LSH

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Ra, In Sup
Remark
Solid 25 years sales & marketing experience in chemical materials, TFT LCD, LED, UV LED,
and rechargeable Li-ion battery for consumer electronics, IT, and Lighting with engineering
background at the electronic material companies of the world’s top class, apply for VP of
Korea office of UDC to contribute to the business growth and keep UDC to lead the Korean
market in OLED industry and thrive successfully in the future utilizing
the synergy effects of
both his differentiated know-how of the success experience & strong networks in electronic
material industry and UDC’s competitiveness of technology & patents
1) Strong global human networks with more than 10,000 domestic, international
customers and distributors such as Samsung, LG, Nokia, SonyEricsson, Panasonic, Toshiba,
Sharp, Sony, GE, Philips, Siemens, IKEA, Whirlpool, Phoseon, Heraeus, Mimaki, BOE, Sagem,
Mannesmann VDO, Bosch, BMW, Daimler-Benz, VW, HP, and so on. Influential customer
relationship with the largest Korean companies such as Samsung and LG group from the top
managements to the key decision makers and the professional businessman they prefer to
collaborate as a business partner.
2) Proven track records in launching new products and successfully establishing the
new markets
Introduced as a leader for significantly contributing to transformation of Samsung SDI from
a display company to a renewable energy company in Samsung SDI 40 Years history,
Received Samsung Award for opening a new Li-ion battery market with Nokia in 2005, Best
Supplier Awards twice from LG Display in 2009 and 2010. Achieved rapid LCD sales
expansion by increasing sales to Samsung LCD, LG display, and opening new markets in
China which led Merck Korea to become the second biggest country in the sales revenue
among all Merck regional/country offices.
Introduced the business success article at one (Dong-A) of major three newspapers in
Korea in September of 2013 about MUSD 5.5 sales contract 50 days after promotion of
chemical material as the best marketing expert in KITA (Korea Int’l Trade Association), one of
the nation’s five major business associations.
3) Strategic innovator that developed the new company visions and diversified business
1/13page
UDC_ Vice President of Sales (TalentWinners)
portfolio in a short period with continuing efforts to promote the products such as TFT LCD,
UV LED, LED, Chip, Li-ion batteries, LC and Reactive Mesogen for TFT-LCD, Chemical
materials, Vacuum Fluorescent Display(VFDs), LCDs into value-added product markets
applicable in various areas including Consumer, IT(NB,MNT), Mobile phones, Automotive,
Electric vehicles, Industrial M/C, Touch panels, Medical M/C, Satellite receiver, Lighting,
Agriculture,
Curing
machine,
Air
&
water
purification,
Sterilization,
Deodorization,
Environment, Pachinkko, Medical devices, and so on.
-
Fluent in English
-
Forecasting & Strategic planning
 Managed and controlled the forecasts weekly, monthly, quarterly, & annually
with the key index by graph (actual vs. plan) by accounts & other segmentations.
 Control the hit ratio of forecasting & take the predictable scenario management.
 Carried out the short, medium & long term strategy planning based on the
product roadmap to the market trend.
 Faster & much earlier catch of market trend change than competitors.
-
Customer Relationship
 SDC (Samsung Display Co.)
 Strong relationship with many key decision makers from division managers,
sales, marketing, R&D, & HR not only TFT LCD division but also AMOLED
division who were colleagues when he worked for Samsung and the
customers of Merck.
 LGD (LG Display)
 Strong relationship with many key decision makers from division managers,
sales, purchasing, R&D, technology strategy division from S&M, Note Book,
MNT, & TV division who maintained the good relationship when he worked
for Merck.
 Korea and some colleagues from X-Merck.
 LG Chem (LG Chemical)
 Good relationship with many key decision makers from division manager,
technical planning team, purchasing, & R&D who made the good
relationship when he worked for Merck Korea and some colleagues from XMerck.
 Others
 Another strong relationship with LG Corporation, Samsung SDI, Samsung
Electronics, SEMCO, LG Electronics, KDIA, KIDS, IMID, Government, &
Professors related to display including AMOLED and so on.
2/13page
UDC_ Vice President of Sales (TalentWinners)
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Sales skill & Achievement
 Persistently work to meet or exceed challenging goals & derive satisfaction from
goal achievement.
 Communicate openly and in a target-oriented way. Can convince others of their
ideas & views & win their support for shared objectives. Use effective &
appropriate vocabulary & credible argumentation in communication.
 Introduced the business success article at one (Dong-A) of major three
newspapers in Korea in September of 2013 about MUSD 5.5 sales contract 50
days after promotion of chemical material as the best marketing expert in KITA
(Korea Int’l Trade Association), one of the nation’s five major business
associations.
 Award Seoul Semiconductor to World’s Class 300 Companies sponsoring by The
Ministry of Knowledge Economy and increased 56% growth of the sales revenue
for LED lighting in 2012.
 Achieved rapid LCD sales expansion by increasing 10% sales growth to Samsung
LCD, LG display, and opening new markets in China which led Merck Korea to
become the second biggest country in the sales revenue among all Merck
regional/country offices in 2010.
 Best Supplier Awards twice from LG Display in 2009 and 2010.
 Received Samsung Award for opening a new Li-ion battery market with Nokia in
2005.
-
Technical Background
 A little technical background but have an experience to be responsible for
technical sales & marketing for LCDs for consumer application and LEDs for
lighting.
 No problem to deal with OLED materials successfully because he has had a
diverse and long experience for customized model development and B to B
business mainly for IT & consumer application, and LED lighting over 20 years,
which are the UDC’s market & activity, based on his major (chemistry) and the
engineering background at Samsung SDI technical center.
-
People management skill
 Supervise total 50 people (direct 20 and indirect about 30) at Samsung SDI,
total 40 people (direct 20 including English Phd. expatriate and indirect about
20) at Merck Korea, total 100 people (direct 50 and indirect 50) at SSC.
 Take the initiative & heart listening.
 Coach what to do and how to do through face to face meeting.
3/13page
UDC_ Vice President of Sales (TalentWinners)
 Voluntary motivation & action taken delegation & empowerment.
 Guide big picture direction and settle the bottleneck.
-
Operation skill
 Managed & directed all activities of marketing and sales including
organizational development, marketing programs like promotional activities,
pricing strategy, and budgets & expenses in Merck Korea
-
Reason for applying
 For career develop
-
Reason for leaving
 HYDIS: HYDIS Factory Closure was decided due to cumulated deficit regardless of
his intention and seek the long & stable job to burn his life.
 KITA (Korea Int’l & Trade Association): Annual contract consultant even though he
was very much proud of working for KITA as sales & marketing expert adviser to
consult the small & medium-sized firms in Korea.
 Seoul Semiconductor (SSC): Resigned SSC to participate in Int’l bidding project
funded by ADB and DOE of Philippine government for NEV launching as a
consortium leader in Korea at my 30 years-friend’s private company. However, delay
& postponement of Int’l bidding and financing failure made him quit his friend’s
company and selected as a sales & marketing expert at KITA.
 Merck Korea: Sincere & long persuasion from the president of X-Samsung & the
chairman of SSC to grow up SSC to the great company like Samsung SDI & Merck
with very attractive compensation even though he was nominated as one of global
talent from Merck Group, achieved the excellent performance, and Merck HQ
dissuaded my resignation.
 Samsung SDI: Strong recommendation from search firm for the management
position of Int’l company, and find work & life balance.
-
Current Salary

