ENTRY TEMPLATE AND GUIDELINES
This template is designed to ensure you have all the relevant information to prepare your entries. Once you have completed
this, you must go to http://awardsentry.mandmglobal.com/ and fill in the entry form online.
KEY DATES
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Final entry deadline is 29th May 2015
Shortlist announcement: Wednesday 22nd July 2015
M&M Global Awards Ceremony: Thursday 3rd September 2015
ENTRY PRICES
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Entry price: £299 GBP* (For UK participants, VAT will be added)
*Late fee: £339 GBP (for entries submitted after Friday 29th May 2015, 23:59h GMT)
Please note:
 Information in the entry form and its creative will remain confidential until the end of the first judging round. C
Squared Networks Ltd. reserves the right to reproduce submitted material and summaries of entries for its other
events and publications unless we receive prior notification.

All campaigns must have run on pan-regional media and/or local media in two or more countries (with the exception
of Best Local Execution of a Global Brand) between 1 June 2014 and 31 May 2015.
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Campaigns may be entered in more than one category but it is advised to adjust your written entry to the category
criteria as judges will be looking for different information in each category.

All campaigns must be entered in English.

Ensure your submissions have been properly spell checked before submitting online as that is how details will be
listed in the Shortlist.
What sections do I fill out?
Please fill out sections A and B of the form for all categories.
What other information can I find in this pack?
 How to upload supporting images and in what format?

Uploading reels – if shortlisted
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Payment process
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Contact information
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Categories
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SECTION A: Basic Entry Information
To be eligible for entry, the majority of a campaign must have run on pan-regional media and/or local media in two or more
countries across between 1 June 2014 and 31 May 2015. There is no limit to the number of categories one campaign can be
entered into.
Entering category
Campaign title
Entering company
Agency network
Type of company
(e.g. advertiser, media agency, advertising agency, etc.)
Entering country
Brand
(e.g. Cif)
Brand owner
(e.g. Unilever)
Date range of activity (DD/MM/YY - DD/MM/YY)
Note: eligible campaigns must have run between 1 June 2014
and 31 May 2015
Regions/Countries in which the entered campaign
ran
Client name
Client job title
Client email address
Client phone number
List all other parties (e.g. media owners or
technology partners) who should be credited
Team members working on the campaign (names and
job titles)
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SECTION B: Draft Written Entry
Please share the details of your campaign activity as indicated below. Please be aware of the maximum word counts
indicated. Please note: no entering or credited agency names should be included in the written entry copy.
Objectives
(50 words max)
Please state your objectives for the campaign
Insight
(max 250 words)
The marketing challenge and brand insight
Strategy
(max 300 words)
The consumer insight and communications strategy
Execution
(max 250 words)
The creativity of the communication and activation and/or delivery
Results
(max 200 words)
Note: Results section is 350
words for The Effectiveness
Award only
Budget
What was the media budget for this campaign?
 Less than USD $1 Million
 USD $ 1 Million+ to USD $ 10 Million
 USD $ 10 Million+ to USD $ 25 Million
 USD $ 25 Million+
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ENTRY GUIDELINES
There is no limit to the number of categories a single campaign can enter. To be eligible for entry, the majority part of a
campaign must have run on pan-regional media and/or local media in two or more countries between 1 June 2014 and 31
May 2015.
You will be asked to enter a written entry plus 2 images. If you are shortlisted, you will be asked to provide a 2 minute video
reel and a 30 second video reel in mp4 or mov formats.
YOUR WRITTEN ENTRY
The 1000 words will include – 250 for insight, 300 for strategy, 250 for execution and 200 for results. Please note: no agency
names should be included in the written entry copy. The Effectiveness Award allows up to 350 words for the results
section.
UPLOADING YOUR SUPPORTING MATERIALS
1. YOUR IMAGES
The images should not include entering company names or any contributing creative companies.
You will need to upload 2 images to support your entry. These should be images of the campaign in activity, for
example: photos from an event, screen grab from the website, image of the print ad.
Images specifications: jpg format, 300 dpi, RGB, each image must not exceed file size 10MB.
The images provided will be used alongside campaign write-ups of the work on other C Squared Networks Ltd. properties
after the first round of judging has been completed.
