2011
www.mathmagic.com
     Purpose of this Course MathMagic Key Features
MathMagic History
MathMagic Products & Pricing
Demo
 Quick tour: Refer to the Demo script or 10-min Intro Video
     Target Markets
Competitors
Future Roadmap
FAQs
Contacts
Introduction to MathMagic
 Understanding MathMagic Products and
Pricing
 Understanding Major features
 Understanding Pros and Cons of
MathMagic
 Target markets and Sales strategy
 Understanding competitive products
Introduction to MathMagic
 Very Easy User Interface
 Works like another word processor - no additional learning cost
 Easy, even for those who don’t know or don’t like Math
 Intuitive Graphic User Interface
 Auto equation formatting and intelligent WISIWYG editor
 Well organized Templates and Symbols palettes
Introduction to MathMagic
 Incredible Productivity
 Many predefined shortcuts for freqntly used Templates & Symbols
 Magic shortcut keys for all Templates, Symbols, and Greeks
 Multiple Undo/Redo, Drag&Drop, Copy&Paste, Copy-As, Save-As
 Clips window for freqntly used equations & user-defined hotkeys
 Seamless integration with other applications
 Multiple StyleSets and instant switch
 Sharing StyleSets, Clips, Colors, & Preferences with other people
Introduction to MathMagic
 Powerful+Customizable Features
 Fine adjustment for template shapes and spacing with comprehensive interface
 Over 100 various quality fonts bundled, plus all system fonts support
 Supports various file formats: EPS, MathML, LaTeX, PICT, PNG, GIF, JPEG,
WMF, PDF, Wiki Equation, Math-To-Speech, MathType, MS Word, and more
 High resolution support over 2300dpi and multiple ruler units
 Unlimited Clips, Color styles & Spot Colors, StyleSets for group-wide works
 Satisfying professional publishers as well as Mathematicians
Introduction to MathMagic
 Superior Productivity  Anybody can create any equations right away
• Directly into the very work, without learning time
• Big saving in Labor cost  5~10 times higher productivity than previous methods
• 700 pages Math book editing in a few days, for example.
• High profits and fast Return On Investment: within 1 week
 Quality Output
 Fine adjustment that meets the pro editors’ requirements
 TrueType, OpenType, PostScript Fonts bundled
• Accurate editing on screen: at 3200% for over 2300dpi live editing • High quality printing on both InkJet/Laser and PostScript printers/RIP
 Best result with eBook and Online document, PDF embedding
 No need to buy Postscript fonts separately for service bureaus
Introduction to MathMagic
                98.9: MathMagic XTension 1.0 released at Seybold Expo San Francisco
99.6: MathMagic XTension Japanese version released
00.4: MathMagic Application 1.0 for Mac released
00.6: MathMagic Java version released for a certain partners
02.1: MathMagic App/XTension 2.5 released
02.8: MathMagic 3.0 for OS X released
03.3: MathMagic Pro v3.5 for Adobe® InDesign™ released
03.5: MathMagic 1.0 for Windows released
03.10: MathMagic 4.0 for Mac, 2.0 for Windows released
04.5: MathMagic 3.0 for Windows 04.12: MathMagic 5.0 for Mac 08.Q4: MathMagic 4.0 for Windows 08.Q4: MathMagic 6.0 for Mac, Universal Binary 10.Q2: MathMagic 7.0 for Mac, InDesign CS5 supported
10.Q3: MathMagic 5.0 for Windows, InDesign CS5 supported
11.Q2: InDesign CS5.5 supported  MathMagic users in more than 100 countries around the world
Introduction to MathMagic
 MathMagic Personal Edition
 Mac OS X 10.4 or later, Win XP~ Windows 7
 MathMagic Pro Edition for Adobe InDesign
 Mac OS X 10.4 or later, Win XP~ Windows 7
 InDesign 2.0, CS, CS2, CS3, CS4, CS5, CS5.5
 MathMagic Pro Edition for QuarkXPress
 Mac OS X 10.4 or later, Win XP~ Windows 7
 QuarkXPress 6, 7, 8, 9
 MathMagic Prime Edition for QXP & InDesign
 More Customized for vertical markets and large clients
 Comes with more fonts, more settings, and more controls
 Custom development service  Customizing MathMagic engine
 Integration with XML/MathML
DB or web/online publishing
Introduction to MathMagic
 Pro Editions
 Regular: $499 ($695 with 2-year Free upgrade)
 Academic: $299 ($399 with 2-year Free upgrade)
 Multi-user pricing available
 Personal Editions
 Regular: $69 ($89 with 2-year Free upgrade)
 Academic: $49 ($69 with 2-year Free upgrade)
 Multi-user pricing, Campus/School License available
 Prime Editions
 Price varies depending on the custom features, fonts, supports.
