2009 Seafood Champion Awards Nomination Mark Palicki Vice President of Marketing Fortune Fish Company 630-860-7324 Nominates The Fortune Fish Company Sean J. O’Scannlain President and CEO Fortune Fish Company 630-860-7100 October 31, 2008 Sean J. O’Scannlain and the Fortune Fish Company Sean O’Scannlain has put sustainability at the forefront of his business and his life outside of work. Sean founded the Fortune Fish Company with his partner Mark Gorogianis in 2001. Previous to opening his own company, Sean was the President of The Plitt Company from 1995-2001 and Executive Vice President of Chicago Fish House from 1992-2001. Fortune Fish Company is a wholesale seafood distributor located in Chicago and is dedicated to providing the highest quality fresh fish and seafood to the Midwest United States and the Nation. Sean is well respected and has become a leader in the seafood industry locally as the President of the Fortune Fish Company and nationally with his executive board positions with the National Fisheries Institute and The Oceans Stewards Institute. As a leader in the seafood industry, Sean feels it is his company’s responsibility to provide, promote and market sustainable seafood products from wild fisheries and aquaculture. Sean has been a member of the National Fisheries Institute since 1992 and has been on the board of directors since 2004. He is also the Chairman of FishPac, the NFI’s political action committee. He travels all over the country on his own time to attend meetings and contribute to the ongoing efforts of the NFI. Through Sean’s direction, the Fortune Fish Company is MSC Chain of custody certified a member of Seafood Choices Alliance, Global Aquaculture Alliance, The Chef’s Collaborative and The Oceans Stewards Institute. Sean has shown his dedication as an agent of change with-in the Fortune Fish Company and the industry by becoming involved with these organizations as a decision maker and not just by paying the monthly dues. He has also developed the Fortune Fish Sustainability Initiative to help make a local change toward sustainability. In this signature Initiative, Sean brings the leaders from the seafood, conservation, research, educational, restaurant, hotel, private club and retail food service industries together to promote sustainable seafood. Through this initiative Sean has increased the awareness and sales of sustainable seafood, with the ultimate goal of affecting the long term health of the ocean environment and its wonderful supply of resources. Fortune Fish Company makes its sustainable seafood choices in partnership with the John G. Shedd Aquarium's Right Bite sustainable seafood program. We celebrate a sustainable seafood choice every two months by marketing and promoting the products through our website, newsletter, marketing department and sales associates. For every pound of celebrated seafood sold during the two months, Fortune Fish donates a portion of its profits to non-profit conservation organizations that are committed to the future health and supply of our seafood resources. The initiative has been an invaluable investment of time and money. Not only has Fortune Fish increased the awareness of sustainable seafood with our customers, but has also increased the market and sales of sustainable seafood. Through this initiative we have nearly tripled the sales of all the products we have celebrated. In the case of Laughing Bird Shrimp from Belize, we were selling 40 pounds per week before the initiative and after the two months we increased sales to 1,000 pounds per week. We have currently donated over $10,000 to various conservation organizations across the nation. Sean’s accomplishments with the Fortune Fish Company merit a Seafood Champions Award because he has influenced and served as a role model to myself and others that work for or with the Fortune Fish Company. He has taught us all to focus on one thing at a time and do it well, which is helping to advance our company and the companies we touch towards sustainability. We have over 1,500 customers that we have raised awareness of sustainability to and they in turn can take that knowledge to the public they serve. I believe the Sustainability Initiative and all of the offshoot programs that are developing from it are very creative and innovative. It is wonderful to se so many different organizations within the seafood industry come together for two months for one sustainable product. We believe this approach makes sense, to focus on one product at a time and to stay focused, as Sean has taught us all to do. Respectfully, Mark Palicki Vice President of Marketing Fortune F is h Com pa ny 1068 Thorndale Ave Bensen v il le, IL 60106 T: 630-860-7324 C: 630-303-8391 F : 630-860-7400 w w w. fortunefis hco.net The information contained in this email and any attachments may be privileged, confidential, and/or proprietary and is intended solely for the use of the person(s) to whom it is addressed. If you are not the intended recipient, any review, retransmission, dissemination or any other use of the information contained in this email and any attachments is strictly prohibited. If you have received this communication in error, please notify the sender immediately by replying to this email. Fortune Fish Company, LLC does not accept responsibility for any changes made to the information contained in this communication after it was originally sent.