Dr Shuo Wang
Visiting Assistant Professor
School of Hotel and Tourism Management
The Hong Kong Polytechnic University
Areas of Research Expertise
 Psychological Pricing
 Experiential Consumption
 Conspicuous Consumption
 Cross-cultural Consumer Behavior
Areas of Teaching Expertise
 Hospitality Marketing
 Revenue Management
 Luxury Brand Management
 Research Methods
Personal Introduction
Dr. Shuo Wang earned his Ph.D. in Hotel Administration from Cornell University, USA. He
also holds a Bachelor of Economics from Beijing Union University, China and a Master of
Science in Economics from Bristol University, UK.
Previously, Dr. Wang served as a graduate student instructor in the Department of Policy
Analysis and Management at College of Human Ecology, Cornell University from 2011 to
2012 and as a visiting scholar at the School of Hotel Administration, Cornell University in 2013.
Before entering academia, he held several management positions in sales, marketing and
revenue management at Swissôtel, Kempinski, Shangri-La, and InterContinental Hotels in
China.
Dr. Wang’s primary research interests lie in the fields of services marketing and consumer
psychology. Currently, he is working on several projects investigating the behavioral approach
to hospitality pricing and its implications for revenue management.
Qualifications
[Academic Qualifications]
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PhD (2013) Cornell University, USA
MSc (2003) Bristol University, UK
BS (1997) Beijing Union University, China
[Ad Hoc Reviewer]
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Journal of Hospitality and Tourism Research
Journal of Socio-Economics
Asia Pacific Journal of Tourism Research
Publications
[Journal Articles]
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Wang, S. and Lynn, M. (2014). The Effects of Service Charges versus Service-included
Pricing on Deal Perception.
Journal of Hospitality and Tourism Research,
1096348014525636

Lynn, M. and Wang, S. (2013). The Indirect Effects of Tipping Policies on Patronage
Intentions through Perceived Expensiveness, Fairness, and Quality. Journal of
Economic Psychology, 39, 62-71.
[Industry Reports]

Wang, S. and Lynn, M. (2010). The Impact of Prix Fixe Menu Price on Deal Perception.
Cornell Hospitality Report, 10(15).

Wang, S. and Lynn, M. (2007). The Effects on Perceived Restaurant Expensiveness of
Tipping and Its Alternatives. Cornell Hospitality Report, 7(3).
[Case Studies]
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Wang, S., Siguaw, J. A. & Simpson, P. (2005). Morgan's Rock Hacienda & Ecolodge.
Ivey Business School Case Series (9B05A013); Teaching Note (8B05A13).
[Conference Papers]

Wang, S. and Lynn, M. (2013 July). How Voluntary versus Mandatory Service Gratuity
Affects Menu Price Perception and Demand. The 2013 Annual ICHRIE Summer
Conference, St. Louis, Missouri.
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Wang, S. and Lynn, M. (2013 January). How Service Gratuity Charges Affects Price
Perception: a Parallel Mediation Model. The 18th Annual Graduate Student Research
Conference in Hospitality and Tourism, Seattle, Washington.

Wang, S. and Xie, K., & Chen, C.C. (2012 August). The Influence of Incidental Affect
on Online Booking Decisions. The 2012 Annual ICHRIE Summer Conference,
Providence, Rhode Island.

Wang, S. and Lynn, M. (2010 June). The Impact of Magnitude Salience on Prix Fixe
Menu Price Judgment. Harrah Hospitality Research Summit, Las Vegas, Nevada.
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Wang, S. and Lynn, M. (2008 September). How to Present Surcharges: the Case of
Restaurant Gratuities. The 2008 Behavioral Pricing Conference, Philadelphia,
Pennsylvania.