KRW Base 150M + Incentive (not decided) + Allowance(education: full
pay/year, medical check/year(0.8M), Severance pay (2 month salary a year),
mobile(full coverage), Meal(free of charge)
-
Salary Expectation: Negotiable
Personal
4/13page
Born in 1964 (Male)
UDC_ Vice President of Sales (TalentWinners)
Education
Mar 1984 ~ Aug 1990
Chung-Ang University, Seoul
B.S. in Chemistry
Work experience
Aug 2014 ~ present
Hydis Korea
Mar 2013 ~ Nov 2013
Trade Consulting Center (Contract)
Nov 2010 ~ Dec 2012
Seoul Semiconductor
May 2007 ~ Nov 2010
Merck Korea
Jul 1990 ~ May 2007
Samsung SDI
Work experience in detail
Aug 2014 ~ present
Hydis Korea
Head of M&S (Vice President) / LCD) Sales & Marketing
-
Handling Products: TFT LCD.
-
Responsible for sales & marketing in the field of medical devices, automotive,
industrial products in Korea.
Mar 2013 ~ Nov 2013
Trade Consulting Center(Contract)
* Korea International Trade Association, The nation’s five major
business associations
Expert Adviser
-
5/13page
Responsible for the marketing consulting to the small and medium-sized Korean
UDC_ Vice President of Sales (TalentWinners)
firms about all coverage related to the competitiveness, the marketing strategy,
new customers’ development and so on.
-
Made MUSD 5.5 sales contract with Russia 50 days after promotion of chemical
material and introduced the business success article at one (Dong-A) of major
three newspapers in Korea.
-
Invited Speaker at Asian Development Bank (ADB) participating in more than 10
different countries in Asia presenting “ Evolution and Future Roadmap of
Rechargeable Lithium Ion Battery.
Nov 2010 ~ Dec 2012
Seoul Semiconductor

