Strategic Management
SYLLABUS
2nd Semester, 2014/2015 academic year
Code:
Lecturer:
Nature of course:
Hours / Week::
Total hours:
Category:
Language:
Assessment:
Prerequisite:
ECTS Credits:
GTVVE2006AB
Dr. Csaba Deák, associate professor
Lecture and seminar
2 lectures and 2 seminars
60 hours/semester
English
Oral and written presentation, class participation and final
exan
None
5 credits
Course Objectives
A study of current topics in the management of strategy and strategic change. Guest speakers and
experiential exercises will be utilized in addition to lectures, student presentations and class
discussion.
Course Structure
Week
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Topic
First Meeting Backgrounds Technical information
The first vocabulary of Strategy
Introducing Strategy What is strategy? Strategic management
Strategy development processes
The Environment The macro-environment Industries and sectors
Competitors and markets
Strategic Capability Foundations of strategic capability Cost efficiency
Capabilities for achieving and sustaining competitive advantage
Diagnosing strategic capability
Strategic Purpose Corporate governance Corporate social responsibility
Stakeholder expectations Values, mission, vision, and objectives
Culture and strategy Strategic drift
What is culture and why is it important?
Business-Level Strategy
Bases of competitive advantage: the ‘strategy
clock’ Sustaining competitive advantage Competition and collaboration
Presentation by students 1.
Strategic Directions and Corporate-Level Strategy Strategic directions
Reason for diversification Value creation and corporate patent Portfolio matrices
Presentation by students 2.
International Strategy Internationalisation drivers National and international
sources of advantage International strategies Market selection and entry
Presentation by students 3.
Strategy Methods and Evaluation
Methods of pursuing strategies Strategy evaluation
Strategy in Action Structures Organizational processes Managing strategic
change
Presentation by students 4.
14.
Final Examination
Required Readings
Fundamentals of Strategy (Gerry Johnson, Kevan Scholes, Richard Whittington) Publisher:
Financial Times Press, Copyright: 2010. ISBN-0273736752
Practical strategy: structured tools and techniques (Geoff Coyle) ISBN13: 9780273682202
ISBN10: 0-273-68220-2
Course Assignment
The final grade is comprised of the following elements:
(Mid-term Exam)
Final Exam
Oral Presentation and Power Point Slides
Written Presentation
Class Participation and case studies
0 points
50 points
15 points
15 points
20 points
100 points
Maximum
Final grade calculation:
87 – 100 points
74 – 86 points
63 – 74 points
51 – 62 points
0 – 50 points
Mark
5
4
3
2
1
2