Media
Impressions
Friday, October 17, 2008
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As Wall Street continues to depict the latest in topsy-turvy roller coaster rides,
consumers are still in relative stasis when it comes to discretionary purchases and
saving for the next financial hurdle. Though consumers may be cutting back on the
number of their purchases made, they still have high expectations in obtaining
appropriate service as well as a satisfying shopping experience. Moreover, the
marketing messages that introduce a prospective customer to a brand or inform an
existing customer about new products or promotions also need to be smart &
creative as this communication as well as delivery is integral to the total shopping
experience. Notably as consumers become evermore so tech-savvy in how they
communicate & source information daily and, hence, become more knowledgeable
about goods and services, consumers have relative expectations that retailers &
their distribution channels are just as savvy and can deliver &/or immediately offer
related recommendations on what is potentially wanted or needed. This week we
review what consumers' expectations are when it comes to achieving their ultimate
shopping engagements, which classification of retailing websites are on the rise
and briefly discuss which social networks are helping population generations find
their friends and influence decision-making of potential purchases.
As the digital age progresses and a considerable portion of the population keep up
with technology (and the Joneses), consumers of all ages have become faster,
smarter, and better in accomplishing their full plate of multiple daily tasks and
fulfilling their goals. With so much at hand or quickly accessible, time is limited so
consumers expect that interactivity with related providers are as efficient, effective
and seamless as possible. When it comes to shopping, in particular, according to
various reported surveys about consumer shopping, what shoppers want is - - to
know whether a product is available and in stock (which is especially important
during the holiday season), the ability to see the status of their orders from
fulfillment to delivery, and have the maximum combination of cross-channel
shopping options, e.g., returning an online purchase to a Web retailer's store, buy
online/pick up in a store, access gift registries from all channels, read relative
reviews and recommendations or alternatives. While personalized product
recommendations, customer reviews & product visualization tools are particularly
nice to have, some of the most important features on retail sites are basic
search and navigation tools, quality product information and a simple
checkout process. Ultimately, consumers expect retailers' multiple channels of
distribution - store, Website and catalog, to act as a single, unified operation.
PAGE 1
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(continued)
Online Retail Categories for which
detailed product information is most
important to U.S. Online Shoppers,
November 2007 (% of respondents)
Categories
Clothing and accessories
Computer hardware & software
Consumer electronics
Music, DVDs, videos
Furniture, home & garden,
home improvement,
tools & appliances
Health and beauty
Toys & video games
Gifts & collectibles
Event tickets
Jewelry & watches
Food
Gift cards/certificates
Pet supplies
Sporting goods
% of
respondents
64%
52%
49%
36%
31%
28%
28%
26%
26%
17%
16%
16%
14%
12%
Note: n = 1,000; respondents chose top
five categories
Source: The e-tailing group, "The Content
Dilemma: Consumer Insights and
Merchant Execution" sponsored by ARS
eCommerce, November 2007
Subsequently, the considerable level of consumer expectation for “a unified
multichannel operation” reflects the importance that consumers place on the
option to buy online and pick up or return offline, thereby being able to save
on the (typically costly) shipping and handling charges while having the
convenience and time saved from shopping online. Specifically, the STORES
Magazine reported that nearly 65% of respondents to its fall 2007 survey (for its
"Favorite 50" issue) said that the option to buy online and pick up or return offline is
an "important" or "very important" service for multichannel retailers. Relatedly,
according to the e-tailing group survey on cross-channel shopping, that survey
found that 50% of respondents picked up their purchases in order to save on
shipping expense, as a total of 40% identified convenience (22%) and immediate
need (18%) as their primary rationale. Interestingly, according to Multichannel
Merchant, only 40% of multichannel retailers that responded to a May 2008 survey
said they are capable for both cross-channel pickup and returns compared to the
27% that said (or admitted) they currently lacked the operational capability to offer
store pickup or return after making an online purchase.
As current retailers work out their challenges to deliver a seamless operation, there
has recently been a noticeable increase in the number of new "red-rope online
shopping community" websites that clear excess designer & luxury merchandise
at especially steep discounts (currently estimated approximately 50%-90%) and
has weekly give-aways & sales. The core concept for these relative sites is social
network clubs inspired: Consumers join the groups, mostly through invitations
from their friends. Some of the sites also partner with media, like The New York
Times or Lucky magazine, in the case of Ideeli.com, to extend invitation(s).
