COURSE SYLLABUS
International Business Short Course
“Integrated International Business & Cross Cultural Program”
Siam University and Burapha University
July 13 – August 7, 2009
COURSE INTRODUCTION:
The International Business short course “Integrated International Business & Cross
Cultural Program” (IIB & CCP) is established as a student exchange program conducted by the
Commission on Higher Education (CHE) as the UMAP member secretariat of Thailand. This course
is created and makes arrangement by the faculty of Business Administration, Siam University in
collaboration with the faculty of Management and Tourism, Burapha University
COURSE DESCRIPTION:
The International Business Short Course in “Integrated International Business & Cross
Cultural Program (IIB & CCP)” offers students an introduction to the language and terminology of
international business and major international political and economic policies that affect modern
international businesses. Special attention is given to fundamental concepts of international
management, business law, finance, and marketing. The cultural, attitudinal, and behavioral
differences that affect international business are also examined.
In addition, students can learn the integration of economic, political, and business decisions
in Thailand’s and other Southeast Asian countries’ economy and the development of the current
economy.
The course is divided into two parts: coursework and field trip. With this system, students can
obtain a high level of understanding in the International Trade Arena.
COURSE GOAL:
This course will develop the students’ capability to obtain in depth understanding the International
Business Management (Integrated Cross Cultural).
COURSE PURPOSES:
1. Enhancing the students’ knowledge in areas of International Business Management
2. Equipping the students’ experience in Thai Business Enterprise as well as Thai Culture
3. Educating the Integrated Cross Cultural Business Management
CREDIT POINT: Three (3) academic credits are awarded upon successful completion of
the course.
(3 credits)
45
Hrs
22.5
Hrs
Part II: BURAPHA UNIVERSITY 22.5
Hrs
Part I: SIAM UNIVERSITY
COURSE STRUCTURE:
Page 1 of 11
Course Work:
Field Trip:
The students will study in areas of International Business Discipline such as
International Business Culture, International Trade and Policy and Global
Marketing.
The students will visit to some business sector factory , for example, Agro-Industry
company, Automotive Industry, Bank of Thailand and Stock Market as well as the
tourist attraction places, Grand Palace, Temple of the Emerald Budda (BANGKOK),
National Museum, Wax Museum (Nakornprathom)
SUBJECT CONTENTS:
Part I-- SIAM UNIVERSITY
Legal environment of Business
An introduction to the legal system within which business organizations operate, as well as ethical
considerations and social and political influences that affect such organizations by changing the legal
system.
Security Market & Financial Institution
This course will give students an overview of the capital market which is the market for securities, where
companies and the government can raise long-term funds. The capital market includes the stock market and
the bond market. This course will also provides an understanding of how financial market can be use as a
mechanism that will allows people to easily buy and sell financial securities such as stocks and bonds.
Healthcare Business
This class will focuses on such topics as access to care; cost containment; health benefit plans; health
economics, utilization review; disease management; information technology; medical technology. The
impact of these topics on the business of health care will be studied.
Agricultural and Food Industry
This course will allow students to understand status of agriculture in Thailand such as the major features of
important crops. The strategy of “From Farm to Table” will show how industry can operate in the present
and future situation particularly in the global context
Thailand is well-known as the kitchen of the world, in this course will also introduce the major export
agricultural products, and how they operate.
Automotive Industry
The effects of doing business globally on the automotive industry will be addressed, including the basics of
international trade as they affect the industry, impact on manufacturers and supply chain partners, increase
awareness of cultural differences among industry stakeholders, and raise the implications of global business
for local operations.
SME in Thailand
SME (Small- Medium Sized Enterprise) plays a major role in Thailand. Thai government believes that it can
generate business sustainable growth. The course will guide an importance of SME role in Thai economy
which links to the government policy on this issue.
Page 2 of 11
Royal Project and Sufficiency Economy Philosophy
The sufficiency economy is initiated by King Bhumiphol. His Majesty wishes Thai people to be self
dependent. Thailand has to strongly develop in line with other countries so this theory does not deteriorate
the country development. The course will make you understand His Majesty’s theory.
