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introduction
Good looks are the result of a holistic
approach to health and beauty. You need
to know how to balance your time and your
budget to accomplish both. Meijer makes
it easy, with all the products you and your
family need for vibrant good health and
glowing good looks.
Now you can maximize your time with
one-stop shopping for skin, hair, cosmetic,
body, health and nutrition products all in
one place. Not only that, but using mPerks
at Meijer can add up to significant savings.
3 do your “do”
4 bold new bangs
6 body beautiful
7 fresh face
9 sun safe
10 boost natural beauty
11 complexion connection
12 enchanting eyes
14 lip tips
16 nail it
17 mouthwash matters
19 white. just right.
21 swagger and style
22 razor focus
24 hair aware
26 lovely lather
28 don’t sweat it
29 beauty from the inside out
31 eat pretty
32 nutrition made simple
So you really can have it all: quality, value
and convenience for a beautiful year ...
and a beautiful you.
Please consult your physician or healthcare provider with any health-related concerns, including changing
your diet or starting an exercise routine. The information in this publication should never replace your
doctor’s advice or care. ©2013 Meijer, Inc. Published by Integrated Marketing Services, Apopka, Florida.
All rights reserved. No part of this publication may be reproduced in any form without written permission
from the publisher.
meijer | beauty www.meijer.com/beauty
do your “do”
In addition to regular trims and gentle styling,
here are some insights to best manage your mane.
Naturally curly but fighting frizz?
Try these must-have products to love
your locks and embrace your curls:
•C
larifying, detergent-free shampoo
and leave-in conditioner
• Wide-tooth comb or pick
•M
ousse or gel specifically
formulated for curls
•A
diffuser-type blow dryer. Use it
until your hair is 50% dry, then
allow hair to air-dry completely.
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Thin, fine hair? Go from flat to
fantastic with these tips and products:
•V
olumizing shampoo and a
lightweight conditioner for fine hair
•G
el, mousse and spray formulated
to fatten hair from the scalp up
through each strand
•A
blow-dryer in combination with
a round brush made with both
boar and nylon bristles
Over $100 in beauty savings. Clip now.
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bold new
bangs
Bangs—currently termed “fringes”—are the latest hair fashion
movement. Are they right for you? Bangs are often ideal for
aging faces, and can soften an overall look while emphasizing
eyes and cheekbones. Bangs do take some commitment,
however, as they require more frequent trims and daily styling.
•F
or medium-length hair, try a clean, face-framing bob
with blunt bangs—an elegant cut that is fashion-forward.
•F
or short cuts, the new pixie features layers and
sweeping bangs. A little styling wax through the ends
of the fringe will give movement.
•F
or long hair, try long bangs with choppy layers
and soft edges. A razor-cut technique helps thin out
the fringe.
•F
or all lengths, side-skimming bangs are a good
compromise. Flattering for thick and fine hair alike,
shorter layers create volume for thinner hair, while
the long length showcases the natural texture
of thicker strands.
Over $100 in beauty savings. Clip now.
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vibrant locks
Shake up your hair care routine with
these four fabulous, must-have products.
Splat® Rebellious Colors—the
possibilities are endless. Splat’s
complete kit contains everything
you need for vivid color. Now in
more fun colors than ever before!
John Frieda® hair care products
take your hair from good enough to
fabulous. With a variety of products
for every hair type, you’re sure to
find one that works for you.
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Goody® QuikStyle brushes have
super-absorbent microfiber bristles
that remove water as you style.
The special antimicrobial microfiber
keeps the brush fresh. It’s like
a towel and a brush in one.
Conair® Gel Grips handles conform
to the shape of your hand for a
comfortable hold. Unique air vents
and ball-tipped bristles make styling
faster and easier.
Over $100 in beauty savings. Clip now.
u
Fashions change and colors trend, but smooth
and beautiful skin never goes out of style.
Exfoliate to keep your skin at its most vibrant.