Members then have access to sales events, which are limited in number &
duration and are informed of these events through email and mobile alerts when
a sale has started. According to Compete.com, exclusive sites like that primarily
launched last year including Gilt.com, Ideeli.com, HauteLook.com and
RueLaLa.com that require members to be invited or sign up to view sales events
are drawing substantial traffic. To-date, it is purported that the number of unique
visitors has increased from less than 20,000 to approximately 160,000 per month
at both Gilt and Ideeli (pronounced "ideally").
While the user-base is socially involved, the site's sales event(s) are reflective of a
combination of eBay auctions, the TV shopping channels of the 90's and other
rapid-fire sales models (i.e., a model pioneered by websites like woot.com which
is an online store and community that focuses on selling cool stuff cheap. Their
basic idea is that only one product is available for sale at any given time and each
product is only available for 24 hours. Woot.com started as an employee-store
slash market-testing type of place for an electronics distributor, but it has taken on
a life of its own.) As the concept of "sales" prompts a sense of urgency which in
this case results in significant insider discounts, potential consumers to these sites
are incentivized to immediately learn about a product and then make a purchase
decision before the event ends or before the item sells out, compared to the time it
takes to typically research then buy a product. On average, it is reported that
products sold on Ideeli sell out in 3 hours and 36 minutes. "They like to feel like
they're being given an exclusive opportunity. [And it's] time sensitive, so they
feel like they have to get it now.”
These "exclusive" new sites are basically a next-generation of existing direct site
buying and online ad networks which in this category brings together a group of
luxury sites to be purchased as a total advertising buy. Glam Luxury (part of Glam
PAGE 2
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(continued)
Media), for example, report that they have 35 participating high-end brand sites
geared toward affluent audiences who splurge on jewelry, handbags and travel, and
run their ads in exchange for some perks, including
syndication in a Glam e-newsletter and access to a revenuesharing video platform. Among the third-party sites are
Social Network Sites on which U.S. Online
Retailers maintain a page, August 2008
BlackBook.com, Travels in Taste, and Luxique, as well as
existing Glam participants such as Apartment Therapy and
Social networks
% of respondents
Refinery 29. While it is debatable if consumers should
purchase discretionary luxury items during these days of
Facebook
32%
MySpace
economic uncertainty, it remains that there are people as well
27%
YouTube
26%
as a significant segment of the population that continue to buy
Flickr
5%
these goods with continued frequency.
Other
10%
Source: Internet Retailer, "Emerging Technology"
conducted by Vovici Corp., September 2008
30 Major U.S. Online Retailers that have a
Facebook Fan Page, May 2008
Retailer
Category
Abercrombie & Fitch Apparel/accessories
Mass merchant
Amazon
Apparel/accessories
American Eagle
Health/beauty
Avon Products
Books/music/video
Barnes & Noble.com
Health/beauty
Bath & Body Works
Apparel/accessories
Bluefly
Computers/electronics
CompUSA
Mass merchant
Costco
Housewares/furnishgs
Crate and Barrel
Apparel/accessories
Gap
Housewares/furnishgs
Linens 'n Things
Mass merchant
Macy's
Books/music/video
MTV
Specialty/nonapparel
NASCAR
Specialty/nonapparel
NBA
Specialty/nonapparel
NHL
Apparel/accessories
Nike
Apparel/accessories
Nordstrom
Apparel/accessories
Patagonia
Food/drug
Peet's Coffee & Tea
Sporting goods
REI
Health/beauty
Sephora
Office supplies
Staples
Mass merchant
Target
Apparel/accessories
Urban Outfitters
Apparel/accessories
Victoria's Secret
Food/drug
Walgreens
Jewelry
Zales
Apparel/accessories
Zappos.com
Source: (as released by) Rosetta, June 2008
Social influence is what is especially interesting about these
new sites and how it can directly influence shopping behavior
and purchase decisions. Social media including social
networks and blogs are particularly important given their
importance of content (i.e., shared advice and experience
with products and services) and their importance to relative
audiences & their communities of family & friends (i.e., Gen-Y
and Millennials). Social networks and blogs have also
become a place for sharing information about customer care
experiences with a brand and these relevant conversations
can influence consumers' brand choices. According to a
PriceGrabber.com survey, 85% of Gen Y respondents said
they participated in social networking, and 57% reported
involvement with blogs.
