JOB DESCRIPTION
Job Title:
Trade Marketing Executive – Stockist/TBH Channels
Reporting to:
Trade Marketing Manager
This role reports to the Trade Marketing Manager, working with the UK, EU and NA
sales teams, and the Trade to drive sales through marketing initiatives.
The focus of the role is on the development & implementation of trade marketing
plans to drive brand awareness and LFL sales through targeted activity and initiatives
for all global stockists.
As the interface between Sales and Marketing, a key part of the role is to ensure
excellent communication and timely fulfilment of all activity to the highest standards,
ensuring strong business results and ROI.
Summary of Main Duties and Responsibilities – Stockists & TBH, for all markets
(excl. North America)
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Maintain the marketing content and communication on the B2B website – including
writing and implement timely news stories to ensure Farrow & Ball is front of mind
for the stockists and the site holds all the tools they require to sell F&B to their
consumers.
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Produce monthly B2B reports based on agreed sales and marketing KPIs, to increase
B2B usage and improve the customer experience online.
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Monthly communication updates for our global sales networks delivered through the
B2B website including translating, programming and distribution as well as weekly
communication for the European agents.
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Update and maintain the Stockist Information Packs ensuring information is
relevant and accurate i.e. commercial terms, contact details etc.
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Planning through to execution of stockist events globally, including New and
Existing Stockist Conferences. Evaluate the business results (ROI) gather learning;
adjust plans based on results and feedback results to the business.
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Ensure the global marketing calendar is updated and maintained with all stockist
activity
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Collate and maintain a stockist database/ library including full details of our
stockists, their merchandising audit and images

Administration, co-ordination and distribution of all marketing POS, merchandising
and collateral ensuring that they are produced and delivered to the correct sales
channel, RSM, RAE and Agent on time, including campaign collateral, window
displays, brush out boards, web packs etc

Provide day to day marketing support to the global sales teams including direct mail
activity, co-op advertising opportunities, stockist advert requests, wallpaper cuttings,
monitoring sales/marketing budget and raising non-IFS/IFS orders and Purchase
Requisitions and Orders.
 Budget tracking
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Monitor, collate and maintain the Competitor Library and Monthly Pricing Reports.
Become a competitor expert on the paint and paper industry, helping to educate
other member of the team.
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Deliver regular internal communications ensuring all areas of the business are kept
up to date of all marketing activity throughout the business
Skills / Knowledge / Experience
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Strong organisational skills
Strong thinking & problem skills
Ability to deliver business benefits / business results
Excellent project management capability
Able to develop effective relationships
Great communication skills
Able to work cross-functionally
F&B knowledge – product / history / philosophy
Varied trade marketing experience and merchandising skills across multiple channels
Behaviours / Attributes
 Drive for results and excellence
 Team player
 Proactive and dynamic
 Highly motivated
 Conscientious, taking personal ownership for their contribution
 Flexible approach
 Creative and resourceful
Key relationships
 Global Sales teams
 Marketing department
 Customer Services
 Third party retailer network
Qualifications and Experience
 This role requires you to hold a degree level qualification and/or CIM Marketing
qualification

It is anticipated that the candidate will have at least 2 years sales, trade marketing,
consumer marketing or digital marketing experience
Desirable
 Languages
This is an outline job description and employees are expected to undertake other duties as
directed. Must be prepared to work as part of a team and assist or carry out other duties
during periods of high workload, sickness, holidays and emergencies.