[Nov 2010~ Dec 2012] VP / LED Lighting Overseas Sales Div.2

[Jul 2012 ~ Dec 2012] VP / Head of Sales and Marketing Div
-
Handling Products : UV LEDs, LED Chips, LED Package & Module
 Sales Achievements (Unit: USD Mil.)
Year
Revenue
-
2011(Lighting)
2012 (Lighting)
Amount
Amount
Growth
250
390
+56%
Head of Public relations (AD, press release, sales promotion, Int’l events), market
intelligence (market trend analysis, business strategy establishment), and
technical marketing (product design) and so on.
-
Head of Samsung Electronics (VD division, Mobile phone division, SMD division,
LCD division) sales and sales management team including SCM.
-
The first sales contribution of LED to Japanese top 5 lighting companies in 1
year-period.
-
Selected as one of the world-class 300 companies project by the Korea Ministry
of Knowledge Economy.
-
Head of sales & marketing of LED lighting sales division 2 supervising three
different teams at Seoul Semiconductor (World Ranking No. 4 LED company);
 Japanese sales team (Panasonic, Toshiba, Iris Oyama, Sharp, Sanyo, Ricoh,
Canon, Fuji Xerox, etc)
 South East Asian sales team (S’pore, M’sia, Tailand, Indonesia, Philippine,
Cambodia, Vietnam, Pakistan Government project)
 Emerging market sales team like S/America, Middle East & ANZ, Africa
since May in 2011
6/13page
UDC_ Vice President of Sales (TalentWinners)
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Head of sales & marketing at Seoul Optodevices for LED Chip and UV LED
products with customers; Phoseon, Heraeus, Mimaki, Hamamatsu, Whirpool, GE
medical & consumer, and so on.
-
Applications : Devices for LED’s backlight (LED TV, LCD Monitor, Notebook,
Mobile Phones), LED’s Lighting (mainly for street, tunnel, bulb, tube, ceiling, flat,
sign & display, automotives, architecture), & UV LED (bio & medical devices,
agriculture, curing machine, air & water purification, sterilization, deodorization,
refrigerator)
May 2007 ~ Nov 2010
Merck Korea
Head of M&S (Global director) / LCD Division

Head of Marketing & Sales(Global Director) / Liquid Crystal Div.

