THE ONE CLUB
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2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
& CO. / COPENHAGEN K + BACON CPH / COPENHAGEN K
Cinema: Short Form Jack & Jones
:90 & Under
Made From Cool - Making The Cut
72ANDSUNNY / LOS ANGELES + GOOGLE CREATIVE PARTNERSHIPS / MOUNTAIN VIEW +
TOOL OF NORTH AMERICA / LOS ANGELES
A Google Art, Copy & Code Project:
Innovation: Video
Google
Dynamic Film
ABBOTT MEAD VICKERS BBDO / LONDON
Print Craft: Writing
Cinema: Long Form - Over :90
Video Craft: Scriptwriting
AMV BBDO / LONDON + MJZ / LONDON
Video Craft: Direction
ACE SAATCHI & SAATCHI MANILA / MAKATI
Consumer Television:
60 Second - Single
Consumer Television:
60 Second - Single
Innovation: Radio
Brand Transformation
Brand Transformation
ADAM&EVEDDB / LONDON
Small Space Print: Campaign
Consumer Television:
Over 60 Second Single
Non-Broadcast: Online
Integrated Branding:
Consumer Campaign
ALMA DDB / MIAMI
Out Of Home: Installations &
Ambient - Single
Bremont Watches
Diageo/Guinness
The London Metropolitan
Police
Bremont Watches Print Campaign
Sapeurs
Guinness
Sapeurs
PJ Lhuillier
Sisters ReMeet
PJ Lhuillier
Father & Son ReMeet
P&G Philippines
P&G Philippines
PJ Lhuillier
ZZZ Radio
ZZZ Radio
Family ReMeet
Harvey Nichols
Headless Chickens
Marmite
Rescue
Harvey Nichols
Sorry I Spent It on Myself
Harvey Nichols
Sorry I Spent It on Myself
The Clorox Company
The Glad Tent
The Job
1
THE ONE CLUB
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2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
ALMAPBBDO / SÃO PAULO
Newspaper: Single
Newspaper: Single
Newspaper: Single
Newspaper: Single
Newspaper: Single
Newspaper: Campaign
Newspaper: Campaign
Newspaper: Campaign
Print Craft: Writing
Out Of Home:
Billboards & Transit - Single
Out Of Home:
Billboards & Transit - Single
Out Of Home:
Billboards & Transit - Campaign
Out Of Home:
Billboards & Transit - Campaign
Cinema: Short Form :90 & Under
Non-Broadcast: Online
Newspaper: Single
Man Latin America
Volkswagen Do Brasil
Volkswagen Do Brasil
Volkswagen Do Brasil
Volkswagen Do Brasil
Bayer
Effem
Getty Images
Volkswagen Do Brasil
Newspaper
Danger - Dog
It May Fit - Chicken
It May Fit - Fish
Sings - Stop
Cafiaspirin - Phrases
Dogs
Schemes
Unintroducing
Volkswagen Do Brasil
Real AD
Volkswagen Do Brasil
It May Fit - Chicken
Effem
Dogs
Getty Images
Schemes
Volkswagen Do Brasil
Distraction
Getty Images
Volkswagen Do Brasil
Life Cuts
Signs - 40
AUDI AG
Warning
Public Service: Collateral Campaign
Greek Orthodox
Metropolis of Chicago
Walked on Water / 40 days
/ Friendships / Life-Saving
Techniques / After-Life
Public Service: Integrated
Branding Campaign
truth
Profiles
ARTPLAN / SÃO PAULO
Innovation: Print
Domino's
Domino's Pizza Disc
BAILEY LAUERMAN / OMAHA
Trade: Single
Cargill
NuPulse "The Wait is Finally Over."
ANYEVER / ESCHWEILER
Consumer Radio: Single
ARNOLD WORLDWIDE / BOSTON
2
THE ONE CLUB
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2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
BARTON F. GRAF 9000 / NEW YORK
Consumer Television:
:30/:25 - Single
Digital Direct Markting: Social
Media & Viral Marketing
Public Service: Integrated
Branding Campaign
Public Service: Non-Broadcast
BBDO / NEW YORK
Consumer Television:
60 Second - Single
Newspaper: Single
Trade: Single
Collateral: Posters - Campaign
Consumer Television:
:20 & Under - Single
Consumer Television:
Under $80K Budget - Single
Video Craft: Direction
Digital Direct Markting: Social
Media & Viral Marketing
KAYAK
Lecture
350 Action
Climate Name Change
350 Action
Climate Name Change
350 Action
Climate Name Change
Foot Locker
All Is Right
Foot Locker
FedEx
Guinness Book of World
Records
Elephants
Lumps of Coal
The Campaign That Broke All the
Records
FedEx
Briefcase
Diageo/Guinness
Barnes Sisters
GE
Childlike Imagination
Lowe's
Lowe's Vine Fix in Six Campaign
BBDO / NEW YORK + BISCUIT FILMWORKS / LOS ANGELES
Consumer Television:
Guinness
60 Second - Single
BBDO / TORONTO
Collateral: P.O.P. & In-Store Campaign
Molson Coors Canada
BBDO AND PROXIMITY THAILAND / BANGKOK
Collateral: Posters - Single
Lion Corporation LTD
BBDO GUERRERO / MAKATI CITY
Direct Marketing:
Ambient Media
PepsiCo International
Basketball
No Bollocks
Spaghetti
Night Light
3
THE ONE CLUB
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2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
BBDO MEXICO / MEXICO CITY
Print Craft: Art Direction
BBDO PROXIMITY / DUESSELDORF
Out Of Home:
Billboards & Transit - Single
Innovation: Outdoor
Public Service: Experiential
BBDO/ SINGAPORE
Collateral: P.O.P. & In-Store Campaign
Print Craft: Art Direction
BBH / LONDON
Experiential:
Events & Competitions
Integrated Branding:
Consumer Campaign
BBH / NEW YORK
Consumer Television:
60 Second - Single
Consumer Television:
:30/:25 - Single
BEING / BOULOGNE BILLANCOURT
Consumer Television:
Under $80K Budget - Single
BESTER BURKE / CAPE TOWN
Public Service:
Television - Single
Bayer Mexico
Sennheiser Electronic &
Co.KG
Worldwide Fund for
Nature (WWF)
Worldwide Fund for
Nature (WWF)
Asia Pacific Breweries
Singapore
Asia Pacific Breweries
Singapore
Animals
Smiley
The Ant Rally
The Ant Rally
Guinness Draught in a Bottle
Guinness Draught in a Bottle
Unilever
Space Camp
Unilever
Axe Apollo Space Academy
Sony PlayStation
Perfect Day
Sony PlayStation
Perfect Day
Come4
The Lover
DARG
Love
BETC / PARIS
Out Of Home:
Evian
Billboards & Transit - Campaign
Consumer Television:
CANAL+
60 Second - Single
Baby&Me
Clowns
4
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2014 ONE SHOW – ADVERTISING FINALISTS
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BMB / LONDON
Consumer Television:
Over 60 Second Single
BORGHI/LOWE / SÃO PAULO
Consumer Television:
:30/:25 - Single
Consumer Radio: Single
Consumer Radio: Campaign
BREENSMITH / ATLANTA
Collateral: P.O.P. & In-Store Single
Collateral: P.O.P. & In-Store Campaign
BRIGHT RED\TBWA / TALLAHASSEE
Trade: Single
TUI Travel UK & Ireland
Boehringer Ingelheim
Do Brasil
Boehringer Ingelheim
Do Brasil
Boehringer Ingelheim
Do Brasil
Simon The Ogre
Man
Woman
OR
Guinness
Guinness Pub Finder
Guinness
