THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY & CO. / COPENHAGEN K + BACON CPH / COPENHAGEN K Cinema: Short Form Jack & Jones :90 & Under Made From Cool - Making The Cut 72ANDSUNNY / LOS ANGELES + GOOGLE CREATIVE PARTNERSHIPS / MOUNTAIN VIEW + TOOL OF NORTH AMERICA / LOS ANGELES A Google Art, Copy & Code Project: Innovation: Video Google Dynamic Film ABBOTT MEAD VICKERS BBDO / LONDON Print Craft: Writing Cinema: Long Form - Over :90 Video Craft: Scriptwriting AMV BBDO / LONDON + MJZ / LONDON Video Craft: Direction ACE SAATCHI & SAATCHI MANILA / MAKATI Consumer Television: 60 Second - Single Consumer Television: 60 Second - Single Innovation: Radio Brand Transformation Brand Transformation ADAM&EVEDDB / LONDON Small Space Print: Campaign Consumer Television: Over 60 Second Single Non-Broadcast: Online Integrated Branding: Consumer Campaign ALMA DDB / MIAMI Out Of Home: Installations & Ambient - Single Bremont Watches Diageo/Guinness The London Metropolitan Police Bremont Watches Print Campaign Sapeurs Guinness Sapeurs PJ Lhuillier Sisters ReMeet PJ Lhuillier Father & Son ReMeet P&G Philippines P&G Philippines PJ Lhuillier ZZZ Radio ZZZ Radio Family ReMeet Harvey Nichols Headless Chickens Marmite Rescue Harvey Nichols Sorry I Spent It on Myself Harvey Nichols Sorry I Spent It on Myself The Clorox Company The Glad Tent The Job 1 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY ALMAPBBDO / SÃO PAULO Newspaper: Single Newspaper: Single Newspaper: Single Newspaper: Single Newspaper: Single Newspaper: Campaign Newspaper: Campaign Newspaper: Campaign Print Craft: Writing Out Of Home: Billboards & Transit - Single Out Of Home: Billboards & Transit - Single Out Of Home: Billboards & Transit - Campaign Out Of Home: Billboards & Transit - Campaign Cinema: Short Form :90 & Under Non-Broadcast: Online Newspaper: Single Man Latin America Volkswagen Do Brasil Volkswagen Do Brasil Volkswagen Do Brasil Volkswagen Do Brasil Bayer Effem Getty Images Volkswagen Do Brasil Newspaper Danger - Dog It May Fit - Chicken It May Fit - Fish Sings - Stop Cafiaspirin - Phrases Dogs Schemes Unintroducing Volkswagen Do Brasil Real AD Volkswagen Do Brasil It May Fit - Chicken Effem Dogs Getty Images Schemes Volkswagen Do Brasil Distraction Getty Images Volkswagen Do Brasil Life Cuts Signs - 40 AUDI AG Warning Public Service: Collateral Campaign Greek Orthodox Metropolis of Chicago Walked on Water / 40 days / Friendships / Life-Saving Techniques / After-Life Public Service: Integrated Branding Campaign truth Profiles ARTPLAN / SÃO PAULO Innovation: Print Domino's Domino's Pizza Disc BAILEY LAUERMAN / OMAHA Trade: Single Cargill NuPulse "The Wait is Finally Over." 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Campaign CHI & PARTNERS / LONDON Video Craft: Direction Subaru of America Let's Do That / Nature Painting / The Date Samsung Charge 5 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY CHI&PARTNERS / NEW YORK + SANDWICK MEDIA / NEW YORK Consumer Television: THIRTEEN Under $80K Budget - Single Consumer Television: THIRTEEN Under $80K Budget - Single Consumer Television: THIRTEEN Under $80K Budget - Campaign CLEMENGER BBDO / WELLINGTON Public Service: Television Single Public Service: Television Single Public Service: Cinema Video Craft: Scriptwriting Video Craft: Scriptwriting Innovation: Radio New Zealand Transport Agency New Zealand Transport Agency New Zealand Transport Agency New Zealand Transport Agency New Zealand Transport Agency Wellington International Ukulele Orchestra TV Gone Wrong-Meet the Tanners TV Gone Wrong-Clam Kings TV Gone Wrong Blazed Mistakes Mistakes Expert Opinion Blazed Nothing Beats a Jingle CLEMENGER BBDO / MELBOURNE + FURLINED / SANTA MONICA + FINCH / SYDNEY Consumer Television: Melbourne International Not Funny 60 Second - 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Stepdad Steve NY Lottery Thoughts WATERisLIFE Hashtag Killer NY Lottery WATERisLIFE Thoughts 4 Yea Old Bucket List National Geographic Reality vs Fiction Honda Moto The Centaur DDB / MELBOURNE Consumer Television: :30/:25 - Single DDB / NEW YORK Newspaper: Campaign Public Service: