Art 604 | Graphic Design I
Section # 6552
Jon Measures
Pierce College
Class held at Cleveland High School
8140 Vanalden Ave., Reseda, CA 91335
In Room G-1
Spring 2012
Tuesdays and Thursdays 3:30PM– 5:50PM
Instructor: Jon Measures
E-mail: jonmeasures@earthlink.net | www.jonmeasures.com
https://www.facebook.com/groups/289296971125065/
Facebook group for this class, follow the link and request to be added.
Student Learning Outcomes
1. Plan and design graphics by applying the principles of bitmap and vector editing
2. Apply the principles of design to design effective graphics
Course Description
This course introduces beginning graphic design students to the concepts, principles and
procedures used in the field of graphic design.
Course Content
1. Introduction to Graphic Design, overview of expectations for the semester, review of
books and periodical, supply lists.
2. History of graphic design, typography. Mac/PC computer operations, and overview of
various
3. software.
4. Introduction to desktop publishing software, illustration software, image editing software,
and web design software.
5. Lecture on Graphic Design and Visual Communication Principles.
6. Demonstration of computer Illustration software.
7. Lecture on logo and trademark Design.
8. Demonstration of using color in various software. Lecture on color theory in graphic
design.
9. Lecture on logo design for stationary-letterhead, envelope and business cards.
10. Lecture on advertising, promotion and marketing.
11. Lecture on page layout software.
12. Demonstration of page layout software.
13. Scanning software and image editing software
Course Objectives
1. The student will be able to demonstrate an understanding of the history of graphic
design.
2. The student will be able to demonstrate an understanding of logo and trademark design
concepts.
3. The student will demonstrate an understanding of desktop publishing.
4. The student will be able to use image editing software.
5. The student will demonstrate an understanding of advertising, promotion and marketing.
6. The student will be able to demonstrate the use of color in various software.
Demonstration of various software for creating graphic design for use in multimedia
Supplies:
Students will need to have a USB drive (thumb drive) for saving projects to or some
other form of removable drive such as an external hard drive.
Sketchbook for thumbnails and roughs used in the development of design projects.
Basic drawing equipment; pencils, eraser.
Exacto knife, spray adhesive and matte board for mounting projects.
Paper for printing assignments.
Recommended Websites
http://tv.adobe.com
www.jonmeasures.com
Grading Policy
80% is based on homework assignments including the final project
20% will be based on class projects and class participation
Extra credit of up to 10% maybe awarded by students completing an assignment agreed
upon by the instructor.
Attendance is Mandatory
Students must arrive at class on time. If students think that they maybe late or are going
to miss class they should e-mail the instructor 24 hours prior to class. If you are more
than 1 hour late for class it will be considered as an absent for that class. Tardiness will
affect your grade. If a student misses more than three classes the instructor reserves the
right to fail the student. If you are late for more than three classes the instructor will
deduct 2 points from each class thereafter. Late assignments will drop a grade, however
projects that are turned in on time can be reworked for a better grade, therefore it is
always prudent to turn projects in on time.
“C” average passing grade
“B” above average work
“A” outstanding work only
70 – 79%
80 – 89%
90 – 110% (including extra credit)
If you wish to Challenge a grade e-mail the instructor as soon as possible with a detailed
narrative explaining why you feel the grade is inappropriate. The instructor can then set
up an appointment to review all the work completed during the course an compare the to
the grades that were given.
Conduct
Students will be given a warning if they are displaying inappropriate behavior during the
class. The second time the student will be asked to leave the class. Cell phones must be
turned of during class. Listening to music is only allowed with headphones and strictly
while working on projects not during lectures and demonstrations. No food or drink is
allowed in the lab except water in a bottle with a cap. Students are expected to pay
attention to the instructor during lectures and demonstrations, no talking or catching up
on sleep please. If you have questions raise your hand, do not simply interrupt the
lecture.
Class Structure
Introduce class topic and what will be covered
Review of previous weeks class
Critique or Lecture
Demonstration in the computer
Class projects
Lab time to work on projects
Conclude class with review of what was covered
Review homework assignments for the following week
WEEK-BY-WEEK CLASS BREAKDOWN
Week 1
Introduce course
Compare software
Lecture
What is graphic design?
Elements and Principles of Design
Introduction to Illustrator software
Introduce Project 1 – Logo Design
Homework Assignment
Do thumbnail sketches for logo design project
Week 2
Review last weeks class
Lecture
Logo Design
Demonstrations and class projects
Illustrator Demos for logo design project
Lab time
Present thumbnail ideas
Homework Assignment
Work on logo designs in Illustrator
Week 3
Review
Lecture
Typography
Demonstrations and class projects
Critique logos on screen
Introduce Project 2 – Poster Project
Homework Assignment
Print logos and mount
Start work on ideas for Project 2 - Poster project
Week 4
Review
Turn in final logo design online.
Lecture
Poster Design
Demonstrations and class projects
Into to Photoshop
Scanning and photographing hand made artwork
Lab time
Homework Assignment
Work on Project 2 - Poster project
Week 5
Review
Lecture
Brief History of Graphic Design
Demonstrations and class projects
Working with Illustrator and Photoshop together
On screen critique for Project 2 Posters Project
Introduce Project 3 – Booklet Project
Lab time to work on projects
Homework Assignment
Print posters
Week 6
Review
Final posters are due for grading at the start of the Thursday class online
Lecture
Layout Design and typography
Demonstrations and class projects
Intro to InDeisgn
Lab time to work on projects
Homework Assignment
Work on booklet project
Week 7
Review
Lecture
The use of grids and images in layout
Demonstrations and class projects
Working with images in InDesign
Homework Assignment
Work on booklet project
Week 8
Review
Lecture
The use of grids and images in layout
Demonstrations and class projects
Onscreen critique of the Project 3 - Booklet Project
Introduce Project 4 – Font Design
Homework Assignment
Print booklet and make into a mock-up
Week 9
SPRING BREAK (NO CLASS)
Week 10
Review
Project 3 - Booklet is due finished online
Lecture
Type Design
Demonstrations and class projects
Designing type
Homework Assignment
Ideation for Project 4 – Font Design
Week 11
Review
Individual meetings with students
Critique fonts on screen
Introduce Final Project – Project 5 – Package Design
Homework Assignment
Finish up font design as a layout and print
Week 12
Review
Printed Project 4 – Font Design is due online
Lecture
Package Design
Demonstrations and Class Projects Making a die
Homework Assignment
Work on Package Design
Week 13
Lab time to work on Final Project – Package Design
Lecture
Review for a test on what we have covered during the course
Homework Assignment
Work on Package Design
Week 14
Final Test
Critique Package Project on screen
Demonstration
Making a mock-up for the package
Homework Assignment
Finish up package project, print and make into a mock-up
Week 15
Final Critique for Package Project
Projects
Class projects and class participation 10
Project 1 – Negative/positive Logo design 15
Project 2 – 3 Poster Designs 15
Project 3 – Booklet 15
Project 4 – Font Design 15
Project 5 – Package Design 20
Final Test – 10 points
Extra Credit – 10
Total 100 points
Projects that are turned in on time can be redone later in the semester for a better grade.
If a project is late by 1 week the student loses the right to redo the assignment and
automatically drops a letter grade. If the project is 2 weeks late the student loses 2 letter
grades. Work cannot be turned in later than 2 weeks late.