As a result, it seems that a number of retailers are reaching
potential purchasers via social networks as data from an
August 2008 survey of Web merchants sponsored by Internet
Retailer found that, of the nearly 40% of retail respondents
that use social networks, 32% have a page on Facebook,
27% on MySpace and 26% on YouTube. Additionally, a
related study conducted this spring May 2008 found that 30%
of 100 top online retailers had a fan page on Facebook where
it is likely that retailers are utilizing fan pages to socialize with
customers more by providing timely information about
promotions or events, building brand awareness and listening
to customer suggestions. "Social media sites are an
incredible source of community connection to begin with,
as Facebook in particular has proven to be especially
sticky as a platform with a variety of key retail
demographics including Gen Y and Millennials." Overall,
given its current status, social networks will likely evolve past
usage & engagement and begin to serve a variegation of
interactive purposes, from improving user communication to
potential collaboration on new product R&D.
Watch this space for ongoing information on how consumers are balancing
their purchasing habits - - offline and online, as well as understanding which
particular connections factor(s) may be influencing the level of brand and/or
product engagement more than others.
PAGE 3
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(continued)
The Evolving Shopping Experience: expectations & challenges - - selected summary charts 2008
Why did you make your most recent Consumer Electronics
purchase online rather than in a local store?
% of
respondents
Reasons cited
68%
50%
45%
41%
40%
40%
37%
12%
Better Prices online
Easier to Compare Prices
Home Delivery is convenient
Easily Compare Retailers
Choose from Broader Selection
Access to More Information
Read Consumer Reviews
Other
Understanding how consumers use our site
and designing to accommodate them.
The difficulty in coordinating with other channels
to create a seamless cross-channel process.
Understanding how different customer segments
use our site & accommodating those diffs.
The transparency-competitors can see and copy
innovations too easily.
Consumers' privacy concerns when it comes to
sharing information that could be used to
personalize their experience.
The technology is not advanced enough to create
the kind of experience we'd like to offer online.
Consumer expectations limit how quickly we
can innovate.
Where did you make your most recent Consumer
Electronics purchase?
59%
31%
9%
Local store
Online
Other (i.e., Phone, TV)
Leading Challenges to Creating a Unique Online Shopping
Experience According to Winning* Retail Executives Worldwide,
May-June 2008 (% of respondents)
% of
Challenges
respondents
Why do you shop in vs online? (key rationale)
#1). Want to physically evaluate the product.
#2). Don't want to wait for the product to ship.
#3). Don't want to pay shipping and handling.
56%
48%
44%
41%
26%
19%
11%
Note: *retailers with annual sales growth of 3%+
Source: Retail Systems Research (RSR), "Playing Well with
Others: eCommerce's Evolving Role in the Customer
Experience" sponsored by Gomez and Microsoft, August 2008
Channel Research Overlap
Of those who visited a local store, 64% also researched online
Of those who researched online, 50% also visited a store.
If you were only able to use one source of information to support
your next consumer electronics purchase, which would
you choose?
Ave of all online
Ave of all offline
shoppers
shoppers
Source
58%
The Internet
25%
Visit local stores
Newspapers/Magazine reviews 8%
8%
Family and Friends
1%
Other
Channel Shoppers: Spend Index
Ave multichannel
shoppers
Channel
CVS
Walgreen's
Costco
Sam's
Wal*Mart
157
161
161
137
138
49%
32%
8%
11%
0%
Ave
online
shoppers
Ave all
shoppers
97
104
113
115
112
100
100
100
100
100
Source: Nielsen Industry Brief - - Research Now ... Buy Later?,
October 2008
U.S. Online Holiday Shoppers' Expectations about the Quality
of Online Shopping, January 2008 (% of respondents)
% of
Expectations
respondents
Expect retailers to take advantage of constantly
improving technology.
Expect retailers to invest more since they
advertise their online sites so extensively.
Expect retailers to take better advantage
of broadband.
Expect to see more online stores being
innovative like Google Maps or Facebook.
