By Rick Nunez
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Beats
Sony
Bose
Klipsch
JVC
People that want you to
see their headphones.
 Snow & Skateboarders
 People who want quality
for under $100
 People who want there
headphones to have a cool
factor
 DJ’s
 Gamers
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Developed by snowboarders for snowboarders
these headphones have a cool factor.
 They have several sponsored riders
 They have a very obnoxious product that really
stands out and is hard to miss with there colors
and design.
 They have achieved recognition for quality
sound at a good price and have managed to get
into merchants such as Best Buy and local board
shops.
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Offers a great line of earbuds for under $100
The offer very creative designs that appeals
to snowboarders
They offer over the ear headphones that have
specialties, like built in subwoofers or mp3
player.
Some of their earbuds are built to be
headsets compatible with iPhones
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Strengths
 They have a product image with a cool factor
 The have a devoted following
 They have very creative designs
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Weaknesses
 Their not cheap
 They have a very niche market. Gen X and older are not going to be
interested because they attract a lot of attention.
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Opportunities
 They offer a lot of unique designs and specializations to their head
phones.
 Recommended by most to be the best headphone for under $100
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Threats
 They have been dominating their niche for awhile, the only direction
they have to go now is down.