Deputy of LC Division’s Head / Liquid Crystal Div.

Head of Reactive Mesogen / Liquid Crystal Div.
-
Handling Products:Liquid Crystal for LCD & Chemical Material (Reactive
Mesogen) for CLC-BEF
 Sales Achievements (Unit: USD Mil.)
Year
Revenue
-
2009
2010
Amount
Amount
Growth
420
460
+10%
Developed & led Korea localization strategies, growth vision, & drive profitable
products.
-
Managed & directed all activities of marketing and sales including
organizational development, marketing programs like promotional activities,
pricing strategy, and budgets & expenses.
-
Associated & implemented global projects/program and global strategies &
tactics.
-
Responsible for the world’s top LCD makers in Korea and the biggest LCD
makers in China as well as film makers for LCD as a head of marketing & sales
and a global director → Leading business negotiation, collaboration, strategic
meetings with top managements & executive of LCD & chemical industries such
as CEO &CTO of LG Display / Samsung Electronics/ Samsung Mobile Display /
LG Chem/ BOE) including many executives & KDIA, KIDS, IMID, Government)
7/13page
UDC_ Vice President of Sales (TalentWinners)
 Excellent human networks with Samsung Electronics, Samsung Display,
Samsung SDI, LG Display, & LG Chem.
-
Led the sales expanding of Merck Korea–significantly contributing to upgradation of Merck Korea as the 2nd largest company among 59 oversea Merck
companies.
 In two consecutive years “Best Supplier Award” by LG Display & sales
record in global LC division.
-
Successfully established a commercial RM business for the first time in 15 year’s
RM business history.
-
Assigned as the title ‘global director’ by the global evaluation system of Merck
Group (March/’09)
-
Selected as a global talent member in 2009. Recognized to promote to the rank
of a global Merck business leader in the future by Merck’s global & local HR
and top managements.
 Management training (Finance, Merck Leadership, Business School, Senior
Management) & MBA
-
Certified “International Management Program 2008” of six weeks’ intensive
training on various Management & Leadership topics at the head office in
Germany and Switzerland which approved the best talented people (20) in
Merck Group by the Executive Board Members of Merck KGaA.
-
Successfully completed a strategic global project as a role model for global
organization approved by the Executive Board Member of Merck KGaA.
 Establish New Organization(Market Intelligence, Technical Marketing,
Strategy Planning)
 Establish New Business Organization directing English expatriate manager
since April/’09 to support the intercultural management skill and expect the
success of new business.
-
Major customers: SEC(LCD), LG Display, Samsung Mobile Display, Hydis,
China(BOE-OT,BOE-CD,BOE-Hefei), LG Chem , Shinwha Intertek , Kolon, LG
Innotek, Doosan, Dongwoo Fine-Chem, MN tech)
-
Applications: LCD Devices(TV, Monitor, NB, Mobile Phones, 3D Display, PID, etc)
-
Visited Europe (UK, Germany), Taiwan, China, India, Japan, HK for global meeting
and conference. Each 10 times in 2010, 8 times in 2009, 12 times in 2008 ,and
16 times in 2007.
Jul 1990 ~ May 2007
8/13page
Samsung SDI
UDC_ Vice President of Sales (TalentWinners)

[Mar 2004~ May 2007] Senior Sales Manager (Head of sales G) / Li-B sales
team
-
Handling Products:
Lithium-ion Rechargeable Batteries.
 Sales achievements (Nokia) (unit: USD Mil.)
-
Item
2001
2002
2003
M/S
0
0
11%
Amount
0
0
70
Responsible for global key accounts(NOKIA & Ericsson) as a head of sales &
marketing.
-
Completed the biggest project in a remarkable success with the world top NOKI
A within three months to jump Samsung SDI to the world ranking, three in 200
5 and two in 2006.
 Awarded “The Best Award of Samsung SDI in 2005” for best sales from
President of Samsung SDI.
-
Visited Europe (UK, Germany, France, Denmark, Sweden, Finland, Estonia), Asi
a, and China each 18 times in 2006 & 2005, 13 times in 2004 , and 11 tim
es in 2003.