Guinness Pub Finder
Pilot Pen
Pilot Camo Pen
BUTLER, SHINE, STERN & PARTNERS / SAUSALITO
Consumer Television:
Google
:30/:25 - Single
Smart Dad
BV MCCANN ERICKSON / BUCHAREST + MRM WORLDWIDE / BUCHAREST
Digital Direct Marketing:
Kandia Dulce
Bucharest Not Budapest
Websites, Microsites & Banners
CARMICHAEL LYNCH / MINNEAPOLIS
Consumer Television:
60 Second - Campaign
CHI & PARTNERS / LONDON
Video Craft: Direction
Subaru of America
Let's Do That / Nature Painting /
The Date
Samsung
Charge
5
THE ONE CLUB
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CHI&PARTNERS / NEW YORK + SANDWICK MEDIA / NEW YORK
Consumer Television:
THIRTEEN
Under $80K Budget - Single
Consumer Television:
THIRTEEN
Under $80K Budget - Single
Consumer Television:
THIRTEEN
Under $80K Budget - Campaign
CLEMENGER BBDO / WELLINGTON
Public Service: Television Single
Public Service: Television Single
Public Service: Cinema
Video Craft: Scriptwriting
Video Craft: Scriptwriting
Innovation: Radio
New Zealand Transport
Agency
New Zealand Transport
Agency
New Zealand Transport
Agency
New Zealand Transport
Agency
New Zealand Transport
Agency
Wellington International
Ukulele Orchestra
TV Gone Wrong-Meet the Tanners
TV Gone Wrong-Clam Kings
TV Gone Wrong
Blazed
Mistakes
Mistakes
Expert Opinion
Blazed
Nothing Beats a Jingle
CLEMENGER BBDO / MELBOURNE + FURLINED / SANTA MONICA + FINCH / SYDNEY
Consumer Television:
Melbourne International
Not Funny
60 Second - Single
Comedy Festival
CLEMENGER BBDO / MELBOURNE + METHOD STUDIOS / MELBOURNE + GUILTY / MELBOURNE
Digital Direct Marketing: Mobile Australia Post
Video Stamp
CLEMENGER BBDO / MELBOURNE + TOOL / NORTH AMERICA + EXIT FILMS / MELBOURNE
Digital Direct Marketing:
Tourism Victoria
The Remote Control Tourist
Websites, Microsites & Banners
CLEMENGER BBDO / MELBOURNE + WILL O’ROURKE / SYDNEY +
THE BUTCHERY / MELBOURNE + THE REFINERY / MELBOURNE
Experiential:
The National
Events & Competitions
Australia Bank
Integrated Branding:
National Australia Bank
Consumer Campaign
Footify FM
Footify FM
6
THE ONE CLUB
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2014 ONE SHOW – ADVERTISING FINALISTS
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CLEMENGER PROXIMITY / BRISBANE + CLEMENGER / COLENSO
Consumer Television:
Nimble: Unexpected
60 Second - Single
Happens
CLEMENGER PROXIMITY / BRISBANE + COLENSO BBDO / COLENSO
Consumer Television:
Nimble: Unexpected
60 Second - Single
Happens
COLENSO BBDO/PROXIMITY NEW ZEALAND / AUCKLAND
E-Publication: Single
Samsung New Zealand
Digital Direct Marketing:
Amnesty International
Websites, Microsites & Banners
Digital Direct Marketing: Social
Amnesty International
Media & Viral Marketing
Vet
Breakdown
Instant News Satire
Trial by Timeline
Trial by Timeline
COLENSO BBDO/PROXIMITY NEW ZEALAND / AUCKLAND + ROLLERCOASTER DESIGN / AUCKLAND
Out Of Home: Digital / Electronic Samsung New Zealand
The Smart Phone Line
COSSETTE COMMUNICATIONS / MONTREAL
Newspaper: Single
McDonald
Collateral: P.O.P. & In-Store McDonald
Single
Mc Do Halloween
Mc Do Halloween
CP+B / BOULDER
Magazine: Single
Innovation: Print
JELLO
JELLO
Jigglevision
Jigglevision
CRAMER KRASSELT / CHICAGO
Experiential: Installations
Crown Imports, LLC
Luna Corona
CREATIVE ARTISTS AGENCY / LOS ANGELES + MOONBOT STUDIOS / SHREVEPORT
Non-Broadcast: Online
The Scarecrow
The Scarecrow
Video Craft: Direction
The Scarecrow
The Scarecrow
CREATIVE JUICE\BANGKOK
Newspaper: Campaign
Siam Tamiya
Battleship/Aircraft/Tank
7
THE ONE CLUB
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2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
DDB / CHICAGO
Consumer Radio: Single
Mars, Inc./Milky Way
Consumer Radio: Single
Mars, Inc./Milky Way
Consumer Radio: Campaign
Mars, Inc./Milky Way
Sorry, I Was Eating a Milky Way Wife
Sorry, I Was Wating a Milky Way Spray Tan
Sorry, I Was Eating a Milky Way
Murray Goulburn
Co-Operative Ltd
Devondale Dairy Soft - Stepdad
Steve
NY Lottery
Thoughts
WATERisLIFE
Hashtag Killer
NY Lottery
WATERisLIFE
Thoughts
4 Yea Old Bucket List
National Geographic
Reality vs Fiction
Honda Moto
The Centaur
DDB / MELBOURNE
Consumer Television:
:30/:25 - Single
DDB / NEW YORK
Newspaper: Campaign
Public Service: Newspaper /
Magazine - Campaign
Print Craft: Writing
Public Service: Non-Broadcast
DDB / PARIS
Newspaper: Campaign
Out Of Home: Installations &
Ambient - Single
DDB / SYDNEY
Volkswagen Group
Australia
Volkswagen Group
Consumer Radio: Campaign
Australia
Volkswagen Group
Consumer Radio: Campaign
Australia
Digital Direct Marketing: Mobile McDonald's Australia
Consumer Radio: Single
DDB BRASIL / SÃO PAULO
Innovation: Radio
DDB CANADA / VANCOUVER
Public Service: Television Single
Public Service: Radio Campaign
Volkswagen Genuine Parts - Canon
Volkswagen Genuine Parts
Driver Fatigue Technology
TrackMyMacca's
Itau Bank
The brodcast made for you
Big Brothers of Greater
Vancouver
Book
Crime Stoppers BC
Every Text Helps
8
THE ONE CLUB
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2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
DDB DM9JAYMESYFU/DIGIT / MAKATI
Public Service: Experiential
Smart Communications
TXTBKS
Al Ghandi Electronics Whirlpool T50 Washing
Machine
Spindling Spider
Selleys
Opposites
Lion
Be the Artist
DDB FZ LLC / DUBAI
Radio Craft: Music and/or
Sound Design
DDB GROUP / SINGAPORE
Collateral: P.O.P. & In-Store Campaign
DDB GROUP NEW ZEALAND / AUCKLAND
Consumer Television:
60 Second - Single
DDB GROUP / SINGAPORE
Digital Direct Marketing: Mobile StarHub Ltd
DDB TRIBAL GROUP / BERLIN
Magazine: Single
Out Of Home:
Billboards & Transit - Single
Consumer Television:
60 Second - Single
DDB TRIBAL GROUP / DUESSELDORF
Public Service: Collateral Single
Public Service: Outdoor Campaign
Consumer Radio: Single
Direct Marketing:
Dimensional Mailing
DDB TRIBAL GROUP / HAMBURG
Magazine: Campaign
Print Craft: Art Direction
MySmartEye
Volkswagen AG
Axe
Volkswagen AG
Axe
Volkswagen AG
Pedro
Popakademie BadenWuerttemberg
Popakademie BadenWuerttemberg
Volkswagen AG
Science of Music - Rapsong
Science of Music
Seven Steps - Meeting
Volkswagen AG
Tapemailing
IKEA Austria
IKEA Austria
Skit happens!