 Others
 Multi-user pricing, site licensing, volume order pricing are available
upon request
 1-month, 6-month Subscritpion License available
Introduction to MathMagic
 Editors/Publishers
 Technical book/magazine publishers: Math, Physics, Chemistry,
Accounting, Engineering, Economics, …
 In-house/Freelancer editors, designers
 Schools & Universities, Institutions
 Professors, students, Researchers for paper, report, and presentation
• All departments: Mathematics, Physics, Statistics, Electronics, Chemistry,
Accountings, Economics, …
 Teachers for creating math contents and test sheets
 Students for homework
 Other vertical markets
 Online education service providers, remote education, …
 Math problem banking solution integrators
 Word processor or other S/W companies to bundle MathMagic or license
its engine
Introduction to MathMagic
 MathType™
 Application developed by Design Science, #1 market share in
low/med-end word processors market since its debut in 80’s.
 Similar interface with MathMagic. Targeted for word processor
quality. Insufficient quality & feature for heavy users and
highend Desktop publishing.
 No Quark XTensions/InDesign plugins available. Inconvenient
switching between QXP/InDesign and MathType if dealing with
many equations. Time consuming task for re-editing. Many
unexpected EPS errors.
 Free Equation Editor, limited version of MathType, was bundled
with a few word processors like MSWord & AppleWorks.
 Retail: $97.00. Academic version: $57.00 (No free upgrade)
 MathMagic reads MathType equations (MathType 5.0 or newer)
 30 day trial is available from www.dessci.com
Introduction to MathMagic
 InMath
 Developed by a 3rd party SW developer, sold by I.T.I.P.
www.itip-gmbh.eu
 InDesign/InCopy CS3, CS4; No CS5 support.
 No QuarkXPress support.
 Should purchase separately for CS3 and CS4.
 Equations and symbols are very limited
 No import or export to other equation formats: MathML/TeX
support/EPS, …
 Many compatibility issues: If InMath plug-in is not installed,
InDesign documents can not be opened/printed correctly
 495.00 EURO
Introduction to MathMagic
 LiveMath™ Maker & MathEQ™ Expression Editor
 Bought Expressionist from Waterloo Mape in 1999, By Theorist
Interactive, LLC.
 Many platform including Mac & Win versions. Many localized versions.
 LiveMath is mainly for live calculation and graphing. Not suitable for
high quality Equation Typesetting.
 Equation quality is lower than MathType™. User Interface is less
intuitive.
 www.livemath.com
 LiveMath: $299.00 MathEQ: $199.00
 Other
 Adobe FrameMaker Equation editor (Discountined)
• Integrated with FrameMaker, old UI & limitation for custom settings
 Quark XTensions: PowerMath, Xmath, Mathable: Limited compatibility,
Discontinued.
Introduction to MathMagic
 MathMagic Server Edition
 Work with Linux/Windows based Web servers
 Live generation/conversion among equation formats
 MathMagic for iPad and iOS devices
 Late 2011
 MathMagic for other Touch/Tab devices
 Late 2011 ~ 2012
 Android, Windows Mobile 7, …
Introduction to MathMagic
 Can MathMagic import equations created with MS Word Equation Editor or
MathType?
 Yes, in many ways. Just copy and Paste MathType equaitons into MathMagic. Or, Copy
equation as TeX or MathML by changing clipboard format in Preference menu from
MathType, and Paste it into MathMagic window..
 MathMagic also supports Batch conversion of MS Word documents(.doc, .docx) to
extract equations.
 Do the Service bureaus need to buy MathMagic or its fonts for printing?
 If the service bureaus just need to view and print QXP or InDesign documents with
MathMagic equations, MathMagic license is not required. Other documents containing
MathMagic equations in PDF, PICT, WMF, JPEG, or EPS formats, can be printed
without MathMagic.
 If onsite equation editing is required, they need to purchase a MathMagic license.
 Is MathMagic Mac file compatible with MathMagic Windows version, or vice a
versa ?
 Yes. MathMagic file(.mmf) can be shared on both Mac & Windows. But there might be
some layout mis-match over platforms so the preflight checking is strongly
recommended before any critical printing. Equation EPS files should be cross-platform
if the same fonts are installed on both.
 More FAQs are available on the web site.
 http://www.mathmagic.com/support/faqs.html
Introduction to MathMagic
 Sales & Marketing
 Email: sales@mathmagic.com
 Tech support and Customer support
 Email: support@mathmagic.com
 Tel: 1-778-880-0605
 Thank you very much for your interest in
MathMagic.
Introduction to MathMagic