BAPRA BRIGHT AWARDS ENTRY FORM
AGENCY NAME:
Publics Consultants | MARC
CAMPAIGN TITLE:
Publicis Consultants | MARC
CATEGORY:
Agency of the year
CONTACT PERSON: Ralitsa Zhikova
ADDRESS: 118 Bulgaria Blvd., Sofia 1618
MOBILE: +359 896 786 730
E-MAIL: r.zhikova@publicis-consultants.bg
PAYMENT OPTIONS
IMPORTANT: Payment MUST accompany your entry. Please, include notice of payment with
your entry. If you need an invoice, please request it in plenty of time so that payment can be
included.
The entry fee for BAPPA members is 190 BGN per entry. The fee for non members is 245 BGN.
Wire transfer details:
BAPRA Bank account:
Bank: DSK Bank
IBAN: BG13STSA93000001434292 BIC: STSABGSF
DEADLINES
Entries should be received by Sunday 11th of April 2010 23:59. We will accept entries uploaded to
www.bapra.bg not later than midmight on the stated above date. Entries will not be acceped after
Sunday 11th of April 2010. Please, upload this form in the section “Upload your entry” on
www.bapra.bg for successful entry submission.
Publicis is one of the most experienced PR agencies in Bulgaria originating back in 1995 set up
as PR department in M.A.R.C. (Marketing, advertising, research and communications) agency,
founded by Nikolai Nedelchev. 15 years later the agency has evolved into the biggest integrated
communications group in Bulgaria - Publicis MARC Group, offering full service and uniting
more than 130 marketing communication experts. The agency is part of the third international
group Publicis.
UNITED IN VERIETY (motto of the EU)
However not the size and numbers mark our strengths. We are strong for having specialized
expertise in each communication practice offering not just PR services, but devoting united
teams of experts with strong professional background and experience in strategic planning,
media relations, public relations, digital communication and social media, special events and
consumer marketing, creative services, design and production, etc.
Publicis Consultants | MARC is the PR trademark of Publicis AD under which numerous
communication projects have been run by the teams of the company. The specialties of Publicis
AD include dedicated teams for PR, advertising and creative services, web and digital
communications, user generated media (UGM) analyses, BTL activities, production and design,
media planning, even our consumer service call center, marketing research team and mystery
shopping experts. This abundant service portfolio allows our clients for:
 Getting the best creative ideas sourced by experts with various background
 Having a dedicated communication consultants on their side backed by experts in all
communication practices;
 Easy access to necessary services – including promo activities, web services, advertising
campaigns etc.;
 One contact point to manage the full communication process and the different practices;
 Assign both large-scale and small scale projects, being sure of the efficiency of our work.
INNOVATION
However not the structure and number of services makes us unique. The ideas and innovation
drives are the ones that distinguish our approach and campaigns. We do not offer “some PR”,
“some advertising” and “some web”. We offer concepts that touch and involve consumers and
create long-lasting relations, positive experience and loyalty. Some academics would name our
services “integrated”, however we prefer just to call them effective and creative.
WORK
An idea is as good, as it realization is. So we are also hard-workers implementing highest quality
standards in each activity we do. In 2009 we have created and managed more than 60 projects
(just mention a few below).
Some of the projects we are mostly proud of:
- Shell Bulgaria (I love my car – www.azobichamkolatasi.com) – the first in Bulgaria
long-lasting involving campaign of a fuel retail company positioned online; Partnership
started in 2005;
- Actavis - launch of first generic drug of viagra – Eroton – www.erotonist.com
- Philips activations – with concept developed by Saatch&Saatchi part of Publicis
company) - Get points - www.natochetesezatochki.com , Look for gifts www.oglejdaisezapodaraci.com), implementing the first ever face detecting web
banner in Bulgaria;
- Sony – development of media targeted DigiSchool concept – involving journalists in
once in a life time educational activities on annual basis. Partnership started in 2005.