66%
46%
41%
29%
Leading Retail Site Features* According to US Online Holiday
Shoppers, January 2008 (% of respondents)
% of
Features
respondents
Clear, easy-to-access product information
Easy-to-use checkout process
Easy to browse and find what I want
Product availability
Availability of user reviews
49%
44%
33%
28%
26%
Note: *excluding price
Source: Allurent, "2007 Holiday Shopping: Online Customer
Experience Survey" conducted by Zoomerang,
January 31, 2008
PAGE 4
Week to Week
BY 2008/2009 # 3
Highlights of the Week by Network
October 6 - October 12, 2008
Week #3 of the 2008/2009 Broadcast season -- CBS remained the leader in the third week
of the new fall broadcast primetime season, scooping up first place in Adults 18-49 (i.e., taking
9 of 20 posts in the Top Programs ranks for the demo) with a 3.2/9 rating over share. The #1
program for that key adult demo was the ninth season premiere of CSI: Crime Scene
Investigation as the net also enjoyed high honors in the demo for top comedy series (Two and
a Half Men) and top unscripted reality series (Survivor: Gabon). Following CBS' lead in Adults
18-49: ABC placed second with 3.0/8 and NBC and FOX tied for third place, with the former
scoring 2.7/7 and the latter, 2.7/8. Relative to other audience groups, CBS took first prize in
the Adults 25-54 (4.0/10) and Total Viewers (10.96 mill. vwrs.) demos. It was in the Adults 1834 demo, however, that the net fell back and gave up the lead (again) to FOX, which led last
week but this week tied with NBC, as both networks each scored a 2.4/7 rating.
CBS: Mainly with its crime-fighting dramas and comedies, the Tiffany net snatched up nearly
50% of the Top 20 program posts in Adults 18-49: The premiere of the ninth season of CSI (A
18-49: 7.1/17; 23.49 mill. vwrs.) was the week's most-watched program in that core adults
demo, second most-watched in Total Viewers, and placed fifth in Persons 12-34 (4.2/12); Two
and a Half Men (A 18-49: 5.1/12; 14.07 mill. vwrs.), the week's top comedy in Adults 18-49,
tied for fifth place in that same demo; Survivor: Gabon (A 18-49: 4.4/12; 13.28 mill. vwrs.) took
ninth place in Adults 18-49 and was the top reality series for that demo; CSI: NY (A 18-49:
4.3/12; 15.87 mill. vwrs.) three-way tied for tenth in Adults 18-49 and took sixth in Total
Viewers; Criminal Minds (A 18-49: 4.3/11; 16.19 mill. vwrs.), was in the triple-tie for tenth in
Adults 18-49 which also came in fifth for Total Viewers ; CSI: Miami (A 18-49: 4.0/10; 13.88
mill. vwrs.) and How I Met Your Mother (A 18-49: 4.0/10; 8.98 mill. vwrs.) joined a three-way
tie for #13; The Big Bang Theory (A 18-49: 3.7/10; 9.39 mill. vwrs.) and NCIS (A 18-49: 3.7/10;
16.29 mill. vwrs.) both placed in a three-way tie for #18, as the latter took #4 in Total Viewers.
ABC: Desperate Housewives (A 18-49: 5.9/14; 15.51 mill. vwrs.) was the week's second
most-watched program in Adults 18-49 and seventh in Total Viewers. The Housewives also
tied for second place in Persons 12-34 (4.4/12 each) with Grey's Anatomy (A 18-49: 5.6/13;
14.80 mill. vwrs.), the week's third place finisher in Adults 18-49 and ninth in Total Viewers.
Dancing With the Stars - Monday (A 18-49: 4.3/11; 18.59 mill. vwrs.) three-way tied for tenth
in Adults 18-49 and came in third place for Total Viewers. Also in Adults 18-49, Extreme
Makeover: Home Edition (A 18-49: 3.8/10; 11.34 mill. vwrs.) and Thursday's post-Grey's
series premiere of new crime drama that time-warps into the 1970’s, Life on Mars (P; A 1849: 3.7/10; 11.33 mill. vwrs.), took #17 and #18 (triple-tie), respectively.
NBC: NFL Sunday Night Football (A 18-49: 5.2/13; 13.05 mill. vwrs.) led the way for the
Peacock network, taking fourth place in Adults 18-49. As part of the election specials,
Saturday Night Light Weekend Update - Thursday (A 18-49: 5.1/12; 10.85 mill. vwrs.) tied for
fifth in the same most-coveted adults demo, and also placed fourth in Persons 12-34 (4.3/12).