SUBJECT CONTENTS: Part II-- BURAPHA UNIVERSITY
International Business Culture
Building your International Business through cultural awareness offers an excellent introduction to the
differences in attitudes, values, protocol, rituals, traditions, communication styles and other characteristics
those commonly separate cultures. Understanding cultural differences and building relationships are critical
in today's global market place. This course describes how to develop cultural awareness and avoid cultural
faux pas.
International Trade and Policy
A Short Course in International Economics features a series of descriptive essays on each of the major topics
of international economics, including balance of trade, trade agreements, foreign exchange, currency
devaluation vs. appreciation, free trade vs. protectionism, foreign investment, tariff and non-tariff barriers to
trade, politics vs. economics, government intervention in free markets, and major economic systems.
Global Marketing
Transform your export operation into a market-driven, profit-making enterprise by learning and employing
international marketing methods and strategies used by successful companies worldwide. The short Course
also offers the students for practical advice from a seasoned professional about how to succeed in
international marketing, comprehensive coverage of all key issues in international marketing and contains
pragmatic information on negotiating tactics and strategies for both individuals and teams.
International Logistics and Supply Chain
The short course provides an understanding of how cargo is moved around the world, over viewing the
theory and practice of global supply chain management and discussing the myth of supply chain
management and offering questions on the role of information systems.
International Contracts
As international trade has grown, so too has the need to more formally define the obligations of each party to
a transaction. Written contracts provide this framework and are becoming more and more common
worldwide, replacing verbal "understandings." This book covers the underlying need for and use of contracts
in international business. It provides specific information about writing basic and advanced contract
provisions, the use of attorneys, enforcement. dispute resolution, arbitration and litigation.
International Tourism Management
Companies today confront an increasing array of choices of markets, of locations for value adding activities,
and of modes of crossing borders. This course focuses on the international dimensions of strategy and
organization, and provides a framework for formulating strategies in an increasingly complex world
economy, and for making those strategies work effectively.
International Negotiation
Many business people are experts concerning their product or service; few take the time to learn basic
negotiation skills. This course provides pragmatic, no holds-barred information and advice on how to
Page 3 of 11
Time Table “Integrated International Business & Cross Cultural Program”:
IIB & CCP
negotiate international purchase, sale, investment and joint venture deals. International Business Negotiating
features point-by-point coverage of key negotiating topics, including: selection of the chief negotiator and
individual team members, sizing up your counterpart(s), individual and team negotiating styles, how to
counter individual and team strategies, legal and illegal tactics, profiles of common negotiating tactics of 35
countries, and a glossary of negotiating terms.
International Entrepreneur Trade
International trade has always held great opportunity for the entrepreneur with global vision. The business of
international trade, however, also requires that the entrepreneur match his or her vision with solid skills for
concluding transactions successfully. This course provides describing how entrepreneurs succeed in
international trade by combining opportunity with solid skills.
International Payment
The course provides the students four primary payment methods: documentary letters of credit, documentary
collections, pre-payment and credit transactions. Step by step instructions, accompanied by skillfully
designed illustrations, are provided for both standard and special letters of credit, including revocable and
irrevocable, confirmed and unconfirmed, back-to-back, deferred payment (usance), red clause, revolving,
standby and transferable types. This course introduces each party to each transaction, contains lists of what
can go wrong and provides solutions for common problems.
EDUCATIONAL MATERIALS:
ASSESSMENT:
Class attendance and participation
Field trip report (individual)
Group Presentation & Report
Examination
Textbook, VCD, Field Trips,
E-learning, Guest Speaker,
Activities, Experience
20%
30%
20%
30%
100%
** Students are required to attend at least 80% of classes.
Page 4 of 11
13th July - 7th August 2009
DATE
First Week
TIME
9:0014:00
Monday 13 July
Wednesday 15
July
Thursday 16
July
Friday 17 July
Saturday 18
July
9.00-10.00
10.0012.30
14:0016:30
9.00-12.00
13:3016.30
9.00-12.00
13.3016.30
Excursion: Siam University Trip
Dr. Usanee Charoenpipatpol
Siam U.