Please note: only use alphanumeric characters (A-Z, 0-9) when naming your files, as other characters (\ /: *? “< > | &)
may cause problems
2. SHORTLISTED VIDEO REELS (only if shortlisted)
Only shortlisted campaigns will be asked to provide more information for the final jury, in the form of a video reel
highlighting the campaign’s success. Entries for which no reel is provided will not be disqualified, but may be at a
disadvantage in the final judging. The Shortlist is due to be announced 22nd July 2015 on www.mandmglobal.com
You are required to send two file versions of the video reel:
1.
2 minute video reel. It must arrive by 19th August 2015
Reel specification:
 HD (720p or 1080p)
 H264 or mp4
 File size no larger than 250MB
 Maximum length: 2 minutes
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2.
30 second video reel It must arrive by 19th August 2015
Reel specification:
 HD (720p or 1080p)
 H264 or mp4
 File size no larger than 250MB
 Maximum length: 2 minutes
You must submit your video to events@csquared.cc, we suggest you use WeTransfer
Please ensure high quality files are submitted.
ENTRY FEES
Price per entry is £299 GBP*. For UK participants, VAT will be added.
(*Late fee: £339 GBP for entries submitted after 29th May 2015).
PAYMENT PROCESS
For single entries or multiple entries totalling less than £2,500:
Payment type: Online credit card payment. Please have this information ready when you submit your entry.
Submissions will not be considered until full payment is made.
For multiple entries totalling more than £2,500:
Payments can be made by credit card or invoice (please have a PO number ready if required).
Submissions will not be considered until the invoice initiation process has been started on the submission site. All entries
must be paid for by 12th June 2015.
ALL SUBMISSIONS CAN BE ALTERED AT ANY TIME UP UNTIL 12th JUNE 2015.
ANY QUESTIONS?
For enquiries on the entry, judging process and Awards Gala Dinner:
graham.alexander@csquared.cc
+44 (0) 207 367 6983
For sponsorship enquiries:
caroline.homes@csquared.cc
+44 (0)20 7367 6981
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CATEGORIES
To be eligible for entry in the entering categories, the majority part of a campaign must have run on pan-regional media
and/or local media in two or more countries (with the exception of Best Local Execution of a Global Brand) between 1 June
2014 and 31 May 2015.
Best Use of Video – NEW FOR 2015
The best use of video should show creativity not only in the content itself, but also how it has engaged the target audience.
Judges will particularly reward those that show innovative use of technology in the activation which could include instream
or outstream video solutions. The campaigns may have appeared on social media platforms, the digital platforms of
publishers, media brand websites or any other platform. Entries could come from media agencies, media brands or video
advertising platform providers.
Best Use of Mobile – NEW FOR 2015
Innovative use of the mobile channel to reach and engage consumers is key in this category. Any form of mobile media will
be considered, including mobile Apps, .mobi sites, mobile content or any form of mobile advertising, provided they show
how the advertiser has used mobile in a creative and engaging way to obtain great results on clear objectives.
Best Partnership Award – NEW FOR 2015
This award seeks to recognise the success of a partnership between two parties, including but not exclusively between an
agency, media owner, brand or ad technology owner. The partnership should have been integral to the success of the
campaign, and judges will particularly reward innovation in the implementation of the partnership. The partnership could be
for a sustained partnership long-term, or a one-off. Two parties from the partnership may be nominated for this award, with
both parties being rewarded when selected as having the year’s winning partnership.
Best Use of Native Advertising – NEW FOR 2015
This category is open to publishers, media agencies and technology providers who can prove the most effective use of native
advertising or sponsored content. The placement is targeted, the context is fitting and the results should show the level of
success for the campaign or client.
The Smart Use of Data Award – NEW FOR 2015
The Smart Use of Data Award reflects the achievements of effectively reaching consumers in their increasingly digital lives,
which has fuelled programmatic buying, marketing through site targeting and dynamic creative optimisation for instance. The
winning entry should demonstrate the smart use of data which has ultimately improved results, as evidenced by metrics such
as web conversions, increases in the average order value, a reduction in online CPA or increase in ROI. Pre and post campaign
stats will be another useful benchmark for judges.
B2B Campaign of the Year – NEW FOR 2015
This category is open to B2B campaigns seeking to influence the opinion or purchasing behaviour of businesses or individual
business decision makers. The winner will demonstrate an intelligent choice and use of media channels to efficiently target
the communication, as well as a creative approach or central idea that has grabbed the attention of the business audience.