The Office (A 18-49: 4.8/12; 9.25 mill. vwrs.) not only scored a competitive seventh place in
Adults 18-49 but also was #1 in Persons 12-34 with 4.7/13. The network's other strong players
in week #3 in Adults 18-49 included Heroes (A 18-49: 4.0/09; 8.20 mill. vwrs.), which tripletied for #13, and ER (A 18-49: 3.9/11; 9.41 mill. vwrs.), which came in at #16.
FOX: For the most part it was a quiet week for the net, despite its (shared) lead in Adults 1834, which likely was in large part due to Sunday's NFL Football (A 18-49: 11.4/36 (7-7:44PM);
25.34 mill. vwrs.) game which ran overtime. The net's leader in regular scripted programming
for the week was forensic drama Bones (A 18-49: 3.4/10; 10.56 mill. vwrs.).
Ad-supported Cable Networks: TBS again led, with 1.21 in Adults 18-49, thanks in part to
MLB Postseason Baseball - Friday (A 18-49: 2.3/8; 6.69 mill. vwrs.). USA Network and ESPN
tied for second place with the demo, each with 1.00 rating, with the latter net owing its thanks
to Monday Night Football (A 18-49: 4.6/12; 10.98 mill. vwrs.). Fourth place went to CNN with
0.69 and TNT finished fifth with 0.65.
PAGE 5
Week to Week
BY 2008/2009 # 3
Leading National Networks & Programs
Source: Nielsen Media Research
Top 10 Network TV Programs by Adults 18 - 49 Ratings/ Share
1.
2.
3.
4.
5.
5.
7.
8.
9.
10.
10.
10.
CBS/CSI = 7.1/17
ABC/Desperate Housewives = 5.9/14
ABC/Grey's Anatomy = 5.6/13
NBC/NFL Sunday Night Football = 5.2/13
NBC/SNL Weekend Update - Thursday = 5.1/12
CBS/Two and a Half Men = 5.1/12
NBC/The Office = 4.8/12
ESPN/NFL Monday Night Football = 4.6/12
CBS/Survivor: Gabon = 4.4/12
CBS/CSI: NY = 4.3/12
CBS/Criminal Minds = 4.3/11
ABC/Dancing With the Stars - Monday = 4.3/11
Top 10 Network TV Programs by Total Viewers (in millions)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
FOX/NFL Sunday = 25.34
CBS/CSI = 23.49
ABC/Dancing With the Stars - Monday = 18.59
CBS/NCIS = 16.29
CBS/Criminal Minds = 16.19
CBS/CSI: NY = 15.87
ABC/Desperate Housewives = 15.51
ABC/Dancing With the Stars - Tuesday = 15.07
ABC/Grey's Anatomy = 14.80
FOX/The OT = 14.23
Top 5 Cable Networks by Adults 18-49 Rtgs//Total Viewers (in millions)
1.
2.
2.
4.
5.
TBS: 1.21 // 3.33
USA: 1.00 // 2.83
ESPN: 1.00 // 2.64
CNN: 0.69 // 2.39
TNT: 0.65 // 1.84
TiVo's Most Recorded Shows
1.
Grey’s Anatomy (1)
2.
Desperate Housewives (3)
3.
House (2)
4.
CSI (4)
5.
Heroes (5)
6.
The Office (6)
7.
Dancing With the Stars (7)
8.
Two and a Half Men (9)
9.
Brothers & Sisters (8)
10.
CSI: Miami (10)
Note: Most popular recorded shows are based on anonymous, aggregated data (from 20,000 randomly
selected anonymous TiVo households), for the week ending 10/12/2008; the previous week’s rank is
reflected in the parentheses
Source: TiVo.com
PAGE 6
At a glance
Primetime TV scorecard
Note: Live + SD = viewing estimates include same
day(3A-3A) DVR playback; * Strict Prime Daypart
(Mon-Sat 8p-11p, Sun 7p-11p). ** Data from year ago
are based on finals. *** Data are preliminary from
September 29 - October 12. ^ Averages based on
measurement periods prior to 12/26/05 are based on
pre-TSV (Live) data only. Averages crossing this date
will include a combination of pre-TSV (Live) and time
shifted data. Includes regulars, specials, and
breakouts. Excludes only paid political programming
and programs with less than 5 minute duration. As of
August 27 2007, there are an estimated 112.8 million
television households in the USA. A single national
household ratings point represents 1% or 1,128,000
households.