Skit happens!
9
THE ONE CLUB
260 FIFTH AVE 2ND FL
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2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
DEL CAMPO SAATCHI & SAATCHI / BUENOS AIRES
Consumer Television:
Andes Beer
Over 60 Second Single
Experiential: Installations
Beldent
DENTSU / TOKYO
Consumer Television:
60 Second - Single
Experiential:
Events & Competitions
DEUTSCH / LOS ANGELES
Consumer Television:
60 Second - Single
Consumer Television:
:30/:25 - Single
Consumer Television:
:30/:25 - Single
Consumer Radio: Campaign
DIGITAS / NEW YORK
Innovation: Print
The Miraculous Hen
Almost Identical
Savoy
Fight
Honda Motor
Sound of Honda / Ayrton Senna
1989
Volkswagen of America
Mask
Volkswagen of America
Feeling Carefree
Volkswagen of America
Baby
Taco Bell
Dollar Cravings Menu
Motorola
Moto X Interactive Print
DM9SUL / PORTO ALEGRE/ RS + B SOUND THINKING / PORTO ALEGRE/ RS
Digital Direct Marketing:
Club NME Brasil
Sound Typeface
Websites, Microsites & Banners
DRAFTCB JOHANNESBURG SOUTH AFRICA (PTY) LTD / JOHANNESBURG
Toyota South Africa
Consumer Radio: Campaign
Toyota Genuine Parts Radio
Motors (Pty) Ltd
DRAFTCB SOUTH AFRICA (PTY) LTD / JOHANNESBURG
Radio Craft: Music and/or
Toyota South Africa
Sound Design
Motors (Pty) Ltd
DRAFTFCB NEW ZEALAND / AUCKLAND
Digital Direct Marketing: Social
Media & Viral Marketing
UNICEF
Toyota Genuine Parts Radio "In the
Hall of the Mountain King"
Food Photos Save Lives
10
THE ONE CLUB
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2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
DROGA5 / NEW YORK
Innovation: Outdoor
New Museum
Non-Broadcast: Online
Newcastle
Non-Broadcast: Online
Newcastle Brown Ale
Public Service:
Ambient & Guerilla
Integrated Branding:
Consumer Campaign
Digital Direct Marketing:
Websites, Microsites & Banners
Recalling 1993
Anna Kendrick: Behind the Scenes
of the Mega Huge Footbal Ad We
Almost Made
Keyshawn Johnson: Behind the
Scenes of the Mega Huge Football
Ad We Almost Made
New Museum
Recalling 1993
Newcastle Brown Ale
If We Made It
Prudential
The Challenge Lab
DROGA5 / NEW YORK + HEINEKEN USA / NEWCASTLE BROWN ALE / NEW YORK
Digital Direct Marketing: Social
Newcastle
Cabvertising
Media & Viral Marketing
Experiential:
Newcastle
Cabvertising
Events & Competitions
Brand Transformation
Newcastle
If We Made It
DROGA5 / NEW YORK + SMUGGLER / NEW YORK
Video Craft: Scriptwriting
DROGA5 / SYDNEY
Direct Marketing:
Dimensional Mailing
Newcastle Brown Ale
Anna Kendrick: Behind the Scenes
of the Mega Huge Footbal Ad We
Almost Made
Qantas Loyalty
Stories For Every Journey
Compassion In World
Farming
The World's First Really Live Pig
Feed
ELVIS COMMUNICATIONS / LONDON
Experiential: Installations
F/NAZCA SAATCHI & SAATCHI / SÃO PAULO
Collateral: Promotional Materials Skol
Direct Marketing: Flat Mailing
Honda
Direct Marketing:
Skol
Dimensional Mailing
Skol Design - Blisters (1 to 5)
Unfortunate Quotes (book)
Skol Design - Blisters (1 to 5)
11
THE ONE CLUB
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2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
FAHRENHEIT DDB / LIMA
Consumer Television:
Over 60 Second Single
FCB / CAPE TOWN
Public Service: Radio Campaign
FCB / CHICAGO
Collateral: Posters - Campaign
Collateral: Promotional Materials
Out Of Home:
Billboards & Transit - Campaign
Consumer Television:
:30/:25 - Single
Non-Broadcast: Online
FCB / SÃO PAULO
Newspaper: Single
Newspaper: Single
Newspaper: Campaign
Innovation: Print
Print Craft: Art Direction
Out Of Home:
Billboards & Transit - Single
Out Of Home:
Billboards & Transit - Single
Out Of Home:
Billboards & Transit - Campaign
Direct Marketing: Flat Mailing
FCB SPAIN / MADRID
Public Service:
Collateral - Campaign
Promart Homecenter
Perfect daughter
Peninsula School
Feeding Association
Lunch is on Me - Radio Campaign
Valspar
Valspar
CItyscapes
Cityscape Calendar
Valspar
CItyscapes
Kmart
Ship My Pants
Kmart
Ship My Pants
Sharpie
Sharpie
Sharpie
Nivea
Sharpie
Moon
Network
Points
SolarAd Charger
Points
Sharpie
Moon
Sharpie
Network
Sharpie
Points
Nivea
SolarAd Charger
Accem
Flag of the Refugees
12
THE ONE CLUB
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2014 ONE SHOW – ADVERTISING FINALISTS
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FORSMAN & BODENFORS / GOTHENBURG
Non-Broadcast: Online
Non-Broadcast: Online
Non-Broadcast: Online
Public Service: Television Campaign
Video Craft: Direction
Integrated Branding:
Consumer Campaign
Volvo Trucks
Volvo Trucks
Volvo Trucks
The Technician
The Epic Split
The Hamster
UNICEF
The Good Guys Christmas
Volvo Trucks
The Epic Split
Volvo Trucks
The Chase 360° & Live Test Series
FORSMAN & BODENFORS / GOTHENBURG + SPOON / GOTHENBURG
Digital Direct Marketing: Social
Volvo Trucks
Media & Viral Marketing
FP7/DXB / DUBAI
Collateral: Promotional Materials
GARNIERBBDO / SAN JOSE
Public Service: Integrated
Branding Campaign
GEORGE PATTERSON Y&R / BRISBANE
Innovation: Print
GEORGE PATTERSON Y&R / MELBOURNE
Public Service: Collateral - Single
Innovation: Radio
Direct Marketing:
Dimensional Mailing
GRABARZ & PARTNER / HAMBURG
Collateral: Promotional Materials
Out Of Home: Billboards &
Transit - Campaign
Public Service: Outdoor - Single
GREAT GUNS / LONDON
Video Craft: Direction
Live Test Series
Harvey Nichols
Gianvito Rossi Origami Invites
Territorio de Zaguates
Unique Breeds
Tatts Lotteries
Instant Millionaire
Defence Force Recruiting
Australian Defence Force
The Poster Exam
Air Force FM
Australian Defence Force
Air Force FM
Wieners + Wieners GmbH
My Biggest Mistake
Volkswagen AG
Impossible View
World Food Programme/
Gourmantis
WFP Food Link
Neft Vodka
Bad Motherfucker
13
THE ONE CLUB
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2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
GREY / NEW YORK + HARVEST / NEW YORK
Public Service: Television States United to Prevent
Single
Gun Violence
GREY / NEW YORK + MJZ / LOS ANGELES
Consumer Television:
DirecTV
:30/:25 - Campaign
GREY / SÃO PAULO
Public Service: Television - Single WWF
GREY CANADA / TORONTO
Public Service: Newspaper /
Magazine - Single
Public Service: Newspaper /
Magazine - Campaign
Digital Direct Marketing: Social
Media & Viral Marketing