Newspaper / Magazine - Campaign Print Craft: Writing Public Service: Non-Broadcast DDB / PARIS Newspaper: Campaign Out Of Home: Installations & Ambient - Single DDB / SYDNEY Volkswagen Group Australia Volkswagen Group Consumer Radio: Campaign Australia Volkswagen Group Consumer Radio: Campaign Australia Digital Direct Marketing: Mobile McDonald's Australia Consumer Radio: Single DDB BRASIL / SÃO PAULO Innovation: Radio DDB CANADA / VANCOUVER Public Service: Television Single Public Service: Radio Campaign Volkswagen Genuine Parts - Canon Volkswagen Genuine Parts Driver Fatigue Technology TrackMyMacca's Itau Bank The brodcast made for you Big Brothers of Greater Vancouver Book Crime Stoppers BC Every Text Helps 8 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY DDB DM9JAYMESYFU/DIGIT / MAKATI Public Service: Experiential Smart Communications TXTBKS Al Ghandi Electronics Whirlpool T50 Washing Machine Spindling Spider Selleys Opposites Lion Be the Artist DDB FZ LLC / DUBAI Radio Craft: Music and/or Sound Design DDB GROUP / SINGAPORE Collateral: P.O.P. & In-Store Campaign DDB GROUP NEW ZEALAND / AUCKLAND Consumer Television: 60 Second - 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Single Innovation: Radio Direct Marketing: Dimensional Mailing GRABARZ & PARTNER / HAMBURG Collateral: Promotional Materials Out Of Home: Billboards & Transit - Campaign Public Service: Outdoor - Single GREAT GUNS / LONDON Video Craft: Direction Live Test Series Harvey Nichols Gianvito Rossi Origami Invites Territorio de Zaguates Unique Breeds Tatts Lotteries Instant Millionaire Defence Force Recruiting Australian Defence Force The Poster Exam Air Force FM Australian Defence Force Air Force FM Wieners + Wieners GmbH My Biggest Mistake Volkswagen AG Impossible View World Food Programme/ Gourmantis WFP Food Link Neft Vodka Bad Motherfucker 13 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY GREY / NEW YORK + HARVEST / NEW YORK Public Service: Television States United to Prevent Single Gun Violence GREY / NEW YORK + MJZ / LOS ANGELES Consumer Television: DirecTV :30/:25 - Campaign GREY / SÃO PAULO Public Service: Television - Single WWF GREY CANADA / TORONTO Public Service: Newspaper / Magazine - Single Public Service: Newspaper / Magazine - Campaign Digital Direct Marketing: Social Media & Viral Marketing Moms Demand Action for Gun Sense in America Moms Demand Action for Gun Sense in America Missing Children Society of Canada Ed Cable Effects Campaign Deforested Field Red Riding Hood Choose One Milk Carton 2.0 GREY GROUP / SINGAPORE Newspaper: Campaign Print Craft: Art Direction Out Of Home: Billboards & Transit - Campaign GSD&M / AUSTIN Collateral: Promotional Materials Consumer Television: 60 Second - Single Consumer Television: :30/:25 - Single Integrated Branding: Consumer Campaign GUERTLERBACHMANN / HAMBURG Magazine: Campaign Collateral: Promotional Materials Public Service: Promotional Materials Procter & Gamble International Procter & Gamble International Procter & Gamble International Endless Energy Endless Energy Endless Energy Jarritos Double Straw RadioShack The Phone Call RadioShack The Phone Call RadioShack 80's Integrated Case Study KIA Motors Europe Roland Berger Hidden Dangers Every Story Has A Beginning Pro Wildlife Stamping Down On Poaching 14 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY HAKUHODO / TOKYO Collateral: Promotional Materials Print Craft: Art Direction HAVAS WORLDWIDE / PARIS Public Service: Outdoor Campaign HAVAS WORLDWIDE AUSTRALIA / SYDNEY Public Service: Integrated Branding Campaign Direct Digital Marketing: Social Media & Viral Marketing HAVAS WORLDWIDE / NEW YORK Consumer Television: :30/:25 - Single Consumer Radio: Single Radio Craft: Scriptwriting HEIMAT / BERLIN Collateral: Promotional Materials Experiential: Events & Competitions HEREZIE / PARIS Public Service: Newspaper / Magazine - Single Public Service: Newspaper / Magazine - Single Public Service: Outdoor - Single Public Service: Outdoor - Single HEYE / MUNICH Magazine: Single The Big Issue Japan The Big Issue Japan A Homeless Success Story — on a Receipt A Homeless Success Story — on a