Weekly Average Current Season: 10/06/08 - 10/12/08 (week #3)
Network
ABC
CBS
NBC
FOX
CW
Univision
Total
Viewers *
9.59 (-13%)
10.96 (-12%)
7.00 (-13%)
7.96 (+ 2%)
2.11 (-31%)
3.90 (+19%)
41.52 (- 9%)
Adults 18-49
3.0/8 (-19%)
3.2/9 (-11%)
2.7/7 (-11%)
2.7/8 (- 6%)
0.9/2 (-23%)
1.6/4 (+14%)
14.1/39 (-11%)
Adults 25-54
3.6/9 (-17%)
4.0/10 (-11%)
3.0/7 (-13%)
3.1/8 (- 1%)
0.9/2 (-24%)
1.5/4 (+10%)
16.0/40 (-10%)
Adults 18-34
2.3/7 (-22%)
2.1/7 (-15%)
2.4/7 (- 8%)
2.4/7 (-11%)
1.1/3 (-20%)
1.7/5 (+18%)
12.0/37 (-11%)
STD Average Current Season: 09/22/08 - 10/12/08 (week #1 - 3)
Network
ABC
CBS
NBC
FOX
CW
Univision
Total
Viewers *
10.35 (- 8%)
11.11 (- 7%)
7.72 (-15%)
7.33 (+ 1%)
2.48 (-15%)
3.79 (+16%)
42.78 (- 6%)
Adults 18-49
3.2/9 (-14%)
3.1/9 (- 8%)
2.9/8 (-15%)
2.8/8 (- 1%)
1.1/3 (- 7%)
1.5/4 (+10%)
14.6/40 (- 8%)
Adults 25-54
3.8/9 (-13%)
4.1/10 (- 7%)
3.3/8 (-16%)
3.0/8 (+ 3%)
1.0/2 (- 9%)
1.4/4 (+ 6%)
16.6/41 (- 8%)
Adults 18-34
2.5/8 (-16%)
2.0/6 (-16%)
2.6/8 (-14%)
2.5/8 (- 6%)
1.3/4 (Even)
1.7/5 (+14%)
12.7/39 (- 9%)
Source: Nielsen Media Research - - Prime average Live + SD
Prime digital statistics
Top 10 U.S. Websites by selected key classifications as reported by Hitwise 2008
Top 10 Network TV Show Websites by U.S.
market share of visits (%), wk ended 10/04/08
Share of mkt
Network/Program website
visits (%)
Top 10 Telecommunications Websites by U.S.
market share of visits (%) September 2008
Share of mkt
Telecommunications website
visits (%)
Top 10 Automotive-Classified Websites by U.S.
market share of visits (%) September 2008
Share of mkt
Automotive website
visits (%)
ABC: Dancing with the Stars
NBC: Heroes
FOX: Terminator Sarah Connor Chronicles
NBC: Deal or No Deal
NBC: America's Got Talent
FOX: America's Most Wanted
ABC: Desperate Housewives
NBC: The Office
NBC: Chuck
FOX: American Idol
Total Top 10
AT&T Wireless
12.06
Verizon Wireless
9.04
Verizon
6.18
AT&T
5.53
Verizon Wireless - My account
5.26
T-Mobile USA
3.75
My T-Mobile
3.46
Sprint
3.43
Sprint/Nextel Account Management 2.81
BellSouth Corporation
2.67
Total Top 10
54.19
eBay Motors
AutoTrader.com
Cars.com
RacingJunk.com
Automotive.com
Copart Auto Auctions
Car-part.com
Old Cars Dealer
1UsedTrucks.com
Truck Paper
Total Top 10
Top 10 Cable TV Show Websites by U.S.
