 19 0 40 31 28 23 30 36 26 17 25.17391 82.5% 37 35 38 31 B+ C C C A A D B B B+ B+ B B B 26 20 28 18 28 25 26.60317 81.7% 38 32 37 40 23 35 36 32.54286 A B B A B B+ B 30.52381 HMD 259-004 – Fall 2008 The number of oral interactions with students increased 36% over the first three week period of the semester compared with the final three week period of the semester. The quality of the interactions improved continuously during the semester, as the problem analysis during class, questions posed to guest presenters, and interactions with the instructor showed dramatic improvement during the course of the term. Essay grades improved over 22% from the beginning of the semester as the students became more proficient in writing concise essays with clarity of thought. HMD 320-001 – Fall 2008 The number of oral interactions with students increased 20% over the first three week period of the semester compared with the final three week period of the semester. The quality of the interactions improved continuously during the semester, as the problem analysis during class, questions posed to guest presenters, and interactions with the instructor showed dramatic improvement during the course of the term. Essay grades improved over 40% from the beginning of the semester as the students became more proficient in writing concise essays with clarity of thought. HMD 395 Evaluate the management and design of lodging and resort facilities systems. The following information is being provided as a general assessment report for the Facilities Management and Design (HMD-395) courses. Lodging and Resorts Management Learning Assessment Indicators: Semester: Spring 2008 Course # HMD-395.1 HMD-395.2 HMD-395.3 Average PRE test Grade % 19.1% 20.4% 18.1% Post test Grade % Improvement 74.7% 75.6% 74.1% 1.) All students were administered a pre-course assessment exam consisting of 100 questions prior to the beginning of any classroom instruction. 2.) All students completed a post-course exam at the end of the semester, and the questions were the same as those completed at the beginning of the course on the pre-course exam. 3.) All students enrolled in the HMD-395 course were required to complete a Life-Safety Project that was conducted at the CCSN Sahara Ave. location. The training included: CPR: AED; and Heimlich Choking. Students were required to earn certification on a pass/fail basis, and to also prepare a project paper indicating what they learned through this Life-Safety Project that would enhance their service delivery contributions to their future hospitality customers. Students successfully completing the Life-Safety Project earned a "HeartSaver" certification that can be used to demonstrate their competency as individuals qualified to conduct lifesaving techniques for the public at large. 4.) Hard-copies of the individual and group projects are available upon request. HMD 401 & HMD 402: Pre test/ Post test HMD HMD 402 401 Pretest 47.0% 51.0% Exam 1 84.4% 80.0% Exam 2 81.0% 90.0% Final 68.0% 83.0% Average improvement for HMD 401 = 32% Average improvement for HMD 402 = 22% HMD 407 HMD 407 The overriding objective of the courses is to teach students why people behave the way they do at work. Everything I do in 407 is designed to this end and all is done with service management system in mind. Example: sessions on creativity enhancement is built around how to deliver better service, Example: diversity, power management, counseling, coaching, and team building all designed to deliver in appropriate service delivery systems. Student pre-assessment of propensity to deliver service, a tool they can use with employees too APPRECIATE AND EFFECTIVELY MANAGE A DIVERSE WORKFORCE HMD 407--two sessions devoted to this topic. Pre-assessment of disposition toward a diverse workforce, power game designed to illustrate how employees are likely in jobs they are simply because of birth (and how you can help them), one session on diversity in hospitality industry based on data collected through help of AH&LA, largest data collection ever in hospitality of diversity issues, specifically which EEOC ethnic groups hold various management positions and how the ones that minorities hold do not likely lead to the top (sales, housekeeping, marketing, HR etc ... ) I also play a game which clearly indicates how the opinions of many are usually better than the opinions of one, and how diverse teams make better decisions than homogeneous teams. Usually use a survival game for this purpose (lost in space, crashed, swamped, lost at sea, hot balloon crash etc ... ). Analyze and evaluate effective people management systems, including performance appraisals etc ... HMD 407---discuss performance appraisals, development, training in terms of how managers can get the most out of their workforce, while at the same time satisfying their needs so that companies can reduce turnover and absenteeism and increase satisfaction. Most effective methods in this course appear to be student peer evaluations and design of this evaluation system in teams. COMMUNICATE CLEARLY ORALLY AND WRITTEN TO GUESTS, CUSTOMERS, COWORKERS ETC ... HMD 407 Communications, coaching