Mild exfoliation removes top dry layers of skin so
your moisturizer can hydrate more deeply.
body
beautiful
Moisturize right after a bath or shower to get the
maximal benefit. Consider, too, that moisturizers
with natural fatty acids, like coconut and palm oil,
can best protect skin’s natural beauty. Over time,
a daily application of lotion or cream can mean
the difference between dull skin and smooth,
supple skin. Moisturizing is a simple and effective
way to improve tone, texture and appearance of
skin ... from your toes to your nose.
Over $100 in beauty savings. Clip now.
Jergens® Ultra Healing® Extra
Dry Skin Moisturizer heals
dryness for visibly healthier skin.
Made with a blend of vitamins C,
E and B5, this fast-absorbing body
lotion goes deep beneath the
skin’s surface to lock in moisture.
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fresh face
Cleansing and moisturizing rank right up there
with beauty rest to help you put your best face
forward. In the morning and nightly before
bedtime, the skin on your face requires this
treatment for optimal health and beauty.
Apply a cleanser—gel, foam or cream—
that’s right for your skin type to a wet
face. Massage in a gentle, circular motion.
Rinse with tepid water and gently towel dry.
Moisturizing is vital. It’s water—not oil—
in the skin that keeps it plump and smooth.
So for aging skin, look for a hydrating
moisturizer that contains an antioxidant like
vitamin C. Dry skin benefits from a formula
with glycerin or hyaluronic acid. Salicylic acid
works for oily skin and helps minimize shine
and acne. Consider eye cream or serum for
the delicate skin around your eyes.
Over $100 in beauty savings. Clip now.
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One of the healthiest things you can
do each day is protect yourself from
the harmful rays of the sun. Immunityboosting vitamin D is naturally derived
from the sun, and a sunny day is always
a mood-booster. Exposure to ultraviolet
rays is directly linked to skin cancer, but
this form of cancer is highly preventable
with sensible sun protection.
If you’re extremely fair-skinned, travel
to a high altitude, or are simply outside
between 10 a.m. and 4 p.m., you need
sunscreen.
•S
unscreen should have a skin
protection factor (SPF) of 30 or higher.
If you’re outside more than 20 minutes,
you need sunscreen.
sun safe
•B
road spectrum protection is best to
block UVA and UVB rays.
•A
pply liberally 30 minutes before
exposure, paying particular attention to
face, ears, hands and arms. Reapply
often whenever swimming or exercising.
Over $100 in beauty savings. Clip now.
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boosting
natural beauty
Your innate beauty is the one you were born with, and
nutrition and exercise are the basis of your good looks
today. But your attitude, happiness and confidence are
also vital to true beauty.
Take an inventory of your most engaging hair, body
and facial features, and maximize your assets with
complementary clothing, hairstyle and colors. When
it comes to makeup, the right cosmetics can make
you look as great as you feel. Taking into account your
complexion, skin type and lifestyle, you can perfect
a simple and speedy cosmetic routine.
With a natural look, less is more. A good tinted
moisturizer, brown mascara, nude or pink lip gloss,
and a pretty sweep of rosy blush may be all you
need. Finally, just believe you are beautiful. Everyone
else will, too.
Over $100 in beauty savings. Clip now.
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complexion
connection
It’s called foundation for a good reason. Whether
you choose a tinted gel, cream, liquid, mousse or
powder foundation, it’s where your daily makeup
routine should start. The job of foundation is to even
out skin tone and conceal blemishes for a flawless
finish. With the right formula for your skin type, it
should also help your skin appear more radiant and
healthy. Finding the right color is essential. Test it
on your jawline in natural light: It should match your
natural tone so perfectly that it appears to vanish.
As with foundation, the options in formulas for blush
are vast. Again, the right color is paramount for a
natural look. To find your shade, try to match it to
your skin tone when you really do blush. Apply to
the apples of the cheeks and follow the line of the
cheekbone slightly up and back toward the hairline.
Voilà! You’ll be perfectly prepped for the next steps
in your cosmetic routine.
Over $100 in beauty savings. Clip now.