Moms Demand Action for
Gun Sense in America
Moms Demand Action for
Gun Sense in America
Missing Children Society
of Canada
Ed
Cable Effects Campaign
Deforested Field
Red Riding Hood
Choose One
Milk Carton 2.0
GREY GROUP / SINGAPORE
Newspaper: Campaign
Print Craft: Art Direction
Out Of Home: Billboards &
Transit - Campaign
GSD&M / AUSTIN
Collateral: Promotional Materials
Consumer Television:
60 Second - Single
Consumer Television:
:30/:25 - Single
Integrated Branding:
Consumer Campaign
GUERTLERBACHMANN / HAMBURG
Magazine: Campaign
Collateral: Promotional Materials
Public Service:
Promotional Materials
Procter & Gamble
International
Procter & Gamble
International
Procter & Gamble
International
Endless Energy
Endless Energy
Endless Energy
Jarritos
Double Straw
RadioShack
The Phone Call
RadioShack
The Phone Call
RadioShack
80's Integrated Case Study
KIA Motors Europe
Roland Berger
Hidden Dangers
Every Story Has A Beginning
Pro Wildlife
Stamping Down On Poaching
14
THE ONE CLUB
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2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
HAKUHODO / TOKYO
Collateral:
Promotional Materials
Print Craft: Art Direction
HAVAS WORLDWIDE / PARIS
Public Service: Outdoor Campaign
HAVAS WORLDWIDE AUSTRALIA / SYDNEY
Public Service: Integrated
Branding Campaign
Direct Digital Marketing: Social
Media & Viral Marketing
HAVAS WORLDWIDE / NEW YORK
Consumer Television:
:30/:25 - Single
Consumer Radio: Single
Radio Craft: Scriptwriting
HEIMAT / BERLIN
Collateral: Promotional Materials
Experiential:
Events & Competitions
HEREZIE / PARIS
Public Service: Newspaper /
Magazine - Single
Public Service: Newspaper /
Magazine - Single
Public Service: Outdoor - Single
Public Service: Outdoor - Single
HEYE / MUNICH
Magazine: Single
The Big Issue Japan
The Big Issue Japan
A Homeless Success Story —
on a Receipt
A Homeless Success Story —
on a Receipt
The Architecture Museum The Architecture Museum
Save Our Sons &
Duchenne Foundation
Save Our Sons &
Duchenne Foundation
The Most Powerful Arm Ever
Invented
The Most Powerful Arm Ever
Invented
Heineken
Bear
Heineken
Heineken
Best Dressed
Best Dressed
Hornbach
The Hornbach Hammer
Swisscom (Schweiz)
All Eyes on S4
Innocence en Danger
The Hand - Girl
Innocence en Danger
The Hand - Boy
Innocence en Danger
Innocence en Danger
The Hand - Boy
The Hand - Girl
McDonald's Germany
McD Fries Hands
15
THE ONE CLUB
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2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
INGO / STOCKHOLM
Brand Transformation
Public Service:
Outdoor - Campaign
Experiential: Installations
Lidl - discount
Dill - The restaurant.
supermarket.
Situation Stockho CV Campaign
Magazine sold by homeless
Lidl - discount
Dill - The restaurant.
supermarket.
INNOCEAN USA / HUNTINGTON BEACH
Innovation: Print
Hyundai Motor America
The Walking Dead Chop Shop Comic
Book Prints
Consumer Television:
:30/:25 - Single
Hyundai Motor America
"Dad's Sixth Sense"
IRELAND/DAVENPORT / JOHANNESBURG
Cinema: Short Form Fox International
:90 & Under
Channels
JAN STEINHILBER / HAMBURG + JUNG VON MATT AG / HAMBURG
Panasonic Marketing
Magazine: Campaign
Europe GmbH
JOE PUBLIC / JOHANNESBURG
Public Service: Radio Campaign
Innovation: Radio
JUNG VON MATT / LIMMAT / ZURICH
Public Service:
Ambient & Guerilla
JUNG VON MATT AG / HAMBURG
Innovation: Outdoor
JUNG VON MATT AG / STUTTGART
Direct Marketing:
Dimensional Mailing
JUNIPER PARK / TORONTO
Public Service:
Collateral - Campaign
Fox Crime: Cinema Crime Scene
Get closer
One School at a Time
Project English
One School at a Time
Project English
Pro Infirmis
Mannequins
OBI & Co. Deutschland KG
Renovated Billboards
WWF
Voice of the wood
Canadian Journalists
for Free Expression
Information is Ammunition
16
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
JWT / SÃO PAULO + VETORZERO / SÃO PAULO + HUNGRYMAN PROJECTS / SÃO PAULO
Brand Transformation
A.C.Camargo Cancer Center Superformula to Fight Cancer
JWT INDIA / BANGALORE
Cinema: Long Form - Over :90
Nike
Nike Parallel Journeys
JWT / SHANGHAI
Magazine: Single
Wrestler Bear
Wrestler Bear
KBS+ / TORONTO
Print Craft: Art Direction
SurfEasy
Wi-Fi
KOLLE REBBE / HAMBURG
Public Service: Outdoor - Single
Public Service: Experiential
LAPIZ / CHICAGO
Newspaper: Single
Magazine: Campaign
Print Craft: Art Direction
Consumer Radio: Single
LEO BURNETT / CHICAGO
Consumer Television:
:30/:25 - Campaign
Experiential: Installations
Integrated Branding:
Consumer Campaign
LEO BURNETT / FRANKFURT
Public Service: Newspaper /
Magazine - Campaign
Public Service:
Promotional Materials
Bischoefliches Hilfswerk
Miseror
Bischoefliches Hilfswerk
MISEREOR
The Social Swipe
The Social Swipe
P&G
P&G
P&G
P&G
Soccer
Stains Happen
Stains Happen
Spelling - Movie
Sprint
Honor This
McDonald's
Literacy Store
Sprint
Honor This
Reporters without Borders Newspaper Sticks
Reporters without Borders Newspaper Sticks
17
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
LEO BURNETT / HONG KONG
Newspaper: Single
Collateral: Posters - Single
Print Craft: Art Direction
LEO BURNETT / LISBOA
Consumer Television:
:30/:25 - Single
LEO BURNETT / SYDNEY
Experiential:
Events & Competitions
Integrated Branding:
Consumer Campaign
Staedtler
Staedtler
Staedtler
The Pencil - Architecture
The Pencil - Architecture
The Pencil - Architecture
IndieLisboa
Noooo
Diageo
Road to Recovery
Diageo
Road to Recovery
LEO BURNETT / SYDNEY + LEO BURNETT / CHICAGO
Out Of Home: Installations &
Coca-Cola
Ambient - Single
Experiential: Installations
Coca-Cola
LEO BURNETT / TORONTO
Out Of Home: Billboards &
Transit - Campaign
Small World Machines
Small World Machines
IKEA
There's a Page for That
LEO BURNETT / BEIRUT
Magazine: Campaign
Virgin Radio
Nothing Comes Easy
LEO BURNETT FRANCE / PARIS
Magazine: Single
Magazine: Single
Magazine: Single
Magazine: Single
Magazine: Single
Magazine: Single
Magazine: Campaign
Magazine: Campaign
Collateral: Posters - Single
Print Craft: Art Direction
Jeep
Jeep
Jeep
Jeep
Jeep
Jeep
Jeep
Jeep
Jeep
Jeep
Bike
Horse float
Doe & Sea-lion
Elephant & Swan
Giraffe & Penguin
Boat
Trailers
Upside Down
Bike
Trailers
18
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
LEO BURNETT FRANCE / PARIS (CONT.)
