NEWS RELEASE Contact: Clyne Media, Inc. Tel: (615) 662-1616 Fax: (615) 662-1636 FOR IMMEDIATE RELEASE Audio-Technica Introduces ATH-M50xMG Matte Gray Version of Its Popular ATH-M50x Professional Monitor Headphones — The new limited-edition ATH-M50xMG is added to Audio-Technica’s M-Series line of headphones — THE NAMM SHOW, ANAHEIM, CA, January 21, 2016 — Audio-Technica (Booth 6740, Hall A), a leading innovator in transducer technology for over 50 years, unveils the ATH-M50xMG Professional Monitor Headphones, a limited-edition matte gray version of A-T’s popular ATHM50x and part of A-T’s M-Series line of headphones. The included cables and storage pouch are gray to match the headphones. From the 45 mm large-aperture drivers to its sound-isolating earcups and robust construction, the ATH-M50xMG provides an unmatched experience for the most critical audio applications, including recording, live sound, broadcast, DJ and personal listening. The headphones incorporate technology drawn from Audio-Technica’s long history in the field of highperformance professional audio, providing exceptional power handling, very high SPL capability, and natural, accurate sound with impactful bass and high-frequency extension. With professional-grade earpad and headband material and a collapsible design, the ATH-M50xMG headphones remain comfortable throughout long monitoring sessions and transport easily. •1• ATH-M50xMG Features: Proprietary 45 mm large-aperture drivers with rare earth magnets and copper-clad aluminum wire voice coils Exceptional clarity throughout an extended frequency range, with deep, accurate bass response Circumaural design contours around the ears for excellent sound isolation in loud environments 90-degree swiveling earcups for easy, one-ear monitoring Professional-grade earpad and headband material delivers more durability and comfort for extended wear Collapsible for space-saving portability and convenient storage Top choice for studio tracking and mixing, as well as live sound, DJ monitoring and personal listening Detachable cables (includes a 1.2m-3m coiled cable, 3m straight cable and 1.2m straight cable) The ATH-M50xMG Professional Monitor Headphones are a limited-edition matte gray version of A-T’s popular ATH-M50x Professional Monitor Headphone Audio-Technica’s new limited-edition ATH-M50xMG will be available in February 2016 at $189.00 street price. They join the currently available ATH-M50x models in black (ATH-M50x) and white (ATH-M50xWH) with $169.00 street price. For more information, please visit www.audio-technica.com. …ends 277 words Photo File 1: ATH-M50_Family.JPG Photo Caption 1: Audio-Technica ATH-M50xMG Professional Monitor Headphones. Pictured L-R: ATH-M50xWH (white), ATH-M50x (black) and ATH-M50xMG (matte gray). Photo File 2: ATHM50_Full.JPG •2• Photo Caption 2: Audio-Technica ATH-M50xMG Professional Monitor Headphones. Pictured L-R: ATH-M50xWH (white), ATH-M50x (black) and ATH-M50xMG (matte gray). Photo File 3: ATH-M50_Folded.JPG Photo Caption 3: Audio-Technica ATH-M50xMG Professional Monitor Headphones. Pictured L-R: ATH-M50xWH (white), ATH-M50x (black) and ATH-M50xMG (matte gray). Photo File 4: ATH-M50_Full_Folded.JPG Photo Caption 4: Audio-Technica ATH-M50xMG Professional Monitor Headphones. Pictured L-R: ATH-M50xWH (white), ATH-M50x (black) and ATH-M50xMG (matte gray). Click here for ATH-M50xMG product profile with downloadable high-res photos. See more here: Audio-Technica Promotional Video: “Always Listening to the Music That Moves Us” Recording Basics Videos Drum Miking Videos Additional News Releases Celebrating over 50 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and electronics for the audio industry. —For more information on the complete range of Audio-Technica products, contact Karen Emerson, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com — For further information regarding product availability and pricing in Europe (excluding France and Germany), contact Tom Harrold (tharrold@audio-technica-europe.com). In Germany, contact Sandi Bischof (abischof@audio-technica.de); in France, contact Cynthia El Hakim (celhakim@audio-technica-europe.com). •3• Audio-Technica is exhibiting at Booth 6740 (Hall A) at the 2016 NAMM Show in Anaheim, CA. •4•