[Nov 2000 ~ Feb 2004] Global Sales Manager / Rechargeable battery sales
team
-
Handling Products : Lithium-ion Rechargeable Batteries
 Sales achievements (SonyEricsson)
-
Item
2001
2002
2003
M/S
0
0
11%
Amount
0
0
70
Achieving the great success in the major project of SonyEricsson within two
years - the shortest period in Samsung group.
-
Dealing with more than thirty overseas customers including NOKIA,
SonyEricsson, Siemens, Mitsubishi, Alcatel, Sagem, FujitsuSiemens, HP, and
contacting more than two hundred people.
-
Covering various mobile devices applications for mobile phones, PDA, N/Book
PC, e-book, digital steel camera, digital camcorder, portable TVs, bluetooth, and
others.
-
Lithium-ion rechargeable battery sales and marketing representative at Paris
-
Batteries 2001 & 2002.
9/13page
UDC_ Vice President of Sales (TalentWinners)
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Visited Europe (UK, Germany, France, Denmark, Sweden, Finland, Estonia), Asia,
and China, 11 times in ‘02, 10 times in ‘01, and 4 times in 2000, respectively.

[Jan 1988 ~ Oct 2000] Sales Manager for European Market / FD sales team
-
Handling Products: VFDs (Vacuum Fluorescent Display)
-
Increased sales by 950 % to about $ 21 million only for European market in
3 yr.
-
Developed new markets inc. Bulgaria, Hungary, Poland, South Africa, and Turk
ey.
-
Dealt with more than two hundred overseas customers including Mannesman
n VDO, Philips, VCRs/Audios, Sagem, Blaupunkt, Bosch, Alpine, Grundig, Becke
r, Borg, Valeo, Siemens, BMW, BENZ, Volks Wagen, and contacting more than
five hundred people.
-
Covered various display devices applicable to Automobile, Industrial machine
control, Information system, Vending machine, and Others.
-
VFD sales representative at various electronic component exhibitions includin
g IAA
-
Frankfurt, Equip-Auto Paris, Electronika Munchen, and Electronika Tel Aviv
-
Visited Europe (Germany, UK, France, Spain, Italy, Austria, Netherlands, Hunga
ry, Poland, Bulgaria, Israel, South Africa) eight times in 1999 and five times i
n 1998, respectively.

[Jun 1994 ~ Dec 1997] Sales Assistant Mgr. for Overseas Market / VFD sales
team
-
Handling Products: VFDs (Vacuum Fluorescent Display)
-
Increased sales 1,300 % to about $ 36 million for three years by opening ne
w distribution channels in Germany, UK, France, Spain, Benelux, Sweden, Swis
s, S/Africa, China, Taiwan, Hong Kong, Australia, North and South America.
-
Developed new business with Philips, Olivetti, Hewlett-Packard, GE-procond, Si
emens, Whirlpool, and Japan-affiliated companies including SONY in Europe,
Ford and Matsushita Electric in the North America.
-
Covered various display devices applications for alarm system, balance, consu
mer products, electronic cash register, gaming, hub-network system, medical
machine, POS, PC, security system, set-top box, and others.
-
Visited Europe, USA, and Asia six times in 1997, five times in 1996, four tim
es in 1995, and two times in 1994.

[Sep 1992 ~ Jun 1994] Domestic salesperson / LCD sales team
-
10/13page
Handling Products: LCDs ( Liquid Crystal Display)
UDC_ Vice President of Sales (TalentWinners)
-
Dealt with about fifty different Korean customers and contacted about five h
undred people including DAEWOO, Hyundai, and LG.
-
Covered various display devices applications for Home audio, Car-audio, Cons
umer products, Credit card reader, Facsimile,Measurement,PC, POS,Telephone,
and Others.