and counseling are all big topics in this course. We discuss communications first from theoretical perspective (communication model which students create), then from practical experience (play telephone game around room to illustrate people do not communicate well), starpower game to illustrate how people from different groups and backgrounds often communicate poorly, purpose-led and leaderless group exercises that illustrate how different communication styles affect outcomes. Pre-assessments of communication, coaching, and counseling styles to let students better know who they are. Coaching--activity where students do this in triads, each evaluating the other's communication and coaching styles. Counseling--triads where students counsel others, all evaluating one another in triad. WRITTEN COMMUNICATION I require students to keep and turn in a journal recapping each day's learning outcomes, activities, how different students perceived them and how these activities can be used in the future. DEMONSTRATE A HIGH DEGREE OF ETHICS AND PROFESSIONALISM HMD 407 has two class sessions on ethics, usually the first two of the semester. Each student completes a pre-assessment of their current ethical style, each completes a Machiavellian test to determine how likely to abuse power, each completes a pre-assessment of power style to determine likelihood of abuse (high on both assessments I talk to student individually). I also pose several mini-case scenarios during semester about ethics--generally described as "should you do this cases". Discuss the various responses to unethical behaviors from within your company (what is difference between a gratuity and a bribe, how acceptable to behave unethically if your boss tells you to do so, things that are technically illegal (I always love explaining that) but still in agreement with corporate values etc ... ) I often use mini-cases about events in Las Vegas (Wynn and dealers lawsuit, Adelson and bankruptcy of construction companies as reported in LVRJ, casino responses to 9/11 (raise rates and lay off employees--and how this has affected service and staff behaviors overall, and so on). Assess business strategies and trends that affect growth and success of the lodging and resort industry. Collect, evaluate, synthesize and apply information and research to make sound managerial decisions. Communicate clearly, orally and in writing with recruiters, management, guests and coworkers. HMD 407 Organizational Behavior The following questions are presented to students after they have read the appropriate subject matter and the material has been discussed in class. Students are to submit a one-page written response to the questions. Papers are graded based upon student’s demonstration of understanding and utilization of the concepts, models, and information presented relating to the topics. 1. Describe how you, as a manager, would shape behavior of your subordinates. Specifically, how would you shape the behavior of an hourly employee who is often fifteen minutes late coming back from the lunch break? 2. Read An ”Unbelievable" Act Of Sportsmanship What was the motivation of the players involved in the story? Apply concepts, models, theories, etc. to support your position. 3. Consider the impact of emotions on customer service. What is the effect of emotions and moods on customer satisfaction, and how does the concept of emotional contagion enter into this? 4. Read the Eight Lessons of Leadership by Nelson Mandela. Select one lesson and discuss the relative merits as it pertains to the leadership concepts discussed in our textbook. 5. Describe a situation you have personally experienced when conflict resulted in a positive outcome. Why was the result positive? HMD 454 Strategic Management HOSPITALITY BUSINESS CASE Students are grouped into teams to analyze a hospitality firm. Teams choose a publicly traded hospitality company and prepare a written business policy case analysis. Teams are required to be specific in all areas, including an IFE Matrix, EFE Matrix, CPM, SWOT Matrix, BCG Matrix, IE Matrix, SPACE Matrix, QSPM, and strategic recommendations. Each business policy case is evaluated based upon both content and style. The structure of the case should emulate the examples that are provided in the course text. It is expected that students will include a minimum of 15 references for their written case. Five of the references may come from websites. Wikipedia is not an acceptable website for reference. It is expected that all papers will follow the guidelines for written work provided in the syllabus. All teams are to submit an electronic copy via Turnitin.com located on the course WebCampus homepage. Management teams are assigned on the second class meeting. Each team of students presents a 45 minute interactive oral presentation analyzing the hospitality company they have chosen. Each team answers questions from the class during and after the presentation. All teams meet with the instructor each month to discuss their progress on their team project. The team meetings with the course instructor are scheduled in advance to accommodate all team members