Receipt The Architecture Museum The Architecture Museum Save Our Sons & Duchenne Foundation Save Our Sons & Duchenne Foundation The Most Powerful Arm Ever Invented The Most Powerful Arm Ever Invented Heineken Bear Heineken Heineken Best Dressed Best Dressed Hornbach The Hornbach Hammer Swisscom (Schweiz) All Eyes on S4 Innocence en Danger The Hand - Girl Innocence en Danger The Hand - Boy Innocence en Danger Innocence en Danger The Hand - Boy The Hand - Girl McDonald's Germany McD Fries Hands 15 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY INGO / STOCKHOLM Brand Transformation Public Service: Outdoor - 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Deutschland KG Renovated Billboards WWF Voice of the wood Canadian Journalists for Free Expression Information is Ammunition 16 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY JWT / SÃO PAULO + VETORZERO / SÃO PAULO + HUNGRYMAN PROJECTS / SÃO PAULO Brand Transformation A.C.Camargo Cancer Center Superformula to Fight Cancer JWT INDIA / BANGALORE Cinema: Long Form - Over :90 Nike Nike Parallel Journeys JWT / SHANGHAI Magazine: Single Wrestler Bear Wrestler Bear KBS+ / TORONTO Print Craft: Art Direction SurfEasy Wi-Fi KOLLE REBBE / HAMBURG Public Service: Outdoor - Single Public Service: Experiential LAPIZ / CHICAGO Newspaper: Single Magazine: Campaign Print Craft: Art Direction Consumer Radio: Single LEO BURNETT / CHICAGO Consumer Television: :30/:25 - Campaign Experiential: Installations Integrated Branding: Consumer Campaign LEO BURNETT / FRANKFURT Public Service: Newspaper / Magazine - Campaign Public Service: Promotional Materials Bischoefliches Hilfswerk Miseror Bischoefliches Hilfswerk MISEREOR The Social Swipe The Social Swipe P&G P&G P&G P&G Soccer Stains Happen Stains Happen Spelling - Movie Sprint Honor This McDonald's Literacy Store Sprint Honor This Reporters without Borders Newspaper Sticks Reporters without Borders Newspaper Sticks 17 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY LEO BURNETT / HONG KONG Newspaper: Single Collateral: Posters - Single Print Craft: Art Direction LEO BURNETT / LISBOA Consumer Television: :30/:25 - Single LEO BURNETT / SYDNEY Experiential: Events & Competitions Integrated Branding: Consumer Campaign Staedtler Staedtler Staedtler The Pencil - Architecture The Pencil - Architecture The Pencil - Architecture IndieLisboa Noooo Diageo Road to Recovery Diageo Road to Recovery LEO BURNETT / SYDNEY + LEO BURNETT / CHICAGO Out Of Home: Installations & Coca-Cola Ambient - Single Experiential: Installations Coca-Cola LEO BURNETT / TORONTO Out Of Home: Billboards & Transit - Campaign Small World Machines Small World Machines IKEA There's a Page for That LEO BURNETT / BEIRUT Magazine: Campaign Virgin Radio Nothing Comes Easy LEO BURNETT FRANCE / PARIS Magazine: Single Magazine: Single Magazine: Single Magazine: Single Magazine: Single Magazine: Single Magazine: Campaign Magazine: Campaign Collateral: Posters - Single Print Craft: Art Direction Jeep Jeep Jeep Jeep Jeep Jeep Jeep Jeep Jeep Jeep Bike Horse float Doe & Sea-lion Elephant & Swan Giraffe & Penguin Boat Trailers Upside Down Bike Trailers 18 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY LEO BURNETT FRANCE / PARIS (CONT.) Public Service: Outdoor Campaign Consumer Television: :30/:25 - Single Public Service: Cinema LEO BURNETT FRANCE / SAINT-DENIS Digital Direct Marketing: Social Media & Viral Marketing LEO BURNETT MANILA / MAKATI Public Service: Integrated Branding Campaign LEO BURNETT SCHWEIZ / ZURICH Public Service: Newspaper / Magazine - Campaign Print Craft: Art Direction Public Service: Outdoor - Campaign LEO BURNETT TAILOR MADE / SÃO PAULO Newspaper: Single Newspaper: Single Newspaper: Single Newspaper: Campaign LEO BURNETT TAILOR MADE / SÃO PAULO Magazine: Single Collateral: Posters - Single Collateral: Posters - Single Collateral: Posters - Single Collateral: Posters - Single Collateral: Posters - Campaign Print Craft: Art Direction Out Of Home: Billboards & Transit - Single Public Service: Experiential Mimi Foundation If Only for a Second Delipapier Emma Mimi Foundation If Only for a Second Mimi