Career Portfolio provided by Beyond.com
Product or Brand Manager, Market Data
Analyst, Clerical Administrative
Assistant
Member Number: 5579427
Santa Clara, CA 95054
Portfolio: http://www.beyond.com/people/5579427
Professional Information
Job Function: Marketing & Advertising, Accounting & Finance, Research
Education: 4-Year College Degree
Experience: 5 – 10 Years
Employment: Full-Time, Work at Home, Part-Time
Salary: $50-70k
Security Clearance: None
Citizenship: H-1 Visa
Resume
Curriculum Vitae of Ashley *** *** Peng
***
PERSONAL PARTICULARS
Name***: *** *** Peng (Ashley)
Date of Birth***: 8 October ***
Age***: *** years old
Gender***: Female
Marital Status : Married
Nationality***: Malaysian Chinese
Residential***: ***, Santa Clara, CA ***
Email ***: ***
Contact No.***: (***) *** ***
Languages***: Written - English, Chinese, Malay
*** Spoken - English, Mandarin, Cantonese, Malay
WORKING EXPERIENCE
1) Oct *** – Sep *** Alliance Cosmetics Sdn Bhd
Revlon hair color (retail product)***
Product or Brand Manager, Market Data Analyst, Clerical Administrative Assistant
***Assis***t Brand Manager
Accountabilities & Responsibilities
***&#***; Formulation of strategic business objectives and execute
marketing strategies for both Malaysia and Singapore market
(through direct account & distributor)
***&#***; Develop and oversee execution of targeted marketing programs to
effectively achieve business objectives
***&#***; Manage and control of advertising and promotional spending
***&#***; Provide relevant inputs and management of advertising agency to
ensure effective media activities to build brand equity and sales
***&#***; Monitor stocks availability in accordance to sound stock management
practice
&#***; Develop and execution of point-of-sale material in accordance to
principal’s guideline for both countries to enhance sales and
brand awareness.
&#***; Responsible for new product launching and relocation of
promotional stocks.
&#***; Provide relevant leadership and guidance to sales force in
development of hair color business
Job Portfolio
***&#***; Manage total portfolio of both Malaysia & Singapore:
***Sales Value***RM*** mil (USD3mil)
***A&P***RM*** mil (USD***mil)
***Sku******
Achievements
***&#***; Grow hair color sales by ***% versus previous year by building
up distributor & hypermarket sales
Product or Brand Manager, Market Data Analyst, Clerical Administrative Assistant
&#***; Captured additional 4% of market share vs. previous year
&#***; Increased share of voice by ***% which contributed to ***% of total
market share
2) Oct *** – Sep *** Wella Malaysia Sdn Bhd (Professional Division)
- Sebastian & System Professional hair products (1 year)
Assis***t Brand Manager
- Wella hair products (1 year)
*** Marketing Executive
Accountabilities & Responsibilities
***&#***; Formulation of strategic business objectives and execute marketing
strategies via professional salons
&#***; Development and monitoring of business building plan to enhance
customers’ loyalty and sales growth
&#***; Management and control of advertising and promotional spending
and activities to build brand equity and sales
&#***; Monitor stocks availability in accordance to sound stock management
practice
&#***; Communicate with principals (both U.S & Germany) on all marketing
collaterals and international hair events
&#***; Co-ordination of hair show, seminar, workshop which involves
international hair artists to promote brand equity
&#***; Compilation of market intelligence and analyse industry statistic
provided by appointed agency
&#***; Promoted to be Assis***t Brand Manager after a year of service to
handle Selective Brand Business (Sebastian & System Professional)
which involve repositioning & revamping of brands
Job Portfolio
Product or Brand Manager, Market Data Analyst, Clerical Administrative Assistant
***&#***; Manage total portfolio of:
***Selective Brand Business
***Sales Value***RM*** mil (USD***mil)
***A&P***RM3 mil (USD***mil)
***Sku******
***Wella Brands
***Sales Value***RM*** mil (USD***mil)
***A&P***RM***mil (USD***mil)
***Sku******
Achievements
Selective Brands Business