Public Service: Outdoor Campaign
Consumer Television:
:30/:25 - Single
Public Service: Cinema
LEO BURNETT FRANCE / SAINT-DENIS
Digital Direct Marketing: Social
Media & Viral Marketing
LEO BURNETT MANILA / MAKATI
Public Service: Integrated
Branding Campaign
LEO BURNETT SCHWEIZ / ZURICH
Public Service: Newspaper /
Magazine - Campaign
Print Craft: Art Direction
Public Service:
Outdoor - Campaign
LEO BURNETT TAILOR MADE / SÃO PAULO
Newspaper: Single
Newspaper: Single
Newspaper: Single
Newspaper: Campaign
LEO BURNETT TAILOR MADE / SÃO PAULO
Magazine: Single
Collateral: Posters - Single
Collateral: Posters - Single
Collateral: Posters - Single
Collateral: Posters - Single
Collateral: Posters - Campaign
Print Craft: Art Direction
Out Of Home: Billboards &
Transit - Single
Public Service: Experiential
Mimi Foundation
If Only for a Second
Delipapier
Emma
Mimi Foundation
If Only for a Second
Mimi Foundation
If Only for A second
Procter & Gamble
Aid Couture
Slow Food
Animal Tabs
Slow Food
Animal Tabs
Slow Food
Animal Tabs
Fiat
Fiat
Fiat
Fiat
Letters: F
Letters: N
Letters: R
Letters: F, N, R
Guitar Player
Fiat
Fiat
Fiat
Guitar Player
Fiat
Fiat
Hands: Jimi Hendrix
Letters: F
Letters: N
Letters: R
Hands: Keith Richards
Letters: F, N, R
Letters: F, N, R
Fiat
Letters: F
ABTO Brazilian Association
Bentley Burial
of Organ Transplant
19
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
LEW’LARATBWA / SÃO PAULO
Collateral: Posters - Single
Collateral: Posters - Single
Print Craft: Art Direction
Print Craft: Art Direction
Nissan do Brasil
Nissan do Brasil
Nissan do Brasil
Nissan do Brasil
Jenny
Harvey
Jenny
Harvey
LG2 / QUEBEC
Public Service: Radio - Single
Patrice Letendre
Miss
Unilever
Sensitive
Unilever
Arrows
Unilever
Gauntlet
Plan International
BIAAG Daughter
Missing Children's
Network / Enfant-Retour
Québec
Missing Kids Stamps
Unilever
Sensitive
LOWE / SINGAPORE
Collateral: Posters - Campaign
Out Of Home: Billboards &
Transit - Single
Out Of Home: Billboards &
Transit - Single
LOWE CHINA / SHANGHAI
Public Service: Non-Broadcast
LOWE ROCHE / TORONTO
Public Service:
Promotional Materials
LOWE / SINGAPORE
Print Craft: Art Direction
LOWE AND PARTNERS / CAPE TOWN
Consumer Radio: Single
Consumer Radio: Single
LOWE/SSP3 / BOGOTA
Public Service: Collateral Campaign
MARKETFORCE / WEST PERTH
Consumer Radio: Single
Consumer Radio: Campaign
Independent
Newspapers
Independent
Newspapers
DA Leader Helen Zille
Former ANCYL President Julius
Malema
Ministry of Defense
You Are My Son
Internode
Internode
The Geekiest Promo - Klingon
The Geekiest Promo
20
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
MCCANN BIRMINGHAM / SOLIHULL
Consumer Television:
:20 & Under - Campaign
MCCANN / MELBOURNE
Digital Direct Marketing: Social
Media & Viral Marketing
Old Jamaica Ginger Beer
Man Vs Old Jamaica
Macquarie Dictionary
Phubbing - A Word Is Born
Nisa Hospitals
Bad Heath Habits Awareness
Campaign
MCCANN SPAIN /MADRID
Newspaper: Campaign
MCCANN WORLDGROUP PHILIPPINES / TAGUIG
Philippine Cancer
Public Service: Radio - Single
Society, Inc.
MCCANN WORLDGROUP INDIA / MUMBAI
Newspaper: Single
Newspaper: Single
Newspaper: Campaign
Newspaper: Campaign
Collateral: Posters - Single
Collateral: Posters - Single
Collateral: Posters - Single
Collateral: Posters - Single
Collateral: P.O.P. & In-Store Campaign
Print Craft: Art Direction
MCCANN WORLDGROUP SINGAPORE
Collateral: P.O.P. & In-Store Campaign
MCGARRAH JESSEE / AUSTIN
Trade: Single
Press Cancer Radio
Penguin Group
Penguin Group
Penguin Group
Yatara Online India
Private Limited
Penguin Group
Penguin Group
Penguin Group
Premier Tissues India LTD
Oscar Wilde
Mark Twain
Author Headphones
Premier Tissues India LTD
Origami
Penguin Group
Author Headphones
L'Oreal
L'Oreal Revitalift Upside Down
Campaign
Costa Sunglasses
Costa Rx Eye Chart
Shoelace Monuments
Oscar Wilde
William Shakespeare
Mark Twain
Cat
21
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
MCGARRYBOWEN / LONDON
Cinema: Short Form :90 & Under
Video Craft: Direction
Honda Motor Europe
Honda Illusions
Honda Motor Europe
Honda Illusions
MCGARRYBOWEN / NEW YORK
Cinema: Short Form - :90 & Under Verizon Wireless
MEMAC OGILVY / DUBAI
Public Service: Newspaper /
Magazine - Campaign
Public Service: Outdoor Campaign
Digital Direct Marketing: Social
Media & Viral Marketing
Public Service: Non-Broadcast
A Lot Can Happen In 48 HRS
UN Women
The Autocomplete Truth
UN Women
The Autocomplete Truth
UN Women
The Autocomplete Truth
UN Women
The Autocomplete Truth
MEMAC OGILVY/OGILVY ACTION / DUBAI
Public Service: Radio - Single
Sawa Mninjah
Public Service: Radio - Single
Sawa Mninjah
Public Service: Radio - Single
Sawa Mninjah
Public Service: Radio - Single
Sawa Mninjah
Public Service: Radio - Campaign Sawa Mninjah
Innovation: Radio
Radio Craft: Music and/or
Sound Design
Radio Craft: Music and/or
Sound Design
Sawa Mninjah
Sawa Mninjah
Sawa Mninjah
Radio Craft: Music and/or
Sound Design
Sawa Mninjah
Radio Craft: Music and/or
Sound Design
Sawa Mninjah
Rescue Radio, The Rescue
Continues - Sri Lankan Health Spa
Rescue Radio, The Rescue
Continues - Filipino Pop Singer
Rescue Radio, The Rescue
Continues - Nepalese Street
Festival
Rescue Radio, The Rescue
Continues - Kenyan Romantic
Drama
Rescue Radio, The Rescue
Continues
Rescue Radio, The Rescue
Continues
Rescue Radio, The Rescue
Continues - Sri Lankan Health Spa
Rescue Radio, The Rescue
Continues - Filipino Pop Singer
Rescue Radio, The Rescue
Continues - Nepalese Street
Festival
Rescue Radio, The Rescue
Continues - Kenyan Romantic
Drama
22
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
MEMAC OGILVY LABEL / TUNISIA
Experiential:
C.S Hammam-Lif
Events & Competitions
Digital Direct Marketing: Mobile C.S Hammam-Lif
Mobilizing the 12th Man
Mobilizing the 12th Man
MOTHER / LONDON
Self-Promotion
Mother London
Uncarriable Carrier Bags
MOTHER / NEW YORK
Innovation: Video
Virgin Mobile
Blinkwashing
MULLEN / BOSTON
Innovation: Video
Experiential: Guerilla
Direct Marketing: Ambient Media
Airbnb
Zappos
Zappos
Hollywood & Vines
Baggage Claim Game
Baggage Claim Game
NET#WORK BBDO / JOHANNESBURG
Consumer Radio: Campaign
Mercedes-Benz
Who Knows What You're Getting.