Foundation If Only for A second Procter & Gamble Aid Couture Slow Food Animal Tabs Slow Food Animal Tabs Slow Food Animal Tabs Fiat Fiat Fiat Fiat Letters: F Letters: N Letters: R Letters: F, N, R Guitar Player Fiat Fiat Fiat Guitar Player Fiat Fiat Hands: Jimi Hendrix Letters: F Letters: N Letters: R Hands: Keith Richards Letters: F, N, R Letters: F, N, R Fiat Letters: F ABTO Brazilian Association Bentley Burial of Organ Transplant 19 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY LEW’LARATBWA / SÃO PAULO Collateral: Posters - Single Collateral: Posters - Single Print Craft: Art Direction Print Craft: Art Direction Nissan do Brasil Nissan do Brasil Nissan do Brasil Nissan do Brasil Jenny Harvey Jenny Harvey LG2 / QUEBEC Public Service: Radio - Single Patrice Letendre Miss Unilever Sensitive Unilever Arrows Unilever Gauntlet Plan International BIAAG Daughter Missing Children's Network / Enfant-Retour Québec Missing Kids Stamps Unilever Sensitive LOWE / SINGAPORE Collateral: Posters - Campaign Out Of Home: Billboards & Transit - Single Out Of Home: Billboards & Transit - Single LOWE CHINA / SHANGHAI Public Service: Non-Broadcast LOWE ROCHE / TORONTO Public Service: Promotional Materials LOWE / SINGAPORE Print Craft: Art Direction LOWE AND PARTNERS / CAPE TOWN Consumer Radio: Single Consumer Radio: Single LOWE/SSP3 / BOGOTA Public Service: Collateral Campaign MARKETFORCE / WEST PERTH Consumer Radio: Single Consumer Radio: Campaign Independent Newspapers Independent Newspapers DA Leader Helen Zille Former ANCYL President Julius Malema Ministry of Defense You Are My Son Internode Internode The Geekiest Promo - Klingon The Geekiest Promo 20 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY MCCANN BIRMINGHAM / SOLIHULL Consumer Television: :20 & Under - Campaign MCCANN / MELBOURNE Digital Direct Marketing: Social Media & Viral Marketing Old Jamaica Ginger Beer Man Vs Old Jamaica Macquarie Dictionary Phubbing - A Word Is Born Nisa Hospitals Bad Heath Habits Awareness Campaign MCCANN SPAIN /MADRID Newspaper: Campaign MCCANN WORLDGROUP PHILIPPINES / TAGUIG Philippine Cancer Public Service: Radio - Single Society, Inc. MCCANN WORLDGROUP INDIA / MUMBAI Newspaper: Single Newspaper: Single Newspaper: Campaign Newspaper: Campaign Collateral: Posters - Single Collateral: Posters - Single Collateral: Posters - Single Collateral: Posters - Single Collateral: P.O.P. & In-Store Campaign Print Craft: Art Direction MCCANN WORLDGROUP SINGAPORE Collateral: P.O.P. & In-Store Campaign MCGARRAH JESSEE / AUSTIN Trade: Single Press Cancer Radio Penguin Group Penguin Group Penguin Group Yatara Online India Private Limited Penguin Group Penguin Group Penguin Group Premier Tissues India LTD Oscar Wilde Mark Twain Author Headphones Premier Tissues India LTD Origami Penguin Group Author Headphones L'Oreal L'Oreal Revitalift Upside Down Campaign Costa Sunglasses Costa Rx Eye Chart Shoelace Monuments Oscar Wilde William Shakespeare Mark Twain Cat 21 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY MCGARRYBOWEN / LONDON Cinema: Short Form :90 & Under Video Craft: Direction Honda Motor Europe Honda Illusions Honda Motor Europe Honda Illusions MCGARRYBOWEN / NEW YORK Cinema: Short Form - :90 & Under Verizon Wireless MEMAC OGILVY / DUBAI Public Service: Newspaper / Magazine - Campaign Public Service: Outdoor Campaign Digital Direct Marketing: Social Media & Viral Marketing Public Service: Non-Broadcast A Lot Can Happen In 48 HRS UN Women The Autocomplete Truth UN Women The Autocomplete Truth UN Women The Autocomplete Truth UN Women The Autocomplete Truth MEMAC OGILVY/OGILVY ACTION / DUBAI Public Service: Radio - Single Sawa Mninjah Public Service: Radio - Single Sawa Mninjah Public Service: Radio - Single Sawa Mninjah Public Service: Radio - Single Sawa Mninjah Public Service: Radio - Campaign Sawa Mninjah Innovation: Radio Radio Craft: Music and/or Sound Design Radio Craft: Music and/or Sound Design Sawa Mninjah Sawa Mninjah Sawa Mninjah Radio Craft: Music and/or Sound Design Sawa Mninjah Radio Craft: Music and/or Sound Design Sawa Mninjah Rescue Radio, The Rescue Continues - Sri Lankan Health Spa