Opening Ceremony & Orientation
President Pornchai
Mongkhonvanit,
19 Buliding
Overview of Thai Economic Situation
Dr. Vijit Supinit
Opening Ceremony & Orientation
Visit to Bank of Thailand
Fiance and Banking
Visit to Stock Exchange of Thailand
Legal Environment of Business
Dr. Jade Doonavanit
CSR & Cosmetic Businss in Thailand
Pasica Silapajan
Country General Manager Dior
Thailand
Mr. Sansonthi Boonyathayan
Export Agricultural Products in Thailand
9.00-12.00
Automotive Industry
Mr. Vitit Leenuttapong
MD of Yontrakit Group
9.00-12.00
Visit to BMW Group
Siam Paragon and Central World
Healthcare Business
13.3016.30
9.00-12.00
Visit to Piyavate Hospital
Food Industry
13.3016.30
Wednesday 22
July
Visit to Thai Union Frozen
Thursday 23
July
Friday 24 July
Saturday 25
July
9.00-12.00
13.3016.30
9.00-12.00
13.3016.30
9.00-12.00
13.3016.30
9.00-12.00
13.3016.30
19 Buliding
Visit to Orchid Factory
Monday 20 July
Tuesday 21 July
19 Buliding
9.00-12.00
13.3016.30
13.3016.30
Sunday 19 July
Second Week
PLACE
by Commision on Higher Education
15:0016:30
Tuesday 14 July
LECTURER
TOPIC
SME in Thailand
Sufficiency Economy
Royal Project
Mr. Boon Vanasin
MD & Chairman of Piyavate
Hospital (TBC)
Mr.Theerapong Chansiri
MD of Thai Union Frozen
Assist Dr. Nattaphol
Nimmanpatcharin
Siam U
Dr. Usanee Charoenpipatpol
Director of International Affairs
BKK
Prepare for Presentation
Examination
Presentation
Excursion
Grand
Palace
BKK
Page 5 of 11
Sunday 26 July
Third Week
Monday 27 July
9.00-12.00
13.3016.30
9.30-11.30
13.0016.00
Tuesday 28 July
Wednesday 29
July
Thursday 30
July
Friday 31 July
9.00-12.00
13.0016.00
9.00-16.00
8.00-12.00
12.3013.30
14.00 17.00
18.0019.00
19.0020.00
10.0012.00
13.0016.00
Departure to Chonburi
Burapha University
Saturday 8 August PROGRAM CLOSE
Welcome to Burapha University & Program
Orientation
Library
Dr.Chantavit (CHE), Dr.Picharn, Ass.Prof.Patchanee
Assici.Prof.Dr.Wuttichart,
Excursion: Burapha Trip
Sea Museun
SUBJ: Cross Culture Diversity
Sorasak, Piyaporn
BURAPHA
Dr. Janprapa
Library
Excursion: Bangsaen Trip
SUBJ.: International Trade and Policy
"Trend in International Business in
Thailand"
and Workshop
SUBJ.: Global Marketing : Excursion: Fairtex
Khun Soontorn
Library
DTAC Managing
Director
Khun Pram
Pattaya
LUNCH : Macdonald
Macdonald
Excursion: Bangkok Pattaya Hospital
Khun Pattaravadee
Pattaya
Excursion: ALANKARN SHOW
Piyaporn & Sorasak
Pattaya
Dinner at Sizzler
Piyaporn & Sorasak
Pattaya
SUBJ: Cross Culture Diversity
"Development of Thai Culture Way"
Aj.Tassanee
Library
SUBJ.: International Business Culture
Aj. Stephen
Library
Aj. Kae
Ayutthaya
Assici.Prof.Dr.Wuttichart
Library
"Development of Thai Spirit and the Sufficiency
Economy in Thailand"
Saturday
1August
8.00-16.00
Sunday 2
August
Fourth Week
Monday 3
August
Subj. Thai History (Cross Culture)
Excursion: Ayutthaya Province
HOLIDAY
SUBJ : International Marketing Hamburger
Crisis
9.00-16.00
and Workshop
"How to build the knowledge of international business
through cross culture"
13.0016.00
Wednesday 5
August
9.00-16.00
Thursday 6
August
9.00-14.00
Friday 7 August
9.00-12.00
SUBJ.:Global MarketingExcursion: OTOP;
Panasnicom
SUBJ.:International Logistics and Supply
Chain Management
"Logistics trend and Innovation in the next
decade"
and Workshop
SUBJ.:International Logistics and Supply
Chain Management
Excursion: Suvananbhumi Airport
Examination Day: Presentation 15-20
minutes/Group
Page 6 of 11
Chonburi
Dr. Vittaya
Library
BKK
Dr Suriyan , Dr. Sombut , Dr.
