Sanu Thomas
Address: Al Karama, Dubai, UAE
Contact: 0557716085
Dy SALES MANAGER
EXPERTISE
Sales & Marketing
Strategic Planning
Territory Management
Relationship Management
Market Analysis
Budgeting / Financing
Lead Generation
Team Management
Training & Mentoring
Sales Cycle Management
Process Management
PROFILE
 A business savvy professional with over 13+ years of experience in sales, marketing,
strategic planning and business operations with P & L accountability
 Currently working as Sales Manager - Process Food Division at Sahara Q Shop
 Innovative individual with proven track record in sales management, territory
planning and relationship management
 Proficient in profit maximization, customer satisfaction, driving control and process
improvements
 Customer focused & successful in building relationships with key decision makers,
seizing control of critical problem areas & delivering on customer commitments
 Keen business acumen in analyzing and understanding business requirements,
customer-value maximization and developing new business sales processes
 Strengthening company to lead in competitive markets and deliver innovative
marketing concepts & strategies; streamlining operations and organizational tasks
 Industry Experience - Dairy, Oil, Frozen Products, Beverages, Retail, Dates & Dry
fruits, Staples and Packaged water.
PRODUCTS EXPERIENCE


GCMMF – Amul Dairy Products & AMUL Ice creams
MOTHER DAIRY – Dhara Oil Products, SAFAL Frozen Products & SAFAL Beverages

PARLE AGRO – Appy Fizz, Appy & Frooti – Fruit Drink

AL FOAH INDIA – Date Crown - Dates (fruit) and Date Products

SAHARA Q SHOP – Q Brand - Breakfast Range, Staples, Biscuits, Noodles, Fruit drink, Packaged Water
PROFESSIONAL EXPERIENCES
SAHARA Q SHOP
SINCE DEC 2013
Dy Sales Manager - Process Food Division, Kerala
 Responsible for setting up the distribution network for Sahara Q Shop in Kerala - The brand is "Q".
 Accountable for the coordination of overall C&F Operations, designing business development plans and ensuring
effective implementation of business activities
 Key player in analysis, development and implementation of strategic business plans & policies, ensuring
organizational growth, targeting maximum profitability & cost effectiveness
 Structuring annual sales budget and implementing control measures to contain expenses within defined limits
 Designed mutually profitable, long term arrangements by structuring, negotiating and launching new alliances
 Ensuring all client’s issues are promptly addressed & documented along with providing resolution in a timely &
professional manner
 Consistently building and nurturing relations with clients to procure repeat and referral business
 Developing mutually productive business relationship with key influencers and decision-makers to gain formulary
access for new products
 Key attainment:
o
Successfully leading and 6 Territory Managers, 26 sales representatives and managing a network of 21
key clients with the ales value of 9 crores (90 mil)
ALFOAH INDIA
NOV 2008 - NOV 2013
Key Account Manager - Kerala, Karnataka - Chennai
 Responsible for setting up the network of the Indian Subsidiary (Alfoah India) for Alfoah LLC in 3 states of South
India - The brand is "DATE CROWN"
 Successfully managed a network of 96 clients, 36 sales representatives and 3 State managers
 Recruited, trained, led and monitored the performance of team members to ensure efficiency in sales operations
 Providing leadership to ensure the achievement of sales, revenue targets, profitability and world-class customer
service without compromising company profitability
 Key Attainments:
o Played pivotal role in making the first venture of Al Foah LLC outside UAE a grand success
o Started the company in 2008 with the annual turnover progressing to Rs. 3.5 Cr (2009 - 35 mil), Rs. 7.5 Cr
(2010 - 75 mil), Rs. 13 Cr (2011, 130 mil), Rs. 17 Cr (2012 – 2013, 170 mil)
PARLE AGRO
SEP 2005 - OCT 2008
Area Sales Manager – Frooti Beverages - Kerala
 Led a team of 15 – 20 members including 9 territory managers and managed the sales and distribution/ visibility
in the outlets
 Responsible for planning then sales promotional activities for awareness and faster off-takes for building brand
image
 Responsible for assessing marketing opportunities, target markets, intelligence gathering on clients &
competitors while generating leads for possible sales activities
 Maintained a constant vigil on market dynamics and attuned the marketing strategies to exploit available
opportunities in assigned territories
 Enhanced the revenue stream by increasing customer base and improved the customers’ frequency of purchase
MOTHER DAIRY INDIA LTD
NOV 2003 - SEP 2005
Territory Sales In-Charge
 Responsible for managing sales and a network of 13 distributors for the organization
 Devising competitive sales strategies to improve the product awareness and enhance business growth
 Accountable for providing direction, motivation and training to the field sales team and ensuring optimum
performance
PAST EXPERIENCE
GCMMF (AMUL)
Territory Sales In-Charge
AUG 2001 - AUG 2003
TIME EDUCATION
Academic Executive





AUG 2000 - JUL 2001
EDUCATION/ CERTIFICATIONS
Master of Business Administration (Marketing & Sales), Madurai Kamaraj University, Tamil Nadu, 2000
Bachelor of Commerce, Mahatma Gandhi University, Kerala, 1998
Pre Degree, Mahatma Gandhi University, Kerala, 1993
SSLC, Board of Public Exams Government of Kerala, 1991
Technical Skills: MS Office Suite (Outlook, Word, PowerPoint) and Internet Applications
PERSONAL
Place Of Domicile – Kerala, India
Date Of Birth – 13/01/1976
Marital Status - Married
Languages known: English, Malayalam, Hindi, Tamil
Email- sanuthomas13@gmail.com
References: Available on request