Rescue Radio, The Rescue Continues - Filipino Pop Singer Rescue Radio, The Rescue Continues - Nepalese Street Festival Rescue Radio, The Rescue Continues - Kenyan Romantic Drama Rescue Radio, The Rescue Continues Rescue Radio, The Rescue Continues Rescue Radio, The Rescue Continues - Sri Lankan Health Spa Rescue Radio, The Rescue Continues - Filipino Pop Singer Rescue Radio, The Rescue Continues - Nepalese Street Festival Rescue Radio, The Rescue Continues - Kenyan Romantic Drama 22 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY MEMAC OGILVY LABEL / TUNISIA Experiential: C.S Hammam-Lif Events & Competitions Digital Direct Marketing: Mobile C.S Hammam-Lif Mobilizing the 12th Man Mobilizing the 12th Man MOTHER / LONDON Self-Promotion Mother London Uncarriable Carrier Bags MOTHER / NEW YORK Innovation: Video Virgin Mobile Blinkwashing MULLEN / BOSTON Innovation: Video Experiential: Guerilla Direct Marketing: Ambient Media Airbnb Zappos Zappos Hollywood & Vines Baggage Claim Game Baggage Claim Game NET#WORK BBDO / JOHANNESBURG Consumer Radio: Campaign Mercedes-Benz Who Knows What You're Getting. Who knows what you're getting Spider Radio Craft: Scriptwriting Mercedes-Benz OGILVY / DUBLIN + ASSEMBLY / DUBLIN + BLINDER / DUBLIN The Irish Society for the Public Service: Non-Broadcast Prevention of Cruelty to Children OGILVY / NEW YORK Innovation: Video OGILVY / PARIS Out Of Home: Installations & Ambient - Single Out Of Home: Installations & Ambient - Campaign Innovation: Outdoor Non-Broadcast: Online Public Service: Non-Broadcast Experiential: Installations 116000 IBM A Boy and His Atom Diet Coke Slender Vender IBM Smarter Outdoor IBM Google+ & Tous Unis Pour L'Egalite Google+ & Tous Unis Pour L'Egalite IBM Smarter Outdoor Same Sex Marriage Same Sex Marriage Smarter Outdoor 23 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY OGILVY / PARIS (CONT.) Experiential: Installations Scrabble Google+ & Tous Unis Public Service: Experiential Pour L'Egalite Google+ & Tous Unis Brand Transformation Pour L'Egalite Digital Direct Marketing: Mobile Scrabble Digital Direct Marketing: Social Google+ & Tous Unis Media & Viral Marketing Pour L'Egalite OGILVY / SÃO PAULO Magazine: Campaign Consumer Television: Over 60 Second Single Non-Broadcast: Online Integrated Branding: Consumer Campaign OGILVY & MATHER / BANGKOK Experiential: Installations OGILVY & MATHER / CAPE TOWN Collateral: Posters - Campaign Collateral: P.O.P. & In-Store Campaign Consumer Radio: Campaign Public Service: Radio - Single Direct Marketing: Dimensional Mailing OGILVY & MATHER / GUATEMALA Public Service: Promotional Materials Out Of Home: Installations & Ambient - Single Scrabble WiFi Same Sex Marriage Same Sex Marriage Scrabble WiFi Same Sex Marriage Unilever Real Beauty Sketches Unilever Real Beauty Sketches Unilever Real Beauty Sketches Unilever Real Beauty Sketches Olfa Cutter Cut to Build Volkswagen South Africa There's more out there Volkswagen South Africa A Campaign in Pieces Volkswagen Genuine Parts Haunted Roads Rape Wise National Anthem Volkswagen South Africa A Campaign in Pieces Corporacion Batarse ANX Corporacion Batarse ANX 24 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY OGILVY & MATHER / LONDON Consumer Television: 60 Second - Single Consumer Television: :30/:25 - Campaign Video Craft: Scriptwriting Consumer Radio: Single Consumer Radio: Single Consumer Radio: Campaign Radio Craft: Scriptwriting Radio Craft: Scriptwriting Unilever Camera Shy Expedia Travel Yourself Interesting Expedia Unilever Unilever Philips Unilever Unilever Bulgaria Auto-Tune Smile Eyes On The Inside Auto-Tune Smile OGILVY & MATHER / MUMBAI Collateral: Posters - Single Mattel Toys Hot Wheels Safari Series OGILVY & MATHER / SINGAPORE Public Service: Newspaper / Magazine - Campaign Print Craft: Writing Print Craft: Art Direction Global Alliance Asia-Pacific Global Alliance Asia-Pacific Global Alliance Asia-Pacific OGILVY & MATHER / TAIPEI + BOKU / TAIPEI Consumer Television: Far East Tone Over 60 Second Single Nanking Nanking Nanking Mistake OGILVY & MATHER AFRICA / NAIROBI Print Craft: Writing East African Wildlife Society