10/9/2014
History of SEM
Lesson 1.6
LESSON 1.6
Where Are We Now?
Where Are We Now?
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© 2014 by Sports Career Consulting, LLC

200 million Americans, or 7 of every 8
adults, consider themselves sports fans

American fans spend an average of 8
hours per week consuming sports
content
 According to Sports Business Daily, in
the month of January alone (in 2014),
the Yahoo Sports website had 55 million
visitors, while 38.6 million visited the Fox
Sports website and 38.2 million visitors
to espn.com.
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History of SEM
© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
LESSON 1.6
Where Are We Now?
 The fantasy sports industry has an estimated total
market impact of $4.48 billion dollars annually
 Fantasy sports have grown to include everything
from Premier League soccer to fantasy bass fishing
leagues
Where Are We Now?
 An estimated 3 million American workers spent one to
three hours a day during work watching the 2013 NCAA
men’s basketball championship tournament, according to a
study from outplacement firm Challenger, Gray &
Christmas. American companies lost an estimated $134
million in “lost wages” in the first two days of the
tournament alone. At $122 billion, the amount of spending
the NCAA's annual basketball tournament generates is
equal to Iceland's GDP.
 A study conducted by the European Central Bank
suggests that the soccer World Cup (played every four
years) significantly slows down activity in the world’s stock
exchanges
Copyright
© 2014 by Sports Career Consulting, LLC
History of SEM
Copyright
© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
LESSON 1.6
Where Are We Now?
MOVIES
 The top 10 biggest combined grossing movies in a single
weekend at the box office ever were movies released within
the last five years.
 Actors and actresses are being paid more now than ever,
particularly those with proven “star power” who can draw a
crowd (Robert Downey Jr. earned a reported $75 million
between June 2012 and June 2013)
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© 2014 by Sports Career Consulting, LLC
Where Are We Now?
MUSIC

Over 25 billion songs have been downloaded from
Apple’s iTunes store

By contrast, 2006 was the first year to see over 1
billion digital download tracks sold
 Streaming music is the fastest-growing segment of the recordedmusic industry according to the Recording Industry Association
of America with companies like Spotify reaching 40 million active
users each month while Beats Music already had 525,000
paying subscribers within five months of the service launch date
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© 2014 by Sports Career Consulting, LLC
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10/9/2014
History of SEM
History of SEM
LESSON 1.6
LESSON 1.6
Where Are We Now?
BOOKS
Where Are We Now?
BOOKS
 The wild popularity of Author Veronica Roth’s Divergent series of
books shows the crossover appeal books have with other forms
of entertainment, spawning a box office smash and successful
soundtrack sales
 Divergent opened with a $54 million weekend at
 Amazon reported that the final book in the trilogy, Allegiant,
surpassed sales of The Hunger Games book three, Mockingjay
at a pace of nearly five to one
Billboard charts in its first week despite being
release well before the film hit the theaters
 First-day sales for Allegiant surpassed 455,000 — a company
record for publisher HarperCollins
Copyright
the box office and took just 14 days to surpass $100
million in sales
 The film soundtrack debuted in the top 30 on the
 As of August of 2014 (at the time this text was
published), Divergent has crossed the $250 million
plateau globally
© 2014 by Sports Career Consulting, LLC
History of SEM
Copyright
© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
LESSON 1.6
Where Are We Now?
BOOKS
 In 2011, author John Locke became the first self
published writer to sell over one million copies of
books in Amazon’s kindle digital bookstore
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Where Are We Now?
VIDEO GAMES
According to guinessworldrecords.com, last year’s
launch of the video game Grand Theft Auto V broke
six world records, including the highest revenue
generated by an entertainment product in 24 hours
and the fastest entertainment property to gross $1
billion.
© 2014 by Sports Career Consulting, LLC
History of SEM
Copyright
© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
LESSON 1.6
Where Are We Now?
VIDEO GAMES
 Following the success of Nintendo’s wildly popular
“motion sensor” technology introduced with its Wii
platform, Microsoft launched a controller-free
gaming system to rave reviews. The Kinect system
sold 1 million units in its first ten days in the
marketplace.
Copyright
© 2014 by Sports Career Consulting, LLC
Where Are We Now?
VIDEO GAMES
 EA Sports announced that its
popular college football video game
NCAA Football 12 sold 700,000 copies
during its first two weeks on store
shelves, a franchise record (sales were
up 17% compared with last year's
NCAA Football 11)
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© 2014 by Sports Career Consulting, LLC
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10/9/2014
History of SEM
History of SEM
LESSON 1.6
LESSON 1.6
Where Are We Now?
VIDEO GAMES
In 2012, it took just
2.5 hours for Angry
Birds Star Wars to hit
No. 1 in the iTunes App
Store.
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© 2014 by Sports Career Consulting, LLC
Where Are We Now?
THEATRE
 By the summer of 2012,
Broadway smash Wicked had
already grossed over $2
million in ticket sales while
The Book of Mormon, which
has been on Broadway for
over three years, is still
performing to crowds of
103% capacity
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© 2014 by Sports Career Consulting, LLC
History of SEM
LESSON 1.6
Where Are We Now?
THEATRE
 Broadway raked in
nearly $1.3 billion during
its 2013-2014, 53-week
season, making it the
highest grossing season in
Broadway's history
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© 2014 by Sports Career Consulting, LLC
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