BUSINESS PLAN FOR
SAMPLE
BUSINESS
Proposed by:
Name
Address
City, State ZIP
Phone
SAMPLE
BUSINESS PLAN – Date & Year
_______________________________________________________________________
TABLE OF CONTENTS
I. EXECUTIVE SUMMARY
A. Statement of Purpose & Specific Request of Plan
B. Legal Structure
C. Owners & Management
D. Location
E. Business Concept
F. Mission Statement
G. Business Image
H. Products & Technology
I. Market Opportunity
J. Consultants
K. Financial Overview
II. MANAGEMENT & ORGANIZATION
A. Organization
B. Key Management Personnel
C. Management Compensation and Ownership
D. Board of Directors
E. Management Assistance and Training Needs
F. Supporting Professional Services
III. THE INDUSTRY, THE COMPANY AND ITS PRODUCTS
A. The Industry
B. The Company
C. The Products or Services
D. Physical Facilities
IV. MARKET RESEARCH AND ANALYSIS
A. Customers
B. Market Size and Trend
C. Competition
D. Estimated Market Share and Sales
E. Ongoing Market Evaluation
V. MARKETING PLAN
A. Overall Marketing Strategy
B. Pricing
C. Sales Tactics
D. Service and Warranty Policies
E. Advertising and Promotion
_____________________________________________________________________
Page 2
SAMPLE
BUSINESS PLAN – Date & Year
_______________________________________________________________________
VI. CRITICAL RISKS AND PROBLEMS
VII. THE FINANCIAL PLAN
A. Profit and Loss Forecast
B. Pro Forma Cash Flow Analysis
C. Pro Forma Balance Sheets
D. Breakeven Chart
E. Financial Ratios
VIII. PROPOSED COMPANY FINANCING
A. Desired Financing
B. Collateral Available
C. Repayment Description
D. Use of Funds
XIII.
APPENDIXES
EXHIBIT 1:
EXHIBIT 2:
EXHIBIT 3:
EXHIBIT 4:
Personal Financial Statement(s) of Principals
Cost estimates of equipment or other assets financed
Site plans, maps & other drawings of project
Traffic studies, visitation statistics, other marketing
Studies
EXHIBIT 5: Franchise Agreements, purchase agreements, other
Legal documents as support
EXHIBIT 6: Appraisals or valuation support for assets
EXHIBIT 7: Resume(s) of key personnel
I.
EXECUTIVE SUMMARY
A. Statement of Purpose
1. The purpose of the business is to [overall goal for enterprise – why do you want
to start the business?]
2. Specific request of the plan
a. Loan Requested
i. Loan Amount?
ii. Purpose (need)
iii. Repayment source
iv. Collateral
_____________________________________________________________________
Page 3
SAMPLE
BUSINESS PLAN – Date & Year
_______________________________________________________________________
v. Sources & Uses of Funds
Sources of funds for financing are as follows for:
Equity by owner/investors
$
Loan secured by
TOTAL SOURCES
$___________
Uses of funds are as follows:
Purchase Land
$
Construction Costs
Fixtures, Furnishings & Eqmt
Startup Expenses
TOTAL USES
$ ___________
b. Investor Support
i. Capital requirement
ii. Long term repayment source(s)
B. Legal Structure
1. The business is structured as a [sole proprietorship, partnership, LLC,
corporation, other]
C. Owners & Management
1. The owners of the business are [names of individuals & roles]
2. The key management of the business is [if different from above & roles]
D. Location
1. The location of the business is [describe physical location – show map if needed]
E. Business Concept
1. The business concept is [put concept statement here]
F. Mission Statement
1. Our Mission Statement is “…[put mission statement here]
G. Business Image
1. The business image is as follows: [describe business look and/or ideal]
_____________________________________________________________________
Page 4
SAMPLE
BUSINESS PLAN – Date & Year
_______________________________________________________________________
H. Products & Technology
1. Our proprietary products are…
2. We have the following unique skills…
I. Market Opportunity
1. What is the size and growth rate of the industry…
2. Industry trends are…
J. Consultants
1. Accountant
Name
Address
Attn: Name & Phone
2. Lawyer
Name
Address
Attn: Name & Phone
3. Banker
Name
Address
Attn: Name & Phone
4. General Assistance: NPC Small Business Development Center
P.O. Box 610, Holbrook, AZ 86025
Attn: Name & Phone
K.