OGILVY & MATHER ARGENTINA S.A. / BUENOS AIRES Public Service: Outdoor - Single AMIA Innovation: Outdoor La Voz del Interior 5 Easy Ways To Kill An Elephant AMIA Booth Life Signs OGILVY & MATHER INDIA / GURGAON Print Craft: Art Direction Pernod Ricard India Pvt. Ltd. OGILVY & MATHER THAILAND / BANGKOK Consumer Television: TrueMove H Over 60 Second Single Sufi Rock Giving 25 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY OGILVY AND MATHER / CHICAGO Newspaper: Single Kimberly Clark OGILVY & MATHER GUATEMALAG / GUATEMALA Consumer Radio: Campaign La Jugueteria Lego OGILVY BRASIL / SÃO PAULO Out Of Home: Billboards & Transit - Campaign Consumer Television: 60 Second - Single Digital Direct Marketing: Social Media & Viral Marketing Digital Direct Marketing: Social Media & Viral Marketing Brand Transformation Magazine: Campaign Self-Promotion Out Of Home: Installations & Ambient - Campaign OGILVY MALAYSIA / KUALA LUMPUR Small Space Print: Single Magazine: Single Consumer Radio: Single OGILVYONE / LONDON Out Of Home: Billboards & Transit - Single Innovation: Outdoor Digital Direct Marketing: Social Media & Viral Marketing Sound Pieces Unilever Real Beauty Sketches Globalbev Gif Guy Red Balloon Celeb Grammar Cops Unilever Real Beauty Sketches Unilever Real Beauty Sketches OGILVY GERMANY / DUESSELDORF + STUDIO FUNK / DUESSELDORF Radio Craft: Scriptwriting Oro Verde Radio Craft: Scriptwriting Oro Verde OGILVY GERMANY / FRANKFURT Magazine: Campaign Car Every tree has a story - Lennon Every tree has a story - Auschwitz Coca Cola Germany Mini World ZMG (Newspaper Marketing The Newspaper Effect Association) Ogilvy Germany Listen to David Coca Cola Germany Mini World Mattel Southeast Asia Mattel Southeast Asia BMW Malaysia Sdn Bhd Samurai Nascar Shi... British Airways Magic of Flying British Airways Magic of Flying British Airways Magic of Flying 26 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY OPPERMANWEISS / NEW YORK Video Craft: Scriptwriting Tullamore Dew The Parting Glass PEREIRA & O’DELL / SAN FRANCISCO Non-Broadcast: Online Non-Broadcast: Online Skype Skype The Born Friends Family Portrait The Impossible Family Portrait Audi Audi Test Drive Cube PHILIPP UND KEUNTJE / HAMBURG Direct Marketing: Dimensional Mailing PONCE / BUENOS AIRES + MJZ / LONDON Consumer Television: Axe 60 Second - Single PROLAM Y&R / SANTIAGO Newspaper: Campaign Public Service: Outdoor - Campaign PUBLICIS / BRUSSELS Newspaper: Campaign La Donna e Mobile Unicef Class Unicef Class Stihl Thin Men PUBLICIS / SINGAPORE + PUBLICIS WORLDWIDE / PARIS + SHOOTING GALLERY / SINGAPORE + WISHING WELL / SINGAPORE Public Service: Newspaper / Crisis Relief Singapore Liking Isn't Helping - War Magazine - Single Public Service: Newspaper / Crisis Relief Singapore Liking Isn't Helping - Earthquake Magazine - Single Public Service: Newspaper / Crisis Relief Singapore Liking Isn't Helping - Flood Magazine - Single Public Service: Newspaper / Crisis Relief Singapore Liking Isn't Helping Magazine - Campaign Public Service: Collateral Crisis Relief Singapore Liking Isn't Helping Campaign Public Service: Outdoor - Single Crisis Relief Singapore Liking Isn't Helping - Earthquake Public Service: Outdoor - Single Crisis Relief Singapore Liking Isn't Helping - Flood Public Service: Outdoor - Single Crisis Relief Singapore Liking Isn't Helping - War Public Service: Outdoor Crisis Relief Singapore Liking Isn't Helping Campaign 27 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY PUBLICIS COMMUNICATIONS SCHWEIZ / ZURICH Newspaper: Single Renault Suisse PUBLICIS CONSEIL / PARIS Public Service: Television Single Experiential: Guerilla R/GA / LOS ANGELES Consumer Television: Over 60 Second Single RED URBAN / TORONTO Consumer Television: :20 & Under - Single Consumer Television: :20 & Under - Campaign RETHINK / TORONTO Out Of Home: Installations & Ambient - Single RETHINK / VANCOUVER Newspaper: Single Newspaper: Campaign Institut de France Nathalie Nescafe Really Friends? Beats by Dr. Dre Beats by Dr. Dre - Hear What You Want with Colin Kaepernick Volkswagen Bellies Volkswagen Bellies, Ice Cream, Delivery Molson Canadian The Beer