market share of visits (%), wk ended 10/04/08
Share of mkt
Network/Program website
visits (%)
Top 10 IT/Internet-based Business/Finance
Websites by U.S. market share of visits (%)
September 2008
Share of mkt
Business/Finance website
visits (%)
Top 10 Marketing - related Business Websites
by U.S. market share of visits (%)
September 2008
Share of mkt
Mkting-related Business website visits (%)
Cartoon Net: Drama Island
Nickelodeon: Sponge Bob
Cartoon Net: The Clone Wars
CNN: Lou Dobbs
FOX News: O'Reilly Factor
Comedy Central: South Park
Comedy Central: The Daily Show
BET: 106 & Park
Cartoon Net: Ben 10 - Alien Force
MTV: The Hills
Total Top 10
PayPal
Intelius
Auctiva
MyCheckFree
Frontline Placement Technologies
HomeCU
Bill Me Later
Yahoo Small Business
Experian
aStore
Total Top 10
Aweber
8.55
Merchant Circle
6.29
Zoomerang
4.57
The Gallup Organization
4.56
Experian
3.84
Mindfield Online
2.89
Kable News Company
2.70
PineCone Research USA
1.91
Constant Contact
1.70
Nat’l Assoc for Retail Mktg Services 1.60
Total Top 10
38.61
8.47
6.18
5.72
4.34
4.24
4.23
4.22
4.01
2.57
2.51
46.49
14.61
5.96
5.29
3.77
2.67
2.58
2.52
2.00
1.90
1.87
43.17
40.21
5.74
4.53
3.47
1.38
1.34
1.14
1.06
1.01
0.78
60.66
60.35
13.07
5.23
1.63
1.42
1.29
1.07
1.00
0.99
0.79
86.84
PAGE 7
At a glance
Comparing media use
Broadcast TV: Programs
Cable TV: Programs
Week of September 29 - October 5, 2008
Week of September 29 - October 5, 2008
(Rating point equals 1.1 mill. homes)
Program Title (Network)
1). Dancing With...Stars (ABC/Mon)
3). 60 Minutes (CBS)
3). NCIS (CBS)
4). Dancing With...Stars (ABC/Tues)
6). CSI: NY (CBS)
6). The Mentalist (CBS)
7). Desperate Housewives (ABC)
9). Criminal Minds (CBS)
9). CSI: Miami (CBS)
10). NFL: Steelers vs. Jaguars (NBC)
(Rating point equals 1.1 mill. homes)
Ratings
11.7
10.2
10.2
9.8
9.3
9.3
9.2
8.9
8.9
8.7
Source: Nielsen Media Research
Magazines
Ad Pages, October 10-13, 2008
Publication
Newsweeklies
1). The Economist
2). Time
3). U.S. News & World Report
4). Newsweek
5). The Week (Oct. 16)
Regional/Weekend Magazines
1). Texas Monthly
2). Time Out NY (Oct. 7)
3). New York
4). Parade
5). USA Weekend
Program Title (Network)
Ratings
1). NFL: Ravens vs. Steelers (ESPN)
2). Vice Presidential Debate (FoxN)
4). On the Record… (FoxN/Thurs, 27 m)
4). Vice Presidential Debate (CNN)
5). Anderson Cooper (CNN/Thurs, 27 m)
6). MLB: Angels vs. Red Sx, Gm 3 (TBS)
7). O'Reilly Factor (FoxN/Thurs)
8). MLB: Dodgers vs. Cubs, Gm 1 (TBS)
9). MLB: Red Sx vs. Angels, Gm 2 (TBS)
10). MLB: Cubs vs. Ddgers, Gm 3 (TBS)
7.4
6.2
5.4
5.4
4.2
3.9
3.6
3.5
3.3
3.2
Source: Nielsen Media Research
=
Ad Pgs
(% chg)
85.0 (+51.8)
54.6 (+18.6)
37.6 (+20.4)
37.1 (-21.6)
18.0 (+28.3)
274.1 (-19.7)
66.4 (+ 7.8)
34.9 (-23.5)
18.5 (- 9.3)
16.5 (+15.9)
Source: Nielsen Media Research
Movie Box Office
Weekend estimates, in $ millions
Title (Weeks out)
Gross $
(Total $ Out)
1). Beverly Hills Chihuahua (2)
2). Quarantine (1)
3). Body of Lies (1)
4). Eagle Eye (3)
5). Nick and Norah's… (2)
6). Express (1)
7). Nights in Rodanthe (3)
9). Duchess (4)
9). Appaloosa (4)
10). City of Ember (1)
$17.5 (52.5)
14.3 (14.3)
13.1 (13.1)
11.0 (70.5)
6.4 (20.7)
4.7 (4.7)
4.5 (32.3)
3.3 (5.6)
3.3 (10.8)
3.2 (3.2)
Source: Baseline Research
d have a great long weekend
Contact
If you have any questions or comments, please contact:
Edith Wong
Chief Knowledge Officer Global
Tel:
(+ 1 212) 474 - 0135
email: edith.wong@mecglobal.com
MediaImpressions, a publication of Mediaedge:cia Global Solutions
825 Seventh Avenue New York, N.Y. 10019
A GroupM Company
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