and the instructor. Teams may fire any one member of a team or allow any one member of the team to resign. Prior to either a resignation or termination, the entire team must meet with the professor to discuss the nature of the problem and corrective action taken to date. There must be at least two such meetings before a resignation or termination. Both meetings must be documented in writing and signed by all team members. Since they are exceptional actions, they will be viewed as significant in final grade calculations. Individuals who choose to resign have the following options: 1. To locate another team who is willing to include them as a member; or 2. To drop the course and enroll at a future time. Individuals who are fired from a team have only the option of dropping the course or earning an F grade. MANAGEMENT TEAM PRESENTATIONS Oral presentations are graded on two parts: content and delivery, and will follow the guidelines outlined on pages 371-373 of the course textbook. Each team submits a copy of their slide presentation 48 hours in advance of their presentation to the instructor and all members of the class via WebCampus. A reduction of 10% on this assignment occurs for late submissions. Content includes whether the presentation was accurate, complete, specific, detailed, and error free. Were recommendations specific? Did the team show clearly how recommendations could be implemented? Delivery includes whether the case presentation was interesting, lively, special, upbeat, and clear. Were visual aids readable from the back of the class? Was color used to highlight points? Was voice tone, eye contact, posture, and appearance good? Were handouts, posters, computer-based overhead presentations, transparencies, and/or short team-made videos used to make the oral presentation as interesting and informative as possible? Everyone on the team receives the same final grade however a team member peer evaluation is given after the presentation to determine whether each member of the team contributed fairly to preparing and delivering the oral presentation. Each member rates each group member (and themselves) on relative contribution made to preparing and delivering the oral case presentation. If a team member receives a poor rating on this evaluation, the final course grade may be lowered one (or more) letter grades. All team members should do their fair share of work preparing and presenting the case analysis. During each case presentation, the class will ask the presenting team questions, solicit further explanation of any unclear parts of the presentation, point out any mistakes in the analyses presented, comment on the feasibility and thoroughness of recommendations given, and, perhaps, offer counter-recommendations with supporting analyses or information. Helpful criticism, praise, and compliments should be given, as appropriate. Everyone needs to attend class and to participate in these class discussions. Each presentation is graded for its own worth and, while it is not possible to avoid comparisons among projects, and comparisons with established levels of excellence in past projects, individual consulting teams are encouraged to cooperate with, rather than compete with, the other teams. All teams will present their business policy case in business-professional attire. Individuals not present for their team presentation will earn a grade of F in the course. Additional support and information on evaluation criteria will be discussed before the presentations take place. All presentation dates are subject to change. HMD 454 Fall 2008 Assessment – Sarah Tanford Objectives Measured and Methods of Measurement 2. Assess business strategies and trends that affect growth and success of the lodging and resort industry Strategic Business Plan (one-third of grade) o Teams work together throughout the semester to create a strategic business plan for a lodging company News article file (one-sixth of grade) o Students collect 6 news articles of current events that could impact the hospitality industry and analyze each according to specified criteria. o Each student is required to present one of their articles in class during the semester. Homework assignments (one-sixth of grade) o Analyze the forces impacting a particular lodging company using Porter’s 5 Forces Model o Listen to the earnings call for the lodging company that the team is assigned to, engage in a webcampus discussion focused on the biggest problems facing the company and develop solutions. Teams present highlights of the earnings call in class playing the role of company executives. o Read an article on sustainable hospitality and prepare a memo proposing a sustainable hospitality program for a hotel of their choice. o Critique and rewrite lodging company vision-mission statements. Two Exams (one-third of grade) o The text, Strategic Management in the Hospitality Industry (Olsen, 2008) places a strong emphasis on identifying trends that affect the industry, and exams assess students’ knowledge of this topic from the text as well as material in class. 