[Jul 1990 ~ Aug 1992] Product
-
control
engineer / Suwon plant
Responsible for production process control of tubes, streamlined manufacturi
ng process.
-
Managed chemicals and phosphor compound, machine control, productivity i
mprovement.
-
Co-worked with development engineers, R&D centers, purchasers, and quality
control, and others
Reference check
-
Samsung Display
 Mr. DH.Lee / EVP & head of Sales & Marketing for AMOLED




-
Mr. WJ Lee / SVP & head of marketing for AMOLED
Mr.MS Eom / VP of AMOLED sales
Mr.SC.Kim / EVP & head of R&D center for AMOLED
Mr.JY Kim & Mr.JI Yoo / VP of AMOLED R&D
LG Display
 Mr.YK.Song / SVP & head of technology strategy planning division
 Dr. IB.Gang / SVP & head of R&D center
 Dr. CH.Oh / SVP of AM-OLED development
-
LG Chem
 Dr. JS.Yu / SVP & head of R&D center
Human Network
11/13page
UDC_ Vice President of Sales (TalentWinners)
Name
Company
Title
C.H.Bae
Interflex / (Former)Samsung SDI
CEO/EVP
J.G.Lee
(Former) SB Limotive (Samsung-Bosch)
CEO/EVP
S.J.Yoon
NITTO DENKO/(Former)Samsung SDI
J.Oh
Samsung SDI
SVP
Y/K/Song
LG Display/ (Former)Merck Korea
SVP/MD
D.H.Lee.
Samsung Display
EVP
Y.M.Kim
Samsung SDI
SVP
Former)
W.S.Cho
Samsung SDI
SVP
Cross-Functional
H.Jang
SAIT
SVP
Superiors
S.Y.Oh
SK Hynix
President
Acquaintance
K.H.Kim
Samsung Electronic
SVP
(Mentor)
J.S.Yu
LG Chem
SVP
H.S.Lee
LG Electronic
SVP
B.C.Ahn
LG Display
SVP
Y.K.Hwang
LG Display
EVP
I.B.Gang
LG Display
SVP
C.H.Oh
LG Display
SVP
I.J.Jung
LG Fuel Cell Systems
CEO
C.H.Lee
Seoul National University (AM OLED)
Elec. EGNR
Professor
Samsung SDI (Battery / PDP)
VP+700 people
R&D,Purch.etc
Samsung Display (LCD/VD)
VP+120 people
R&D,Purch.etc
Samsung
Samsung Display (AM OLED)
Relationships
Former)
CEO/Div.Head Direct Superiors
Acquaintance
VP+100 people R&D,Purch.Sales
Samsung Electronics (Mobile, VD, LED)
VP+50 people
R&D,Purch.etc
Samsung Electro Mechanics
VP+20 people
R&D
LG Display
VP+150 people
R&D,Purch.etc
LG Chem/LG Int’l
CEO+80 people
Top, R&D
SK Hynix
SK Hynix
VP+2 people
R&D,ENGR
Other
SK, Hyundai, POSCO, Doosan, KISTEP,
CEO+2,000
Top Mgmt,
people
R&D, Purchasing
LG
Companies LG Innotek, KOLON, KOICA, KOTRA, etc
University,
Association
Overseas
Countries
12/13page
Seoul National University, KDIA, KETI
Remarks
Acquaintance
SD Lee + 70
people
BOE Group
CTO+60 people
China, Taiwan, Japan
500 people
Europe
1,000 people
R&D, Sales
Asia
300 people
S’pore +
America(North/South)UDC_ Vice President
200 peopleof Sales (TalentWinners)
Asian Development Bank
30 people
Others
200 people
Philippines
13/13page
UDC_ Vice President of Sales (TalentWinners)
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