Retailing Management
MKT. 3343.001
Assignment Schedule
Spring 2002
NOTE: You may depend on the following calendar for the order in which we will cover the course this semester.
However, all dates should be considered tentative and may change depending on how events proceed. In addition
to the assigned readings, additional in class assignments may be made. Consequently, you are responsible for all
announcements, modifications or additions that may be made to the schedule or assignments during regular
meetings of this class.
Class
1
2
3
4
5
Date
15 Jan
17 Jan
22 Jan
24 Jan
29 Jan
6
7
8
9
10
11
12
13
14
15
16
17
18
31 Jan
5 Feb
7 Feb
12 Feb
14 Feb
19 Feb
21 Feb
26 Feb
28 Feb
5 Mar
7 Mar
12 Mar
14 Mar
19
20
21
22
23
24
25
26
27
26 Mar
28 Mar
2 Apr
4 Apr
9 Apr
11 Apr
16 Apr
18 Apr
23 Apr
Subject
Introduction – Sign up for WSJ
Store Based Retailing
Electronic & Nonstore Retailing
Case # A-5 Peapod
The Retail Customer & Consumer Buying
Behavior
WSJ article/ class discussion
Exam #1
Retail Market Strategy
Financial Strategies
Retail Locations /Site Selection
Organization Structure & HRM
Managing the Store/Store Layout & Design
Case # A26 Foley
E-Commerce discussion
Exam #2
MIS & Supply Chain Management
Planning Merchandise Assortment
Buying Systems
Spring Break March 16 –24, 2002
Buying Merchandise
WSJ Article/class discussion
Pricing
Case # 13 Hutch
Exam #3
WSJ Article/class discussion
Case # A-11 Michaels
WSJ Article/class discussion
Chapter 16 & 19
28
25 Apr
Exam #4
29
30 Apr
Assignment
Chapter 1
Chapter 2
Chapter 3
Handout
Chapters 4 & 5
Written exercise
Chapters 1 –5 Plus WSJ/Case
Chapter 6
Chapter 7
Chapter 8 &9
Chapter 10
Chapter 17 & 18
Handout
Written exercise & Discussion
Chapters 6-10 & 17-18
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Written exercise
Chapter 15
Page 629 of text
Chapters 11-15
Written exercise
Handout
Written exercise
Retail Communication Mix/
Customer Service
Chapters 16 & 19 Plus
WSJ/Cases
Page 656 of text
Case # 29 Starbucks Coffee Company
Written Case Study
30
2 May WSJ Article/class discussion
Written exercise
Final Exam Tuesday, May 7th @ 8:00AM - Final exam will be comprehensive in nature.
NOTE: In order to take the final exam students must sign up for it during the class on April 30th.