ARCH 572: ARCHITECTURAL PRACTICE II
Economics
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AGENDA FOR TODAY
ARCHITECTURAL BUSINESS PRACTICES
HOW ARE MODERN ARCHITECTURAL PRACTICES ORGANIZED AROUND
ECONOMICS?
MODERN ARCHITECTURAL PRACTICES
SHEPLEY, RUTAN, & COOLIDGE
WELTON BECKET & ASSOCIATES
SHOP ARCHITECTS
QUESTIONS
READINGS
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ARCHITECTURAL PRACTICE
How are modern Architectural Practices organized around Economics?
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SHEPLEY, RUTAN, & COOLIDGE
1886 _ Boston, MA
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SHEPLEY, RUTAN, & COOLIDGE
Henry Hobson Richardson _ c. 1880
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SHEPLEY, RUTAN, & COOLIDGE
Henry Hobson Richardson’s Atelier _ c. 1886
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SHEPLEY, RUTAN, & COOLIDGE
H.H. Richardson
Charles Rutan
George Shepley
Edward Hooper
Frederick Lothrup Ames
Boston Lawyer
American Industrialist
Charles Coolidge
“While I am unable to attend personally to the affairs of my office it is my wish that all my
professional business shall be carried on by my assistants Mess’r Shepley, Coolidge and
Rutan in all of whom I have full confidence. In case of any question as to the control of my
affairs or as to the execution of my designs the final decision must rest with Mr. George F.
Shepley whom I hereby appoint as my personal representative.”
- H.H. Richardson, 1886
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SHEPLEY, RUTAN, & COOLIDGE
Transition required three
principle business practices:
1- Need to resolve the division of
ownership
2- Needed legal control of
Richardson’s key assets
- Contracts & Drawings
Allegheny County Courthouse _ c. 1884
3- Needed sufficient working capital
for the start-up period
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SHEPLEY, RUTAN, & COOLIDGE
Business Partnerships:
1- Limited Liability Corporations
2- Brought together complimentary
skills
- Technical
- Business
- Artistic
Marshall Field Wholesale Store_ c. 1885
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SHEPLEY, RUTAN, & COOLIDGE
Ames Gate Lodge _ c. 1885
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SHEPLEY, RUTAN, & COOLIDGE
Edward “Ned” Hooper _ c. 1885
Frederick Lothrop Ames _ c. 1890
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SHEPLEY, RUTAN, & COOLIDGE
First Partnership
1- temporary and would dissolve upon
completion of Richardson’s projects
2- a voluntary $90,000 would be paid
to Mrs. Richardson upon completion of
projects
Second Partnership
1- “carry on the profession and business
of architecture” under the name Shepley,
Rutan, & Coolidge
- profits & losses would be equally
divided
- partners have equal powers to
make decisions
2- became a business venture rather than
a family affair
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SHEPLEY, RUTAN, & COOLIDGE
Stanford University _ c. 1887
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SHEPLEY, RUTAN, & COOLIDGE
Art Institute of Chicago _ c. 1893
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WELTON BECKET & ASSOCIATES
1949 _ Los Angeles, CA
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WELTON BECKET & ASSOCIATES
Total Design
“The keystone of the philosophy of
Welton Becket and Associates is in the
phrase, ‘Total Design’. This is at once
the motto of the firm, its credo, and its
working philosophy. The effects of this
are to be found in everything the firm
does, in the kinds of jobs it takes, in the
organizational patterns, in the services
offered to clients.”
Welton Becket _ c. 1964’s
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WELTON BECKET & ASSOCIATES
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WELTON BECKET & ASSOCIATES
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WELTON BECKET & ASSOCIATES
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WELTON BECKET & ASSOCIATES
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WELTON BECKET & ASSOCIATES
Parker Center _ c. 1955
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WELTON BECKET & ASSOCIATES
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SHOP ARCHITECTS
1996 _ New York City, NY
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SHOP ARCHITECTS
SHOP Partners
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SHOP ARCHITECTS
Camera Obscura _ 2005
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SHOP ARCHITECTS
SHOP ARCHITECTS
SHOP CONSTRUCTION
HELIOPTICS
SHOP APPLICATIONS
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SHOP ARCHITECTS
Porter House _ 2003
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SHOP ARCHITECTS
Integrated Project Delivery
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SHOP ARCHITECTS
“When you go to get a mortgage and someone appraises your house, it is totally based on the size of
your house. The bigger the house, the more likely you are to get enough money to buy it. They add all
the stuff, and the whole system is gauged to make as much waste as possible. If there were architects
on the board of HUD’s Fannie Mae and Freddie Mac and all those places, they would say, ‘Give these
people better loans if they have super-efficient housing,’ and we would change the world. But we are
not at that table.”
- Greg Pasquarelli
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ARCHITECTURAL PRACTICE
Questions?
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READINGS
REQUIRED:
1- Gluck, Thomas. “Interview”. Money Perspecta 47 The Yale Architecture Journal.
2014.
2- Segal, Paul. “CH 6 - Fees for Architects’ Services”. Professional
Practice: A Guide to Turning Designs into Buildings. 2006.
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