UNIVERSITY OF SOUTH AUSTRALIA Assignment Cover Sheet – External An Assignment cover sheet needs to be included with each assignment. Please complete all details clearly. Please check your Course Information Booklet or contact your School Office for assignment submission locations. ADDRESS DETAILS: Full name: Ong chi lun Address: No 304 block b menara d’sara Postcode: 52200 If you are submitting the assignment on paper, please staple this sheet to the front of each assignment. If you are submitting the assignment online, please ensure this cover sheet is included at the start of your document. (This is preferable to a separate attachment.) Student ID 1 1 0 0 7 3 2 1 3 Email: aaronclun77@hotmail.com Course code and title: Public Relations 2 Comm 2037 School: taylors univerity Program code: OBCM Course Coordinator: Tutor: Ms. Manickam Govindaraju Assignment number: 1 Due date: 25 March 2013 Assignment topic as stated in Course Information Booklet: Media Writing Further Information: (e.g. state if extension was granted and attach evidence of approval, Revised Submission Date) I declare that the work contained in this assignment is my own, except where acknowledgement of sources is made. I authorise the University to test any work submitted by me, using text comparison software, for instances of plagiarism. I understand this will involve the University or its contractor copying my work and storing it on a database to be used in future to test work submitted by others. I understand that I can obtain further information on this matter at http://www.unisanet.unisa.edu.au/learningconnection/student/studying/integrity.asp Note: The attachment of this statement on any electronically submitted assignments will be deemed to have the same authority as a signed statement. Signed:aaron Date received from student: Recorded: Date:25 March 2013 Assessment/grade Assessed by: Dispatched (if applicable): Sports and Recreational Department Taylor’s University Lakeside Campus No 1 Jalan Taylor’s 47500 Subang Jaya Selangor Darul Ehsan Contact Tel Email : Mr Ong Chi Lun : 03-62804911 : chilun.ong@taylors.edu.my For Immediate Release CARMEN NG AS TAYLOR’S LAKESIDE WOMEN’S BASKETBALL HEAD COACH SUBANG JAYA, 21 March, 2013 – Taylor’s University Lakeside assigns Carmen Ng as the new Head Coach of Women’s Basketball team. Carmen Ng has solid experience with women’s basketball team at the community of university level. Carmen Ng was formerly an assistant basketball coach at College of the Hills. College of the Hills athletic director, Michael Bay says, “I am very proud of her, she is a very good basketball coach as she has the same goals and aims as the players. She is very serious in basketball and she puts a lot of effort in her job. I am very happy for her.” “Carmen Ng has the ability to lead the team and we’ve chosen a very good basketball coach for the team,” says Ronnie Ong, Sports and Recreational Department Head of Taylor’s University Lakeside. “She has the experience in coaching women’s basketball for university level. She understands sports and I think she has the ability in communicating with the team, it makes it easier to reach what we are trying to accomplish in the future.” -more- Before coaching, Carmen Ng plays basketball at Joplin, MO. She plays as a center, ranking as the best center of the year for women’s basketball at the community of high school level. She also plays for the Women’s All-Star Hoopsters touring team for two years and earns team most valuable player. Carmen Ng earns her degree in University of Loyola, Chicago in Bachelor of Arts in Anthropology and then a Master Degree in Sports Management in College of the Hills. The chairman of the Taylor’s search committee, Benjamin Tan receives and screens a total of 115 applications, interviewing five applicants and picking Carmen Ng as the Head Coach, he strongly believes that Carmen Ng is the chosen one and he states, “We feel fortunate to be able to secure a person who is so highly qualified to lead our outstand girls’ basketball team. We expect great things from Carmen Ng, and we know she’ll deliver the goods.” For the past 10 years, Taylor’s University Division II women’s basketball team has achieved nationally ranked and participated in many tournaments, winning the title last year. The team will continue to grow and win more tournaments with Carmen Ng’s lead. For more information, please log on to www.taylors.ed.my/ -end- Sony Malaysia 322-324 Level 3 Ramlee Mall, Suria KLCC Kuala Lumpur, 50088 Wilayah Persekutuan Contact Tel Email : Mr Ong Chi Lun : 03-5629 4320 : chilun.ong@sony.com.my For Immediate Release SONY MALAYSIA ANNOUNCES DEBUT OF VAIO TOUCHSCREEN HYBRID ULTRABOOK KUALA LUMPUR, 22 MARCH 2013 – Sony Malaysia, the nationwide provider of electronics products launches the new member of the Sony’s VAIO Ultrabook with a new look and better features. The new VAIO touchscreen hybrid ultrabook will be released in Malaysia market next week in KLCC at 11am. Sony