Who knows what you're getting Spider
Radio Craft: Scriptwriting
Mercedes-Benz
OGILVY / DUBLIN + ASSEMBLY / DUBLIN + BLINDER / DUBLIN
The Irish Society for the
Public Service: Non-Broadcast Prevention of Cruelty to
Children
OGILVY / NEW YORK
Innovation: Video
OGILVY / PARIS
Out Of Home: Installations &
Ambient - Single
Out Of Home: Installations &
Ambient - Campaign
Innovation: Outdoor
Non-Broadcast: Online
Public Service: Non-Broadcast
Experiential: Installations
116000
IBM
A Boy and His Atom
Diet Coke
Slender Vender
IBM
Smarter Outdoor
IBM
Google+ & Tous Unis
Pour L'Egalite
Google+ & Tous Unis
Pour L'Egalite
IBM
Smarter Outdoor
Same Sex Marriage
Same Sex Marriage
Smarter Outdoor
23
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
OGILVY / PARIS (CONT.)
Experiential: Installations
Scrabble
Google+ & Tous Unis
Public Service: Experiential
Pour L'Egalite
Google+ & Tous Unis
Brand Transformation
Pour L'Egalite
Digital Direct Marketing: Mobile Scrabble
Digital Direct Marketing: Social Google+ & Tous Unis
Media & Viral Marketing
Pour L'Egalite
OGILVY / SÃO PAULO
Magazine: Campaign
Consumer Television:
Over 60 Second Single
Non-Broadcast: Online
Integrated Branding:
Consumer Campaign
OGILVY & MATHER / BANGKOK
Experiential: Installations
OGILVY & MATHER / CAPE TOWN
Collateral: Posters - Campaign
Collateral: P.O.P. & In-Store Campaign
Consumer Radio: Campaign
Public Service: Radio - Single
Direct Marketing:
Dimensional Mailing
OGILVY & MATHER / GUATEMALA
Public Service:
Promotional Materials
Out Of Home: Installations &
Ambient - Single
Scrabble WiFi
Same Sex Marriage
Same Sex Marriage
Scrabble WiFi
Same Sex Marriage
Unilever
Real Beauty Sketches
Unilever
Real Beauty Sketches
Unilever
Real Beauty Sketches
Unilever
Real Beauty Sketches
Olfa Cutter
Cut to Build
Volkswagen South Africa
There's more out there
Volkswagen South Africa
A Campaign in Pieces
Volkswagen Genuine Parts Haunted Roads
Rape Wise
National Anthem
Volkswagen South Africa
A Campaign in Pieces
Corporacion Batarse
ANX
Corporacion Batarse
ANX
24
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
OGILVY & MATHER / LONDON
Consumer Television:
60 Second - Single
Consumer Television:
:30/:25 - Campaign
Video Craft: Scriptwriting
Consumer Radio: Single
Consumer Radio: Single
Consumer Radio: Campaign
Radio Craft: Scriptwriting
Radio Craft: Scriptwriting
Unilever
Camera Shy
Expedia
Travel Yourself Interesting
Expedia
Unilever
Unilever
Philips
Unilever
Unilever
Bulgaria
Auto-Tune
Smile
Eyes On The Inside
Auto-Tune
Smile
OGILVY & MATHER / MUMBAI
Collateral: Posters - Single
Mattel Toys
Hot Wheels Safari Series
OGILVY & MATHER / SINGAPORE
Public Service: Newspaper /
Magazine - Campaign
Print Craft: Writing
Print Craft: Art Direction
Global Alliance
Asia-Pacific
Global Alliance Asia-Pacific
Global Alliance Asia-Pacific
OGILVY & MATHER / TAIPEI + BOKU / TAIPEI
Consumer Television:
Far East Tone
Over 60 Second Single
Nanking
Nanking
Nanking
Mistake
OGILVY & MATHER AFRICA / NAIROBI
Print Craft: Writing
East African Wildlife
Society
OGILVY & MATHER ARGENTINA S.A. / BUENOS AIRES
Public Service: Outdoor - Single AMIA
Innovation: Outdoor
La Voz del Interior
5 Easy Ways To Kill An Elephant
AMIA Booth
Life Signs
OGILVY & MATHER INDIA / GURGAON
Print Craft: Art Direction
Pernod Ricard India Pvt.
Ltd.
OGILVY & MATHER THAILAND / BANGKOK
Consumer Television:
TrueMove H
Over 60 Second Single
Sufi Rock
Giving
25
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
OGILVY AND MATHER / CHICAGO
Newspaper: Single
Kimberly Clark
OGILVY & MATHER GUATEMALAG / GUATEMALA
Consumer Radio: Campaign
La Jugueteria Lego
OGILVY BRASIL / SÃO PAULO
Out Of Home: Billboards &
Transit - Campaign
Consumer Television:
60 Second - Single
Digital Direct Marketing: Social
Media & Viral Marketing
Digital Direct Marketing: Social
Media & Viral Marketing
Brand Transformation
Magazine: Campaign
Self-Promotion
Out Of Home: Installations &
Ambient - Campaign
OGILVY MALAYSIA / KUALA LUMPUR
Small Space Print: Single
Magazine: Single
Consumer Radio: Single
OGILVYONE / LONDON
Out Of Home: Billboards &
Transit - Single
Innovation: Outdoor
Digital Direct Marketing: Social
Media & Viral Marketing
Sound Pieces
Unilever
Real Beauty Sketches
Globalbev
Gif Guy
Red Balloon
Celeb Grammar Cops
Unilever
Real Beauty Sketches
Unilever
Real Beauty Sketches
OGILVY GERMANY / DUESSELDORF + STUDIO FUNK / DUESSELDORF
Radio Craft: Scriptwriting
Oro Verde
Radio Craft: Scriptwriting
Oro Verde
OGILVY GERMANY / FRANKFURT
Magazine: Campaign
Car
Every tree has a story - Lennon
Every tree has a story - Auschwitz
Coca Cola Germany
Mini World
ZMG (Newspaper Marketing
The Newspaper Effect
Association)
Ogilvy Germany
Listen to David
Coca Cola Germany
Mini World
Mattel Southeast Asia
Mattel Southeast Asia
BMW Malaysia Sdn Bhd
Samurai
Nascar
Shi...