5. Collect, evaluate, synthesize, and apply information and research to make sound managerial decisions. Strategic Business Plan o Students are taught to use over a dozen analytical tools that involve gathering and analyzing information in order to develop business strategies. They are required to apply these techniques in their strategic business plans and are graded on their effective and appropriate utilization. A list of methods taught/applied follows: Environmental scanning system, stakeholder analysis, external and internal factor evaluation matrix, Porters 5 Forces model, competitive analysis, SWOT analysis, BCG Matrix, GE-McKinsey Matrix, SPACE Matrix, Grand Strategy Matrix, QSPM Matrix, Scenario Analysis, Gap Analysis Exams o Exams include questions on using information to make managerial decisions 7. Communicate orally and in writing with recruiters, management, guests, and coworkers Written communication o All written assignments are evaluated based on the degree to which they meet professional business standards o Strategic Business Plan Teams turn in 5 written “progress reports” that are graded and returned with feedback and opportunity to rewrite prior to submitting the final business plan Team industry project is an integrated 15-20 page written report that requires a coherent synthesis of the team’s work throughout the semester o Homework assignments Homework assignments are graded on effectiveness of communicating ideas clearly and concisely to meet specified objectives Sustainability assignment requires students to write a persuasive business memo to a company executive o News article file Students are required to do a written analysis of six news articles, which are graded according to their ability to address key criteria clearly and accurately Oral communication o Strategic Business Plan Teams present 5 progress reports in a brief 5-minute presentation where the room is rearranged to represent an executive boardroom. Each team member is responsible for one of the 5 progress reports. Class members get extra credit points if they ask good questions during the progress reports. Powerpoint Presentation: At the end of the semester teams present their final project in a 20-minute Powerpoint presentation in which each member is required to participate. Teams and individual members are graded on content and delivery using both instructor and peer ratings. o Earnings Call Sudents do a role play of their company earnings call and are graded on content and delivery using instructor and peer ratings. The assignment also requires class members to ask questions of the speakers. o News articles Each student is required to present one news article during the semester and can present more if they wish. Web communication o Earnings Call Students are required to engage in a WebCampus discussion of a company earnings call and are graded on quantity and quality of posts. 8. Demonstrate a high degree of ethics and professionalism The class is set up to simulate a business environment, which forms the focus of all activities Teamwork is graded by a peer evaluation system, whereby team members that do not contribute their share have their grade on the team project adjusted by the peer ratings All assignments are graded based on their conformation to professional standards Students are graded on their degree of professional demeanor and dress code during the final PowerPoint presentation Pre-Post Assessment Results A pre-assessment was given at the start of the semester using primarily questions from the textbook test bank. Because this was my first time teaching the class, I had not fully planned the class activities and lectures. It turned out that many of the assessment questions did not address key concepts taught during the semester. I did not know until the second week that a pre-assessment was required so I had to put something together quickly. Although scores did improve somewhat, I do not feel that the PostAssessment provides an adequate measurement of learning objectives, while the other class activities are more diagnostic. The pre-post scores are presented below. Responses Average score (out of 50) Average (took both) Responses Average score Average (took both) Pre-Assessment Section 1 48 27 27 Section 2 30 28 28 Post-Assessment Enrollment 50 48 30 31 Enrollment 35 34 33 33 Gain 3 4 5 5 4. Use of Results. What program changes are indicated? How will they be implemented? If none, describe why changes were not needed. The college is undergoing a full curriculum review. During Spring 2009, the HMD faculty will review all course objectives and learning outcomes in order to continue to improve the program review. 5. Dissemination of results, conclusions, and discoveries. How and with whom were the results shared? These assessment results, conclusions, and discoveries will be shared with Lodging and Resorts Management Program faculty to assist them in developing pre-tests and post-tests that clearly assess the revised Learning Outcomes. As our assessment efforts yield more useful results we plan to share them more widely with relevant program stakeholders via conferences, listserves, websites, alumni newsletters and the College advisory board.