Financial Overview
1.
Anticipated profits for the first three years of operations are as follows:
a.
Year 1
b.
Year 2
c.
Year 3
2.
The Projected Key Balance Sheet Ratios for the next three years will be as
follows:
Year 1 Current ratio:
Debt to Asset ratio:
Return on Equity ratio:
_____________________________________________________________________
Page 5
SAMPLE
BUSINESS PLAN – Date & Year
_______________________________________________________________________
Year 2 Current ratio:
Debt to Asset ratio:
Return on Equity ratio:
Year 3 Current ratio:
Debt to Asset ratio:
Return on Equity ratio:
II.
MANAGEMENT & ORGANIZATION
A. Organization – overall how is your business organized? [include Organization Chart
if needed]
B. Key Management Personnel – Who are key employees, include owners, if appropriate
C. Management Compensation & Ownership – Provide details on salary and fringe
benefits to be offered.
D. Board of Directors – Who will be on your board, owners, employees and outsiders or
advisory members.
E. Management Assistance & Training Needs – Training required and needs for technical
assistance with your business management.
F. Supporting Professional Services – Include accountants, legal, other areas that can be
outsourced.
III. THE INDUSTRY, THE COMPANY & IT’S PRODUCTS
A. Describe the Industry overall…
B. Describe the Company as it fits into the Industry…
C. We will offer the following products, services and amenities:
1.
2.
_____________________________________________________________________
Page 6
SAMPLE
BUSINESS PLAN – Date & Year
_______________________________________________________________________
3.
Proprietary Features [brands, trademarks, unique features]
Future Products and Services [if appropriate, showing progression of business]
D. Physical Facilities [describe in more detail than Exec. Summary, show pictures,
schematics, floor plans, etc.]
Equipment Requirements [describe and show listings or invoices if appropriate]
Production & Process Capacity [show capacity for operations]
IV. MARKET RESEARCH & ANALYSIS
A.
1.
Overall description of industry
a. National and international scope of industry
b. Statewide industry
c. Regional and local industry
B.
Typical Customer & Buying Patterns
a. Who is the customer?
b. How often do they purchase? Amounts?
c. Market Niche [price points, quality, uniqueness]
C. The Company – Market Share of Industry
D.
E.
Competition
1.
The local competition [names & locations]
2.
Strengths and weaknesses.
Major Influences on the Business and the Industry
_____________________________________________________________________
Page 7
SAMPLE
BUSINESS PLAN – Date & Year
_______________________________________________________________________
1. Government [describe regulations & obstacles]
2. Business cycle [seasonality factors, other cyclical factors]
V.
A.
MARKETING PLAN
Marketing Overview
1. Overall goal for marketing is [overall goal for campaign]
2. Marketing Objectives
a. Pricing
b. Sales Tactics & expectations
c. Warranty, Guaranty & Service Goals
3. The primary marketing strategies include:
a. Paid advertising
b. Billboards
c. Direct marketing
d. Classified advertising
e. Display advertising
f. Yellow page advertising
g. Direct Mail
h. Client referrals
i. Word of mouth
4.
Cost Estimates for above strategies
5. Timeline for above strategies
6. Sales & Distribution plans
7. Warrantees, guarantees, service issues
VI. CRITICAL RISKS & PROBLEMS
A. Identify major problems that could occur and how you would overcome them.
B. Identify new product development processes and risks associated with them.
_____________________________________________________________________
Page 8
SAMPLE
BUSINESS PLAN – Date & Year
_______________________________________________________________________
VII.
THE FINANCIAL PLAN
A.
Summary: [describe overall basis of projections, based on owners estimates,
using historical as basis, etc.]
B.
Projected Financial Proformas - see attached
1.
2.
3.
4.
5.
6.
C.
Profit and loss
Break-even analysis
Balance sheet
Cash Flow
Operating Budgets
Ratio Analysis
Financial Assumptions
_ 1
----Years ------2
3
4
5 _
1. Income assumptions were based on:
Sales increases
Occupancy %
Other Income
2. Expense Assumptions:
Operating Expenses
Other Overhead Expenses
Income Tax
3. Balance Sheet:
Cash Flow Items
Loan Repayment(s)
Inventory & Changes
Receivables & Payables
_____________________________________________________________________
Page 9