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enchanting eyes
Some say the eyes are the gateway to the soul.
One thing is certain: The eyes are the most
interesting feature on the face. Whether your eyes
are brown, hazel or blue, they justify a few extra
items in your beauty bag.
•E
yeshadows can come in trio sets with contrasting
or complementary colors. The purpose is to use
the mid-tone color on the lid, the dark color in the
crease, and the lightest color right below the brow.
•E
yeliner adds drama and can be used above eyes,
below eyes or both. Liners come in varieties that
include liquid, crayon, gel and pencil.
•M
ascara can lengthen, volumize and thicken
lashes. Finish with a coat of mascara, using a
formula to meet your needs. Color choices are
becoming more expansive, too; no longer is
mascara available in just brown or black.
Over $100 in beauty savings. Clip now.
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Almay® offers a variety
of products for your eyes:
eyeshadow, mascara,
eyeliner. Beautifully vibrant.
Softly sophisticated.
And always natural.
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Make saving easy and convenient with
mPerks at Meijer. mPerks allows you to find
exclusive deals online and redeem them in-store
using your mobile phone. Here is how it works:
sign up
to create an account go to mperks.meijer.com
clip
all the digital offers you want
redeem
instantly at checkout by entering your mobile
phone number and PIN
For over $100 in savings on your
favorite beauty products, visit
mperks.meijer.com
Sign up and save today.
lip tips
Makeup manufacturers are giving lip service to brights
in 2013. Bold lip colors that hark back to classic,
matte red are taking center stage this year, with some
new variations. You’ll be seeing shades in red, fuchsia,
bright pink and violet—and even tangerine.
Perfect prep. To maximize your lip look, keep lips
moisturized and protected. Frequent licking of
your lips contributes to moisture loss, so a
lip balm with a minimum sun protection factor
(SPF) of 15 is recommended. It should be
applied frequently.
Aptly apply. To apply your dazzling new shade,
first prime lips with a powder or foundation.
Then line lips with the same shade as the
lipstick. Apply lipstick using a lip brush to
blend, if needed. Blot lips, dust with powder,
and reapply a second coat.
Over $100 in beauty savings. Clip now.
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Lashes styled with lash inserts
My apricot cuticle oil
softens, rehydrates and
revitalizes cuticles. After
new
apricot cuticle oil
just one precious drop,
you’ll see why manicurists
will recommend it.
under where?
is the pick of the crop.”
first timer
apricot cuticle oil
come here
“for true nourishing moisture, my
nail it
The best manicures and pedicures begin with
healthy nails and soft skin. To prep fingernails
and toenails, start with cleansing and exfoliation,
followed by gentle removal of cuticles with a
remover cream or liquid, and a metal pushing
tool or cotton-swabbed orangewood stick.
Smooth rough skin on your feet with a pumice
stone or callus remover. Clip nails as necessary,
and file with a gentle emery board.
Polish off your full-body beauty with nail color.
No longer relegated to pastels and reds, polish
comes in every hue on the color wheel. Not
only are the colors limitless, so are the vast
formula choices in enamel, lacquer and gel.
Start with a base coat, follow with a coat of
enamel in the color of your choice, and finish
with a clear top coat. Then relax, so your
new manicure and pedicure can fully dry
to last and perform beautifully for the
next two weeks.
Over $100 in beauty savings. Clip now.
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Revlon® Nail Art Moon Candy™
provides cosmic 3D effects for outof-this-world nails. The dual-ended
package gives you everything you
need to create a fun, cosmic look.
Brushing at least twice daily, plus
flossing at least once a day, will help
your smile last a lifetime. But consider
a third step: mouthwash. Since it cleans
the whole mouth, mouthwash helps
remove any lingering bacteria that can
cause plaque and decay, and it also
makes breath fresh.
There are new formulas of mouthwash
that can even strengthen teeth and
restore minerals to enamel. Get a
fluoride formula if you are cavity-prone.