***&#***; Grow Sebastian sales by ***% versus previous year with introduction
*** Of a new care range and a nationwide hairstyling competition
***&#***; Instrumental in planning to execution of the first Sebastian Hairstyling
Competition at national level which attracted *** participating salon
teams, more than *** audience & *** media audiences. Resulted in
tremendous sales growth & brand awareness
&#***; Contributed effectively in the revamp of System Professional hair care
range by developing hair diagnosis consultation concept at appointed
salon and thus increase sales by ***% within 6 months
&#***; Magazines award-winning:
Cleo & Malaysian Women’s Weekly (editor & reader choice) Best Moisturizing Shampoo & Conditioner, Anti-frizz serum, Best Clay, Best Lotion for Perm Hair, Best Shampoo for
Damaged Hair etc
Wella Brands
&#***; Grow overall Wella brands’ sales by ***% vs. previous year
&#***; Grow hair color segment by ***% with effective launched of 2 new
color ranges & reposition Wella as No. 1 hair color brand in Malaysia,
year ***
Product or Brand Manager, Market Data Analyst, Clerical Administrative Assistant
&#***; Instrumental in launch of Hair Academy in Lim Kok Weng University
College which include development of course guide and hair library
&#***; Actively involved in the Malaysian biggest hair event – Wella Trend
Vision Gala Dinner & Show *** which attracted more than ***
participating salons, *** media audiences and *** paying customers
&#***; Instrumental in organizing the biggest Malaysian Hairdressing
Scholarship Program worth RM***, ***, involving *** hair academies
3) May *** – Sep *** Alliance Cosmetics Sdn Bhd
Revlon Cosmetics***
***Brand Executive
Accountabilities & Responsibilities
***&#***; Similar to above while more on junior level
Job Portfolio
***&#***; Manage total portfolio of both Malaysia and Singapore:
***Sales Value***RM***mil (USD4mil)
***A&P***RM5mil (USD***mil)
Achievements
&#***; Grow Revlon cosmetics sales by ***% vs. previous year with 5 major
product launches (2 lip, 2 face & a nail range)
&#***; The 2 lip and nail product launches successfully made Revlon “The
Color Brand for Lip and Nail”, year *** (Retail World Magazine)
&#***; Instrumental in improving brand image by introducing a brighter & userfriendly merchandising counter (proof of pictures will be provided upon
Request)
4) Feb *** – Apr *** KPMG Chartered Accoun***t Firm
Audit Department***
***Audit Assis***t
Product or Brand Manager, Market Data Analyst, Clerical Administrative Assistant
Accountabilities & Responsibilities
***&#***; Providing financial assurance and advisory services in various
*** Industries such as manufacturing, consumer products and retail,
*** construction, financial institution, investment holding, telecommuni*** cation, multi-level marketing and etc
***&#***; Advisory in company’s control, operation in purchase, payment, sales,
*** Receipts and stock systems, financial reporting in compliance with
*** Accounting S***dards
Job Portfolio
***&#***; Manage total portfolio of more than *** companies (ranging from
*** sole proprietary to public listed companies)
i) QL Resources Bhd and subsidiaries
ii) *** Chong & Sons Motor Co. Bhd and subsidiaries
iii) Prudential Unit Trust Bhd
iv) UPA Corporation Bhd
v) And more than *** others sole proprietary companies
Achievement
***&#***; Promoted from Audit Assis***t 2 to 1 within 9 months
ACADEMIC QUALIFICATIONS
Year***Institution***Achievement
*** – ******ASCPA (Australia Society of***Pass
***Certified Practicing Accoun***t)
*** RMIT University, Melbourne***Bachelor of Business
South Australia (final year)***(Accoun***cy) with
***Distinction
*** – ******Metropoli*** College,***Year 1 & 2 of Bachelor
***Malaysia (Twinning program)***of Business (Accoun***cy)
*** Metropoli*** College,***Pre-University Program from
Malaysia (Twinning program)***Curtin University, Australia
*** – ******Bandaraya Girls’ High School***SPM (equivalent to “O” level)
Product or Brand Manager, Market Data Analyst, Clerical Administrative Assistant
REFERENCES
Mr. Lee Hean Kok
Audit Director
KPMG Chartered Accoun***t Firm
Ms. Petty Ng
General Manager
Wella Malaysia Sdn Bhd
(Contact of the above referees will be provided upon request)