Sirada
Library
13.0016.00
18.0020.00
SUBJ. Thai Cross Cultural "Thai Cooking
Class"
Le ca sa
Farewell Party
Le ca sa
Page 7 of 11
Profile Lecturer UMAP 2009
Associate Professor Dr.Vuttichat Soonthonsmai
ประว ัติการศึกษา
วุฒก
ิ ารศึกษา
B.S.(Statistics)
B.A.
Master of Arts corporate Communication
MGT
M.A
MBA.
สถาบ ัน/มหาวิทยาล ัย
Chulalongkorn
University
Chulalongkorn
University
Thammasart
University
Thammasart
University
University of
Mississippi
ประเทศ
ปี ทีจ
่ บ
Thailand
1984
Thailand
1988
Thailand
1990
Thailand
1998
USA.
1998
DBA.(Marketing and International Business)
Nova Southeastern
University
USA.
2001
Professional Certified Marketer (PCM)
American Marketing
Association
USA.
2001
ดร.สมบัติ ธำรงสิ นถำวร
Dr.SOMBAT
THOMRONGSINTHAWORN
ประว ัติการศึกษา
วุฒก
ิ ารศึกษา
B.Eng
M.B.A.
D.B.A.
สถาบ ัน/มหาวิทยาล ัย
Kasetsart University
National Institute of
Development
Administration
(NIDA)
Thammasat
University
ประเทศ
Thailand
สถาบ ัน/มหาวิทยาล ัย
The University of
Montevallo
The University of
Alabama
ประเทศ
ปี ทีจ
่ บ
1992
Thailand
1997
Thailand
2007
ผศ.พัชนี นนทศักดิ์
Assistant Professor
PATCHANEE NONTASAK
ประว ัติการศึกษา
วุฒก
ิ ารศึกษา
M.B.E.(Business Education)
B.S.(Accounting)
Mr. Soontorn
Laohapattanawong
DTAC Managing Director
Page 8 of 11
ปี ทีจ
่ บ
U.S.A.
2523
U.S.A.
2522
PROFESSIONAL RECOGNITION
Lecturer , MBA Program , StJohn's
University
Certified Professional Marketer
Chartered Financial Analyst (CFA)
EDUCATION
MBA Middle Tennessee State University ,
USA
B. Science ,Engineering , Mechanical ,
Chulalongkorn University , Thailand
ดร.วิทยำ สุ หฤทดำรง
Vithaya
Suharitdamrong,Ph.d
Lecturer 7
Faculty of
Engineering
คณะ
ภาควิชา
ระดับการศึกษา
สาขา
Ph.d.
สถานศึกษา
WICHITA STATE UNIVERSITY ( ไทย )
Stephen James Gibson
Instructor M.Ed.(TESL), Burapha University, 2007
Page 9 of 11
Industrial
Engineering
Page 10 of 11
Page 11 of 11