Gum disease can benefit from a
hydrogen peroxide-containing product,
which also assists with whitening. And
alcohol-based mouthwashes pack
antiseptics to fight bad breath. There
are also alcohol-free formulas and kidfriendly rinses. Now that’s something
to smile about.
Over $100 in beauty savings. Clip now.
mouthwash
matters
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*Dental plaque germs. †Results improve with continued twice daily use, shown in 6 month clinical studies.
white.
just right.
Over time, tooth discoloration happens, partly due to age.
Acidic beverages like coffee, tea, red wine and cola are
also major culprits for those not-so-pearly whites. If you
are looking for a whiter smile than what your regular oral
hygiene routine gives, there are solutions to reverse staining
with at-home whitening products.
Once available only through dentists’ offices, whitening
products are now available in non-prescription form in kits
that feature strips for a custom fit, as well as in mouthwashes
and toothpastes. Be sure to follow the instructions to ensure
a safe and effective treatment.
Over $100 in beauty savings. Clip now.
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oral care
These products will give you reason
to flash your standout smile and show off
stronger and healthier teeth.
Sensodyne® Repair & Protect
Toothpaste forms a repairing
layer over sensitive areas
of the teeth.* In addition to
sensitivity relief, it also helps
stop sensitivity from coming
back.* The great, minty taste
keeps breath fresh, too.
*with twice-daily brushing
ProNamel® Fluoride Rinse
offers added enamel protection
against everyday acids. It helps
to re-harden acid-softened tooth
enamel and freshen breath.
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meijer | beauty www.meijer.com/beauty
Over $100 in beauty savings. Clip now.
u
swagger
and style
Guy-style TLC includes eating right, getting
exercise and dressing fashionably at work
and at play. Naturally, you’re interested in
grooming products that will help you look
as great as you feel.
With just one exception, a man’s skin-care
regimen includes the same elements as a
woman’s: cleanse, tone, moisturize, exfoliate.
The man’s list also includes shave.
Over $100 in beauty savings. Clip now.
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meijer | beauty www.meijer.com/beauty
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razor focus
In contrast to the old days, the availability
of men’s facial products has evolved
from just pre-shave conditioners, shave
creams, shave gels and aftershave. Today,
men’s skin-care products address the
unique needs of men’s skin. Products
are formulated not only to soothe razor
irritation, but also to heal dry skin and
help fight the signs of aging.
For a more youthful appearance,
healthier-looking skin and a smoother
shave, a man’s integrated skin-care
system is essential. Choose a skin-care
kit with a formula for normal, dry,
acne-prone, sensitive or aging skin to
meet your needs. A complete system
should have a cleanser, toner, face
lotion with sunscreen for daily use,
and an exfoliator to use once a
week or so.
Over $100 in beauty savings. Clip now.
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NEW
™
TAKE BETTER CARE
OF YOUR FACE
CLEANSE. SHAVE. FINISH.
WITH AXE™ CHILLED COOLING FACE WASH,
CHILLED SHAVE GEL, AND
FACE HYDRATOR & POST-SHAVE GEL
For more information, go to www.axefacescore.com
CLEANSE
DOVE ® MEN+CARE™
HYDRATE
FACE WASH
SHAVE
DOVE®
MEN+CARE™
HYDRATE
SHAVE GEL
FINISH
DOVE®
MEN+CARE™
HYDRATE POST
SHAVE BALM
DOVE®
MEN+CARE™
HYDRATE
FACE LOTION
TRY THEM TODAY
®
™
E N T E R F O R YO U R C H A N C E T O
G O T O S PA C E
AT A X E A P O L L O . C O M
A X E A P O L L O S PA C E A C A D E M Y
LOOK FOR
OTHER DOVE
MEN+CARE
PRODUCTS
L E AV E
®
A
M A N.
CO ME
BACK
A
H E R O.
