Media and advertising Industry Associations

advertisement
Media and advertising Industry Associations
http://www.magazine.org/home/ Magazine Publisher’s Association
http://www.rab.com/ Radio Advertising Bureau
http://www.ncta.com/ National Cable Television Association
http://www.naa.org/ Newspapers Association of America
http://www.oaaa.org/ Outdoor Advertising Association of America
http://www.tvb.org/nav/build_frameset.asp?url=/docs/homepage.asp Television
Advertising Bureau
http://www.iab.org/ Internet Advertising Bureau
http://www.iab.org/ Syndication National Television Association
http://www.the-dma.org/ Direct Marketing Association
http://www.aaaa.org/ American Association of Advertising Agencies
http://www.aaf.org/ American Advertising Association
Media Research Resources
Neilsen Media http://www.nielsenmedia.com/
Arbitron http://www.smrb.com/
Simmons Market Research Bureau www.mediamark.com
Mediamark Research www.mediamark.com
SRDS
http://www.bpaww.com/
BPA http://www.bpaww.com/
Audit Bureau of Circulations http://www.accessabc.com/
New Media links
E-marketer - a subscription based site examining the world of new media and the role played by
marketers therein. White papers, studies and various articles; as well as a free daily newsletter
available.
http://www.emarketer.com/
NUA - The authoritative online source for information on Internet demographics and trends. Their
database contains over four years of freely accessible information gathered and collated by Nua.
http://www.nua.ie/surveys/
Interactive Advertising Bureau - The IAB is the only association dedicated to helping online,
Interactive broadcasting, email, wireless and Interactive television media companies increase
their revenues.
http://www.iab.net/index.asp
www.adbuzz.com
The John W. Hartman Center for Sales, Advertising and Marketing History at
Duke University has made more than 7,000 print advertisements from 1911-55
available at its Web site.


http://scriptorium.lib.duke.edu/adaccess/
The University of Texas' Advertising World - the ultimate marketing
communications directory. http://advertising.utexas.edu/world

the University of Illinois Advertising Exhibit
http://www.library.uiuc.edu/adexhibit/






USATODAY.com's '100 Years of Advertising.' Australian
http://www.archmedia.com.au/aa/aaissue.php?issueid=200403&article=12&typeo
n=3
Advertising Age's 'The Advertising Century.' http://adage.com/century/
the American Advertising Museum online. http://www.admuseum.org/
If you live near Portland, Oregon or are planning a trip to the northwest, you
will want to visit them in person.
Download