IMICS Spring 2009
Media and Globalization
Meeting time: Wednesday, 9 a.m. - 12 p.m.
Instructor:
Georgette Wang (telgw@nccu.edu.tw)
Classroom:
大勇樓
Objective
This course will help students to acquire an indepth understanding of globalization
theories, and the many issues surrounding the transnationalization of media. Topics
covered include the changing landscape of cultural industries, the various
glocalization strategies in the production and marketing of cultural products, the
characteristics of a new generation of media content, the audience and their role, and
policy issues on sovereignty and growth.
Towards the end of the semester students are expected to have the analytical power to
look beyond the changes currently taking place and understand their implications
on the homogenization and heterogenization of the global culture.
Requirements
1. Required readings must be read before the specified class meeting date.
Students will take turn in briefing the class on assigned readings and leading
discussion on key issues.
2. There are two reports to the term project: verbal, and written. The written
report is due a week after the verbal report. As verbal reports make an
important part of the course, the agreed-upon schedule must be followed. If
a student is unable to deliver the presentation as scheduled due to
circumstances beyond his/her control, he/she must notify the teacher
before the scheduled date of presentation or ASAP, otherwise only 50% of
the score for the rescheduled (IF feasible) verbal report will be counted
toward the final grade.
Attendance
Students are expected to try their best to inform the instructor if he/she will be
absent from class. Those who miss out more than 25% of the class meetings in
the semester with no reason may fail the course.
Grading
Classroom performance (including attendance) 15%
Reports/discussion on additional reading 20%
Oral presentation 30%
Written paper
35%
Teaching Schedule
2/25 Semester begins, introduction to the course (W)
Readings: Featherstone, (in Featherstone, 1-14); Robertson (in Featherstone, 15-30);
Wallerstein (in Featherstone, 31-56)
3/4 Globalization theories developed from various disciplines since the 1980s
Readings: Appardurai (in Featherstone, 289-310), Giddens (1-54)
3/11 Globalization theories developed from various disciplines since the 1980s
Readings: Said (31-73), Schiller (5-23)
3/18 Globalization theories developed from various disciplines since the
1980s/Globalization and media from a critical perspective—
Media imperialism revisited
Readings: McPhail (59-94, 142-174); Hamelink (in Golding and Harris, 69-93)
3/25 Globalization and media from a critical perspective—
Media imperialism and global cultural homogeneity
Readings: Mosco* (in Nordenstreng and Schiller, 193-209), Miller (44-66, 110-170,
business strategies, 2001), Miller* (2000, in Hill and Gibson, 145-155)
4/1 Globalization and media from a critical perspective—
Media imperialism and global cultural homogeneity
Readings: Ferguson (69-93), Sepstrup (19-78), Tunstall (70-81; 96-124), Thussu, Lee
(in Goonasekera and Lee, 274-286)
4/8 Globalization and media from a cultural studies perspective—
American domination in question
Readings: Hannerz (in Featherstone, 237-251), Sinclair (in Wang, 19-32), cultural
proximity/cultural discount
4/15 The come-back of the local and the rise of the regional—
no one had seen it coming
Readings: Olson (text transparency 1-29); Moran (13-23), *Case studies (Titanic,
American Idol/The Weakest Link)
*4/22 Globalization and localization: what lies behind their successes and
failures?
Video: Titanic, The Weakest Link
Readings: Kraidy (45-71), Chan (225-248), Wang
4/29 Guest speaker
5/6 What’s there after hybridization?
Video: Crouching Tiger, Hidden Dragon/Mulan
Readings: Katz and Liebes (1990; 114-139), Hall (51-64), Jacobs (851-868)
5/13 The audience: How global can they get?
Readings: Friedman (78-90), Hall
5/20 Guest speaker on transnational media production（TBA）
Assignment: WTO, UN and Internet Governance (McPhail, 268-289)
*5/27 Policy issues: sovereignty and growth from a global perspective
Readings: Sparks (149-188), Morley (in Curran and Morley, 30-43)
6/10 Media and globalization: Where did it go wrong?
*6/17 Final reports
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