Malaysia’s Managing director, Kikuo Okura presents the new member of the Sony’s VAIO Ultrabook and speaks about the new technology. “I am very honored to present u this new technology laptop. This new Sony’s VAIO Ultrabook gives you a different personal computing experience and it was created in response of consumers’ needs for a laptop that can effortless switch from keyboard mode to touchscreen mode. This is an enhanced version of VAIO’s touchscreen hybrid ultrabook.” says Kikuo Okura in his opening speech. Sir Howard Stringer, the Chairman of the Board of Directors of Sony Corporation says, “ Since the demand of laptop technology increases by day, Sony has been creating new technologies for laptop. With only one touch, this technology enables fast switch from keyboard mode to touchscreen mode. This feature not only will be available on laptops but there will be more on smartphones, portable speakers and TVs in the near future and this technology will definitely be a cutting-edge product from Sony. I am really proud that Malaysia now has access to this technology.” -more- The latest edition of VAIO touchscreen hybrid ultrabook is a 15-inch, touch-enabled notebook. It features lightweight aluminum body case and it runs the latest third-generation Intel Core processors. Comparing with the previous edition, the touch support is more sensitive and the display offers more resolution and graphics in full 1080p HD. The main feature that VAIO touchscreen hybrid ultrabook provides is a super lightweight notebook with easy and fast switch from a notebook to a tablet. “If you are looking for something beyond the standard notebook with cool features and convenient to take it anywhere, VAIO touchscreen hybrid ultrabook is definitely your choice.” says Kenny Choo, Malaysia’s popular tech blogger. Jason Khoo, a user of sony says, “I have been using Sony’s product for my entire life, by far Sony seems to have good quality products and this notebook looks like a really great tablet and laptop hybrid. I have a huge expectation on a compact and powerful display with smooth touchscreen support.” Sony Malaysia Sdn. Bhd. starts operating on 31 October 1973 and has expanded largely in the nation’s market. Sony Malaysia demands high quality products with innovation and creativity and has expanded into different sector of industries. For more information, please visit www.sony.com.my -end- Mead Johnson Malaysia Menara Lien Hoe G.1 Persiaran Tropicana Lien How Tower Sdn. Bhd. Petaling Jaya, 47410 Contact Tel Email : Mr Ong Chi Lun : 03-7804 7995 : chilun.ong@meadjohnson.com For Immediate Release MEAD JOHNSON INVESTIGATES WHETHER MILK POWDER CONTAMINATED. PETALING JAYA, 22 March 2013 – Mead Johnson investigates EnfaMama A+ milk powder, which believes to cause diarrhea to three babies last week. “The problem has been brought into question and we are investigating EnfaMama A+ milk powder manufacture. We are truly sorry for what happened to the three babies and we hope to find what causes the babies to have diarrhea. The three babies are now in stable condition and we are willing to help and support the three babies no matter what. “ says Stephen Golsby, CEO of Mead Johnson. A senior manager medical specialist of Mead Johnson, David Mores inspects the dairy farms, milk processing plants, wash station, milk powder plants and everything seems to be fine. He then states, “Few days ago, my team and I have been investigating the milk powder manufacture of EnfaMama A+ and everything seems to be in perfect state. The press are welcome to visit the milk powder manufacture, as there is nothing to hide. However, we will have an in depth investigation whether the milk powder is contaminated. “ Heath Minister, Datuk Seri Liow Tong Lai says the specialists have brought EnfaMama A+ back to the lab and they will investigate the formula of the milk powder. “We are afraid that the milk powder is contaminated with melamine which is an industrial chemical used or maybe it contains unsuitable formula that will upset the babies’ digestive system.” Mrs. Judy, one of EnfaMama A+ customer says, “I have been feeding my babies with EnfaMama A+ for a very long time, so far nothing seems to be affecting my babies’ health. EnfaMama A+ is a high quality and trustable brand.” -more- Stephen Golsby adds, “Whether the three babies are affected by our products or not, we are willing to help them. In fact, we are paying for their hospital bills and we are asking the hospital to conduct a full body check-up for the three babies. As for EnfaMama A+ milk powder, the production will be stopped for the moment until all investigation report is clear that EnfaMama A+ milk powder is not contaminated.” Mead Johnson Nutrition is a company that develops, manufactures, produces and distributes many nutritional products since 1967. The company aims to nourish the world’s children with their nutritional products. For more information, please visit www.meadjohnsonasia.com.my -end-