NIKE: JUST DO IT!
Listening Questions 1:
1.
2.
3.
4.
What was Nike’s original name?
Where did they import shoes from?
When did they open their first shop?
What is “Nike” named after?
Listening Questions 2:
1.
2.
3.
4.
Where is Nike Headquartered?
What was Nike’s revenue 2012?
How does Nike promote and advertise their products?
What star athlete did Nike sign in 1984?
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Transcript 1:
Nike started in 1950 as a sports shoe import company called Blue Ribbon Sports.
The company was founded by entrepreneur Philip Knight and sports
spor trainer Bill
Bowerman. Blue Ribbon Sports mainly imported Onitsuka Tiger shoes from Japan
and sold them to athletes and teams at stadiums and sporting
porting events around the
country.
In 1966 they opened their first store in Santa Monica, California.
In the early 1970s the founders decided to produce their own shoes.
They needed to invent a Brand and in 1971 they renamed their company after the
Greek Goddess of Victory, Nike.
Original Air Jordan
Nike Founders Philip Knight and Bill Bowerman.
Transcript 2:
Today, the
he company is headquartered
headquar
near Beaverton, Oregon and it is the world's
leading supplier off athletic shoes and apparel and a major manufacturer of sports
equipment. In 2012, Nike’s
Nike revenue was more than $24.1 billion and it employed
more than 44,000 people worldwide. The brand alone is valued at $10.7 Billion
making it the most valuable brand among sports businesses.
Nike pays top athletes in many sports to use their products and promote and
advertise their technology and design. The signing of basketball player Michael
Jordan in 1984, with his subsequent promotion o
off Nike over the course of his
career, proved to be one of the biggest boosts to Nike's publicity and sales.
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