International Creativity Award – NEW FOR 2015
Open to all types of agencies or media owners that wish to prove their creativity, the winner will need to show a clever
response to the client brief as well as impress with the originality and creativity of the idea behind the campaign. Creative
needs to have either been conceived with an international campaign in mind, or created for a single market before being
rolled out successfully multi-nationally. Judges are looking to reward campaigns that have responded to the challenge of
creative that resonates on a multi-national level.
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Best Content Creation Award
This category is searching for a campaign that has used creation of content as part of its strategy. It is open to all advertisers,
agencies and production organisations that are dealing with brands in order to create and distribute branded content via
publications, apps or online. The content should fit with the brand values, strategy and clearly address the marketing
challenge.
Best Entertainment Platform
Entertain: This category recognises the power of a great communications platform (traditional and emerging) and the
thinking required to maximise its value. Core to the creation of a successful platform is the ability to entertain the consumer
in order to retain attention.
Best Use of Social Media
This category rewards innovation in social media that can demonstrate great results. Entries will be judged on the creative
use of social platforms and a sound understanding of online consumer behaviour. Judges will be looking for examples of
fantastic consumer driven campaigns, community building, targeting, engagement measures as well as the potential viral
nature of the campaign on a Global scale.
Best Local Execution of a Global Brand
This award will recognise the local creative and strategic media strategy that demonstrates a qualified brand impact on the
local audience. The winning work should not just be a local interpretation of an international campaign by a global brand but
a unique initiative for a local audience. The judges will look for great insight and thinking and the use of appropriate media
channels. The winner will be selected on the strength of overall idea, creative impact and achievement of key objectives. In
this category, campaigns will be accepted if they have run in only one country.
Best Communications Strategy
This category celebrates the big idea that has enabled a brand strategy to perform across international markets. Our judges
will be looking for campaigns that demonstrate clear consumer insight and through the development of a brilliant strategy
and precise execution, engage the target audience.
Best Digitally Integrated Campaign
This category is seeking entries that have understood and integrated themselves into the digital landscape while integrating
itself excellently into all other media. It covers all digital media, from web, mobile, IPTV, gaming and search through to
affiliate marketing and is looking for great examples of interaction using digital media's unique properties.
Best Use of Content
This category is searching for a campaign that has content at the heart of its strategy. The content does not have to have
been created by the entrant, but it’s about the distribution and leverage of content as part of an international execution. The
category can include entries from both traditional disciplines such as branded content and advertiser-funded content,
including newer techniques such as consumer-led content initiatives.
Best Targeted Campaign
The winner in this category will be the campaign that demonstrates excellence in targeting and reaching a specific
demographic or niche audience with a message via any media. Campaigns targeting any specific audience will be relevant to
this category (e.g. youth, over 55s, influencers, Chelsea football fans, silver surfers, ex-pats, etc.). The winning campaign will
be able to demonstrate a clear understanding of the target demographic or niche audience, the best channels to reach them,
their motivations and the messages that appeal to them, and will display exemplary execution of a media strategy with real
cut-through.
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Best International Launch or Re-launch Campaign
The winner in this category will be the campaign which demonstrates the most successful strategy for the launch of a new
product, service, company or brand, or the re-launch of an existing product, service, company or brand. The winning
campaign will be able to demonstrate an understanding of the target audience and marketplace. It will also show the use of
a cutting edge media strategy that created standout in the market in order to generate the buzz required to successfully
launch or re-launch a product, service, company or brand.
Best Engagement Strategy
Recognising the campaign that can demonstrate the most successful engagement strategy with tangible audience-related
results for the client. This category can include a campaign on any media channel that can prove engagement at its heart the jury will place a greater emphasis on audience-related results for entries and will be looking for proof of engagement
through metrics such as 'time spent with brand', 'number of interactions with the brand', 'number of downloads', 'number of
comments', and so on.
The Effectiveness Award
This category will reward the campaign that achieved the most against its stated targets. It will focus on effectiveness of a
campaign above all other considerations. All entries must include figures showing the campaign’s direct impact on clearly
defined KPIs e.g. brand perception scores, lead generation, sales, conversion rates etc. that must be declared in the
submission. The results section of the entry will account for 40% of the Jury’s scores. The Effectiveness Award is open to all
campaigns, whether consumer or corporate, and judges will consider the size and difficulty of the aims of the campaign or
the changing nature of the challenge when making their decision.
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