Fridge Playland Fear Made Fun - Snake Fear Made Fun - Dentist, Snake, Torture Playland REVOLUTION BRASIL / LAURO DE FREITAS Print Craft: Art Direction Star Models SAATCHI & SAATCHI / BERLIN Public Service: Television Campaign Public Service: Experiential Public Service: Integrated Branding Campaign SAATCHI & SAATCHI / NEW YORK Consumer Television: :30/:25 - Single Renault Rear-View Mirror Offroad Human Croquis Diakonie Frankfurt Days Of Hope Diakonie Frankfurt Days Of Hope Diakonie Frankfurt Days Of Hope General Mills- Cheerios Gracie 28 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY SAATCHI & SAATCHI / SHANGHAI Public Service: Newspaper / Magazine - Campaign Public Service: Collateral Campaign Print Craft: Art Direction SAATCHI & SAATCHI / SYDNEY Out Of Home: Billboards & Transit - Campaign Greenpeace Paper Cuts Life Greenpeace Paper Cuts Life Greenpeace Paper Cuts Life Toyota Motor Corporation Australia Eco Friendly Billboards SAATCHI & SAATCHI NEW ZEALAND / AUCKLAND DB Breweries - TUI Dark Consumer Radio: Campaign Beer Digital Direct Marketing: Social DB Breweries - TUI Beer Media & Viral Marketing SANCHO BBDO / BOGOTA Magazine: Single Magazine: Single Magazine: Single Magazine: Campaign Print Craft: Art Direction Out Of Home: Billboards & Transit - Campaign TUI Dark TUI Beer Plumber Exito Supermarkets Exito Supermarkets Exito Supermarkets Exito Supermarkets Exito Supermarkets Meat Salmon Green Onion Splash Splash Exito Supermarkets Splash SERVICEPLAN / MUNICH + MINDSHARE / FRANKFURT Experiential: Guerilla SKY SKY Livespots SID LEE / PARIS Digital Direct Marketing: Websites, Microsites & Banners BNP Paribas 40 years BNP Paribas - Roland Garros / We were there IKEA The Second Hand Campaign Heineken Strongbow "Moments of Truth" SMFB / OSLO Integrated Branding: Consumer Campaign ST LUKE’S / LONDON Consumer Television: 60 Second - Single 29 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY TALENT / SÃO PAULO Newspaper: Single Public Service: Collateral - Single Alpargatas The Lightest Ad Ever Partnership Against Drugs Worm TAPROOT INDIA / MUMBAI Public Service: Collateral Campaign Print Craft: Art Direction Times Of India Farmer Suicide Times Of India Farmer Suicide TBWA / ISTANBUL Small Space Print: Campaign Tepe Dental Floss Dental Floss Art Campaign Newell Rubbermaid Newell Rubbermaid Newell Rubbermaid Newell Rubbermaid Newell Rubbermaid Malaysian Society of Transplantation Wizard VS Witch Right The Wrong Angel VS Demon Perseus VS Medusa Angel VS Demon Adidas D Rose Jumpstore TBWA / KUALA LUMPUR Magazine: Single Magazine: Campaign Collateral: Posters - Single Print Craft: Art Direction Print Craft: Art Direction Public Service: Non-Broadcast TBWA / LONDON Experiential: Events & Competitions TBWA \ SANTIAGO MANGADA PUNO / MAKATI CITY Public Service: Newspaper / CARA Welfare Philippines Magazine - Single Public Service: Newspaper / CARA Welfare Philippines Magazine - Single Public Service: Newspaper / CARA Welfare Philippines Magazine - Campaign Public Service: Collateral - Single CARA Welfare Philippines Public Service: Collateral CARA Welfare Philippines Campaign Live On Dawson Fulgoso Rescue Pets Monette Rescue Pets 30 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY TBWA\HUNT\LASCARIS - JOHANNESBURG / SANDTON Newspaper: Campaign Mail&Guardian Consumer Television: Tiger Brands 60 Second - Campaign Consumer Radio: Campaign Nampak Radio Craft: Scriptwriting Tiger Brands TBWA / LONDON Integrated Branding: Consumer Campaign TBWA ESPANA / MADRID Radio Craft: Music and/or Sound Design TBWA\MEDIA ARTS LAB / LOS ANGELES Consumer Television: Over 60 Second Single Freedom is Knowing Write It In Your Own Voice Write it in your own voice Bust You Out Adidas D Rose Jumpstore Mondo Sonoro Typewriter Apple Misunderstood TBWA MEDIA ARTS LAB / LOS ANGELES + PARK PICTURES / NY & LA Video Craft: Direction Apple Misunderstood THE BRAND AGENCY / PERTH Consumer Radio: Campaign Perth Zoo Who Am I THE MARTIN AGENCY / RICHMOND Self-Promotion The Martin Agency David Martin Poster Chrysler SRT Body and Soul Samsung Electronics Vibration Free Washing THE RICHARDS GROUP / DALLAS Consumer