No purchase necessary. Void where prohibited. AXE Apollo Promotion is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the
50 U.S. & D.C., 18 or older. Begins 2/4/13 at 3:00:00 a.m. ET & ends 7/31/13 at 11:59:59 p.m. ET. For official rules including how to enter for free,
visit www.axeapollo.com
FOR MORE INFORMATION,
GO TO WWW.DOVEMENCARE.COM
©2013 Unilever INT 118276
©2013 Unilever INT 118037
™
Whether you have an abundance of hair or
not quite enough, there’s a daily shampoo
and conditioner combo that’s just right
for you. For thinning hair, a volumizing
shampoo will beef up strands. Follow with
a conditioner—a moisturizing formula
works well for most—and leave it on
for one to two minutes. Then rinse with
lukewarm or cool water, and gently towel
dry. Blow-drying will create dimension.
Finish up with a styling product like
pomade, gel or hairspray for that justleft-the-barber-chair look.
Bald? We think it’s beautiful. If you’re
ready to jettison the comb-over and accept
the bold new you, there are grooming
practices and products for going hair-free.
Shave your head after a warm shower,
using a triple-blade razor, in the direction
of hair growth. A rinse with cool water will
close pores. Use a moisturizer all over
your scalp after shaving, and remember to
apply sunscreen before any sun exposure.
Over $100 in beauty savings. Clip now.
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hair
aware
–TRY IT TODAY!
6 in 10 girls
stop doing what they
love because of
anxiety about
their looks.
Join Dove to help build
self-esteem and make all
girls unstoppable.
Visit dove.com/self-esteem
now to get the tools.
®
#GirlsUnstoppable
Makes hair shine
as well as the salon brand Moroccanoil *
®
Don’t forget to try the newest
in Dove at Meijer
®
Nourished hair keeps color
vibrant for up to 8 weeks.
Keep the color vibrant,
keep the feeling.
Reveal softer, smoother
underarms in just 5 days.
With unique ¼ moisturizers and vitamins E
and F, Dove® go sleeveless goes beyond
48-hour odor and wetness protection to
help replenish delicate underarm skin.
NEW DOVE® MEN+CARE ™
FORTIFYING SHAMPOOS
3X STRONGER HAIR*
FOR FULLER,
THICKER LOOKING HAIR**
For more information, go to www.suave.com
*when tested in salon vs. comparable Moroccanoil® products. Moroccanoil® is a registered trademark of Moroccanoil Inc.
©2013 Unilever INT 118038
*due to breakage vs. non-conditioning shampoo
**vs. flat, limp hair
©2013 Unilever INT 118198
lovely lather
With today’s bath products, showers
and baths are a revitalizing and relaxing
indulgence. Body washes and gels—
many with vitamins, minerals and
moisturizers—enhance the experience
of daily cleansing. Fragrances provide
spa-inspired aromatherapy. Try calming
chamomile and lavender, or invigorating
citrus or eucalyptus.
Bar soaps are the longstanding staple.
Keep in mind that some deodorant bar
soaps can be drying, so a moisturizing
bath bar may be best for you.
Regardless of the soap or cleanser you
choose, every “body” can benefit from
these tips:
•U
se tepid or warm water when bathing,
never hot.
•U
se a moisturizer immediately after
drying off.
•D
on’t over-cleanse; this can lead to
dryness.
Over $100 in beauty savings. Clip now.
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a clean take
Feel beautifully fresh and clean with these
four must-have body-care essentials.
Dry Idea® Advanced Dry™
Antiperspirant & Deodorant offers
you 24-hour protection. It contains
no water, for a drier application. And
it’s time-released for longer-lasting
odor protection and fragrance.
Tone® offers many fabulously
scented, beautifully effective
body washes, bath bars and
hand soaps. Capture that
spa experience, and treat
yourself to the Tone®
that’s right for you!
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U by Kotex® offers a full
selection of tampons, pads
and liners, making it easy
to find protection that
works for both your body
and your lifestyle.
Panasonic Close Curves®
Wet/Dry Ladies Shaver
features a shaving head and
a bikini trimmer that pivots to
conform for maximum comfort.
Fully immersible, use in the bath,
or use dry for a quick shave.
