Corporate Fact Sheet
HEADQUARTERS: Hallmark Insights
TCF Tower
121 South 8th Street, Suite 700
Minneapolis, MN 55402
USA
WEB SITES:
www.HallmarkInsights.com
www.PremierChoiceAward.com
www.RewardChoiceCertificate.com
EMPLOYEES:
More than 70 employees – based in Minneapolis, MN
REVENUE:
Hallmark Insights is owned by privately held Hallmark Cards, Inc.,
which does not disclose revenues for its operating units.
OVERVIEW:
Hallmark Insights provides businesses with meaningful, memorable
and measurable incentive solutions that show a deep understanding of
what truly moves people. They develop comprehensive solutions for
employee reward and recognition, sales incentive programs, health
and wellness programs, and consumer programs that fully engage
employees and loyal customers to achieve their clients’ business
objectives. The completely online programs allow companies to
reward their sales teams, employees or customers with simple, easyto-use incentives. Advantages include both an array of options and
ease-of-use, access to more than 350 nationally and regionally
recognized merchants who participate in the program, and awards that
can be redeemed online and shipped to recipient within 24 hours. As a
subsidiary of Hallmark Cards, Inc., Hallmark Insights is aligned with
one of the most recognized brands in the country.
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Hallmark Insights, Inc.
Corporate Fact Sheet – Page 2
TAILORED FOR
SPECIFIC
AUDIENCES:
With customized planning, communications, support services,
program management, measurement and analysis services, Hallmark
Insights helps companies create on-target incentive programs for a
variety of audiences:
•Consumer Incentive Solutions help companies
reward consumers with customized programs using the
Reward Choice™ Certificate for customer acquisition,
loyalty or cross-sell programs, thank-you gifts, and
holiday/year-end customer gifts.
• Employee Incentive Solutions recognize and praise
employees with customized programs using the
Premiere Choice® Award for employee recognition
and retention, service anniversaries, customer service
recognition, peer-to-peer recognition, safety awards and
more.
• Sales Incentive Solutions keep sales teams motivated
and selling with the Premiere Choice Award for
distributor preference awards, best practices solutions
and goal recognition programs.
• Health And Wellness Incentive Solutions helps
companies overcome escalating health care costs by
encouraging employee participation in wellness
programs, producing positive outcomes for everyone in
a company.
PRODUCTS:
Premiere Choice® Award is a corporate recognition, reward and
incentive solution for employees. Premiere Choice Award is
Hallmark Insights’ highly regarded product, most often used for
health and wellness programs, sales and dealer incentives and
employee reward and recognition. This gift certificate-based
incentive program combines the convenience of online ordering with
excellent service for the delivery of personalized awards redeemable
for gift cards and certificates at more than 350 of the nation’s leading
retailers, catalogs, restaurants, travel providers and entertainment
companies, among other venues.
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Corporate Fact Sheet – Page 3
PRODUCTS:
(CONTINUED)
Reward Choice Certificate is a business-to-consumer reward and
incentive solution. This product provides companies with an easy-tofulfill reward for customer acquisition, retention, win-back and crosssell strategies. Much like the Premier Choice Award, recipients are
able to select gift cards and certificates at more than 350 of the
nation’s leading retailers, catalogs, restaurants, travel providers,
entertainment companies and more – offering a complete online
fulfillment process that significantly reduces administrative time and
cost. Many companies rewarding their customers with this product
report savings in fulfillment time, and improved return-oninvestment over similar incentive programs.
PRINT-ON
DEMAND
FULFILLMENT:
Hallmark Insights’ print-on-demand capability provides fulfillment
unparalleled in the industry and offers a 24-hour turnaround for gift
certificates and cards ordered or redeemed through an online
automated process. All awards and certificates can be redeemed for
gift cards and certificates to more than 350 nationally recognized
merchants, including Best Buy, Sears and Target®
Technological support is critical to the company’s incentive program.
Enhanced in late 2005, Hallmark Insights uses state-of-the-art
Program Management Software to improve speed in development
and implementation, ease of access, and a completely virtual
selection and redemption process for the company and the redeemer.
The Program Management Software makes company programs even
more effective with customized services including program planning,
program management systems, program communications, program
support services, as well as measurement and analysis. Our ondemand technology gives companies the ultimate flexibility and
convenience. And because companies only order the awards as they
need, they never have too few or many certificates.
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Corporate Fact Sheet – Page 4
GROWTH
HIGHLIGHTS:
Founded in 1990 by a group of private investors, Hallmark Insights
(formerly Gift Certificate Center) was one of the first businesses to
provide gift certificates using automated technology.
Issuing gift certificates first through kiosks (much like a cash
machine) at many retail locations throughout the U.S., Hallmark
Insights changed the business in 1996 to concentrate on their
successful business-to-business incentive programs for corporate
clients. The Premiere Choice Award web site targeted business-tobusiness sales incentives and recognition clients with online ordering
and tracking. The Reward Choice Certificate, launched in Fall 2003,
concentrated on a growing number of companies rewarding their
customers with gift cards and certificates.
Hallmark Insights is experiencing double-digit growth due to its
focus on online solutions designed to meet client business objectives.
INDUSTRY
OVERVIEW:
In the 2005 Incentive Study by the Incentive Federation, gift cards
and certificates were cited as the number-one merchandise incentive
used in all incentive programs, demonstrating their growing
popularity. Decision makers report using them for their high value
by the recipient, reasonable cost, value relative to cost and ease of
use (ValueLink, July 7, 2004).
Hallmark Incentives delivers state-of-the art technology, customized
programs, an array of redemption options, and ease of access to their
clients. Their programs are designed to meet company objectives,
and software tools and management support assure incentive
programs work regardless of company size or location.
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Hallmark Insights, Inc.
Corporate Fact Sheet – Page 5
Providing quick and easy-to-use online solutions to corporate clients,
many of Hallmark Insights’ more than 8,200 customers note the
following five elements as company strengths:
COMPANY
STRENGTHS:
 Affiliation with Hallmark Cards, Inc., the personal expression
industry leader
 More than 350 nationally recognized retailers, restaurants, and
entertainment companies as incentive program options
 Technology supporting awards, gift cards, and gift certificates
through a completely automatic process
 Consultative services for program planning, program
management software, program marketing support and program
measurement.
 Client-branded solution development.
Hallmark Cards, Inc. acquired Hallmark Insights (formerly Gift
Certificate Center, Inc.) in June 2000. Based in Minneapolis,
Hallmark Insights is a wholly owned subsidiary of Kansas City-based
Hallmark Cards, Inc. The company is known throughout the world
for its greeting cards, related personal expression products and
television’s most-honored and enduring dramatic series, the
Hallmark Hall of Fame. The company publishes products in 30
languages and distributes them in more than 100 countries.
HALLMARK
CARDS
CONNECTION:
PARTICIPATING
MERCHANTS:
CURRENT
CLIENTS:
More than 350 merchants, including Best Buy, Sears and Target®.
Hallmark Insights currently works with many Fortune® 500 companies
in the U.S., including Abbott Laboratories, Bank of America, Coca
Cola enterprises and Medtronic.
MANAGEMENT: 
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
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President: Keith Fenhaus
Vice President, Sales: Maria Bavender
Vice President, Finance: Eileen Nemitz
Vice President, Marketing & Customer Relations: Heather Teskey
Vice President, Information Technology: Timothy Tanner
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