Television: Over 60 Second Single TRAKTOR WERBEAGENTUR / VIENNA Consumer Television: Under $80K Budget - Single UBER CONTENT / LOS ANGELES + 77 VENTURES / NASHVILLE Consumer Television: ESPN :30/:25 - Campaign ESPN "Potatoes,” "Date,” & "Dog" 31 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY VCCP / LONDON Consumer Television: Over 60 Second Single McLaren VENABLES BELL & PARTNERS / SAN FRANCISCO Consumer Television: Google :30/:25 - Single Non-Broadcast: Online Intel VITRO / SAN DIEGO Trade: Campaign Experiential: Events & Competitions WALTON ISAACSON / CULVER CITY Consumer Television: Under $80K Budget - Campaign WIEDEN+KENNEDY / LONDON Consumer Television: Over 60 Second Single Cinema: Long Form - Over :90 WIEDEN+KENNEDY / NEW YORK Consumer Television: :30/:25 - Campaign Digital Direct Marketing: Social Media & Viral Marketing WIEDEN+KENNEDY / PORTLAND Consumer Television: :30/:25 - Single Consumer Television: :30/:25 - Campaign Consumer Television: :20 & Under - Single Consumer Television: :20 & Under - Campaign Courage Martin Van Buren Look Inside: Jack Andraka Taylor Guitars Step Forward. Music is Waiting. ASICS America ASICS Treadmill Challenge American Cinematheque Europeans Honda UK Hands Honda UK Hands ESPN This is SportsCenter Heineken Departure Roulette Roadshow Old Spice Hair Care: Meeting :30 Nike Golf Play in the Now Old Spice Hair Care: Boardwalk :15 Old Spice NFL Campaign: Unnecessary Freshness 32 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY WIEDEN+KENNEDY / PORTLAND (CONT.) Consumer Television: Procter & Gamble Over 60 Second Single Consumer Television: Commercials of Varying Old Spice Length Campaign Video Craft: Direction Procter & Gamble Pick Them Back Up Bar Soap Campaign Pick Them Back Up WIEDEN+KENNEDY / PORTLAND + MJZ / LOS ANGELES + HUTCHCO / LOS ANGELES + THE MILL / LOS ANGELES Consumer Television: Old Spice Momsong :60 60 Second - Single Consumer Television: Old Spice Bowl :15 :20 & Under - Single Consumer Television: Old Spice Tree :15 :20 & Under - Single Consumer Television: Commercials of Varying Old Spice Smellcome To Manhood Length Campaign WIEDEN+KENNEDY / PORTLAND + MJZ / LOS ANGELES Consumer Television: Nike Over 60 Second Single Video Craft: Direction Old Spice Possibilities Momsong WIEDEN+KENNEDY / PORTLAND + MJZ / LOS ANGELES + MACKENZIE CUTLER / NEW YORK + THE MILL / LOS ANGELES Consumer Television: Oreo / Mondelez Life Raft :45 60 Second - Single WIEDEN + KENNEDY / LONDON + NEXUS / LONDON Video Craft: Direction Honda UK Hands WIEDEN+KENNEDY / AMSTERDAM Innovation: Print Nike Turkey Human Printing Press Y&R / DUBAI Collateral: Posters - Campaign Print Craft: Art Direction Land Rover Land Rover Direct Marketing: Flat Mailing Land Rover Print Craft: Writing Direct Marketing: Flat Mailing American Garden Quint Eating Out Eating Out Personal Extinction Prevention Book Disclaimer Dubai's Got Culture 33 THE ONE CLUB 260 FIFTH AVE 2ND FL NEW YORK NY 10001 T 212 979 1900 ONECLUB.ORG 2014 ONE SHOW – ADVERTISING FINALISTS BY AGENCY Y&R COLOMBIA / BOGOTA Consumer Radio: Single Consumer Radio: Single LA POLAR La Polar VEAL Shrimp Y&R ISRAEL / HERZLIYA Innovation: Radio Israeli AIDS Task Force Anti Stigma Y&R NEW ZEALAND / AUCKLAND Innovation: Radio Avis Budget Left Hand Radio Y&R PARIS / BOULOGNE-BILLANCOURT Magazine: Campaign Magazine: Campaign Keloptic Smallable Impressionnism Little Holes Y&R SOUTH AFRICA / CAPE TOWN Magazine: Single Innovation: Print Public Service: Ambient & Guerilla Land Rover Playboy South Africa Safety Lab and Blikkiesdorp4Hope Webtropolis Gutter Y&R SOUTH AFRICA / JOHANNESBURG Public Service: Radio - Single Gun Free South Africa Tom YOUNG & RUBICAM ARGENTINA / BUENOS AIRES Consumer Television: Alto Palermo Shopping Over 60 Second Single Center Hope Soap Ex YOUNG & RUBICAM / NEW YORK Public Service: Radio - Single Public Service: Radio - Single Radio Craft: Scriptwriting Moms Demand Action for Gun Sense Moms Demand Action for Gun Sense Moms Demand Action for Gun Sense YOUNG&RUBICAM / PRAGUE + FURIA / SÃO PAULO Print Craft: Art Direction Bochemie a.s. My Country Gun Control Athem Gun Control Athem Biolit 34