Over $100 in beauty savings. Clip now.
u
don’t sweat it
The average human body has three to four million sweat
glands. Believe it or not, sweat itself has virtually no smell.
But when it comes in contact with bacteria, it causes odor.
That’s where antiperspirant and deodorant come to the rescue.
These two products have similarities, but they aren’t the
same thing.
Antiperspirants work by closing or blocking the pores with
astringents so that they can’t release sweat. Antiperspirants
contain fragrance, but they also contain chemical compounds
that block the pores to stop the discharge of perspiration.
Bottom line with antiperspirant? No sweat, no odor.
Deodorants work by neutralizing
the smell of the sweat and by
antiseptic action against bacteria.
Deodorants don’t prevent sweating,
but tame odor by combating it
with antiseptic agents, which kill
odor-causing bacteria.
Over $100 in beauty savings. Clip now.
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beauty from the
inside out
Fresh fruits and vegetables contain hundreds
of nutrients that work together to keep the
body healthy. But when you can’t—or don’t—
get all your vitamins and minerals from food,
supplements can help. It is difficult for many
people to get all the necessary nutrients
from food alone, but there are so many
supplements on the market that it can be
hard to decide which to take.
A daily multivitamin is a good place to start.
It may help enhance energy levels and
physical response to stress; improve memory
and concentration; maintain a healthy heart
and bones; and improve immune system
response. Select one that contains the
following vitamins and minerals:
•A
•D
•B1 (Thiamin)
•E
•B2 (Riboflavin) •Folic Acid
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•B6, B12
•Niacin
•C
•Copper
•Chromium
•Zinc
•30% of the
daily value
for vitamin K
•Iron
Over $100 in beauty savings. Clip now.
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best defense
From allergy relief to nutritional supplements,
these three products help you take on the day.
Nature’s Bounty® Biotin is a
B vitamin that may assist in the
metabolism of carbohydrates,
proteins and fats.* Biotin is
often recommended as a
supplement for healthy skin,
hair and nails.
*These statements have not been
evaluated by the Food and Drug
Administration. These products are
not intended to diagnose, treat,
cure or prevent any disease.
Allegra® Allergy pill gives
you fast,* non-drowsy relief
for 24 hours from both indoor
and outdoor allergies. Also
try Children’s Allegra® Allergy
for effective, non-drowsy
and long-lasting † relief.
Nature’s Bounty® offers
a variety of fish oils. Our
Omega-3 supplements
come in a variety of
formulations, making it
easier for you to get the
“good fats” that may help
your heart, joints and
immune system.
*Starts working in one hour.
†One dose of Children’s Allegra lasts a
full 12 hours. See carton for dosing
instructions. Use only as directed.
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meijer | beauty www.meijer.com/beauty
Over $100 in beauty savings. Clip now.
u
Want glowing skin? Then look for those
“superfoods” that may aid in producing
collagen, deliver antioxidants and keep
the body hydrated.
Collagen is a protein that makes your skin
strong and elastic. It’s produced inside
the body, with the help of these foods:
•Tomatoes
•Salmon
•Leafy greens
Antioxidants are abundant in plant-based
phytochemicals. They repair cellular
damage caused by free radicals, which can
age skin. To get yours, load up on fresh,
seasonal fruits and veggies, like these:
•Strawberries
•Bell peppers
•Blueberries
•Cantaloupe
•Peaches
•Cherries
•Plums
Hydration is essential for getting rid of
waste and toxins, which are the main
cause of dull skin. Lots of water, fruits
and vegetables may help brighten skin,
along with these foods:
•Walnuts
•Avocados
•Almonds
Over $100 in beauty savings. Clip now.
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eat
pretty
nutrition
made simple
No more guesswork. Put the healthiest foods
in your shopping cart with NuVal®, a system
that simplifies food choices with one simple
score. The higher the score, the better the
nutrition. On a scale of 1 to 100, every food
is rated based on analysis of 30 nutrients,
including carbohydrates, fat, fiber, minerals,
protein and vitamins.
Over $100 in beauty savings. Clip now.
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