British Airways
Magic of Flying
British Airways
Magic of Flying
British Airways
Magic of Flying
26
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
OPPERMANWEISS / NEW YORK
Video Craft: Scriptwriting
Tullamore Dew
The Parting Glass
PEREIRA & O’DELL / SAN FRANCISCO
Non-Broadcast: Online
Non-Broadcast: Online
Skype
Skype
The Born Friends Family Portrait
The Impossible Family Portrait
Audi
Audi Test Drive Cube
PHILIPP UND KEUNTJE / HAMBURG
Direct Marketing:
Dimensional Mailing
PONCE / BUENOS AIRES + MJZ / LONDON
Consumer Television:
Axe
60 Second - Single
PROLAM Y&R / SANTIAGO
Newspaper: Campaign
Public Service:
Outdoor - Campaign
PUBLICIS / BRUSSELS
Newspaper: Campaign
La Donna e Mobile
Unicef
Class
Unicef
Class
Stihl
Thin Men
PUBLICIS / SINGAPORE + PUBLICIS WORLDWIDE / PARIS + SHOOTING GALLERY / SINGAPORE +
WISHING WELL / SINGAPORE
Public Service: Newspaper /
Crisis Relief Singapore
Liking Isn't Helping - War
Magazine - Single
Public Service: Newspaper /
Crisis Relief Singapore
Liking Isn't Helping - Earthquake
Magazine - Single
Public Service: Newspaper /
Crisis Relief Singapore
Liking Isn't Helping - Flood
Magazine - Single
Public Service: Newspaper /
Crisis Relief Singapore
Liking Isn't Helping
Magazine - Campaign
Public Service: Collateral Crisis Relief Singapore
Liking Isn't Helping
Campaign
Public Service: Outdoor - Single Crisis Relief Singapore
Liking Isn't Helping - Earthquake
Public Service: Outdoor - Single Crisis Relief Singapore
Liking Isn't Helping - Flood
Public Service: Outdoor - Single Crisis Relief Singapore
Liking Isn't Helping - War
Public Service: Outdoor Crisis Relief Singapore
Liking Isn't Helping
Campaign
27
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
PUBLICIS COMMUNICATIONS SCHWEIZ / ZURICH
Newspaper: Single
Renault Suisse
PUBLICIS CONSEIL / PARIS
Public Service: Television Single
Experiential: Guerilla
R/GA / LOS ANGELES
Consumer Television:
Over 60 Second Single
RED URBAN / TORONTO
Consumer Television:
:20 & Under - Single
Consumer Television:
:20 & Under - Campaign
RETHINK / TORONTO
Out Of Home: Installations &
Ambient - Single
RETHINK / VANCOUVER
Newspaper: Single
Newspaper: Campaign
Institut de France
Nathalie
Nescafe
Really Friends?
Beats by Dr. Dre
Beats by Dr. Dre - Hear What You
Want with Colin Kaepernick
Volkswagen
Bellies
Volkswagen
Bellies, Ice Cream, Delivery
Molson Canadian
The Beer Fridge
Playland
Fear Made Fun - Snake
Fear Made Fun - Dentist, Snake,
Torture
Playland
REVOLUTION BRASIL / LAURO DE FREITAS
Print Craft: Art Direction
Star Models
SAATCHI & SAATCHI / BERLIN
Public Service: Television Campaign
Public Service: Experiential
Public Service: Integrated
Branding Campaign
SAATCHI & SAATCHI / NEW YORK
Consumer Television:
:30/:25 - Single
Renault Rear-View Mirror Offroad
Human Croquis
Diakonie Frankfurt
Days Of Hope
Diakonie Frankfurt
Days Of Hope
Diakonie Frankfurt
Days Of Hope
General Mills- Cheerios
Gracie
28
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
SAATCHI & SAATCHI / SHANGHAI
Public Service: Newspaper /
Magazine - Campaign
Public Service: Collateral Campaign
Print Craft: Art Direction
SAATCHI & SAATCHI / SYDNEY
Out Of Home: Billboards &
Transit - Campaign
Greenpeace
Paper Cuts Life
Greenpeace
Paper Cuts Life
Greenpeace
Paper Cuts Life
Toyota Motor Corporation
Australia
Eco Friendly Billboards
SAATCHI & SAATCHI NEW ZEALAND / AUCKLAND
DB Breweries - TUI Dark
Consumer Radio: Campaign
Beer
Digital Direct Marketing: Social
DB Breweries - TUI Beer
Media & Viral Marketing
SANCHO BBDO / BOGOTA
Magazine: Single
Magazine: Single
Magazine: Single
Magazine: Campaign
Print Craft: Art Direction
Out Of Home: Billboards &
Transit - Campaign
TUI Dark
TUI Beer Plumber
Exito Supermarkets
Exito Supermarkets
Exito Supermarkets
Exito Supermarkets
Exito Supermarkets
Meat
Salmon
Green Onion
Splash
Splash
Exito Supermarkets
Splash
SERVICEPLAN / MUNICH + MINDSHARE / FRANKFURT
Experiential: Guerilla
SKY
SKY Livespots
SID LEE / PARIS
Digital Direct Marketing:
Websites, Microsites & Banners
BNP Paribas
40 years BNP Paribas - Roland
Garros / We were there
IKEA
The Second Hand Campaign
Heineken
Strongbow "Moments of Truth"
SMFB / OSLO
Integrated Branding:
Consumer Campaign
ST LUKE’S / LONDON
Consumer Television:
60 Second - Single
29
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
TALENT / SÃO PAULO
Newspaper: Single
Public Service: Collateral - Single
Alpargatas
The Lightest Ad Ever
Partnership Against Drugs Worm
TAPROOT INDIA / MUMBAI
Public Service: Collateral Campaign
Print Craft: Art Direction
Times Of India
Farmer Suicide
Times Of India
Farmer Suicide
TBWA / ISTANBUL
Small Space Print: Campaign
Tepe Dental Floss
Dental Floss Art Campaign
Newell Rubbermaid
Newell Rubbermaid
Newell Rubbermaid
Newell Rubbermaid
Newell Rubbermaid
Malaysian Society of
Transplantation
Wizard VS Witch
Right The Wrong
Angel VS Demon
Perseus VS Medusa
Angel VS Demon
Adidas
D Rose Jumpstore
TBWA / KUALA LUMPUR
Magazine: Single
Magazine: Campaign
Collateral: Posters - Single
Print Craft: Art Direction
Print Craft: Art Direction
Public Service: Non-Broadcast
TBWA / LONDON
Experiential: Events &
Competitions
TBWA \ SANTIAGO MANGADA PUNO / MAKATI CITY
Public Service: Newspaper /
CARA Welfare Philippines
Magazine - Single
Public Service: Newspaper /
CARA Welfare Philippines
Magazine - Single
Public Service: Newspaper /
