What is Aldous Huxley trying to say about consumption up until chapter 3? In Chapter 3, we learned their philosophy of “ending is better than mending”. When there was under-production, the wheels of society stop and thousands of men and women die. They teach this mindset unethically through hypnopedia, so the idea of constant-consumption is imbedded in their consciousness. Huxley shows a world relying on over-consumption, where all products are made, and taught to be useful through commercials, hypnopedia or just forced by the way they were born. This promotes physical living rather than spiritual living, fulfillment by goods and products, expensive entertainment and unnecessary sports equipment, rather than religion like Christianity or devotion of marriage. This is also significant in the motif of everybody belong to each other, as if they are the commercialized product, waiting to be put on display for people to date -- “like a piece of meat” in Bernard’s metaphor. Huxley’s imagery of over consumption should warn us the consequences chasing a material life, such as purchasing thousands of dollars of golf club, vehicles, houses, and treating people like property, eventually to become the alphas of the world.