- Zagoka Dzun concept – elaborated to activate communication with consumers based on
Dzun or the Art of Drinking Beer …. (http://www.zagorka.bg/
- Vivacom rebranding activations and launch event (uniting BTC and Vivatel brands)
- Discover yourself - National information campaign for the risk factors for children’s
health for the National Center for Public Health Protection (www.teensport.bg )
- Clean Food, Fair Living association – stakeholders relations campaign to support
business development of small farms in Bulgaria
- Sprite Graffiti Fest – annual graffiti competition organized by Coca-Cola and involving
underground society and graffiti writers. Partnership started in 2005.
- Starbucks Coffee Company – supporting active communication of the famous brand
with consumer, SCR activations;
- Kraft Foods Bulgaria – opening of new investment in Svoge factory – high level event;
- TEFAL Nutritious and Delicious concept launch in Bulgaria – communication with
nutrition experts and doctors, media and consumers to present the healthy food devices
of TEFAL.
- Garnier – launch of Garnier Pure Active, Herbashine line, Ambre Solair series –
extensive media communication and creative media approaches.
- Junior Achievement Bulgaria – communication support in promotion of the JA’s
activities to encourage entrepreneurship development of youngsters and students in
Bulgaria.
- Bankia mineral water – pitching of information on healthy living and hydrating in key
media, creation of on-line water reminder tool;
Last year Publicis won several new projects including Easyjet, National Center for Protection of
Public Health, Anti-Corruption Awareness Campaign in Croatia, Project for promotion of
Touristic Business Handbook and weekly tourism newsletter for Ministry of Economy, Energy
and Tourism, Jamieson Vitamins (Sopharma), Actavis - Eroton launch. Philips, Zagorka and
Vivacom.
ON THE MOVE
Nobody likes to drink still water. We dedicate efforts in constant development and extension of
our services including social and new media management, UGM analyses, digital competences,
stakeholder relations and third parties endorsement, experiential marketing.
That is why we invest in focused creative trainings for our team, a part form regular induction
program, and business skills trainings (such as presentation, communication, negotiation, project
management etc.). Innovation and digital thinking are part of our everyday life supported by
weekly and monthly creative meetings of our teams to share knowledge and discuss new
campaigns. A special compliment to our partners and clients is a weekly digital review of the
most contagious and compelling local and international campaigns – Publicis newsletter EMarker, dedicated to new media and digital communications.
A cornerstone was the dedicated chat of Lovemarks author Kevin Roberts who spent a few hour
with our tem talking on creativity and presenting Saatchi&Saatchi’s winning ugly concept.
The business strategy of Publics is based on integrated growth driven by creative ideas and
innovations. Our projects are aimed at involvement and interaction with consumers and key
groups, rather than offering mechanical sum of services offered by PR agencies, advertising
agencies etc.
EFFECTS
Sometime a smile works better than a press clipping. Being so versatile in our services we have
developed an evaluation system that calculates the overall impressions generated by our projects
(including media coverage, web views, public displays), active contacts generated (clicks,
submissions, visits, questions, e-mails received) and audience involved.
Our UGM analyses experts provide also content and qualitative measurement of the
effectiveness of our services. We use our UGM analyses tools also to track issues developments
and for crisis management projects, being the most active tool of evaluation of a crisis. A
positive posting in blog sometimes could work even better than an article in a leading
newspaper, don’t you think so?
RECOGNITION
In 2009 the agency extended its international experience as it was recognized as a regional PR
hub for Publicis Consultants | Worldwide network for promotion of EU-China Managers
Exchange and Training Program targeted to SMEs in EU countries. Publicis Bulgaria team
promoted the campaign in eight countries in SEE. Our company has been selected contractor as
consortium leader on anti-corruption awareness raising campaign in Croatia at the end of 2009 –
which was doubtless recognition of our expertise, creativity and capabilities. Our UGM analysis
team worked for Shanghai Expo and for other international projects of Publicis Consultants.
The agency was awarded PR Priz by Bulgarian PR Society for Internal communication campaign
for Shell Bulgaria – “The other Bulgaria at Shell’s network” – presenting success paths of
Bulgarians to senior positions in the international structures of Shell.
We target to be even better in 2010.