LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
M.Sc. DEGREE EXAMINATION - VISUAL COMM.
FIRST SEMESTER – November 2008
KB 05
VC 1800 - IMAGE AND IMAGINATION
Date : 04-11-08
Time : 1:00 - 4:00
Dept. No.
PART-A
Answer ALL questions not exceeding 50 words each:
Max. : 100 Marks
(10 X 2 =20)
1. Triangle
2. Signifier
3. Retina
4. Notan
5. Ganzfeld
6. Figure-Ground
7. Left brain and right brain
8. Archetypes
9. Kinesics
10. Form
PART - B
Answer any FIVE questions in 150 words each:
(5 X 7 = 35)
11. What are the characteristics of a creative person?
12. Discuss the four Gestalt principles used to arrange/organize visual elements.
13. Define stereotyping. How does it affect our perception of reality?
14. How does brain process images into visual perception cues?
15. Explain the characteristics of mass communication.
16. Enumerate the visual attributes.
17. How do you design a photograph using the visual elements?
PART - C
Answer any THREE questions in 300 words each:
(3 x 15 = 45)
18. Describe the stages in the visual process according to Aldous Huxley.
19. Define creativity. What are the ways one can sharpen ones creativity?
20. Explain the relevance and use of semiotics for a visual communicator like you.
21. ‘Human Communication is a complex process’. Explain.
22. Give an account of the kinds of touch and their role in social interaction.
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