CARA Welfare Philippines
Magazine - Campaign
Public Service: Collateral - Single CARA Welfare Philippines
Public Service: Collateral CARA Welfare Philippines
Campaign
Live On
Dawson
Fulgoso
Rescue Pets
Monette
Rescue Pets
30
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
TBWA\HUNT\LASCARIS - JOHANNESBURG / SANDTON
Newspaper: Campaign
Mail&Guardian
Consumer Television:
Tiger Brands
60 Second - Campaign
Consumer Radio: Campaign
Nampak
Radio Craft: Scriptwriting
Tiger Brands
TBWA / LONDON
Integrated Branding:
Consumer Campaign
TBWA ESPANA / MADRID
Radio Craft: Music and/or
Sound Design
TBWA\MEDIA ARTS LAB / LOS ANGELES
Consumer Television:
Over 60 Second Single
Freedom is Knowing
Write It In Your Own Voice
Write it in your own voice
Bust You Out
Adidas
D Rose Jumpstore
Mondo Sonoro
Typewriter
Apple
Misunderstood
TBWA MEDIA ARTS LAB / LOS ANGELES + PARK PICTURES / NY & LA
Video Craft: Direction
Apple
Misunderstood
THE BRAND AGENCY / PERTH
Consumer Radio: Campaign
Perth Zoo
Who Am I
THE MARTIN AGENCY / RICHMOND
Self-Promotion
The Martin Agency
David Martin Poster
Chrysler SRT
Body and Soul
Samsung Electronics
Vibration Free Washing
THE RICHARDS GROUP / DALLAS
Consumer Television:
Over 60 Second Single
TRAKTOR WERBEAGENTUR / VIENNA
Consumer Television:
Under $80K Budget - Single
UBER CONTENT / LOS ANGELES + 77 VENTURES / NASHVILLE
Consumer Television:
ESPN
:30/:25 - Campaign
ESPN "Potatoes,” "Date,” & "Dog"
31
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
VCCP / LONDON
Consumer Television:
Over 60 Second Single
McLaren
VENABLES BELL & PARTNERS / SAN FRANCISCO
Consumer Television:
Google
:30/:25 - Single
Non-Broadcast: Online
Intel
VITRO / SAN DIEGO
Trade: Campaign
Experiential:
Events & Competitions
WALTON ISAACSON / CULVER CITY
Consumer Television:
Under $80K Budget - Campaign
WIEDEN+KENNEDY / LONDON
Consumer Television:
Over 60 Second Single
Cinema: Long Form - Over :90
WIEDEN+KENNEDY / NEW YORK
Consumer Television:
:30/:25 - Campaign
Digital Direct Marketing: Social
Media & Viral Marketing
WIEDEN+KENNEDY / PORTLAND
Consumer Television:
:30/:25 - Single
Consumer Television:
:30/:25 - Campaign
Consumer Television:
:20 & Under - Single
Consumer Television:
:20 & Under - Campaign
Courage
Martin Van Buren
Look Inside: Jack Andraka
Taylor Guitars
Step Forward. Music is Waiting.
ASICS America
ASICS Treadmill Challenge
American Cinematheque
Europeans
Honda UK
Hands
Honda UK
Hands
ESPN
This is SportsCenter
Heineken
Departure Roulette Roadshow
Old Spice
Hair Care: Meeting :30
Nike Golf
Play in the Now
Old Spice
Hair Care: Boardwalk :15
Old Spice
NFL Campaign: Unnecessary
Freshness
32
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
WIEDEN+KENNEDY / PORTLAND (CONT.)
Consumer Television:
Procter & Gamble
Over 60 Second Single
Consumer Television:
Commercials of Varying
Old Spice
Length Campaign
Video Craft: Direction
Procter & Gamble
Pick Them Back Up
Bar Soap Campaign
Pick Them Back Up
WIEDEN+KENNEDY / PORTLAND + MJZ / LOS ANGELES + HUTCHCO / LOS ANGELES + THE MILL / LOS ANGELES
Consumer Television:
Old Spice
Momsong :60
60 Second - Single
Consumer Television:
Old Spice
Bowl :15
:20 & Under - Single
Consumer Television:
Old Spice
Tree :15
:20 & Under - Single
Consumer Television:
Commercials of Varying
Old Spice
Smellcome To Manhood
Length Campaign
WIEDEN+KENNEDY / PORTLAND + MJZ / LOS ANGELES
Consumer Television:
Nike
Over 60 Second Single
Video Craft: Direction
Old Spice
Possibilities
Momsong
WIEDEN+KENNEDY / PORTLAND + MJZ / LOS ANGELES + MACKENZIE CUTLER / NEW YORK +
THE MILL / LOS ANGELES
Consumer Television:
Oreo / Mondelez
Life Raft :45
60 Second - Single
WIEDEN + KENNEDY / LONDON + NEXUS / LONDON
Video Craft: Direction
Honda UK
Hands
WIEDEN+KENNEDY / AMSTERDAM
Innovation: Print
Nike Turkey
Human Printing Press
Y&R / DUBAI
Collateral: Posters - Campaign
Print Craft: Art Direction
Land Rover
Land Rover
Direct Marketing: Flat Mailing
Land Rover
Print Craft: Writing
Direct Marketing: Flat Mailing
American Garden
Quint
Eating Out
Eating Out
Personal Extinction Prevention
Book
Disclaimer
Dubai's Got Culture
33
THE ONE CLUB
260 FIFTH AVE 2ND FL
NEW YORK NY 10001
T 212 979 1900
ONECLUB.ORG
2014 ONE SHOW – ADVERTISING FINALISTS
BY AGENCY
Y&R COLOMBIA / BOGOTA
Consumer Radio: Single
Consumer Radio: Single
LA POLAR
La Polar
VEAL
Shrimp
Y&R ISRAEL / HERZLIYA
Innovation: Radio
Israeli AIDS Task Force
Anti Stigma
Y&R NEW ZEALAND / AUCKLAND
Innovation: Radio
Avis Budget
Left Hand Radio
Y&R PARIS / BOULOGNE-BILLANCOURT
Magazine: Campaign
Magazine: Campaign
Keloptic
Smallable
Impressionnism
Little Holes
Y&R SOUTH AFRICA / CAPE TOWN
Magazine: Single
Innovation: Print
Public Service:
Ambient & Guerilla
Land Rover
Playboy South Africa
Safety Lab and
Blikkiesdorp4Hope
Webtropolis
Gutter
Y&R SOUTH AFRICA / JOHANNESBURG
Public Service: Radio - Single
Gun Free South Africa
Tom
YOUNG & RUBICAM ARGENTINA / BUENOS AIRES
Consumer Television:
Alto Palermo Shopping
Over 60 Second Single
Center
Hope Soap
Ex
YOUNG & RUBICAM / NEW YORK
Public Service: Radio - Single
Public Service: Radio - Single
Radio Craft: Scriptwriting
Moms Demand Action
for Gun Sense
Moms Demand Action
for Gun Sense
Moms Demand Action
for Gun Sense
YOUNG&RUBICAM / PRAGUE + FURIA / SÃO PAULO
Print Craft: Art Direction
Bochemie a.s.
My Country
Gun Control Athem
Gun Control Athem
Biolit
34